How to Cut Financial Advisor Expenses (2024)

In an ideal relationship, you and your financial advisor should both be happy with what you’re paying. But what if you feel you’re paying too much? Perhaps you can convince your advisor to agree to lower their cost. There is that balance between charging so much that it drives away business and charging so little that their services don’t appear to be valuable. Let’s examine what advisors are usually paid, what bang you can expect for your buck, and possible ways to reduce the price tag.

Key Takeaways

  • The average fee for a financial advisor’s services is1.02% of assets under management (AUM) annually for an account of $1 million.
  • An actively managed portfolio usually involves a team of investment professionals buying and selling holdings, which leads to higher fees.
  • Financial advisors who offer passively managed portfolios tend to charge lower fees.
  • Hiring a fee-based advisor, not a commission-based one, can also help lower the costs of a financial advisor.
  • Be mindful that the dollar amount you may increase while the effective percentage of your fees may decrease as your fee is calculated on a higher portfolio balance.

What Is the Average Cost of a Financial Advisor?

In 2021, the average fee for a financial advisor’s services was1.02% of assets under management (AUM) annually for an account of $1 million, according to research done by Advisory HQ News Corp. A 2019 RIA in a Box study of more than 1,350 registered investment advisor firms put the total industry average advisory fee at 1.17%, decreasing depending on the size of your account.

However, high-net-worth individuals may pay less, because the fee structure works on a sliding scale. “A reasonable fee would be 1% at $1 million down to 0.50% at $10 million and 0.10% thereafter,” says Ryan O’Donnell, CFP, wealth manager, and founding partner of the O’Donnell Group in Chico, Calif.

In other words, clients should expect to pay a maximum of $50,000 on a $10 million account. Online advisors have shown that a reasonable fee for money management only is about 0.25% to 0.30% of assets, so if you don’t want advice on anything else, that’s a reasonable fee, says O’Donnell.

Value for Your Money

For the traditional 1% fee, clients can expect asset management services and a full financial plan that is updated at least annually, says Jacob Lumby, a graduate associate instructor of personal financial planning at Texas Tech University. Some firms provide tax-planning services at no additional cost, but many partners with accounting firms charge for all tax-related services. The same is true of legal services, he adds.

“For high-net-worth clients with advanced planning needs, these fees can be worthwhile,” says Lumby. “They need high-touch, custom plans with many different professionals involved.” High-net-worth clients are very sophisticated, and they’re also very busy, says O’Donnell. They aren’t going to pay fees for the value they aren’t getting, but peace of mind and less stress can make a financial advisor’s fee worthwhile.

An advisor should be able to explain how they’re adding value for any amount charged above standard rates. Is the advisor acting as your personal chief financial officer (CFO), for example, and helping with tax planning or estate planning? Are they evaluating where you are vulnerable from an asset protection standpoint? Is the advisor helping you ensure that your charitable gifts have a bigger impact? Input at that level goes beyond money management to the burgeoning realm of wealth management.

Passive vs. Active Management: Value vs. Cost

A passive investment strategy involves buying and holding investments long term. It looks to maximize returns by minimizing buying and selling. It relies on the theory that the market ultimately posts positive returns over time, and it eschews attempting to make money off short-term fluctuations or market timing. It is intended to build wealth incrementally but inevitably.

For example, “If a client wants to reduce fees to razor-thin levels, some advisors will manage ETF-based portfolios that track different sectors of the market,” says David P. Sims, a certified public accountant, a former registered investment advisor with the Virginia-based RidgeHaven Capital LLC, and the current corporate treasury manager for VCU Health in Richmond, Va. Exchange-traded funds (ETFs) usually contain a basket of equities or bonds that mirror an underlying index, such as the or an index of U.S. Treasury bonds. Passive management requires less work from the investment advisor and usually results in lower fees for the investor.

A portfolio that’s actively managed usually involves a team of investment professionals, headed up by a portfolio manager, who is engaged in monitoring the portfolio’s performance and holdings. The process would involve buy, sell, and hold recommendations and trades designed to outperform the market, which is typically measured by a benchmark index, such as the S&P 500.

“Expect to pay more for actively managed portfolios,” says Sims. “If the investment advisor puts more effort into beating the market, then clients should expect to pay a higher fee for assets under management.”

However, just because you can pay extra for active management doesn’t mean you should. According to a Vanguard study, “Active fund managers as a group have underperformed their stated benchmarks across most of the fund categories and time periods considered.” Plenty of other recent studies have resulted in similar findings. Nonetheless, the Vanguard report acknowledges that “a very talented active manager with a proven philosophy, discipline, and process, and at competitive costs, can provide an opportunity for outperformance.”

If you’re going to hire a financial advisor with an actively managed strategy, be sure to know the types of securities in which the advisor will be investing and whether those holdings align with your long-term financial goals and risk tolerance level.

Studies have shown that actively managed portfolios more often than not underperform their stated benchmarks over time, though there are some that hit them or even exceed them.

Vanguard and Betterment

If you want to work with a professional advisor but don’t need highly personalized service, Lumby suggests looking at Vanguard’s Personal Advisor Services, which allow full access to an accredited financial advisor, a unique financial plan, and ongoing wealth management for a fee of 0.3% of assets managed annually (with an account minimum of $50,000).And if you need only portfolio management, not financial planning or advising, consider wealth management services such as Betterment, for which the fee is just 0.25% to 0.40% of assets.

Pay Less for Quality Financial Advice

Although the goal is to reduce fees and expenses by as much as possible, it’s important to consider the level of service and performance the financial advisor offers. Below are some effective tactics for cutting financial advisor expenses.

Use a Fee-Based Financial Advisor

You’ve probably heard this before, but the best way to make sure you’re getting unbiased financial advice that’s in your best interest is to hire a fee-based advisor, not a commission-based one. Fee-based advisors have a greater incentive to grow their clients’ assets, according to Sims. “In the long run, this is a win-win solution for the client and the advisor,” he says.

Avoid Up-Front Loads

Try to avoid “big upfront loads and other silly fees that often accompany products being sold by select brokers,” says Lumby. “Upfront loads are sales and commission charges that investment managers or funds charge investors at the onset of investing money with them. In today’s low-cost investment world, there is no place for loaded mutual funds or related products. Fees are one of the leading indicators of investment results. Low fees result in more money in your investment account and a bigger legacy to pass on.”

Negotiate a Lower Fee

Another way to pay less is to negotiate a financial advisor’s fee. Be prepared to explain why you feel it is too high and why it makes sense for the advisor to take you on as a client for less than what their firm normally charges. If you like the advisor but want fewer services than they typically provide for a client, they may be able to justify charging you less. The same is true if you’re bringing them more assets than they typically manage.

Hire a Newbie

You could also take a chance on a newcomer to financial advising. "Often, they know they can’t demand top dollar and are hungry, need the business, and are willing to dicker," says Gary Silverman, CFP, founder of Personal Money Planning in Wichita Falls, Texas, where he serves as its investment advisor and a financial planner.

Though you might get what you pay for, you’ll probably get more attention, says Silverman. What’s more, he adds, “Folks that are new usually know they are a bit ignorant, so they’ll study hard before handing you a recommendation. Just because someone has been doing this for three years doesn’t mean they do a poorer job than someone who’s been at it for three decades.”

What Is the Average Fee for a Financial Advisor?

The average fee for a financial advisor generally comes in at about 1% of the assets they are managing. Be mindful that you may still pay a higher nominal dollar as there's a higher base the percent fee is applied to. However, this may mean that the effective percentage of assets may decrease as your portfolio increases.

Active vs. Passive Management: Which Is Better?

There really is no answer to this question. Active management allows you to take advantage of short-term market fluctuations, but it also carries greater risk. Passive management may not generate as much return in the short run, but over time, it may do as well or better than active management.

Fee-Based vs. Commission-Based Financial Advisor: Which Is Better?

A fee-based advisor is definitely the way to go because their fees are fed by their success in making you money. A commission-based advisor has too much incentive to sell you investments that may be better for them than they are for you.

The Bottom Line

When looking for a financial advisor or deciding whether to stay with your existing one, remember that you want the advisor who provides the best value, which will not necessarily be the one who comes at the lowest price. Think about which services you reIally need and how much they’re worth to you, then find a financial advisor who fits your criteria.

Correction-May 1, 2023: This article has been updated to clarify how the dollar amount of expenses may increase while the effective advisor fee may still decrease.

How to Cut Financial Advisor Expenses (2024)

FAQs

How to Cut Financial Advisor Expenses? ›

Negotiate a Lower Fee

Another way to pay less is to negotiate a financial advisor's fee. Be prepared to explain why you feel it is too high and why it makes sense for the advisor to take you on as a client for less than what their firm normally charges.

How can I reduce my financial advisor fees? ›

Negotiate a Lower Fee

Another way to pay less is to negotiate a financial advisor's fee. Be prepared to explain why you feel it is too high and why it makes sense for the advisor to take you on as a client for less than what their firm normally charges.

What is the 80 20 rule financial advisors? ›

With the 80/20 rule of thumb for budgeting, you put 20% of your take-home pay into savings. The remaining 80% is for spending. It's a simplified version of the 50/30/20 rule of thumb, which allocates 50% of your take-home pay to needs, 30% to wants, and 20% to saving.

Is 1.5 high for a financial advisor? ›

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want then it's not overpaying, so to speak. Staying around 1% for your fee may be standard but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

What is the normal fee for a financial advisor? ›

Exactly how much you end up paying for your financial advisor boils down to the fee structure they use. Financial advisors who charge a fee as a percentage of the client's balance (0.20% – 1.5%) will vary depending on the balance of the account.

Can you negotiate financial advisor fees? ›

Financial advisor fees may be negotiable. Whether you're able to get fees reduced can depend on which advisor or firm you're working with. If an advisor is willing to negotiate fees, they must specify that in their Form ADV.

What is the failure rate of financial advisors? ›

80-90% of financial advisors fail and close their firm within the first three years of business. This means only 10-20% of financial advisors are ultimately successful.

What is the 80 15 5 method? ›

A best practice time ratio to strive for is to spend 80% of your time client facing, 15% focused on learning and expanding spheres of knowledge and influence, and 5% with your staff or team building.

What is considered high net worth for financial advisors? ›

A high-net-worth individual (HNWI) is someone with liquid assets of at least $1 million. These individuals often seek the assistance of financial professionals to manage their money, and their high net worth qualifies them for additional benefits and investing opportunities that are closed to most.

What is the 50 30 20 budget rule? ›

The 50/30/20 rule is a budgeting technique that involves dividing your money into three primary categories based on your after-tax income (i.e., your take-home pay): 50% to needs, 30% to wants and 20% to savings and debt payments.

What percentage of millionaires work with a financial advisor? ›

Seventy percent of millionaire households used some sort of financial adviser, and the average length of that relationship spanned 10 years, the survey found.

Can you make 300k as a financial advisor? ›

Successful advisers with five-to-10 years of experience can earn in excess of $300k.

How much can a financial advisor make you with 100k? ›

Usually, advisors that charge a percentage will want to work with clients that have a minimum portfolio of about $100,000. This makes it worth their time and will allow them to make about $1,000 to 2,000 a year.

Is it worth paying for a financial advisor? ›

Ultimately, whether or not a financial advisor will be worth your money depends on your specific situation and the financial advisor you choose to team up with. If they align with your goals, listen to your needs and act in your best interests, they will most likely be a good financial investment.

What return should I expect from a financial advisor? ›

Industry studies estimate that professional financial advice can add between 1.5% and 4% to portfolio returns over the long term, depending on the time period and how returns are calculated.

How do financial advisors make money? ›

Based on Commission

Commissions from financial or insurance products you purchase through them are paid to financial advisors. They get a commission for the product sold when you invest money in a policy through a planner.

What is the best financial advisor company? ›

The Best Financial Advisors of 2022
  • Best Overall: Fidelity Investments. ...
  • Best for Mixing Robo-Advice with a Human Touch: Vanguard Personal Advisor Services. ...
  • Best for Commission-Free Advisors: Zoe Financial. ...
  • Best for Low-Cost Unlimited Access to Advisors: Betterment.

Is Fidelity a fiduciary? ›

When we act as an investment adviser, we are considered to have a fiduciary relationship with you and are held to legal standards under applicable federal and state securities laws.

How are advisory fees calculated? ›

Advisors typically charge somewhere between 1% and 2% of the assets they manage. So if you have $100,000, your yearly asset-based fee will likely equal $1,000, $2,000 or somewhere in between.

How do you know if you have a bad financial advisor? ›

Here are some signs you have a bad financial advisor:
  1. They are a part-time fiduciary.
  2. They get money from multiple sources.
  3. They charge excessive fees.
  4. They claim exclusivity.
  5. They don't have a customized plan.
  6. You always have to call them.
  7. They ignore you or your spouse.

Why do so many financial advisors quit? ›

The most common reasons financial advisors quit are lack of fulfillment, difficulty finding clients, and burnout. Over 90% of financial advisors do not last three years, which means that there is a very low retention rate for financial advisors. To be a successful financial advisor, you need to be able to close a deal.

Why do financial advisors lose clients? ›

As a financial advisor it takes hard work to attract clients, and even more work to keep them. Clients can part ways with their advisors due to poor communication, mismatched expectations, underperformance, lack of personalized advice, trust issues, high fees, and inadequate financial education.

What percentage of US population has $2 million dollars? ›

Additionally, statistics show that the top 2% of the United States population has a net worth of about $2.4 million. On the other hand, the top 5% wealthiest Americans have a net worth of just over $1 million. Therefore, about 2% of the population possesses enough wealth to meet the current definition of being rich.

How many people have $3,000,000 in savings? ›

1,821,745 Households in the United States Have Investment Portfolios Worth $3,000,000 or More.

What net worth is wealthy? ›

You might need $5 million to $10 million to qualify as having a very high net worth while it may take $30 million or more to be considered ultra-high net worth. That's how financial advisors typically view wealth.

What is the ideal monthly budget? ›

We recommend the popular 50/30/20 budget to maximize your money. In it, you spend roughly 50% of your after-tax dollars on necessities, no more than 30% on wants, and at least 20% on savings and debt repayment.

What is the easiest budget method? ›

50/30/20 budget

The 50/30/20 budgeting method is straightforward and requires less work than the zero-based and envelope budgets. The idea is to break down your expenses into three categories: Necessary expenses (50%) Discretionary expenses (30%)

What is the 75 15 10 rule? ›

for anybody with any amount of money. so for every dollar you make, you can spend 75 cents. then 15 cents is the minimum that you can invest, and 10 cents is the minimum that you save.

What is a good profit margin for a financial advisor? ›

If you're optimizing for current income and not too concerned about having a big liquidity event in the future, then the 30% (or more) profit margin and 5% to 7.5% annual organic growth rate should work fine. A high profit margin (40% or more) with little to negative revenue growth is a wasting asset.

Can you make 7 figures as a financial advisor? ›

Financial advisors who sail past low six figures and enter high six figures (and sometimes seven figures) have mastered two things: leverage and scale. Leverage is all about having things work separately from your time.

Why do financial advisors make so much money? ›

Commissions. In this type of fee arrangement, a financial advisor makes their money from commissions. Advisors earn these fees when they recommend and sell specific financial products, such as mutual funds or annuities, to a client. These are often payable in addition to the above client fees.

Do financial advisors make 6 figures? ›

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal financial advisors was $94,170 in May 2021. It means half of the financial advisors earned more than that, and half earned less. One in ten earned less than $47,570, while one in ten made more than $208,000. A fun fact!

How long does it take to make good money as a financial advisor? ›

While the average financial advisor with 10+ years of experience makes nearly triple the median US household income, the caveat to becoming a financial advisor is that most don't survive their first few years, and the pressure of getting all your own clients (and persuading them to actually pay you for advice!).

Do millionaires have financial advisors? ›

Most millionaires likely use some type of financial advisor to grow and protect their wealth. Whether that is an investment manager or wealth advisor can vary but not using the financial expertise of an advisor to help grow your wealth could be risky unless you have the right knowledge and skills to do it yourself.

What is the lowest paid financial advisor? ›

Financial Advisors made a median salary of $94,170 in 2021. The best-paid 25% made $158,890 that year, while the lowest-paid 25% made $61,200.

Can I live off the interest of $100000? ›

Interest on $100,000

Even with a well-diversified portfolio and minimal living expenses, this amount is not high enough to provide for most people. Investing this amount in a low-risk investment like a savings account with a rate between 2% to 2.50% of interest each year would return $2,000 to $2,500.

Do financial advisors do a lot of math? ›

Math skills: Constantly working with numbers means that financial advisors need to have excellent math skills. They must determine the amount to be invested, how much that amount will decrease or increase over time and how to create a balanced portfolio that includes a variety of investments.

Is a financial advisor better than on your own? ›

Those who use financial advisors typically get higher returns and more integrated planning, including tax management, retirement planning and estate planning. Self-investors, on the other hand, save on advisor fees and get the self-satisfaction of learning about investing and making their own decisions.

What should I ask my financial advisor each year? ›

  • 5 key questions to ask at annual review time. Is your investment strategy on track? ...
  • Is my investment strategy on track? ...
  • Am I saving tax-efficiently? ...
  • Am I protecting my income? ...
  • Am I preserving my assets? ...
  • How does my financial plan affect my family? ...
  • Take a long-term view for your family.
Jan 30, 2023

Do financial advisors manage 401k? ›

Advisors also can incorporate your 401(k) plan balances and investments into your overall financial planning. For example, while your 401(k) plan may offer a solid international fund and S&P 500 fund, the other choices may have terrible track records or high fees.

What is a reasonable rate of return after retirement? ›

Many consider a conservative rate of return in retirement 10% or less because of historical returns.

What is a reasonable return on investment? ›

According to conventional wisdom, an annual ROI of approximately 7% or greater is considered a good ROI for an investment in stocks. This is also about the average annual return of the S&P 500, accounting for inflation. Because this is an average, some years your return may be higher; some years they may be lower.

When should I move on from financial advisor? ›

Poor performance, high fees, strained communication and stagnant advice are among the reasons to look for a new advisor.

How do Edward Jones financial advisors get paid? ›

Your financial advisor generally receives between 36% and 40% of the compensation Edward Jones receives from asset-based fees, transactional revenue, ongoing 12b-1 fees, trail commissions and revenue from premiums generated by activity in your financial advisor's clients' accounts.

What is the difference between a financial advisor and an investment advisor? ›

Investment advisors are focused entirely on investments and advising their clients on the best way to invest. Financial advisors, on the other hand, can be any number of financial experts, including stockbrokers, insurance agents, and bankers.

Is it difficult to change financial advisors? ›

Legally, switching financial advisors is pretty straightforward: Sign an agreement with your new firm, and notify your old advisor. However, there may be some financial ramifications. Check your old advisor's contract to see if there is a termination fee, which you'll need to pay.

Can I tip my financial advisor? ›

There are also some professionals who provide a service but are not customarily tipped. These include the following: Accountants. Financial advisors.

Is a fee only financial advisor better? ›

Since fee-only advisors do not sell commission-based products, receive referral fees, or collect other forms of compensation, the potential for conflicts of interest is limited. For this reason, many recommend that you only work with a fee-compensated advisor.

How do I know if my financial advisor is bad? ›

Here are some signs you have a bad financial advisor:
  1. They are a part-time fiduciary.
  2. They get money from multiple sources.
  3. They charge excessive fees.
  4. They claim exclusivity.
  5. They don't have a customized plan.
  6. You always have to call them.
  7. They ignore you or your spouse.

How often do people switch financial advisors? ›

Since the onset of the Covid-19 pandemic, many individuals working with financial advisors have been reconsidering where their money is managed. A quarter of surveyed clients considered switching to a new advisor, with an additional 21.8% actually making the jump to a new advisor or a robo-advisor.

What happens when you leave a financial advisor? ›

Expect a Few Fees If You Fire Your Financial Advisor

You'll likely be paying some money to transfer your account away, perhaps a few hundred dollars per account. You may also have to pay commissions to liquidate some of your stocks and mutual funds in retirement accounts.

At what age do most financial advisors retire? ›

Financial advisors are in demand because the stresses of the job lead to a fair amount of turnover and because a lot of people require advice on managing their finances. The average age of the profession also contributes a bit. Many financial advisors are in their late 50s and closing in on retirement.

What is unprofessional behavior for financial advisor? ›

Unethical financial advisors usually have warning signals including inconsistent reporting to clients, product pushing, and guaranteeing future results. Ethical financial advisors prioritize learning about your personal history, explaining unfamiliar financial matters, and planning for their succession in they retire.

Can my financial advisor see my bank account? ›

Much like you're researching potential financial advisors, they are also checking you out. They'll look at your bank statements, pay stubs, outstanding debts, and investments. While this helps them see how they can help you, it also gives them a way to sell you more so they can make more money.

How do I know if my financial advisor is doing a good job? ›

How To Evaluate Your Financial Advisor
  • Learn exactly what you are paying. ...
  • Discuss fee transparency. ...
  • Understand your investment costs. ...
  • Determine whether your advisor is a fiduciary. ...
  • Get a list of the services you should be receiving. ...
  • Check your advisor's background. ...
  • Make sure you are getting leading-edge advice.
Jan 6, 2019

How do you know if you have a good financial advisor? ›

Here are four traits you want to look for when gauging whether a Financial Advisor is suitable for you:
  1. They work with you. ...
  2. They take a holistic view of your finances. ...
  3. They develop and customize your investment strategy. ...
  4. They have the support of an investment team. ...
  5. There is a lack of transparency.

How many times should you meet with your financial advisor? ›

Experts recommend that you meet at least once a year with a financial advisor to discuss your investment plan and review your risk tolerance and cash flow objectives.

Do all financial advisors take a percentage? ›

Traditional in-person financial advisors typically charge at least 1% of AUM for advising services. This rate is much lower for robo-advisor services.

What are the pros and cons of using a financial advisor? ›

  • Pro: time. Hiring an advisor can save you a significant amount of time spent on research and studying different investment strategies. ...
  • Pro: strategy. ...
  • Pro: peace of mind. ...
  • Con: peace of mind. ...
  • Con: conflict of interest. ...
  • Con: costs and fees.
Nov 29, 2021

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