Deloitte, through its successful global network of sector and strategy experts, provides services for determining efficient international expansion strategies.
Many companies invest and build capacity for creating economies of scale. Companies target expansion into new markets by efficiently using their potential and creating additional sustainable income opportunities. In light of this, there are various opportunities both in developed countries, where there is larger demand, and in developing countries where there is increasing demand. Companies need to target and plan their international growth strategy for success.
An international expansion strategy comprises market entry strategy including crucial choices in regard to primary markets of focus, determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model. A successful market penetration strategy ensures the most suitable and efficient use of corporate resources and helps companies increase their success.
Detailed market analysis (market size and growth potential, customer, competition, channel analysis, working medium, economy, investment medium analysis, etc.)
Determining market entry strategies (deciding value proposal, positioning of the brand, target customer, product, determining price levels and channel strategy)
Determining operational and organizational model
Conducting feasibility analysis
Determining road map and action plan
Providing support in business partner selection and in the preparation of commercial agreements
Providing consultancy on law, legislation, and tax issues
Determination of production facility location
Who do we work with?
Within the context of our international expansion strategy, we support companies entering into international markets so sustainable and profitable growth can be one of their main strategies as they plan to establish production facilities abroad. We also provide services to international companies that operate abroad and plan to enter into the local market.
Benefits of our services
We help in the wise and efficient distribution of limited institutional resources to the countries where the company operates in.
We enable the development of data-based market penetration strategies, which will help sound decisions and ensure return on investment.
We apply the right brand positioning strategy to avoid misperceptions and help create a dynamic brand that evolves based on brand ethos.
We help develop the right organizational and operational model that will actualize the determined strategy.
International expansion strategies are multi-level strategic plans for growth. A business develops a global expansion strategy to enter a foreign market, establish the brand, and become profitable. With a global expansion strategy, growth becomes more planned and sustainable.
Exporting is a typically the easiest way to enter an international market, and therefore most firms begin their international expansion using this model of entry.
Increased Market Opportunities: Expanding globally allows a company to tap into international markets and customer segments, which can lead to increased sales and revenue. Diversification: Global expansion can help diversify a company's revenue streams, reducing its dependence on a single market.
Hedging currency risk must be considered in any overseas expansion, but especially when the global economic environment is volatile, interest rates are high and inflation is a concern. Individual currencies and markets present unique and complex considerations.
Global expansion strategies enable organizations to work internationally, reaching markets outside of their own domestic market and gaining access to business opportunities in other parts of the world.
One of the advantages of international expansion is access to new talent and new markets. With the international expansion, you open doors for hiring talents from the global markets. You can find a pool of potential employees with the right skillset for your business.
One of the primary reasons for business expansion failure is a lack of understanding of the target market. Insufficient research into the local culture, buyer preferences, competition, and regulatory standards, including HR regulations, can lead to misaligned strategies and market rejection.
An international strategy is a plan that a multinational company forms when deciding how it intends to grow its business in new global markets. For instance, businesses seeking global expansion typically start by exporting or importing goods and services abroad while they maintain headquarters in their home country.
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