Investing in Facebook (Meta) Stock (META) (2024)

Meta Inc. (META), owner of Facebook, the world's largest social network, provides a digital social media platform enabling billions of users to connect with one another. While Facebook is best known as a site for friends and families to connect, it's also used by political organizations, small businesses, and large corporations to reach a wide audience. Through its platforms and applications, users can share information, ideas, photos, and videos. In addition to its main social networking site, Meta also offers photo-sharing app Instagram and messaging apps Messenger and WhatsApp. It also offers augmented and virtual reality products. Most of Meta's revenue is generated by selling advertising to marketers.

Facebook was founded in 2004 by four Harvard University students, one of which is the company's Chief Executive Officer (CEO), Mark Zuckerberg. The social networking site expanded quickly, rising to one billion users by 2012. In February of that year, Facebook filed for an initial public offering (IPO), which valued the company at $102.4 billion.

Meta's headquarters are located in Menlo Park, Calif. The company is classified as a member of the communications services sector. It competes with other companies that offer online and communication products and services. Its rivals include Alphabet Inc.'s (GOOGL) Google and YouTube, as well as Apple Inc. (AAPL), and Twitter Inc. (TWTR). Meta generated net income of $39.4 billion on $117.9 billion of revenue in FY 2021.

Key Takeaways

  • Meta offers social media products and services to billions of users worldwide, mainly individuals and families. It's also used by small and large companies, and political organizations.
  • Its competitors include Alphabet Inc.'s (GOOGL) Google, Apple Inc. (AAPL), and Twitter Inc. (TWTR).
  • Meta earned $39.4 billion in net income on $117.9 billion of revenue in FY 2021.
  • In early October, former Meta employee and whistleblower Frances Haugen testified before Congress, alleging that Meta's Facebook platform is detrimental to the safety of children and democracy.
  • On October 28, 2021, Facebook Inc. changed its name to Meta Inc. It began trading under the ticker META on June 9, 2022.

Recent Developments

  • Meta received a $414 million fine from EU regulators who ruled that on January 4, 2022 that the company illegally forced users to accept data collection.
  • On November 9, 2022 Meta announced it would be laying off 11,000 workers, or 13% of its total workforce.
  • On Oct. 26, 2022, Meta announced its Q3 earnings, its revenue fell by 4% and EPS fell by 49%.

What's Happening with the Facebook (Meta) Antitrust Suits?

On Aug. 19, 2021, the Federal Trade Commission (FTC) filed a new antitrust lawsuit against Meta after its original one filed in December 2020 was thrown out in June 2021. In its revised lawsuit, the FTC alleges that Meta illegally sought to suppress competition by acquiring potential competitors, including messaging platform WhatsApp and photo-sharing app Instagram. The FTC is seeking to force Meta to unwind these acquisitions, and accuses Meta of using its dominance in social media to prevent third-party app developers from accessing its platform. Meta filed a motion on Oct. 4, 2021, to dismiss the agency's latest lawsuit, arguing that it still lacked evidence of anticompetitive behavior.

What's Happening with Facebook (Meta) and Newspapers?

On Feb. 24, 2021, the Australian government passed legislation that effectively requires Meta's Facebook and Alphabet's Google platforms to pay news publishers for use of their content on the tech giants' platforms. The law forces the tech companies and news publishers to submit to binding arbitration if they cannot reach a deal on terms of payment.

The Australian court decision is prompting other countries to take similar actions. European news publishers are lobbying the European Union (EU) to pass similar legislation that would require tech giants to pay for their news content at an agreed-on price. News publishers want a clause that forces major tech companies enter into binding arbitration if they fail to agree on terms of payment for content. They want the clause inserted in EU legislation that was introduced in December 2020. Called the Digital Markets Act, the legislation aims to curb the power of giant tech companies.

What's Happening with the Facebook (Meta) Whistleblower?

Whistleblower Frances Haugen was a Meta employee until May 2021. She has provided a stream of company documents to the U.S. Securities & Exchange Commission (SEC), Wall Street Journal, New York Times, CBS "60 Minutes," and other organizations to show what she says are deep flaws at the giant social network. That includes not only the Facebook platform, but also Meta's smaller platforms including Instagram, which is heavily used by teens. In her news interviews and Congressional testimony, Haugen has criticized the company's focus on "angry, polarizing divisive content" as a way to boost engagement and profits. She says the platform's flaws are detrimental to the safety of children and democracy.

Haugen joined the company in June 2019 and served on the Civic Integrity team, which focused on the platform's impact on global elections. She says she left the company earlier this year because she became frustrated with the company's lack of willingness to accept initiatives that would address the platform's flaws and improve the safety of the platform's users.

In spring 2021, Haugen contacted John Tye, the founder of legal nonprofit organization Whistleblower Aid. She asked him about obtaining legal protection and the best course of action for making public thousands of pages of internal Meta documents. Tye agreed to represent her and Haugen filed for legal whistleblower protection with the Securities and Exchange Commission (SEC). Haugen's identity was revealed for the first time on Oct. 3, 2021 in an interview on 60 Minutes. Two days later she testified extensively before Congress.

Has Meta Ever Split its Stock?

No, it has not.

Does Meta Pay a Dividend?

No, it does not pay a dividend.

How Many Shares of Meta Stock Are There?

Meta has a dual class structure.

As of Oct 21, 2022, Meta had 2,248,672,204 shares of class A common stock outstanding. The stock represents one vote per share and trades under the ticker "META" on the Nasdaq Global Select Market.

Also as of Oct. 21, 2022, Meta had 402,876,470 shares of class B common stock outstanding. The class B stock represents 10 votes per share and is owned by Zuckerberg, management, and directors. This gives Zuckerberg and his management effective control of the company.

When Was Facebook Founded?

Facebook was founded in 2004. Its four co-founders, Mark Zuckerberg, Eduardo Saverin,Dustin Moskovitz, andChris Hughes, were students at Harvard University at the time.

Who is Facebook (Meta)'s CEO?

Co-founder Mark Zuckerberg is Meta's CEO and chairman. He founded Facebook, the precursor to Meta, with three other classmates while a student at Harvard University. He is ranked 15th on the Forbes 400 list of the richest Americans with a net worth of $41 billion, as of Nov. 23, 2022.

How Many Users Does Facebook Have?

As of Sept. 30, 2022, Facebook's monthly active users (MAUs) were 2.96 billion. Meta defines an MAU as a registered and logged-in Facebook user who visited the Facebook platform or used its Messenger application within the past 30 days as of the date of measurement. Meta uses MAUs to gauge the size of its global active user community.

Investing in Facebook (Meta) Stock (META) (2024)

FAQs

Is it a good idea to invest in Meta? ›

Meta is a strongly profitable company; its operating margin was 20% last quarter. With Meta cutting costs, the operating margin could rise sharply. Over 2021, the operating margin was still a strong 40%.

What will Meta stock be worth? ›

Stock Price Forecast

The 47 analysts offering 12-month price forecasts for Meta Platforms Inc have a median target of 210.00, with a high estimate of 275.00 and a low estimate of 80.00. The median estimate represents a +18.07% increase from the last price of 177.86.

Is Meta a good long term investment? ›

While the stock price has underperformed in recent quarters, the low market valuation, the company's strong fundamentals and potential for growth make META a buy. Overall, META is well positioned for continued outstanding performance and presents a good opportunity for a long-term investment.

Will meta stocks ever recover? ›

Meta Platforms (NASDAQ:META) stock struggled last year, but it likely won't recover this year. Its steep decline was largely attributed to poor results from its latest earnings report, raising questions about its near-term future.

Does Meta stock have a future? ›

Based on analyst ratings, Meta Platforms's 12-month average price target is $215.20. What is META's upside potential, based on the analysts' average price target? Meta Platforms has 23.57% upside potential, based on the analysts' average price target.

Is Meta stock expected to go up? ›

Stock Price Forecast

The 48 analysts offering 12-month price forecasts for Meta Platforms Inc have a median target of 210.00, with a high estimate of 275.00 and a low estimate of 80.00. The median estimate represents a +17.01% increase from the last price of 179.47.

Should I hold or sell META stock? ›

Out of 44 analysts, 22 (50%) are recommending META as a Strong Buy, 10 (22.73%) are recommending META as a Buy, 9 (20.45%) are recommending META as a Hold, 2 (4.55%) are recommending META as a Sell, and 1 (2.27%) are recommending META as a Strong Sell.

What will META be worth in 5 years? ›

Based on long term forecasts, the price of Meta (FB) will increase to $272 by the end of 2023 then $360 in 2024. Meta Platforms, Inc (FB) stock will continue to rise to $470 in 2025, $580 in 2027 and $765 in 2030.

What is META 5 year price target? ›

What will the META price be in 5 years and 10 years – forecast by years. According to the Traders Union long-term price forecast Facebook (META) can reach $615.32 by 2025, $3143.72 by 2030, $5407.34 by 2034.

What is the problem with Meta stock? ›

Meta's reliance on ad revenue, potential for government regulation, threat of competition from newer social media platforms, and potential backlash over controversial content or data privacy issues are all risks for investors in the company.

Is Meta stock in trouble? ›

Meta's stock has lost more than 70% of its value this year, making it the worst performer so far this year in the S&P 500. Its net income has grown significantly slower than its revenues in the past five years.

Why is Meta stock so low? ›

Meta stock has been severely punished in 2022.

Investors were disappointed by a major earnings miss in the third quarter and the social media company's guidance for revenue to decline for the fourth quarter amid weak advertising and surging expenses for fiscal 2023.

What is the prediction for Facebook stock? ›

According to the latest long-term forecast, Facebook price will hit $250 by the end of 2023 and then $300 by the middle of 2024. Facebook will rise to $400 within the year of 2025, $500 in 2026, $600 in 2027, $700 in 2028, $800 in 2031 and $900 in 2033.

Will META rise again? ›

Yes, Meta's dealing with challenges right now, but Wall Street believes that Meta's profits will still grow over time. A consensus of analyst estimates calls for Meta's earnings-per-share (EPS) to increase a total of 33% over the next several years and hit $12 by 2025.

What is the future of META? ›

We expect it to fall 4.5% year over year in 2022 after nearly 30% growth in 2021. However, Meta remains a digital advertising powerhouse, and its revenues will continue to dwarf every other digital company except Google. Commerce isn't going to be the cash cow Meta once hoped it would be.

What will Facebook stock price be in 2025? ›

With FB stock at $237.09, we expect an exit price of $497 and a total return of 140% (26.9% annualized) by 2025 year-end.

Will META go up in 2023? ›

For the first quarter of 2023, Meta expects revenue between $26 and $28.5 billion, the upper end of which would represent an increase from the year-ago quarter and would break Meta's streak of consecutive quarterly revenue declines.

Will Meta stock recover in 2023? ›

For now, analysts expect Meta's revenue to rise 5% in 2023 and grow 12% to $136.3 billion in 2024. Its net income is expected to decline 11% in 2023 as it ramps up its spending, but increase 20% to $26.2 billion in 2024.

Will Meta ever pay a dividend? ›

For Meta, a dividend would be a major change in strategy. It stated in its most recent 10-K from early 2022 that it has no plans to pay a dividend for the foreseeable future.

Is Meta undervalued? ›

The technical charts indicate Meta's share price is close to a "bullish reversal". Its candlestick has closed green for two consecutive months, which is the first time since August 2021. Its stock is deeply undervalued intrinsically according to my discounted cash flow model.

How much will Meta stock fall? ›

Summary. YTD, Meta has fallen almost 70% in share price. Its Price to Earnings Growth multiple at 3.88x is at a 236% premium to the Communication Services sector median of 1.15X. If Meta's PEG multiple drops to the sector median, the stock could fall 70% in 2023.

Is Meta too big to fail? ›

It seems like Meta is too big to fail, but the chart above provides true scope as to how much its metaverse investment is costing – which could ultimately pay-off, if Meta becomes the engagement platform of the next generation, for a broad range of options.

How much Facebook stock should I buy? ›

Decide How Much to Invest in Facebook

What you need to decide is how Facebook fits into both your budget and your investment portfolio. For a diverse portfolio, you generally want only 5 – 10% of it made up of individual business stocks.

How much money has Meta lost? ›

In its earnings report after the bell on Wednesday, Meta said its Reality Labs division, home to the company's virtual reality technologies and projects, posted a $4.28 billion operating loss in the fourth quarter, bringing its total for 2022 to $13.72 billion.

Why is Meta sinking? ›

Meta stock has lost more than half its value since last September, as Facebook and Chief Executive Mark Zuckerberg have tethered the company's future to the metaverse, an entirely new method of communicating. The risky bet comes as troubles mount at the company.

Why is FB Meta stock dropping? ›

Facebook parent Meta's stock plummets after dismal earnings report The company, which also owns Instagram and WhatsApp, has lost a half-trillion dollars in market value so far this year.

Is Facebook Meta in trouble? ›

Meta, formerly Facebook, is in crisis mode as value plummets in 2022. Weak revenues, regulatory woes, and costly metaverse bet are to blame. 2023 doesn't seem any better. Since Facebook officially became Meta in October 2021, the company has lost more than two-thirds of its stock market value.

Is Meta failed? ›

One report late in 2022 has found that this isn't simply a case of slow growth as experienced by Facebook itself. Rather, it's actually becoming less popular – with monthly active users of Meta's Horizon Worlds having declined from around 300,000 to 200,000 over the course of the year.

What will META price be in 2030? ›

Following this, our Meta Masters Guild price forecast estimates the token could reach $0.70 by the end of 2030. This would represent a 9,900% increase in less than eight years.

Is Facebook stock a Buy Sell or hold? ›

41 analysts recommended to BUY the stock. 20 analysts recommended to SELL the stock. The latest stock analyst recommendation is . Read the latest stock experts' ratings for Meta Platforms Inc / Facebook.

What does Jim Cramer say about Facebook stock? ›

CNBC host Jim Cramer apologized for encouraging people to buy stock in Meta, after the Facebook parent company's shares plummeted on Thursday. “I made a mistake here,” Cramer said. “I was wrong. I trusted this management team.

Why Meta stock is down by 70? ›

Including Thursday's fall, shares are down roughly 70% since the start of 2022. After years of unprecedented revenue and profit growth, Meta's ad business is beginning to slow, thanks to increased competition from TikTok and Apple (AAPL) and overall economic uncertainty.

Is Meta losing money? ›

Reality Labs is the business and research unit of Meta that focuses on the metaverse. It reported a loss of $4.28 billion for the fourth quarter, wider than $3.3 billion in the quarter prior. The division lost $13.7 billion in 2022.

How will Meta make money? ›

Meta Platforms Inc. sells ads on social media websites and mobile applications and also sells augmented- and virtual-reality products and services. Advertising sales are the primary source of Meta's revenue. In 2021, Facebook reported that it lost daily active users for the first time in the company's history.

Is Facebook Meta doing well? ›

A year ago, before Facebook had turned Meta , the social media company was sporting a market cap of $1 trillion, putting it in rarefied territory with a handful of U.S. technology giants. Today the view looks much different. Meta has lost about two-thirds of its value since peaking in September 2021.

Will Meta buy Second Life? ›

After months of discussions, Mark Zuckerberg and the Meta team have determined that Second Life is the true metaverse.

What is the problem with meta stock? ›

Meta's reliance on ad revenue, potential for government regulation, threat of competition from newer social media platforms, and potential backlash over controversial content or data privacy issues are all risks for investors in the company.

What will Meta be worth in 5 years? ›

Based on long term forecasts, the price of Meta (FB) will increase to $272 by the end of 2023 then $360 in 2024. Meta Platforms, Inc (FB) stock will continue to rise to $470 in 2025, $580 in 2027 and $765 in 2030.

Should I invest in Meta ETF? ›

Yes, Metaverse ETFs are a great way to invest in the future. The industry is expected to increase by more than $500 billion in value in 2028. The ETFs are an easy way to start investing in the Metaverse. The industry is young and expected to experience some volatility, but the overall trend should be up.

Why is Meta losing value? ›

Advertising challenges. Meta's lifeblood is the advertising revenue booked by Facebook, Instagram and WhatsApp, with businesses eager to reach their billions daily users. But its ad revenue fell in the most recent quarter, with sales drooping 3.7% and adding to investor concerns.

Why did Meta lose its value? ›

Investors wiped $80bn (£69bn) off the market value of Facebook and Instagram's owner, Meta, after Mark Zuckerberg's company reported profits had halved during the third quarter as advertisers reined in spending amid the global economic downturn.

Will Facebook stock go up? ›

On average, Wall Street analysts predict that Facebook's share price could reach $210.46 by Feb 10, 2024. The average Facebook stock price prediction forecasts a potential upside of 17.26% from the current META share price of $179.48.

Is Meta a good investment for 2022? ›

Meta stock has cratered in 2022 on disappointing financial performance and increasing investment in the metaverse. But the company has a robust core business, solid balance sheet, and ultra-cheap valuation. If successful, the metaverse can be the next big thing.

Is it too late to invest in metaverse? ›

Metaverse is the unstoppable trend of future development. It's not too late to step into the Metaverse field to gain financial profits.

Should I invest in metaverse right now? ›

There's good reason to invest in the metaverse. Third-party research groups such as Prophecy Market Insights, Grandview Research, Bloomberg Intelligence, and others predict that the metaverse could be worth $800 billion or more by 2030, making it one of this decade's great secular growth trends.

What are the top 5 metaverse stocks? ›

Here are seven metaverse stocks to buy today:
  • Meta Platforms Inc. (META)
  • Roblox Corp. (RBLX)
  • Nvidia Corp. (NVDA)
  • Unity Software Inc. (U)
  • Microsoft Corp. (MSFT)
  • Adobe Inc. (ADBE)
  • Autodesk Inc. (ADSK)
Jan 26, 2023

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