I was a 'trad wife' who got married on our 11th date. Influencers make this life look idyllic, but I had no money and no control. (2024)

This as-told-to essay is based on a conversation with Jennie Gage, who used to be what social-media users have dubbed a "trad wife" — slang for "traditional wife." Trad-wife influencers such as Hannah Neeleman, who posts on her account Ballerina Farm, have exploded in popularity on TikTok and Instagram.

Gage, 49, posts on TikTok about her experiences first conforming to traditional gender roles and then deciding to leave the Mormon community. This essay, which also incorporates quotes from emails between Gage and BI, has been edited for length and clarity.

I grew up in a big Mormon family and spent most of my life in Arizona, Oregon, and Utah —three of the big Mormon states.

As a child, my life was hot bread coming out of the oven with home-churned butter, and my mom sewing our clothes. After school, she would load us all in the station wagon and take us on picnics by the lake.

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It was the best and the worst of times. There were no working women in my family. Most of the women married between the ages of 18 and 20. There was also a lot of reinforcement from the church.

I was a 'trad wife' who got married on our 11th date. Influencers make this life look idyllic, but I had no money and no control. (1)

Courtesy of Jennie Gage

I was 17 when I went to a Mormon college. I wanted to be an international-trade attorney. When I told my college guidance counselor, he said, "You know you're going to be a wife and mom. I can't let you have a schedule that would keep you from fulfilling that divine purpose."

My college was a Crock-Pot where they cooked marriages. I got absorbed into that culture. I met Jake, my ex-husband, during a break from college. I was introduced on a blind date. Our 11th date was our wedding.

As soon as we were married, Jake gave me a verbal ultimatum: "If you want to continue being married to me, then you will not go to college. If you want to go to college, then we can get divorced, and you can move on with your life."

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I remember thinking, "If I divorce him, then I'm breaking a temple covenant, and then I'll go to hell."

Being a 'trad wife' involved endless housework

My first son was born in 1998; I'd just turned 23.

We'd bought a windshield business. I ran the whole company, and Jake did all the installs for me. We had a brand-new house. We were making six figures. That was my golden era.

That all ended when I went to talk to my priesthood leader and told him that I worked. He said, "Women are supposed to stay home, and the family proclamation clearly says that your divine role is to be a mother."

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The next week I stopped working full time. I would continue to work one or two days a week, but I never got paid.

I went on to have three more biological children, and we also adopted a child.

I was a 'trad wife' who got married on our 11th date. Influencers make this life look idyllic, but I had no money and no control. (2)

Courtesy of Jennie Gage

When I watch Ballerina Farm, I think: "That was my life."

It was cooking and cleaning. Everything was homemade. I had these waffle recipes where you would grind the wheat to make the waffles. I'd go into the chicken coop and grab the eggs from under the chickens. I'd have to drive to the dairy to get the raw milk. Sometimes we actually slaughtered our own chickens for food.

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It would take until noon to get all the blinds open, the beds made, the floors swept, and all of the dinner dishes or breakfast dishes put away. After lunchtime, when babies and toddlers were in quiet time and down to bed, that's when I would start prepping dinner.

My kids didn't even know what store-bought bread was. Their life was magic; my life was a gilded cage.

I lost any financial independence

Jake and I shared a bank account in the first couple of years of our marriage. But when my first son was around 2 years old, Jake got mad at me. He drove to the bank and opened up an account for himself.

I didn't have a debit card. I didn't have anything. For most of my married life, Jake would give me cash envelopes. I wasn't on the economic map at all.

After the windshield business went well, my uncle, who's an architect, suggested that we open a second business to diversify our portfolio.

We did some remodels and purchase flips. In addition to the windshield business, we were making so much money off the homes.

The custom-home side of the business was mine. On a notepad, I would sit down and write out the floor plans. I picked out every faucet in the homes. I was at the construction site daily, managing the subcontractors, ensuring all the payouts and everything was done.

But my name wasn't on the contracting company. I never had control.

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My relationship was failing, but I stayed for the kids and healthcare

Our marriage was so up and down.

I was always thinking, "How can I make Jake love me?" So I never ate; I kept myself at 106 pounds. I was so hyper-focused on looking perfect. I would go to culinary classes. I never planned on being a chef or owning a restaurant — I just wanted him to have the perfect food.

I got sick in 2011. I had a tumor that was blocking my intestine. It was benign — I didn't need radiation or anything — but it made me so sick.

Jake became volatile while I was sick. I couldn't leave him because I needed him to take care of the kids and take care of me. I didn't have money. I didn't have health insurance. Without him, I couldn't get to my medical appointments.

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I was a 'trad wife' who got married on our 11th date. Influencers make this life look idyllic, but I had no money and no control. (3)

Courtesy of Jennie Gage

In 2017, I caught Jake having extramarital affairs. It wasn't the nail in the coffin of our marriage, though.

As a trad wife, you get to a point where you have so much physically, financially, and emotionally invested in your life with your husband.

Money keeps stay-at-home spouses like me trapped in relationships that they would otherwise leave. "Without this man, I don't have this home. I don't have this mattress. Nothing is in my name."

I decided I had to stay with him and I had to make it work for my kids. But a year later, I found out that he had other extramarital affairs.

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Our 24-year marriage ended years ago, but I'm still struggling

Our marriage ended in 2019, and I'm still trying to figure out life. There's a lot of shame associated with failed marriages that's especially put on women.

I was homeless while going through my divorce. My kids and I had to move into my uncle's abandoned guest house.

I had to learn life skills: Who does the electricity? How does garbage service work? And how do I open a bank account?

It was a huge wake-up call. And I'm still not financially stable. I have $400 in my savings account. I lived on food stamps for 3 ½ years.

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Now I work seven days a week flipping thrifted furniture, selling windshields, running my essential-oils company, and making a little money from TikTok.

I'm still underemployed. There are few minimum wage jobs I can get. I'm not good with computers and I can't run a cash register, so my only real option is to be an entrepreneur. The only stuff I knew how to do was make pancakes and decorate the house.

The trad wives on TikTok don't show any risks. The trad-wife lifestyle is so irresponsible. It's like driving a car with no seat belt, no shoes, no brakes, no windshield, and just hoping you don't crash.

I'm more broke than I ever imagined being, but I'm happier than ever.

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Do you identify as a trad wife or former trad wife? Do you have a story to share about your experience? Contact Maria Noyen via email at mnoyen@businessinsider.com.

I was a 'trad wife' who got married on our 11th date. Influencers make this life look idyllic, but I had no money and no control. (2024)

FAQs

What is the trad wife lifestyle? ›

They steadfastly believe in traditional gender roles. That means staying devoted to housework and taking care of the children — and being subservient to their working husbands. Enitza Templeton of Littleton, Colorado, embodied the tradwife lifestyle for 10 years.

Who are the influencers for trad wife? ›

Some examples of popular “tradwife” influencers include Hannah Neeleman of Ballerina Farm, Kelly Havens, and Nara Smith. Neeleman and Smith face criticism for being privileged beneficiaries of generational wealth with access to resources most mothers in America can't.

What is the ideology of the tradwife? ›

The tradwife subculture is based on advocating for patriarchal traditional values, and, in particular, a 'traditional' view of wives as mothers and homemakers. Despite this, the group is diverse demographically and ideologically.

What is the difference between a housewife and a tradwife? ›

Tradwives is a subculture of housewives who believe in clear gender roles, the importance of homemaking and a patriarchal marriage, according to many women who self-identify as tradwives.

What is the role of a trad wife? ›

She felt obligated to clarify a few things about what it really meant to be a “tradwife”—a portmanteau denoting “traditional wife”: “So the man goes outside the house, works, provides for the family. The woman stays home, and she's the homemaker. She takes care of the home and the children if there are any.

What is a trad wife husband? ›

If you are not familiar, “trad wife” is a nickname for saying traditional wife and it refers to a subsection of wives and husbands who live their lives according to a very specific set of rules. Each couple seems to amend the rules for themselves according to what they specifically want from their partnership.

Who is the biggest tradwife? ›

Though many trad wives voice suspicions of contemporary feminism, there is no singular model. The current queen is Hannah Neeleman, a homesteading mother of eight, who milks cows, bakes, dances, and takes part in beauty pageants, to the delight and incomprehension of her followers.

Who is number 1 influencer? ›

Cristiano Ronaldo - @cristiano

With a staggering 500 million followers on Instagram, Cristiano Ronaldo rules the roost in the world of social media influence.

Who is the biggest female influencer on Instagram? ›

Top Female Influencers on Instagram
  • Selena Gomez. Instagram Followers: 430M. ...
  • Kylie Jenner. Instagram Followers: 398M. ...
  • Ariana Grande. Instagram Followers: 380M. ...
  • Kim Kardashian. Instagram Followers: 364M. ...
  • Beyoncé Instagram Followers: 318M. ...
  • Khloé Kardashian. Instagram Followers: 311M. ...
  • Kendall Jenner. ...
  • Taylor Swift.
Oct 31, 2023

What is a 25 year old trad wife? ›

ONE 25-year-old woman has said her job is to make her husband's life easier — which means she spends up to five hours a day in the kitchen. Estee Williams calls herself a "tradwife" — short for traditional wife — and considers it her role to meet all of her husband's needs.

What is a tradwife urban dictionary? ›

trad wife is used by men. in alt-right circles. to refer to women who embody the qualities they're after. including chastity. submissiveness and a willingness to do household chores.

How do I become a traditional wife? ›

10 tips to help you become the perfect housewife
  1. Food will fuel the family. ...
  2. Create a cleaning schedule. ...
  3. Keep on top of dirty clothes. ...
  4. Get a head start. ...
  5. Create a nighttime routine. ...
  6. Create a positive environment. ...
  7. Don't forget why you're here. ...
  8. Doll yourself up.
Mar 15, 2024

What is a sexist housewife called? ›

It can be used to patronise/criticise a woman who is 'just' a housewife rather than having a job outside the home. In itself though it is not offensive - it is just what a married woman who doesn't go out to work is called.

What is a wife material girl? ›

“Wife material” describes a woman with the qualities to be a good wife. Also referred to as “wifey material,” a woman is “wife material” if she has the ideal qualities someone is looking for in a lifelong partner. Perhaps she knows how to cook or is always there to listen.

Do husbands own their wives? ›

There may be legal systems in which wives were considered their husbands' property, but that was never the case in the US. As in many legal systems, wives at times had little or no legal personalty, which is not personality, independent of their husbands, but that isn't the same as being the husband's property.

What are the duties of a traditional housewife? ›

A housewife (also known as a homemaker or a stay-at-home mother/mom/mum) is a woman whose role is running or managing her family's home—housekeeping, which may include caring for her children; cleaning and maintaining the home; making, buying and/or mending clothes for the family; buying, cooking, and storing food for ...

What does a traditional housewife do? ›

These tasks may include the basics like cooking for the family, cleaning the house, gardening, maintaining the lawn, taking care of the children, supporting her husband, taking care of any pets, transportation of kiddos, etc.

What is the rise of the trad wife? ›

The rise of the “tradwife” (traditional wife) influencer, women who celebrate a life centred on domesticity and traditional gender roles, is reshaping online conversations about femininity and fulfilment, attracting millions with their picture-perfect portrayals of homemaking bliss.

What are the tradition traits of a woman? ›

10 Traditionally Feminine Traits That Will Help You Get Ahead
  • INTUITION. More often than not, we know what to do but don't take action. ...
  • EMPATHY. People who want to be around people who care. ...
  • SENSITIVITY. Similar to empathy, being sensitive enables you to care. ...
  • CHARM. ...
  • COLLABORATION. ...
  • VULNERABILITY. ...
  • NURTURING. ...
  • STYLE.
Jun 7, 2018

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