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March 19, 2024
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Accutron A. Lange & Söhne Alpina Armin Strom Audemars Piguet Baume & Mercier Bell & Ross Blancpain Bovet Breguet Breitling Bremont Bulgari Bulova Carl F. Bucherer Cartier Certina Chanel Chopard Chronoswiss Citizen Fortis F.P.Journe Frederique Constant Girard-Perregaux Glashütte Original Grand Seiko G-Shock Hamilton Harry Winston Hermès H. Moser Hublot HYT IWC
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Introducing The TAG Heuer Link
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Hodinkee Radio Pre-Owned Picks Vintage Watches Watch of the Week Watching Movies Weekend Edition
LATEST ARTICLES
Watch Spotting Bill Murray Wearing An Oris Big Crown Caliber 473 On Set Of Upcoming Movie, ‘The Friend’
This Week In The Shop Six Killer Grand Seiko Dials Not Named 'Snowflake'
Introducing Sinn And Revolution Glow Bright In The Dark With A New Pilot's Chronograph
The Sports Section Iga Świątek Wins At Indian Wells Wearing A Rolex 1908 In Yellow Gold
ALL LATEST
New In The Shop
G-SHOCK
Quirky and tough timepieces with extraordinary impact.
New In The Shop
Grand Seiko
Elegant timepieces with innovative technology.
POPULAR COLUMNS
A Week on The Wrist Beginner's Guide Buying, Selling, & Collecting Four + One Hands-On Hey, Hodinkee! Hodinkee Radio In-Depth Introducing
One to Watch Reference Points Second Opinions Shop Stories Steal vs. Splurge Talking Watches The Value Proposition Watch Of The Week Watching Movies
ALL ARTICLES
New Watches Of 2023
All The New Watches Of 2023
Accutron A. Lange & Söhne Alpina Armin Strom Audemars Piguet Baume & Mercier Bell & Ross Blancpain Bovet Breguet Breitling Bremont Bulgari
Bulova Carl F. Bucherer Cartier Certina Chanel Chopard Chronoswiss Citizen Fortis F.P.Journe Frederique Constant Girard-Perregaux Glashütte Original
Grand Seiko G-Shock Hamilton Harry Winston Hermès H. Moser Hublot HYT IWC Jaeger-LeCoultre Jaquet Droz Laurent Ferrier Longines
MB&F Mido Montblanc NOMOS Glashütte Norqain Omega Orient Star Oris Panerai Parmigiani Fleurier Patek Philippe Piaget Porsche Design
Hodinkee INSURANCE
The fastest and most secure way to protect the watches you love.
We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.
GET STARTED
INSTANT QUOTES
In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.
WORLDWIDE COVERAGE
Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.
ZERO DEDUCTIBLE
If you suffer a covered loss, there's no deductible and no gimmicks. Ever.
INVESTMENT PROTECTION
Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).
CATEGORIES
New Watches Pre-Owned Watches Straps Accessories Books & Magazines Travel & Storage Tools Limited Editions
SHOP ALL
SERVICES
POPULAR BRANDS
Rolex Omega Tudor TAG Heuer BVLGARI Cartier IWC Patek Philippe Audemars Piguet Grand Seiko
ALL BRANDS
Featured Collection
Limited Editions
For Hodinkee.
SELL
It's time to get what you really want
Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all the hassle.
UPDATED WEEKLY
Hodinkee Radio Pre-Owned Picks Vintage Watches Watch of the Week Watching Movies Weekend Edition
LATEST ARTICLES
Watch Spotting Bill Murray Wearing An Oris Big Crown Caliber 473 On Set Of Upcoming Movie, ‘The Friend’
This Week In The Shop Six Killer Grand Seiko Dials Not Named 'Snowflake'
Introducing Sinn And Revolution Glow Bright In The Dark With A New Pilot's Chronograph
The Sports Section Iga Świątek Wins At Indian Wells Wearing A Rolex 1908 In Yellow Gold
ALL LATEST
New In The Shop
G-SHOCK
Quirky and tough timepieces with extraordinary impact.
New In The Shop
Grand Seiko
Elegant timepieces with innovative technology.
POPULAR COLUMNS
A Week on The Wrist Beginner's Guide Buying, Selling, & Collecting Four + One Hands-On Hey, Hodinkee! Hodinkee Radio In-Depth Introducing
One to Watch Reference Points Second Opinions Shop Stories Steal vs. Splurge Talking Watches The Value Proposition Watch Of The Week Watching Movies
ALL ARTICLES
New Watches Of 2023
All The New Watches Of 2023
Accutron A. Lange & Söhne Alpina Armin Strom Audemars Piguet Baume & Mercier Bell & Ross Blancpain Bovet Breguet Breitling Bremont Bulgari
Bulova Carl F. Bucherer Cartier Certina Chanel Chopard Chronoswiss Citizen Fortis F.P.Journe Frederique Constant Girard-Perregaux Glashütte Original
Grand Seiko G-Shock Hamilton Harry Winston Hermès H. Moser Hublot HYT IWC Jaeger-LeCoultre Jaquet Droz Laurent Ferrier Longines
MB&F Mido Montblanc NOMOS Glashütte Norqain Omega Orient Star Oris Panerai Parmigiani Fleurier Patek Philippe Piaget Porsche Design
Hodinkee INSURANCE
The fastest and most secure way to protect the watches you love.
We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.
GET STARTED
INSTANT QUOTES
In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.
WORLDWIDE COVERAGE
Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.
ZERO DEDUCTIBLE
If you suffer a covered loss, there's no deductible and no gimmicks. Ever.
INVESTMENT PROTECTION
Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).
CATEGORIES
New Watches Pre-Owned Watches Straps Accessories Books & Magazines Travel & Storage Tools Limited Editions
SHOP ALL
SERVICES
POPULAR BRANDS
Rolex Omega Tudor TAG Heuer BVLGARI Cartier IWC Patek Philippe Audemars Piguet Grand Seiko
ALL BRANDS
Featured Collection
Limited Editions
For Hodinkee.
SELL
It's time to get what you really want
Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all the hassle.
ADVERTIsem*nT
Men are getting a new Link, and its essentially a bigger version of the watch TAG Heuer introduced for women a year ago.
March 22, 2017
Men are getting a new Link, and its essentially a bigger version of the watch TAG Heuer introduced for women a year ago. The Link is a stainless steel sports watch and the descendant of a watch originally released in 1987, shortly after TAG acquired Heuer. The watch was known back then as the S/EL – short for Sports Elegance – and it featured a very distinct bracelet; the links were all shaped like an S, giving TAG’s new watch a bold look to say the least.
The new TAG Heuer Link with a sun-ray blue dial.
Thirty years later, the Link is back, this time in an elegant cushion-shaped case with a flat brushed steel bezel. The watch features hours, minutes, and seconds, plus a small date window, and on looks alone, it will no doubt draw comparison to the Piaget Polo S, another decades-old design which was revived by Piaget last year. TAG Heuer’s watch sits in a very different prize segment though, and quintessentially TAG Heuer through and through (notice I said TAG Heuer and not just Heuer).
ADVERTIsem*nT
The new Link comes in a 41mm case that is both brushed and polished to create shape and contrast. The bracelet has been totally re-thought. The links looks bigger and flatter than on the older models, and, as a whole, look a lot more aggressive than those of the original. The links are brushed, but their edges are rounded and polished, carrying through the contrast from the case. Notice that this is a truly integrated bracelet, with the end links flanking a tab built into the case structure.
The Link will be offered with three different dial options, black, silver, and blue. The last may well prove to be the most popular – stainless steel sports watches with bracelets have a long history of success with the color.
The black dial Link.
The silver-plated dial Link.
The watch is powered by Calibre 5, TAG Heuer's house-branded ETA 2824, which is a workhorse self-winding movement with little finishing. It offers 38 hours of power reserve and measures only 26mm in diameter. So while we do not have pictures of the back of the watch yet, the contrast between the size of the watch and its movement will be noticeable, as the movement will be visible through a sapphire caseback.
The new TAG Heuer Link will retail for 2,700 CHF (approximately $2,715 at time of publishing), a seriously attractive price for mechanical sports watch with a stainless steel bracelet. It’s a great value proposition, definitely a smart alternative to the existing Aquaracer, and I wouldn’t be surprised at all if this one ended up being quite the mass success for TAG Heuer
For more information, please visit the official TAG Heuer website.
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