Keeping Profit Margins High in Your Eyecare Practice (2024)

Published by Madhu Singh on Thu, Jan 26, 2023 @ 09:01 AM

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year of growing pains and had a chance to be established.

How do you scale profits in a private optometry practice in terms of business development, staff, patient volume, and accepted payers? We did some research and collected the plans of financially successful practices to help guide you to the right track.

Keep reading to see a few of the top pieces of advice we found.

How Successful Practices Make Money

High-end customer service

Keeping Profit Margins High in Your Eyecare Practice (1)

Train your opticians and front desk to tailor their interactions for the patient. Pride your practice on a generous return or adjustment policy for your frames and encourage year-long supplies for contact lenses. For your most frequently returning patients, usually about 20% of your patient base, send them special gifts and complimentary home delivery.

Reduce the number of medical vision plans you accept

If you're focusing on efficiency in terms of rate and percentage of reimbursem*nt, you'll want to downsize your claim payers to only the most lucrative. However, if this isn't an option for you based on your existing and projected patient base, outsourcing your claims to a revenue cycle management service can preserve your existing volume.

Rent a space in an area with above average household income

Although you might pay higher rent costs, it's easier to market your higher-end products to customers who can afford to purchase a second pair of lenses, prescription sunglasses, or accessories. Instead of renting a large space, find creative solutions for storage and room design in the best location.

Diversify

Try to balance vision and medical services. Hire staff with a variety of background in sales, customer service, and industries outside of optical. Make sure you're running revenue reports to see where you could be making more money regularly.

The best way to boost profits is through business management. Read our ebook to see what we're talking about.

Keeping Profit Margins High in Your Eyecare Practice (2)

Editor's Note: This post was originally published in September 2019 and updated for accuracy on January 2023.

Keeping Profit Margins High in Your Eyecare Practice (2024)

FAQs

How profitable are optometry practices? ›

Optometry practices are known to be lucrative businesses, especially if they are able to survive their first year and solidify themselves as an organization. In fact, optometric practices have the potential to earn between 30-40% net profit.

What makes a successful optometrist? ›

Good optometrists are good listeners and good communicators. We all think we're good at communicating. Time and again it is a failure in communication that results in an unhappy patient, a complaint and, in the worse situation, a General Optical Council (GOC) referral.

How to make the most money in optometry? ›

1) Determine where you want to live and practice optometry

On the flip side, if you move to an area that has fewer optometrists, the income potential for ODs is often higher. Take the time to do your research and identify areas of the country that have a need for optometrists. Doing so will pay off in the long run.

How do you determine the value of an optometry practice? ›

Valuations generally range between 40% and 70% of the prior year's gross income. As a result, you simply take the optometry practice's prior year gross income and multiply that number by 58.7% of gross income. While this valuation may seem simple, there are a few important nuances.

What states do optometrists make the most money? ›

Best-Paying States for Optometrists

The states and districts that pay Optometrists the highest mean salary are Connecticut ($155,070), Maryland ($144,570), Alaska ($143,260), North Carolina ($141,140), and Louisiana ($138,520).

How to negotiate salary as an optometrist? ›

KEY POINTS:
  1. (1) Be able to explain your rationale for wanting a pay raise. Think about what you bring to the table.
  2. (2) Demonstrate your added value. Focus the conversation about what you can do for the practice rather than what the practice can do for you.
  3. (3) Negotiate with tact. Consider the e-mail route.
Jan 6, 2022

How much do top optometrists make? ›

National estimates for Optometrists:
Percentile10%90%
Hourly Wage$ 29.88$ 92.03
Annual Wage (2)$ 62,150$ 191,430

How stressful is being an optometrist? ›

Yes, being an optometrist is a good career because it has a good work-life balance, is relatively low-stress, and has higher-than-average salaries. Optometrists usually work a 40-hour week, which allows them to pursue activities outside of their jobs. An optometrist might work a daily 9 a.m. to 5 p.m. schedule.

Are optometrists happy with their job? ›

Optometry is rewarding and provides excellent career opportunities for growth. In addition, most Doctors of Optometry have high job satisfaction and excellent quality of life.

Who is the richest optometrist? ›

Herbert Wertheim, the billionaire optometrist who Forbes hailed as “the greatest investor you've never heard of.” He quietly built a stock portfolio estimated at $4.6 billion. Affectionately known as Dr. Herbie, Wertheim has built his portfolio through traditional, time-tested investment strategies.

What is the average salary of a doctor of optometry in the US? ›

The average Optometrist salary in the United States is $138,106 as of June 26, 2023, but the range typically falls between $122,268 and $152,976.

What is the best optical company to work for? ›

  • Luxottica. 3.7★ 2.9K. Reviews. 2.6K. ...
  • National Vision. 3.5★ 735. Reviews. 1.2K. ...
  • Eyemart Express. 3.6★ 289. Reviews. 373. ...
  • Kaiser Permanente. 3.9★ 14K. Reviews. 23.3K. ...
  • Shopko Optical. 3.6★ 103. Reviews. 169. ...
  • Target. 3.6★ 76.7K. Reviews. 119.3K. Salaries. ...
  • Target Optical. 3.6★ Reviews. 115. Salaries. -- ...
  • Vision Source. 3.6★ 108. Reviews. 199. Salaries.

What is 20 20 rule in optometry? ›

Spending long periods looking at a screen can strain the eyes. Using the 20-20-20 rule can help to prevent this problem. For every 20 minutes a person looks at a screen, they should look at something 20 feet away for 20 seconds. Following the rule is a great way to remember to take frequent breaks.

What is professionalism in optometry? ›

According to the College, professionalism in optometry is defined as being honest and knowledgeable; acting ethically in the best interests of patients; applying knowledge; improving competence and critical judgement; communicating effectively with patients, colleagues, other health professionals and the wider ...

How is Ebitda optometry calculated? ›

EBITDA is Earnings before Interest, Taxes, Depreciation and Amortization. To get to EBITDA, take your Adjusted Optometric Net and add to it Interest, Taxes and Amortization. (You already added back Depreciation to get your Adjusted Optometric Net.)

Is there an oversupply of optometrists? ›

The argument for oversupply

A recent workforce study, conducted by the American Optometric Association (AOA) and consulting group Abt, measured demand for optometric services and concluded that the supply of optometrists outstrips demand by about 12%.

What is the industry outlook for optometrist? ›

Job Outlook

Employment of optometrists is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 1,700 openings for optometrists are projected each year, on average, over the decade.

How much debt is optometry school? ›

Optometrists Graduate With $80,000 More Debt Than Estimated

But between tuition increases each year and the cost of living, the average optometry student debt for many ODs can be $200,000+. That amount of debt shifts them from being able to pay it back in 10 years or less to 20 years or more.

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