iPhone US market share hits all-time high, overtaking Android (2024)
The iPhone US market share hit an all-time high last quarter, giving it more than 50% of the total US market for the first time ever, according to a new market intelligence report.
Apple also dominates global premium smartphone sales, accounting for 78% of the $1,000+ segment worldwide …
In measuring the total iPhone US market share, Counterpoint Research is looking not just at new sales, but at the total number of active smartphone users – what is known as the “active installed base.”
Apple has overtaken Android devices to account for more than half of smartphones used in the US, giving the iPhone maker an edge over its rival as it pushes into sectors including finance and healthcare.
The 50 per cent landmark the iPhone’s highest share since it launched in 2007 was first passed in the quarter ending in June, according to data from Counterpoint Research. Some 150 devices using Google’s Android operating system, led by Samsung and Lenovo, accounted for the rest […]
The FT says that while new phone shipments can fluctuate wildly from quarter to quarter, based on the timings on smartphone launches, the active installed base is a more meaningful measure of popularity.
The active installed base takes into account the millions of people brought into Apple’s ecosystem through the used phone market, as well as those who use iPhones purchased years ago.
CSS Insight analyst Ben Woods agrees, saying that while quarterly shipments may grab the headlines, Apple just “quietly grabs more share every year.”
He says the installed base – something Apple has always emphasized, and described as its “engine” for the company – is increasingly important as the iPhone maker continually boosts the revenue it makes from existing iPhone owners.
“Anyone who buys an iPhone whether it’s second-hand, third-hand, or fourth-hand will probably give Apple some money buying apps, paying for iCloud, using Apple Music, or transacting on Apple Pay. And that’s a model that no one else, really, has been able to replicate.”
Services services don’t just deliver revenue: they deliver mega profits too. While Apple’s overall margin is around 37-38%, it’s estimated that Services margins exceed 70%.
iPhone dominates global premium sales
A separate Counterpoint report says that Apple also continues to dominate the global market for premium smartphones.
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It's nice when it happens because of product quality not just price.
The premium segment is defined as a wholesale price of $400+. Here, Apple takes 57% of the world market. In the ultra-premium slice of $1000+ devices, Apple owns 78% of the segment.
Counterpoint’s Varun Mishra said that this upper slice of the market was not just profitable, but also relatively untouched by the financial downturn.
“This trend in the ultra-premium market is ubiquitous across regions, despite inflationary pressures. This is because affluent consumers are not affected by the current economic headwinds. Hence, the low-to-mid-price segment has been hit hard by the recent macro headwinds while the high-price segment still looks solid, further boosting average selling prices. Also, the increasing number of financing schemes and a growing ecosystem of trade-ins and EMIs [monthly payment plans] are also helping consumers to upgrade their devices without paying the total price upfront.”
As of early 2024, Android has a 70.69% market share worldwide. In the US, iPhones hold a market share of 60.77%. More than 1 billion iPhones and over 3 billion Android devices are currently active. Android smartphones accounted for 56% of all smartphone sales worldwide in Q4 2023.
Android and iOS have a duopoly over the global mobile operating system market, with Android accounting for about 70% market share and iOS at around 29% (as of fourth quarter of 2023).
April 14 (Reuters) - Apple's (AAPL.O) , opens new tab smartphone shipments dropped about 10% in the first quarter of 2024, hurt by intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed on Sunday.
One of the biggest advantages of using Android over iOS is the high degree of customization it offers to its users. Android's open-source nature allows users to customize their devices in a way that suits their individual preferences.
Android stands out as the indisputable leader globally, commanding a usage strength of 69.74 percent, according to the latest reports from Statcounter. In contrast, iOS holds a 29.58 percent share of the global mobile operating system market.
The variety of options is virtually unlimited. You can get stylus support, foldable phones, USB-C charging on even previous-gen devices and faster charging phones. Android cameras are more versatile and often have better zooming capabilities, like the Galaxy S23 Ultra. There is no foldable in the iPhone land.
Plenty of tech-savvy people prefer Android phones because they offer many more customization options, but others often prefer the ease of use of the iOS operating system. This includes how simple it is to find and launch apps and then jump between them, or find information you need quickly.
Apple, a longtime leader in smartphone revenue and profits, has now taken the lead in global smartphone sales by volume, surpassing Samsung. In 2023, Apple surpassed Samsung to become the world's largest smartphone manufacturer by volume, ending the latter's 12-year streak.
"While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple," said Nabila Popal, research director with IDC's Worldwide Tracker team.
This slight decrease in Android switching is in particular sizable, in particular in light of the all-time high seen in 2022, while 15% of iPhone customers migrated from Android devices.
In the United States, iOS's lead over Android has fluctuated since rival operating systems fell off the charts in the early 2010s. But, Apple's OS has still consistently been the more popular of the two platforms in the U.S. year after year. However, on a global market scale, Android still tops Apple by a large margin.
As of January 2023, Apple's iPhone 15 Pro Max was the most popular smartphone model sold in the United States, accounting for almost 18 percent of total smartphone sales. the iPhone was the most popular smartphone in the United States at that time, occupying all spots in the top five.
Apple and Samsung produce the most popular smartphones
Together the two manufacturers account for almost 80 percent of smartphone unit sales in the country. Apple's iPhone is the most popular smartphone among U.S. American consumers, with over 50 percent of subscribers using an Apple device in 2023.
The iPhone sold more than Samsung's devices globally in 2023. Source: Bloomberg. Reith believes that Apple certainly played a part in Samsung's drop in rank, but also that the overall Android space is diversifying.
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