Is Declining Advisor Headcount at a Tipping Point? (2024)

Ready or not, the makeup of RIAs is set to change, with 37 percent of financial advisors expected to retire over the next 10 years, according to a new report by Cerulli Associates, a Boston-based consulting group focused on wealth management. In the long run, however, this could be good news for a new generation of advisors.

Advisors expected to retire in that time frame collectively control $10.4 trillion, or 40 percent of total industry assets (47 percent of industry assets are managed by advisors over the age of 55). Yet, one in four who will retire in the next 10 years are unsure of their succession plan.

The report was commissioned by Commonwealth Financial Network, a wealth manager that supports more than 2,000 advisors with $232 billion in AUM. Two surveys inform the report: an annual Cerulli survey of 1,500 advisors at wirehouses, independent RIAs, and hybrid firms, and a survey conducted in January and February of 2022 of 20 independent Commonwealth Advisors.

Michael Rose, associate director of wealth management at Cerulli, says the number of advisors planning to retire in the next decade without a succession plan was concerning.

“Advisors [who are] planning to retire but who haven’t begun the process to make it happen represent a significant risk,” Rose said. (73 percent of practice management professionals surveyed identified the emotional aspects of transferring clients to a new advisor as a major challenge for succession planning preparation.)

Adding to that risk for the industry is the fact that advisor headcount growth is stagnant.

In 2020, total advisor headcount growth increased just 0.1 percent to 291,696 advisors, according to Cerulli. Cerulli expects that by 2023, total advisor headcount will begin to decline and will continue to decline through at least the end of 2025 (the final year of Cerulli’s projection).

Over the next few years, the industry will be at a “tipping point, in which there aren’t sufficient advisors coming into the industry to make up for the advisors leaving,” Rose says. A combination of retirement, recruitment, and development issues are the cause, he adds.

Many RIAs are struggling to retain and develop talent. In a survey of 33 executives and decision makers at some of the largest wealth managers, a third reported a meaningful uptick in resignations. Compensation and career opportunities in other industries are luring them away.

The war for talent is one of the top challenges currently faced by Edelman Financial Engines, one of the largest RIAs, according to Jason Van de Loo, head of wealth planning at the firm. Engineers, client service employees, and financial advisors are currently the most difficult roles to fill, he says.

However, the mass retirement of advisors also presents opportunities in the space, particularly for the next generation of advisors, Rose says. The average advisor age is 51, a figure that has slowly increased over time, according to the report.

“There’s a lot of opportunity for younger people interested in wealth management,” Rose says. Many young advisors may be able to acquire a book of business from a retiring advisor within their practice or through another internal succession mechanism at their company. Among advisors planning to retire in the next 10 years, 26.6 percent plan to transition the business to an existing advisor in the same practice, according to the report.

A key point, however, is that talented advisors will only wait so long for ownership opportunities. Communication regarding potential opportunities is essential to retention, according to the report.

Solo advisors – who make up half of those retiring within the next decade – will either need to team up with an advisor who can take over the business or seek an external acquisition deal. Currently, RIAs are in high demand, with mergers and acquisitions at a record high, according to an April report by Echelon Partners, a boutique investment bank focused on wealth management firms and TAMPs. Echelon projects a record 338 deals to acquire wealth managers by the end of 2022, up 10.1 percent from 2021. In addition, 49 percent of advisors surveyed by Cerulli identify as being open to or actively pursuing practices to acquire.

Selling to an external third party is not without challenges. Style differences with the seller (including planning and investment philosophies and personality), client transition from seller to buyer, and overall time commitment to finalize the deal, are major acquisition challenges listed by practice management professionals.

“There are a lot of potential firms you can either acquire or sell to,” says Rose. “But to ultimately have a successful acquisition and transition, the two firms need to be a good fit, and that narrows the field.”

When it comes to laggards in succession planning, Rose believes that advisors should take their own advice.

“The cliché in financial planning is that clients don’t plan to fail, they fail to plan. That very much holds true for advisors when they’re thinking about retirement and succession planning,” Rose says.

Is Declining Advisor Headcount at a Tipping Point? (2024)

FAQs

Is Declining Advisor Headcount at a Tipping Point? ›

Over the next few years, the industry will be at a “tipping point, in which there aren't sufficient advisors coming into the industry to make up for the advisors leaving,” Rose says. A combination of retirement, recruitment, and development issues are the cause, he adds.

How do you politely decline a financial advisor? ›

Here's how we turn down a financial advisor politely in such a circ*mstance:
  1. Make him understand your deteriorating financial condition.
  2. State your reluctance of taking any market risks.
  3. Express your difference of opinion with him.
  4. State how you love to be independent.
Jul 30, 2020

Are you supposed to tip your financial advisor? ›

Should you tip your financial advisor? No. You definitely want to understand all the different ways you're advisor is getting paid, from whom and how much you're really paying him/her. Once you know, you'll understand tipping is inappropriate.

Are financial advisors declining? ›

And quitting the industry is becoming a major trend, as many financial advisors say a hard goodbye and choose to pursue other career endeavors. There is no comfort in the numbers: The retention rate is low: By the fifth year, only 15-16% of advisors will still be in business.

How many clients does an average financial advisor have? ›

The number of clients a financial advisor has depends largely on the advisor. Again, a typical client count is anywhere from 50 to 150 but there are several variables that can influence the actual number. They include the advisor's niche and the type of clients they serve, as well as how they work.

What do you do if you are not happy with your financial advisor? ›

If you've been working with somebody who only provides advice, the process is generally quite easy. Notify your advisor that you'd like to end the engagement, and begin working with your new advisor.

When should I dump my financial advisor? ›

If you're having trouble picking up the phone to ask a financial question, that's a bad sign. “If you're not calling because you don't think your concerns are important, or you feel like, 'they're too busy — I don't want to bother them,' those are big red flags,” Jennerjohn says.

How much money should I give to a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

Who should you not tip? ›

As a blanket rule, you don't need to tip anyone who earns a salary or performs a trade. That means you don't have to tip doctors, lawyers, teachers, plumbers or cable technicians. "Not only would it not be expected, it would be highly unorthodox and very awkward," says Farley.

How much money should you have when getting a financial advisor? ›

Usually, advisors that charge a percentage will want to work with clients that have a minimum portfolio of about $100,000. This makes it worth their time and will allow them to make about $1,000 to 2,000 a year.

Is it hard to switch financial advisors? ›

Switching financial advisors doesn't have to be hard. Just break it down into three manageable steps: find a new advisor, figure out what expenses the move will incur and then call or email the old advisor to notify them of the change. Your new advisor, once chosen, can help get everything transferred over.

Why advisors are quitting? ›

Lack of work ethic. It takes a lot of hard work and discipline to break into a career as a financial advisor. While many are willing to work hard for a period of time, fewer are willing and able to maintain the high-level work ethic required to survive and thrive as a successful advisor.

How often should I hear from my financial advisor? ›

Every relationship is different, and because financial planning is such a personal issue, there's no one-size-fits-all answer for how often you should talk to your adviser. But financial planner Don Grant says there should be a review at least semi-annually.

How long does the average client stay with their financial advisor? ›

On average, of those clients who leave an advisor, 20% leave within the first year and 25% leave within the second year (see chart at right). While you're focusing on growing your business by signing new clients, don't overlook one of the most important keys to growth—client retention.

How long should I keep a financial advisor? ›

“If judging performance only, clients need to give an advisor three to five years minimum, and realistically, five-plus is probably better,” said Ryan Fuchs, a certified financial planner with Ifrah Financial Services. “It may take several years before you can truly see how an investment strategy will work.

How many millionaires have financial advisors? ›

The study found that 70% of millionaires versus 37% of the general population work with a financial advisor.

Who are you supposed to tip? ›

Server or Waiter

When you go out to eat at a sit-down restaurant, you should tip 20%. And if you really want to be generous, go for the 25% mark. Remember: Many servers make around $2 per hour, so they're counting on those tips to make ends meet.

How do I trust my financial advisor? ›

Look for professional certifications and designations after an advisor's name, such as CFA, CFP, or CIMA. Determine the fee structure you're most comfortable with: fee-only, commission-based, or based on assets managed.

Are you supposed to tip your mailman? ›

Take, for example, your mail carrier. If they were especially helpful this year, you can certainly tip them. However, the United States Postal Service employees are not able to accept any cash, check, or cash equivalent under federal regulations. They are able to accept a gift worth $20 or less, though.

Should you tell your financial advisor everything? ›

It might come as a surprise, but your financial professional—whether they're a banker, planner or advisor—wants to know more about you than how much money you can invest. They can best help you achieve your goals when they know more about your job, your family and your passions.

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