iPhone Becomes Top Smartphone in China for First Time in Six Years (2024)

by Hartley Charlton

Apple became the top smartphone brand in China for the first time in six years in the fourth quarter of 2021, Counterpoint Research reports.

iPhone Becomes Top Smartphone in China for First Time in Six Years (1)
While smartphone sales in China declined nine percent year on year for the third consecutive quarter in the fourth quarter of 2021, and smartphone sales declined two percent in 2021 for the fourth consecutive year, Apple finally surpassed Vivo to become the country's top smartphone brand. In total, Apple captured 23 percent of the Chinese smartphone market in the fourth quarter of 2021, its highest ever market share in the country.

iPhone Becomes Top Smartphone in China for First Time in Six Years (2)
The Chinese homegrown brands Vivo, Oppo, Honor, and Xiaomi took second, third, fourth, and fifth place, respectively. Counterpoint Research analyst Mengmeng Zhang commented:

Apple's stellar performance was driven by a mix of its pricing strategy and gain from Huawei's premium base. Apple rose to first place in China right after the iPhone 13 was released (week 39) in September. Afterwards, it remained in the leading position for most of the fourth quarter. The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features. Furthermore, Huawei, Apple's main competitor in the premium market, faced declining sales due to the ongoing U.S. sanctions.

The fourth quarter of 2021 was the first time Apple has been the top smartphone brand in China since the fourth quarter of 2015, when the iPhone 6's upgrade supercycle was at its height. Counterpoint says that Apple's success at the premium end of the market will encourage Chinese brands to strengthen their offerings in this segment.

Tags: China, Counterpoint

[ 53 comments ]

Top Rated Comments

TheYayAreaLiving ?️

28 months ago

Wow! This is big news. A stellar performance by Apple. Just dominating. Tomorrow is going to be a big day for Apple.

Score: 8 Votes (Like | Disagree)

skipper63

Pretty amazing! That is why tomorrows quarterly results will be the best ever.

Where is Samsung in China?

Score: 6 Votes (Like | Disagree)

orbital~debris

28 months ago


MR spin masters are not going to disappoint on this piece of news.

What does your comment mean?

Score: 4 Votes (Like | Disagree)

djcerla

28 months ago

MR spin masters are not going to disappoint on this piece of news.

Score: 3 Votes (Like | Disagree)

sw1tcher

28 months ago


But this is the China smartphone market. I can't imagine Huawei phones have much U.S.-driven content. Or do they? I admit I'm not fully versed on the global smartphone market.

Software blacklist means no Google Android updates, no access to Google Play store. But it's not just software. It's hardware too. If Huawei can't use the newest and fastest chips (like 5G), then what's the point in buying a Huawei smartphone? 5G is much more prevalent in China, and has been for several years now, unlike how it's starting to roll out in the U.S. now.

Score: 3 Votes (Like | Disagree)

himanshumodi

28 months ago

Holy smokes, that's incredible. I thought Apple was quite low down on the pecking order in terms of market lead, and that it was sheer volumes that was the driver for Apple in the country.

Score: 3 Votes (Like | Disagree)

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FAQs

IPhone Becomes Top Smartphone in China for First Time in Six Years? ›

Apple's climb to the top spot in 2023, especially in light of renewed competition from Huawei and the soft spending sentiment, marks a tremendous success,” said IDC research analyst Arthur Gao. “Apple achieved this thanks to timely price promotions in its third-party channels, which stimulated demand.”

When Apple tops China's smartphone market for the first time? ›

Apple gains top position in China smartphone market for first time in 2023: Report. Apple takes top position in the Chinese smartphone market in Q4 2023, shipping 17.5 million iPhones with a 6% YoY increase. Honor follows closely with a 16% market share and 11.7 million units shipped.

Why iPhone is so popular in China? ›

For years, Apple dominated the market for high-end smartphones in China. No other company made a device that could compete with the iPhone's performance — or its position as a status object in the eyes of wealthy, cosmopolitan shoppers.

Did iPhone take top spot in China for first time despite challenges? ›

(Bloomberg) — Apple Inc.'s iPhone was the top-selling smartphone in China for the first time last year, a surprisingly strong showing in the face of fierce local competition and expanding government prohibitions against the American company's technology.

Why is iPhone considered the first smartphone? ›

Not only was this the sleekest touchscreen device to hit the market to date, but it was also the first device that offered a full, un-watered-down version of the Internet. The very first iPhone gave consumers the ability to browse the web just as they would on a desktop computer.

When was the iPhone first marketed? ›

On June 29, 2007, the first iPhone was released. The iPod Touch, which came with an iPhone-style touchscreen to the iPod range, was also released later in 2007.

When did the first iPhone go on the market? ›

The iPhone was released in the United States on June 29, 2007, at the price of $499 for the 4 GB model and $599 for the 8 GB model, both requiring a 2-year contract.

Why Apple is struggling in China? ›

In part, this is because consumer appetite in China has been knocked hard since the COVID-19 pandemic. In fact, demand has been so weak that China's consumer price index fell for the third month in a row in December. But Apple's sales decline also reflects a resurgent interest in homegrown gadgets.

Why is iPhone the best in the world? ›

iPhones are good phones that are high quality, as is the software they run. iPhones generally have a reputation of being durable and long-lasting on the hardware front (my iPhone 4S lasted me 5 years and still turns on), and smooth and optimized on the software end.

What is the competitor of iPhone in China? ›

Yet Apple also faces a more crowded Chinese market. One major competitor is Huawei. The Chinese tech giant's phone sales rose 64% in the first six weeks of 2024, according to Counterpoint. Huawei returned to the premium smartphone market last year with the Mate 60 Pro, a 5G smartphone featuring a homegrown processor.

How did the first iPhone affect the world? ›

Beyond its technical and aesthetic achievements, the first iPhone had a profound impact on society and culture. It ushered in the era of the smartphone, transforming the way people communicate, work, and entertain themselves.

Why was the first iPhone so successful? ›

Apple's iPhone combined multiple devices into one, setting the stage for future smartphone innovations. The iPhone's user-friendly interface and touchscreen technology made it accessible to users of all ages. Strategic marketing and hype around the iPhone generated massive demand upon release.

What were the problems with the first iPhone? ›

The original iPhone didn't have all of the features other more established platforms had on day one. It lacked MMS, copy and paste and even a developer platform / App Store. Yet, as Vaughn mentions below, it was so radically different and better with the features it did have that the writing was on the wall….

Which phone does Steve Jobs use? ›

Steve Jobs used an iPhone long before the launch of the original iPhone and continued to use one for the rest of his life. Steve was passionate about the products his company made and his philosophy was that if he didn't want to use it, his customers wouldn't either.

How did Steve Jobs think of the iPhone? ›

Jobs famously described the ‌iPhone‌ as an iPod with touch controls, a phone, and a breakthrough internet communications device, three distinct areas that no device at the time managed to tackle all at once.

Why did Steve Jobs invent the iPhone? ›

After the iPod became a huge success, Jobs spent little time relishing it. Instead he began to worry about what might endanger it. One possibility was that mobile phone makers would start adding music players to their handsets. So he cannibalized iPod sales by creating the iPhone.

When did Apple start selling in China? ›

Apple started selling iPhones in China in 2009.

When did smartphones become popular in China? ›

Development trend. Since 2011 smartphones, especially running the open source Android operating system, have become increasingly popular in the Chinese mobile market.

When did Apple sell to China? ›

China was categorized as a third priority market. Apple became serious about the Chinese market after it reached a deal with China Unicom for the exclusive sale of iPhone 3 in China in 2009.

When did Apple start working with China? ›

2) What Year did Apple Start Manufacturing in China? Apple entered China in 2001 and due to the high demand, Apple partnered with Foxconn and China to assemble the iPhones and iPads in the production facility of Foxconn in Zhengzhou. Later the production and assembling shifted to Shenzhen facility of Foxconn.

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