How to Find Exceptional Early Stage Startups (2024)

Over the past four years, our team at Human Capital has partnered with thousands of talented engineers to help them figure out the best next step in their careers. At any career junction, our members are deciding among four career paths:

  1. Join a high growth company
  2. Join a large company
  3. Start your own company
  4. Pursue an academic career

We’ve placed hundreds of our members in first jobs where they were one of the first 25 employees at industry-changing companies such as Brex, Nuro, and Robinhood. We’ve also supported a number of our exceptional members starting great companies like Bolt, Nova Credit, Brex and Qualia.

Today we are excited to share some frameworks that have helped us effectively partner with the best high-growth startups in the world and guide our members to the best-fit opportunities that can create a significant difference in their lives.

Each year, more than 1,000 new startups receive funding from venture capitalists in the United States. At Human Capital, we firmly believe that only a few startups are exceptional. We developed this seven-step framework to independently analyze each company and identify exceptional opportunities.

1. Funding From a Top-Tier Venture Capital Firm

  • Individuals mistakenly think the best-emerging companies are fighting for capital from the best venture capital companies.
  • In reality, the top venture capital firms are competing to fund the top entrepreneurs.
  • Of all the successful startups to date, almost all have received funding from one of 15 to 20 notable venture capital firms.
  • Although being funded by these firms does not guarantee your startup will be successful, almost all startups that succeed at scale are funded by these VCs.
  • Additionally, working at a startup funded by a top tier-firm reduces reputation and brand risk in the case of a non-optimal outcome.

2. Experienced or Exceptional Founders

  • One of the main factors defining the trajectory of a startup are the people and culture. Which is mostly formed by the founders. Therefore, having experienced or exceptional founders who can attract the best talent and create a great culture is critical.
  • Creating a startup is a carefully curated form of art, and most first attempts at growing a company do not result in success. Engineers should look for startups whose founders have experience leading startups and creating great teams or have relevant experience that proves their exceptionality.

3. Is the Startup Solving an Important Problem?

  • Most startups are building products or technologies that get the founders excited but doesn’t solve a large problem.
  • Great startups solve significant problems that people and/or organizations experience at scale.
  • Each job seeker should ask themselves, “Do I care about this problem?” and “Is my skillset valued to make this company successful?”

4. Does the Startup Have an Experienced Engineering Team?

  • Although the problem the startup is solving is important, a tech-venture will not be able to propel itself forward without a skilled and experienced engineering team.
  • Engineers who practice active leadership and invest in younger talent can make or break the pace at which a startup grows.
  • For recent college graduates, identifying which startups have engineers that make superb managers, leaders, and mentors is an excellent strategy.

5. Does the Startup Pay Its Employees Well?

  • At the end of the day, many people want to be generously rewarded for their contribution.
  • Top startups pay highly competitive salaries in similar ranges with large tech companies, and the equity portion of the compensation can become a highly lucrative wealth generation opportunity for engineers who optimize for the long term.

6. Does the Startup Have an Inclusive Culture?

  • Without a strong culture based on inclusive ideals, even startups with great engineers tackling important problems can struggle immensely.
  • Although culture at each startup looks different, we believe the ideals of inclusivity, open communication, and respect must be present in a great startup.
  • Whenever speaking with a company’s founders or employees, try to get a sense of the company culture — and ensure it is dynamic and inclusive. The best way to learn about a company’s culture is to ask for anecdotes or practices that demonstrate the company’s values in action.

7. Does the Startup Provide Sponsorship to International Engineers?

  • The best startups purposefully build diverse engineering teams from around the world and sponsor elite talent to make this dream of diversity a reality.
  • Although there is a minimal financial cost of sponsorship (~$5,000), ventures that provide sponsorship regardless of where engineers call home are best suited to grow dynamic teams.

After using the first framework to create a shortlist of startups, the question becomes how to figure out the right startup for you. These are frameworks our team of principals goes over with our members in detail to develop a curated set of target companies for each of our members.

Step 1 — Find Which Startups Align with Your Understanding of Impact

At Human Capital, we believe each and every talented person should be driven by the desire to create a positive, lasting impact in the world. When evaluating which startup is best for an individual, we encourage each person to consider what we call the Three Layers of Impact.

Three Layers of Impact:

Layer 1: The Impact the Startup Has On the World

Key question: How can this company make the world a better place?

Layer 2: The Impact the Startup Has On You

Key question: How can this company grow me to be better at [x]?

Layer 3: The Impact You Have On the Startup

Key question: How can I make a significant contribution to the success of this company?

We recommend that each engineer rank every startup they encounter on a scale of 15 for each of the three layers of impact, with 5 being the best score. Ideally, the startup you choose to pursue will have a score no lower than 3 in each category. Startups that have multiple categories ranked as 4 or higher are exceptional opportunities. We also suggest each engineer think critically about these categories before committing to an offer.

Notably, we find that many of the world’s tech giants provide meaningful products to the world yet fall short in providing a multitude of opportunities for engineers to impact the company. Although quite impactful on the global stage, these giants are already well established.

Step 2 — What Are the Motivations That Drive You?

Most recruiting platforms ask engineers easy-to-filter questions such as preferences for company size, industry, and location, etc. At Human Capital we believe these qualities are surface-level indicators for actual motivations that are a level deeper in abstraction. For example, no one wakes up in the morning dreaming to work at a 30-person company, but if you ask someone their ideal company size, they might answer 30–50 people. Most of the times this means that the person wants to work in a company that is small enough to provide full exposure, high amounts of responsibility and high potential upside. This size also means the company is large enough that it is somewhat de-risked and has raised significant amounts of capital.

Given that traditional job filters don’t actually capture the true motivational drivers of engineers, we’ve created our own 5 Motivations framework or MATCH.

5 Motivations — MATCH

M — Mission and Product

  • Is there a problem or industry you truly care about and want to make a difference in?

A — Advancement — Personal and Professional

  • Where do you want to be in the next 3 to 5 years?
  • What’s the kind of environment place you want to be in that, over the long term, will make you feel that you have actualized your potential?
  • What are the growth areas you want to focus on today that will help you most with those goals?

T — Technology and Role

  • Are there certain technologies that you want to focus on and become an expert in?

C — Compensation and Upside

  • What are your long-term financial ambitions, and how important is the long-term wealth creation aspect of your compensation (equity) today?
  • Do you have any constraints regarding your annual salary such as debt — or any other financial responsibilities?
  • What’s an annual cash compensation amount that would make you satisfied?
  • Is a signing bonus important to you?

H — Humans — People and Culture

  • What kind of culture will allow you to get to your flow state?
  • How important it is for you to build friendships with your co-workers?
  • Are there certain individuals in the company you are talking to who you see as role models?

Using MATCH Framework

  1. Priority rank these 5 Motivations overall
  2. Define what each of these means to you
  3. For each opportunity, you are considering, rate these motivations on a scale from 1 to 5

Conclusion

Whether undergoing your first recruiting experience in startups or determining which step is best in an established career in innovation, these frameworks can be utilized to make the seemingly chaotic startup recruiting process more clear. At Human Capital, we are dedicated to helping engineers and innovators succeed. If you are looking for recruiting or career advice, please contact us at info@human.capital

How to Find Exceptional Early Stage Startups (2024)

FAQs

How do I find early stage startups to invest in? ›

8 Ways on How to Find Startups to Invest In
  1. 1 In-person professional networking.
  2. 2 Startup online aggregators.
  3. 3 startup Hackathons.
  4. 4 Innovation labs or innovation hubs?
  5. 5 Corporate accelerators.
  6. 6 Incubators.
  7. 7 Startup competitions.
  8. 8 Online networking platforms.
Sep 21, 2022

How do I calculate my seed stage startup valuation? ›

The general rule of thumb for angel/seed stage rounds is that founders should expect to sell between 10% and 20% of the equity in the company. These parameters weren't plucked out of thin air. They're based on what an early equity investor is looking for in terms of return.

What is the rule of 40 for early stage startups? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

What are the methods of evaluating startups? ›

The various methods through which the value of a startup is determined include the Berkus approach, cost-to-duplicate approach, future valuation method, the market multiple approach, the risk factor summation approach, and discounted cash flow (DCF) method.

How much equity should I ask for early stage startup? ›

It's typical for startups to allot between 10-20% of the company's equity to an "employee stock option pool" A pie chart showing the typical equity division at an early-stage startup. Founders typically keep 75%, with investors and employees getting 15% and 10%, respectively.

How are early startups valued? ›

The simplest way to value an early stage startup is through comps; but businesses are unique, so accuracy is low. Get additional inputs by working backwards from how much cash you need and the ownership investors will ask for.

What stage does 500 startups invest in? ›

The 500 Series A Program delivers growth marketing and investment for post-seed and pre-Series A companies and runs in multiple locations globally. They accept applications from Nordic startups to their seed programs in Silicon Valley and San Francisco, and their series A programs in Europe (London and Berlin).

How much equity should founders have at seed? ›

The general rule of thumb for angel/seed stage rounds is that founders should sell between 10% and 20% of the equity in the company. These parameters weren't plucked out of thin air, they're based on what an early equity investor is looking for in terms of return.

How much equity do you give at seed stage? ›

The general rule of thumb for seed rounds is that founders should target giving away between 10% and 20% equity.

How much equity should I ask for for seed stage? ›

As such, it's important for employees to consider the potential upside of the company and their own contributions when negotiating equity. A common rule of thumb for early-stage startups is to offer employees equity that is between 1% and 10% of the company, depending on the role and seniority.

What is the 90 10 rule for startups? ›

The 90/10 Rule: Do what gets you 90% of the solution with 10% of the effort. It sounds impossible, but if you talk to any early-stage startup team, they'll provide a list of ways they've been relentlessly resourceful with their money and time.

Is 30 too old to start a startup? ›

You're Never Too Old to Start Something New

In fact, some people think once you've reached your 30s it's too late to start a business. But according to a recent study by the Census Bureau, together with two professors from MIT, that's nonsense.

What is the 50 100 500 rule for startups? ›

Alex Wilhelm of Techcrunch created the 50-100-500 rule which states you can no longer be defined as a startup if you have a revenue which exceeds $50 million, have 100 or more employees and have a value of $500 million or more.

What are the 4 evaluation methods? ›

The four basic types of evaluation: clinical reviews, clinical trials, program reviews, and program trials.

What is the best forecasting method for startups? ›

The moving average forecasting method is a simple yet effective way of predicting future trends based on past data. It takes the average of recent values and projects them into the future. This can be useful for startups as it indicates what will happen in the near future, allowing you to plan and budget accordingly.

What is the success criteria for startups? ›

For a startup to succeed, there are generally three core components making up that success: a strong product, a well-researched go-to-market strategy, and a strong organizational culture. Each of these components can be a struggle to get right individually—and ensuring each of them works together can be even bigger.

Is 1% equity in a startup good? ›

Up to this point, generally speaking, with teams of less than 12 people, the average granted equity for startup employees is 1%. This number can be as high as 2% for the first hires, and in some circ*mstances, the first hire(s) can be considered founders and their equity share could be even greater.

Is 5% equity in a startup good? ›

As a rule of thumb, a non-founder CEO joining an early-stage startup (that has been running less than a year) would receive 7-10% equity. Other C-level execs would receive 1-5% equity that vests over time (usually 4 years).

How do you negotiate equity for an early startup? ›

You'll be negotiating your equity as a percentage of the company's "Fully Diluted Capital." Fully Diluted Capital = the number of shares issued to founders ("Founder Stock") + the number of shares reserved for employees ("Employee Pool") + the number of shares issued to other investors (“preferred shares”).

What is the best value proposition for startups? ›

The value proposition is what defines the business model of your company, and explains how it will generate revenue and profit. It explains who your customers will be and why they will use your product. Investors won't look twice at a company that hasn't nailed the value proposition.

Why is it difficult to value an early stage company? ›

The fact that young companies have limited histories, are dependent on funding from private sources, and are especially susceptible to failure, all contribute to making them more difficult to value.

How do you value exit price of early stage startup? ›

To calculate this, you take the amount of money that the company is bringing in each month and subtract the amount that it is spending. The higher the burn rate, the lower the exit value will be. The exit value for a startup is an important number for investors to consider when making an investment decision.

What is the rule of 20 startups? ›

The 20% rule is for startups what the Golden Ratio sequence is for nature. Every entrepreneur should anticipate spending 20% more on funding, time, and energy.

What is the acceptance rate for 500 Startups? ›

Founded in 2010 and headquartered in Silicon Valley, 500 Startups is a global accelerator specifically focused on technology and tech companies. Run for 4 months twice a year with 25-35 participants in each cohort, 500 Startups has an average acceptance rate of less than 3%.

What are the 4 stages of startup funding? ›

Here are the phases startups go through to obtain funding:
  • Pre-seed funding stage. This is the research phase of beginning a startup. ...
  • Seed funding stage. ...
  • Series A funding. ...
  • Series B funding. ...
  • Series C funding. ...
  • Series D funding and beyond. ...
  • Mezzanine funding and bridge loans. ...
  • IPO.
Mar 10, 2023

What is the average seed founder salary? ›

The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder.

What is a good share structure for founders? ›

Equal splits.

Whether they are 50-50, 33-33-33 and so on, equal splits remain the most common type of arrangement among startup founders.

What is a typical equity split for founders? ›

They agree that the amount of capital that each invests in the venture will account for 50% of the equity split and they will divide the other 50% equally. Co-founder A contributes ¾ of the funds and co-founder contributes ¼.

What is the average pre-seed valuation? ›

The average pre-seed startup valuation can fall between $500k-5m and the average pre-seed round between $100k-1m — but the total raised can vary hugely depending on how developed your proof of concept is, who exactly the investors are and what sector you're in.

What is a good amount of seed funding? ›

How much equity should you give a seed investor? Remember the essential trade-off between the amount of funds that you raise and the amount of your company you hand over to the investors. According to Y Combinator, the sweet spot is to “give up less than 10% of your company, while still proceeding to Series A”.

How much should I ask for pre-seed funding? ›

Pre-seed funding can occur prior to any product development, but seed investors typically demand that the company demonstrate some sort of traction. Pre-seed funding typically raises between $50,000 and $250,000. In contrast, seed funding can raise as much as $2.5 million to $7.5 million.

How do you evaluate pre revenue startups? ›

Pre-revenue startup valuation is a startup company's estimated value before it generates any revenue. This value is typically determined by estimating the company's future potential and multiplying it by a discount rate.

What criteria do you use to analyze an early stage startup compared to a late stage startup? ›

In a very generalized way, early stage investors care more about evidence, while later stage investors care more about proof. Diving in a bit more, the earlier/younger a startup, there are less numbers for an investor to look at when considering an investment.

What questions to ask before joining an early stage startup? ›

What are questions to ask a startup?
  • Job responsibilities. Your job interview is the time for locking down the requirements of the position. ...
  • Job salary, compensation, and benefits. Before accepting a job at a startup company, it's absolutely essential to know what they're offering you for the position. ...
  • Company culture.

How do you evaluate startup viability? ›

5 Tips To Test Market Viability
  1. Research your competition. Are there businesses in your area that are offering the same products and services? ...
  2. Talk to business owners in the industry. ...
  3. Talk to customers in the market. ...
  4. Call your potential customers to action. ...
  5. Work with a commercial lender.
Jan 6, 2022

What are the key metrics in evaluating a startup brand? ›

8 KPIs for startups
  • Total addressable market. ...
  • Customer acquisition cost. ...
  • Customer retention rate. ...
  • Lifetime value. ...
  • CAC recovery time. ...
  • Monthly burn. ...
  • Runway. ...
  • Profit margin.
Jun 24, 2022

What is the most important key success factor at the start up stage? ›

According to Bill Gross, founder of Idealab, the five key factors influencing startups' success are the idea, team, business model, funding, and timing. Among them, timing is extremely important but can't be controlled. That is why startups often need enough funds to keep going until the business becomes viable.

What are the 4 stages of startup growth? ›

Most startups go through these four basic stages as they strive to succeed:
  • idea,
  • launch,
  • growth and.
  • maturity.

Why do startups fail for early stage? ›

According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry. Ways to avoid failing include setting goals, accurate research, loving the work, and not quitting.

What is 5x5 risk assessment method? ›

What is a 5x5 Risk Matrix? A type of risk matrix that is visually represented as a table or a grid, a 5x5 risk matrix has 5 categories each for probability (along the X axis) and impact (along the Y axis), all following a scale of low to high.

What are the risks of early stage startups? ›

Taking investment for an early stage startup can be a great way to get the resources needed to launch a business, but it also comes with its own set of risks. Dilution of ownership, loss of control, and exposure to liability are all potential risks that entrepreneurs should consider before taking on outside investors.

What are the 5 steps to a new risk assessment? ›

You can do it yourself or appoint a competent person to help you.
  • Identify hazards.
  • Assess the risks.
  • Control the risks.
  • Record your findings.
  • Review the controls.
Feb 14, 2023

How do you know if a startup is worth joining? ›

Instead, take some time figure out if the company's going anywhere and—just as important—if it's right for you.
  1. Ask the Right Questions During the Interview Process. ...
  2. Get Second Opinions From People Who Know What They're Talking About. ...
  3. Do Your Research. ...
  4. Trust Yourself. ...
  5. Do Some Quick Calculations.

How do I convince early adopters for startup? ›

Appeal to the audience by offering them a solution to make their lives easier and invite them to try out your product. Also, don't forget to ask for feedback. One of the main reasons to go after early adopters is to gather valuable feedback that can drive the further development of your product.

Should you join a very early-stage startup? ›

Your acquired skill set by working in an early-stage startup will make you highly employable for various leadership, growth, and management roles in established startups and organizations.

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