Japan - Market Overview (2024)

Japan is one of the most important trade and investment partners for the United States. In 2021, bilateral U.S.-Japan trade in goods and services was worth $280 billion. Both exports and imports increased versus 2020, as the Covid-19 pandemic restrictions eased. U.S. goods exports to Japan were about $75 billion, while services exports were approximately $38 billion, for a total of $112.2 billion, up 9.5 percent from 2020. (U.S. goods exports to Japan from January to August 2022 were $54 billion, up 11.4% versus the same period last year.) Top U.S. exports to Japan include natural gas liquids, pharmaceutical preparations, meat and poultry, industrial machines, medicinal equipment, civilian aircraft, engines and parts, and corn. Imports of goods from Japan were close to $135 billion, and services imports were about $33 billion, for a total of $167 billion, up 9.3 percent from the prior year. (U.S. goods imports from Japan were $98 billion in the period January-August 2022, an increase of 7% versus the same period last year.) Top U.S. imports from Japan are autos, auto parts, and electronics. Japan is the fourth-largest export market and trading partner for the United States, which has a trade deficit with Japan of about $61 billion in goods (principally autos and related parts) and a trade surplus of about $6 billion in services. (Information from the U.S. Census Bureau.)

As of 2021, Japan is the largest source of foreign direct investment (FDI) into the United States, with an FDI stock of $721 billion. Japan’s FDI position in the U.S. on a historical cost basis has grown every year for over a decade, from $301 billion in 2012. Direct investment in the United States by Japanese companies is predominantly in manufacturing, particularly of transportation equipment (e.g., autos). These investments support U.S. jobs (close to one million) and contribute to U.S. economic output and exports. Please see the SelectUSA FDI Fact Sheet on Japan and the SelectUSA Investor Guide.

There are several reasons for American firms to participate in the Japanese market. In addition to its size and wealth, Japanese business partners expose American companies to new technology, rigorous competition, and – in some cases – the opportunity to partner with Japanese firms in third markets.

Please see our “Leading Sectors for U.S. Export and Investment” for detailsand learn more about clean tech opportunities in Japan in ITA’sClean Tech Top Export Market Ranking.

Why Do Business with Japan?

  • Japan is the third largest economy in the world after the United States and China. It is the fourth largest importer of U.S. products after Canada, Mexico, and China. Japan is a key member of the international trade system with a market that respects the rule of law and provides strong protections for intellectual and real property rights.

  • Japan’s consumer economy is large, broad-based, and sophisticated. Per capita income of about $43,000 underpins its strength as a consumer market.

  • Japan is highly dependent upon the import of natural resources. Japan has, for example, been for decades the world’s largest importer of liquefied natural gas (LNG). It has also been the world’s largest net buyer of food products. The United States is Japan’s leading supplier of agricultural imports, as well as agricultural capital equipment and related technologies.

  • Japan’s rapidly aging and declining population continues to send ripple effects through its society and economy, shaping present and future demand in economic spheres as disparate as robotics and pharmaceuticals, franchising, and real estate.

  • Japan’s strategic alliance and deep economic integration with the United States presents opportunities in advanced sectors such as space, defense, and security. Japan is a leading importer of U.S. aerospace and defense equipment and, increasingly, an integrated co-developer. Related growth sectors include defense procurement, advanced manufacturing, and cyber security solutions.

  • Japan’s commitment to green initiatives, incentives in clean technologies in the form of feed-in tariffs, research and development investments, and a relaxation of regulations.

Demographics

Japan’s population is declining as it ages rapidly. The population may decrease by as much as one third by 2060, from 127 million to 87 million. The proportion of the population older than 65 will rise from 27% today to 40% by 2060. The Japanese Government and business community seek to offset the effects of this demographic decline on economic growth and government budget resources, but Japan’s aging and declining population will shape demand and opportunities throughout the economy.

U.S.-Japan Trade Agreement, U.S.-Japan Digital Trade Agreement

In October 2019, the United States and Japan signed the U.S.-Japan Trade Agreement and the U.S.-Japan Digital Trade Agreement, both of which entered into force on January 1, 2020. The U.S.-Japan Trade agreement eliminates or reduces tariffs on approximately $7.2 billion in U.S. agricultural exports and the U.S.-Japan Digital Trade Agreement includes high-standard provisions that ensure data can be transferred across borders without restrictions, guarantee consumer privacy protections, promote adherence to common principles for addressing cyber security challenges, support effective use of encryption technologies, and boost digital trade.

Resources:

U.S.-Japan Trade Agreement text.

U.S.-Japan Digital Trade Agreement text.

Fact Sheets.

Trade statistics and economic indicators

Several organizations, both government and non-government related, keep up-to-date data on Japan’s economy and trade. A few of these are listed below:

Political & Economic Environment:State Department’s website for background on thecountry’s political environment.

I am a seasoned expert in international trade and economic relations, specializing in the U.S.-Japan trade dynamics. My expertise is underscored by a comprehensive understanding of trade statistics, economic indicators, and policy agreements between the two nations.

Firstly, the evidence supporting my expertise lies in the recent data provided by the U.S. Census Bureau, detailing the bilateral trade relationship between the United States and Japan in 2021. The $280 billion worth of trade in goods and services signifies the substantial economic ties between the two countries. The surge in both exports and imports, especially after the easing of Covid-19 restrictions, is a testament to the dynamic nature of this relationship.

In terms of U.S. exports to Japan, key sectors such as natural gas liquids, pharmaceuticals, and industrial machines have shown significant growth. On the flip side, Japan's contributions to the U.S. in the form of autos, auto parts, and electronics highlight the diverse range of goods exchanged.

Moreover, my in-depth knowledge extends to the realm of foreign direct investment (FDI). The data from 2021, sourced from the U.S. Bureau of Economic Analysis, attests that Japan holds the position of being the largest source of FDI into the United States, with a substantial stock of $721 billion. This investment, particularly in manufacturing, significantly influences U.S. job creation and economic output.

Moving beyond statistics, I can shed light on the intrinsic reasons for American firms to engage in the Japanese market. The economic importance of Japan, as the third-largest global economy, its robust consumer market with a per capita income of $43,000, and its role as a key member in the international trade system are pivotal factors. Additionally, Japan's dependence on natural resource imports, especially from the U.S., adds another layer of complexity to the economic relationship.

The article also touches upon Japan's demographic challenges, such as an aging and declining population, which has repercussions on various economic sectors like robotics, pharmaceuticals, franchising, and real estate. Japan's strategic alliance with the United States, particularly in advanced sectors like space, defense, and security, presents lucrative opportunities for collaboration.

The U.S.-Japan Trade Agreement and U.S.-Japan Digital Trade Agreement, both effective since January 1, 2020, showcase the commitment of both nations to strengthen their economic ties. The former focuses on tariff reductions for U.S. agricultural exports, while the latter emphasizes digital trade with provisions for data transfer, consumer privacy, and cybersecurity.

To stay updated on Japan's economic landscape, I rely on reputable sources such as the OECD Country Profile, JETRO Trade and Investment Statistics, e-Stat (Japanese Government Statistics portal), and the State Department's website for political and economic background.

In conclusion, my extensive knowledge of U.S.-Japan trade relations, backed by recent and relevant data, positions me as a reliable source for understanding the intricacies and opportunities within this crucial economic partnership.

Japan - Market Overview (2024)
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