Is Miso Robotics a Good Investment? — Money & Mimosas (2024)

If you are a subscriber to the Morning Brew newsletter, you have read about the robot chef taking over your local fast food companies.

Miso Robotics has perfected robotic food preparation and has partnered with fast food companies around the country to improve their productivity and safety in the kitchen.

You have the rare opportunity to invest in Miso Robotics during their current equity crowdfunding raise that closes on June 23.

But, is Miso Robotics a good investment? Keep reading to decide for yourself.

Kitchen robots are the future of the fast-food industry

Restaurants around the United States are faced with the current challenge of not having enough staff to meet the demand levels. According to the 2022 State of the Restaurant Industry report produced by the National Restaurant Association, 7 in 10 operators say they don’t have enough staff to support their current service demand.

As an investor, we know where there are problems, there are also opportunities to make money. Miso Robotics could be a way for you to capitalize on the opportunity to make money as an investor in the fast-food industry.

Miso Robotics

Miso Robotics' automated, robotic kitchen assistants are helping restaurants boost their margins by up to 300%. You can think of it as a cooking device in a fast-food restaurant or a robot chef. The kitchen assistants can perform tasks in a commercial kitchen, such as frying (Flippy) and drink filling (Sippy).

Miso Robotics is currently partnered with 10 of the top 25 quick-service restaurants including White Castle, Jack in the Box, and Inspire Brands (parent company of Buffalo Wild Wings).

After successful pilots, White Castle is expanding Flippy to 100 additional locations. The newest partnership is with Jack in the Box where Flippy and Sippy robots will be tested at a pilot location to improve efficiency and increase profit margins.

Miso Robotics stock

You can be a shareholder in Miso Robotics and cash in on the future of fast food. To date, Miso Robotics has attracted over 20,000 shareholders and raised over $58 million.

Their current fundraising round is a Series E $40 million round and is open to investors just like you. The deadline to take advantage of this opportunity ends on June 23.

Fast food companies

As an investor, it’s necessary to understand the industry before diving in with your dollars. In case you’re not familiar with the fast-food industry (also known as quick-service restaurants), here are some quick insights to help you get acquainted.

• According to the 2022 State of the Restaurant Industry report produced by the National Restaurant Association, 8 in 10 operators say using technology in the restaurant provides a competitive edge, and many plan to increase their tech investment.

• Several of the top 50 quick-service restaurants in the United States saw a jump in their digital sales in 2021 indicating increased attention on investment in digital capabilities.

• Staffing shortages combined with the increased demand for quick, convenient, services are putting restaurants in a tough position. The only solution is to implement technology that increases efficiency and productivity, without sacrificing the friendly atmosphere customers expect to experience.

Miso Robotics is a robot as a service (RaaS) and intelligent automation solution that increases restaurants’ productivity and safety, allowing their human staff to spend more time delivering quality customer service. Miso Robotics’ patented technology seems to be the answer many restaurants are yearning to implement.

About Miso Robotics

The company launched in 2015 and already has secured partnerships with some of the largest fast-food restaurants, including Buffalo Wild Wings and Jack in the Box.

Miso announced its partnership with Inspire Brands, the parent company of Buffalo Wild Wings in October 2021. Wingy, the robot to be used in Buffalo Wild Wings, is the only robotic chicken wing frying solution designed for high-volume restaurants. According to Miso Robotics’ press release, Wingy reduces oil spillage while increasing the rate of food production by 10-20%.

Miso has also released a partnership with Jack in the Box. Flippy 2 and Sippy will be the products used in these restaurants. Jack in the Box® restaurants is one of the nation's largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam.

Robot chef to the rescue

Miso was founded with the intention of restoring the magic in the fast-food industry. The magic of the restaurant experience is the human interaction with the server or greeter. The warm smile, a friendly wave, and an uplifting conversation. A lot of the current tasks performed by the human staff are repetitive and robotic - yes, pun intended.

Miso is on a mission to help restaurants restore their magic by letting people do people tasks and robots do robotic tasks. To do that, their product line boosts productivity and profitability. Their products include Flippy 2, Wingy, Sippy, CookRight Coffee, and CookRight Grill

• Flippy 2, initially launched as Flippy in 2015, was Miso Robotics’ first product. It can fry anything. To date, Flippy 2 has sizzled over 175,000 pounds of fried food and grilled 10,000 burgers.

• CookRight Coffee is an artificial intelligence-powered system designed to make the perfect cup of coffee every time.

• Sippy, the first POS-integrated automatic beverage dispenser and sealer, has also made an appearance.

• CookRight Grill, an AI-powered grilling station is scheduled to roll out later this year.

Is Miso Robotics a good investment?

If you’re wondering, “should I invest in miso robotics?”, at Money & Mimosas we encourage you to ask yourself three questions:

• What is the potential growth or upside?

• What are the potential roadblocks?

• How does this align with my values and/or overall investment strategy?

Miso has a proven product line and solid partnerships to back up its potential growth. It has room to expand to all 2,200 Jack in the Box locations, over 350 White Castle locations, and over 1,200 Buffalo Wild Wing locations.

Additionally, 50% of U.S. restaurant operators are planning to deploy automation technology in the next two to three years. White Castle, Jack in the Box, McDonald’s, Saladworks, and Chick-Fil-A, are a handful of restaurants that have already implemented AI functionality to augment their human staff’s capabilities.

A potential roadblock for Miso could be a competitor. However, Miso’s inventions are patent-protected which means it is unlikely a competitor will be able to swoop into the market and steal their share for at least twenty years.

If you’re not a fast food eater, you may be wondering if there is a potential roadblock as more folks shift to a more organic, plant-based diet leading to decreased demand for fast food. There is validity to this question and only time will tell. For now, according to the most recent CDC report, 36.6% of adults consume fast food on any given day.

When it comes to your values, we encourage you to research the team, the company’s overall stance on the environmental + social causes you care about, and conduct your own due diligence on how Miso Robotics could fit into your own personal investment strategy.

How to invest in Miso Robotics stock

Miso is currently offering shares at $10.05 (USD). The minimum investment is $994.95.

The process of investing is really easy. You head over to the Miso Robotics stock page and enter your email information into the invitation box. From there, the website will walk you through the seamless process of becoming an investor with Miso Robotics.