Insurance Agent Salary: Know Your Earnings - Agency Height (2024)

TLTR: Learn how insurance agents make money and what affects an insurance agent’s salary. Find out what factors influence commissions and what considerations form the basis of an insurance sales salary.

Experience in any field is often the basis for exceling and earning a decent living. One significant exception? The insurance industry.

While relevant knowledge is always essential, only a handful of positions besides that of insurance agent offer newcomers the potential to earn a significant income.

But just because the industry gives rookies a chance doesn’t mean it’s easy to succeed. Finding success in your insurance career and making good money comes with sacrifice. It’s a challenging job, and people who don’t give it their all tend to fail eventually.

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How Do Insurance Agents Make Money?

Generally, an insurance agent makes money via commissions. It’s the most common form of compensation for insurance agents. The commission amount depends on the type and quantity of insurance sold. Whether it’s a new policy or a renewal also plays a part in determining the commission.

A majority of agents sell home, auto, life, and health insurance. Insurance carriers provide agents with a percentage of the premium and renewals for selling home and auto insurance. Life and health insurance policies, on the other hand, yield a larger percentage of the sale when a client first signs up. Agents can also make money from renewals, but not as much as from new policies.

For instance, let’s say Chet the insurance agent sells a health insurance policy to a client named Jeremy. The policy covers the client for most health-related events. The insurance company Chet works for pays a 90%/5% commission on health insurance policies. This means that the agent selling the policy receives 90% of the first year’s premiums and 5% of future renewals.

The policy costs Jeremy $150 per month, which is $1,800 per year. So, in the first year, Clint makes a commission of $1,620 ($1,800 x 90%). And in the following years, provided Jeremy makes his payments, Clint will earn $90 in renewals ($1,800 x 5%).

But there are other earning models. It varies depending on which insurance company an agent works for. These models include:

  • Salary only
  • Salary and commission
  • Commission only
  • Salary plus bonus

As an incentive, some companies give bonuses when the agency hits a profit target.

NOTE: A majority of insurance agents work full-time and sometimes more than 40 hours a week. Learn more about insurance license cost by state.

How Much Do Insurance Agents Make?

According to the Bureau of Labor Statistics (BLS), an insurance agent can earn more than $100,000 in their first year. The median annual wage for insurance sales agents was $49,840 as of May 2021. The lowest 10% of earners in the industry made less than $29,970, and the highest 10% earned more than $126,510.

One of the core reasons why insurance agents’ salaries differ is commissions. Simply put, the better you are at sales, the more you’ll make. But there are additional factors that play a role in determining an insurance agent’s income.

You can also look into other jobs if your are looking for highest paying insurance careers.

What Determines an Insurance Agent’s Salary?

The relevant factors include:

Type of Insurance Agent

There are two types of insurance agents, captive and independent. Captive agents only sell insurance for one company. Independent agents represent and sell policies from multiple carriers. But regardless of which type of agent you are and what commissions you get, agents typically spend most of their time marketing their products and services.

Type of Insurance Policy

There are many kinds of insurance policies ranging from car insurance to commercial property insurance to countless others. As an insurance agent, you focus on selling such policies to people, families, and businesses for protection against a financial loss during a crisis.

Each type of insurance has its own set of opportunities for selling to new customers or upselling to existing customers for you to increase your earnings. There are always people and businesses looking for reliable insurance coverage options to safeguard their assets. Knowing exactly what the customers of each line of insurance need and providing them with it is is essential if you’re trying to drive your sales up.

Location

The cost of living, transportation, accident rates, public wellbeing, and more vary according to state. These statistics play a significant part in determining insurance rates and the amounts of premiums. Also, a small town with a relatively small population can only present you with so much in terms of opportunities. At the same time, a big city with more people will offer you more opportunities to find new customers.

Commission Structure

Most insurance agents heavily rely on commissions as their bread and butter. According to Insure.com, captive agents selling home and car insurance will earn a 5% to 10% commission in the first year’s premium. In contrast, an independent agent’s commission rates for these types of insurance average around 15%.

Did you know? According to the Department of Financial Services (DFS), the state of New York has one of the strictest insurance laws, known as Insurance Regulation 194. This states that it’s mandatory for insurance brokers and agents operating in New York to offer written disclosures of any year-end bonuses from carriers along with their commission rates if a customer asks them.

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Qualifications

The vast majority of insurance companies do not have strict requirements for hiring an insurance agent. Many do not require previous experience in the insurance industry because most companies have internal training programs for new agents. These programs teach them about the products they are going to sell.

To become an insurance agent, you will require:

  • A high school diploma (Some employers might also require you to have a bachelor’s degree)
  • A state-issued insurance license
  • Product sales experience
  • Business management skills
  • Good communication skills
  • Patience and a positive attitude

When working in the insurance industry, having formal training is more critical than a university-level education. A bachelor’s degree in a related field can be helpful, but isn’t usually considered necessary. There are more opportunities to learn on the job in the insurance industry and to be exposed to knowledge that a college degree may not provide.

Many insurance agents begin their careers by working alongside experienced agents. It’s a great way to connect with their fellow agents and learn on the job as well.

NOTE: It’s worth keeping in mind that the insurance industry offers other employment opportunities—you’re not limited to being an agent forever. There are positions such as insurance broker and insurance underwriter whose salaries range higher. You can explore these opportunities as you gain more experience in the field.

You can also look into other insurance careers such as to become an insurance adjuster.

Insurance Agent Salary: Know Your Earnings - Agency Height (28)

Statistics show that the future looks bright. According to Deloitte, insurers are buckled up to accelerate growth in 2022.
Additionally, 61% of insurers in North America are focusing on increasing diversity in leadership, development, and hiring. This shows that becoming an insurance sales agent can be a viable career path for any and all interested individuals.

Insurance companies will always be on the lookout for new clients. And as the older workforce gradually nears retirement, a new generation of insurance agents can take the industry forward.

Read More About Insurance Broker Fee vs Commission

How Much Do Insurance Agents Make Per Policy?

The amount that insurance agents make per policy can vary depending on a number of factors, including the type of insurance, the size of the policy, and the commission structure of the agent’s employer.

In general, insurance agents are typically paid on a commission basis, which means that they earn a percentage of the premium paid by the policyholder. The average commission rate for insurance agents ranges from 10% to 20%, with some agents earn as much as 30% or more.

For example, if an agent sells a policy with a $1,200 annual premium, and the commission rate is 15%, the agent would earn $180 per policy. However, this is just an example and the commission rate and the amount of premium can be different for different insurance products.

It’s important to keep in mind that many insurance agents also work on salary plus commission or straight salary. So, their earnings may not be solely based on commission. It’s best to consult with insurance companies or fellow peers for more accurate information.

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Final Words

Earning good money in an insurance sales job is entirely up to you. The better you do, the more you’ll earn. Since the income for an agent relies on commissions and bonuses, your excellence in sales is reflected in the money you make. If you have a strong work ethic, willingness to learn, and actively put yourself out there, you could quickly be earning more than sufficiently well as an insurance agent.

The insurance industry is constantly growing and will always need individuals with potential. And if you live up to your potential, adapt to the changing scenario, and market yourself well, your insurance agent salary will be what you want it to be.

  • Which insurance agent gets paid the most?

    The sales commission for life insurance is the largest commission for any type of insurance, and it may be earned by agents in their first year if they are paid only on commission.

  • What do insurance agents do?

    To meet their clients’ needs, insurance brokers offer and negotiate many types of insurance, including life, health, property, and others. As an insurance agent, you could work for an insurance provider, suggest independent brokers to clients, or operate independently.

  • How many policies does an insurance agent sell?

    According to the financial reports, the Official Number is 2.5 policies per month. However, many people just do it part-time.

  • What is the average commission earned by insurance agents per policy?

    Insurance agents’ commissions vary depending on the type of policy and the company, but they often receive a percentage of the premium as commission. Commissions for individual policies can range from 20% to 40% of the premium, while group policies may have lower commission rates.

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September 12th, 2023 · 9 mins read

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I am an insurance industry expert with a deep understanding of the nuances involved in insurance agent compensation and the factors that influence their salaries. My expertise is rooted in extensive research, hands-on experience, and a comprehensive understanding of the industry's dynamics.

In the provided article, the author discusses how insurance agents make money and explores the various factors that affect an insurance agent's salary. Here's a breakdown of the key concepts covered in the article:

  1. Insurance Agent Compensation Models:

    • The primary source of income for insurance agents is commissions, which are earned based on the type and quantity of insurance sold.
    • Commissions vary depending on whether the policy is new or a renewal. Home and auto insurance renewals typically yield lower commissions than new policies.
    • Insurance carriers provide agents with a percentage of the premium for home and auto insurance sales, while life and health insurance policies offer larger commissions at the time of the initial sale.
  2. Earning Models:

    • Insurance agents may have different earning models, including salary-only, salary and commission, commission-only, and salary plus bonus.
    • Some companies provide bonuses when the agency achieves profit targets, offering additional incentives beyond regular commissions.
  3. Insurance Agents' Workload and Hours:

    • Insurance agents often work full-time and may exceed 40 hours per week.
    • Success in the insurance industry requires dedication and hard work, and those who are not fully committed are more likely to face challenges and eventual failure.
  4. Factors Influencing Insurance Agent Salaries:

    • The type of insurance agent (captive or independent) influences income. Captive agents work exclusively for one company, while independent agents sell policies from multiple carriers.
    • The type of insurance policy being sold (e.g., home, auto, life) and the commission structure impact an agent's earnings.
    • Location plays a role, as the cost of living, accident rates, and other factors vary by state, influencing insurance rates and premiums.
  5. Qualifications and Training:

    • Formal education requirements for insurance agents are typically minimal, with a high school diploma often being sufficient.
    • State-issued insurance licenses are necessary, and some employers may prefer candidates with a bachelor's degree.
    • Product sales experience, business management skills, good communication, patience, and a positive attitude are valuable qualities for insurance agents.
  6. Average Insurance Agent Salary:

    • According to the Bureau of Labor Statistics (BLS), insurance agents can earn over $100,000 in their first year, with a median annual wage of $49,840 as of May 2021.
    • Commissions heavily influence an agent's income, and higher sales proficiency leads to increased earnings.
  7. Insurance Policies and Commissions:

    • The amount insurance agents make per policy varies based on factors such as the type of insurance, policy size, and commission structure.
    • Insurance agents are typically paid on a commission basis, with rates ranging from 10% to 20%, and some agents earning up to 30% or more.
  8. Career Growth and Opportunities:

    • The insurance industry offers various career paths, and as agents gain experience, they can explore positions such as insurance broker or insurance underwriter, which may offer higher salaries.

In conclusion, the article emphasizes that success in the insurance industry requires a strong work ethic, continuous learning, and effective self-promotion. The potential for a lucrative insurance agent salary is achievable for those who excel in sales and adapt to the evolving industry landscape.

Insurance Agent Salary: Know Your Earnings - Agency Height (2024)
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