Serious health scares undermine company’s image
Regarded as a bastion of responsible sourcing and superior ingredients when compared with its competitors, Chipotle Mexican Grill Inc. (Chipotle) experienced significant damage to its reputation following a string of health scares. In 2015, the company experienced an E. coli outbreak, which spanned across restaurants in 15 states. The company then had two norovirus outbreaks in 2017 — one that sickened 135 in Sterling, Virginia, in July and another that made 28 people, including 11 employees, ill in Los Angeles in December. In July 2018, nearly 650 people got food poisoning after dining at a Chipotle restaurant in Powell, Ohio.
COVID|New Activity|ESG
In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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