How to Calculate ROI on a Rental Property to Uncover Good Deals (2024)

Three main reasons people invest in real estate are for the recurring income, potential appreciation in property value over the long term, and the tax benefits that rental property owners receive.

ROI is one of the key metrics that real estate investors use to choose the best rental property investments that will generate income and help to build wealth year after year.

In this article, we’ll take a look at how ROI works, along with several different ways to calculate ROI on a rental property.

What is ROI?

ROI (return on investment) measures the profit or gain made on an investment compared to the original cost of the investment, and is expressed as a percentage.

Hard assets such as cash, gold, and real estate all generate different returns for an investor. Here’s the ROI you would earn on each of these three assets, assuming you invested $100,000 one year ago:

  • Cash (in a CD) = 0.17% or $170
  • Gold (physical) = 8.73% or $8,730
  • Real estate (single-family, appreciation only) = 14.1% or $14,100

(According to Bankrate, Kitco, and Zillow, as of May/June 2021)

The ROI from a CD and physical gold remains the same wherever you are.

However, the return on investment from real estate varies based on the local market conditions, type of property (such as single-family, small multifamily, short-term rental, or commercial real estate), and the before-tax cash flow from the rental income.

For example, values for a single-family home in San Francisco increased by just 1.2% last year, while single-family home values in Austin have grown by 32% over the past 12 months (Zillow through May 2021).

How to Calculate ROI on a Rental Property to Uncover Good Deals (1)

Why ROI Matters for Real Estate Investors

Investing in real estate is one of the best ways that literally anyone can build wealth over the long term.

Property prices historically increase in value faster than the rate of inflation, generate cash flow from rent payments, and have tax benefits such as operating expense and depreciation deductions that other investments simply do not offer all at the same time.

As we’ve seen from the above examples, ROI measures how efficient an investment is in generating returns for an investor, and how potentially lucrative the investment will be over the long term. The more return an investment generates each year, the faster your wealth will grow year after year.

Inflation has a significant effect on how much money you make or lose.

According to the U.S. Bureau of Labor Statistics, the current rate of inflation as measured by the consumer price index (CPI) is 4.2% (April 2021). That means if you hold cash in a CD, your investment is actually losing nearly 4% of its value each year, assuming inflation doesn’t keep going up.

On the other hand, investing in real estate generates a return of about 10% after accounting for inflation, and even more when you factor in the net cash flow from rental property income.

But not all real estate investments generate the same ROI. In the next section, we’ll look at a few different ways to calculate the rate of return on an investment property.

How to Calculate ROI on a Rental Property to Uncover Good Deals (2)

How to Calculate ROI on Rental Property

ROI on a real estate rental property is calculated using the following formula:

  • ROI = (Gain on investment – Cost of investment) / Cost of investment

You can invest in real estate using all cash, or by financing the property. Let’s look at the ROI for a cash purchase and a financed purchase, using our $100,000 in capital. We’ll assume the property is sold after five years for $135,000:

ROI on a cash purchase

  • Purchase price = $100,000
  • Sale price = $135,000
  • Gain on sale = $35,000
  • Mortgage expense = $0
  • Before-tax cash flow = $6,000 from rental income

Note: we’re not including property tax estimates here as they can vary widely from state to state.

Gain on investment = $6,000 before tax cash flow x 5 years = $30,000 + $35,000 gain on sale = $65,000 + $100,000 return of initial investment

  • ROI = ($165,000 – $100,000) / $100,000 = 10.53% annualized ROI with total ROI of 65%

ROI on a financed purchase

  • Purchase price = $100,000
  • Down payment = $25,000
  • Sale price = $135,000
  • Gain on sale = $35,000
  • Mortgage expense = $3,804 (principle and interest)
  • Before tax cash flow = $6,000 – $3,804 = $2,196

Gain on investment = $2,196 before tax cash flow x 5 years = $10,980 + $35,000 gain on sale = $45,980

  • ROI = ($45,980 – $25,000) / $25,000 = 12.96% annualized ROI with a total ROI of 83.92%

By financing the purchase of an investment property, an investor in this example generates 2.43% more in return on investment each year compared to paying all cash for the property.

ROI on multiple financed purchases

At the beginning of this section, we said that the investor has $100,000 in capital to invest. By using leverage, four rental properties could be purchased by using a 25% down payment ($25,000) for each home compared to paying all cash for one house.

Assuming the five-year return on each property was the same, the annualized and total ROIs would still be 12.96% and 83.92% respectively, but the actual total gain on investment from all four properties would be $183,920:

  • $45,980 gain on investment per property x 4 properties = $183,920 total gain on investment

By investing in four different properties, an investor can diversify a portfolio geographically by purchasing rental houses in different parts of the country.

ROI on a one-year holding period

The above examples calculated the ROI over a multi-year holding period and the property being sold. You can also use a modified version of the ROI formula to calculate the return on investment for one year when you still own the property:

  • ROI = Before-tax cash flow / Total investment

For the all-cash purchase, the one-year ROI is:

  • $6,000 Before-tax cash flow / $100,000 Total investment = 6.0%

For the financed purchase, the one-year ROI is:

  • $2,196 Before-tax cash flow / $25,000 Total investment = 8.8%

How to Calculate ROI on a Rental Property to Uncover Good Deals (3)

Other Ways to Calculate Rental Property Returns

In addition to the ROI formula, there are four other ways a real estate investor can calculate rental property returns:

Net Operating Income

Net operating income (NOI) is the cash flow a rental property generates after operating expenses but before the mortgage expense is factored in. When our investor purchased the property for cash, the before-tax cash flow of $6,000 is the NOI, because there was no mortgage payment.

Cap Rate

Cap rate (capitalization rate) is a calculation used to compare the current or expected returns from similar properties in the same market. The cap rate formula does not factor in the mortgage payment, because different investors purchase and finance rental property differently:

  • Cap rate = NOI / Property value
  • $6,000 NOI / $100,000 Property value = 6%

Real estate investors can also use the cap rate formula to calculate what a property’s value should be based on the market cap rate and NOI, and what the NOI should be based on the market cap rate and property value.

To calculate what the property value should be, rearrange the cap rate formula like this:

  • Property value = NOI / Cap rate
  • $6,000 NOI / 6% Cap rate = $100,000 Property value

To calculate what the NOI should be, rearrange the cap rate formula like this:

  • NOI = Property value x Cap rate
  • $100,000 Property value x 6% Cap rate = $6,000 NOI

Cash-on-Cash Return

Cash-on-cash return compares the annual before-tax cash flow to the total cash invested, and uses the same calculations that the ROI formula for a one-year holding period does:

  • Cash-on-cash return = Before-tax cash flow / Total cash invested
  • $2,196 Before-tax cash flow / $25,000 Total cash invested = 8.8%

Internal Rate of Return

Internal rate of return (IRR) measures the value of the income a property generates during the holding period, taking into account the time value of money. The IRR formula looks like this:

How to Calculate ROI on a Rental Property to Uncover Good Deals (4)

(Source: Corporate Finance Institute)

Using the internal rate of return formula, we can calculate the IRR for the property purchased for cash and using financing:

  • Cash purchase: $100,000 purchase price, $135,000 sale price, $6,000 before tax annual cash flow = 11.56% IRR
  • Financed purchase: $25,000 down payment, $135,000 sale price, $2,196 before tax annual cash flow = 14.75% IRR

While the IRR calculation is a good formula to calculate the potential return from a rental property, it’s also one of the most complicated.

To calculate IRR, you can use an online IRR Calculator or this simple spreadsheet by Roofstock. You can also use that spreadsheet to view projected key return on investment (ROI) metrics, including cash flow, cash-on-cash return, net operating income, and cap rate.

Final Thoughts on Calculating ROI

ROI, or return on investment, measures how efficient an investment is in generating returns over a period of time. Investing in real estate is something that literally everyone can do to build wealth over the long term.

By calculating the ROI of a potential rental property purchase, real estate investors can choose the best properties that will generate the highest potential returns to increase wealth year after year.

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How to Calculate ROI on a Rental Property to Uncover Good Deals (2024)

FAQs

How to Calculate ROI on a Rental Property to Uncover Good Deals? ›

ROI on a real estate rental property is calculated using the following formula: ROI = (Gain on investment – Cost of investment) / Cost of investment.

How do you calculate if a rental property is a good deal? ›

All the one-percent rule says is that a property should rent for one-percent or more of its total upfront cost. For example: A property that costs $100,000 should rent for at least $1,000 per month. A property that costs $200,000 should rent for at least $2,000 per month.

What is the best way to calculate ROI on rental property? ›

The simplest way to calculate ROI on a rental property is to subtract annual operating costs from annual rental income and divide the total by the mortgage value.

What is the 2% rule in real estate? ›

2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

Is 7% ROI on rental property good? ›

A good ROI for a rental property is typically more than 10%, but 5%–10% can also be acceptable. But the ROI may be lower in the first year, due to the upfront costs of buying a home. A fixer-upper may offer more upfront savings as their average list price is 25% lower than turnkey homes.

What is the 4 3 2 1 rule in real estate? ›

THE 4-3-2-1 APPROACH

This ratio allocates 40% of your income towards expenses, 30% towards housing, 20% towards savings and investments and 10% towards insurance.

What is the most common way to value rental property? ›

The Sales Comparison Approach

It is the method most widely used by appraisers and real estate agents when they evaluate properties. This approach is simply a comparison of similar homes that have sold or rented locally over a given time period.

What is the most accurate calculation of ROI? ›

The most common is net income divided by the total cost of the investment, or ROI = Net income / Cost of investment x 100.

What is the average annual ROI on rental property? ›

What is an average ROI on real estate? According to the S&P 500 Index, the average annual return on investment for residential real estate in the United States is 10.6 percent. Commercial real estate averages a slightly lower ROI of 9.5 percent, while REITs average a slightly higher 11.8 percent.

What is the formula for ROI on an investment property? ›

ROI on a real estate rental property is calculated using the following formula: ROI = (Gain on investment – Cost of investment) / Cost of investment.

What is the 50% rule in real estate? ›

Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses. That sounds easy, right?

What is the 80% rule in real estate? ›

The 80% rule means that an insurer will only fully cover the cost of damage to a house if the owner has purchased insurance coverage equal to at least 80% of the house's total replacement value.

What is the rule of thumb for rental property expenses? ›

The 50% Rule states that normal operating expenses – excluding the mortgage payment – for a rental property can be estimated to be about one-half of the gross rental income. If the gross rental income is $1,000 per month then the estimated operating expenses could be $500 per month.

What is a reasonable return on a rental property? ›

The 2% rule in real estate is another simple way to calculate ROI for rental properties. According to this rule, if the monthly rent for a rental property is at least 2% of its purchase price, then odds are it should generate positive cash flow.

What is a good cash flow on a rental property? ›

Following the 10% rule is another way to calculate the rate of average cash flow. Divide the yearly net cash flow by the amount of money that was invested in the property. If the result is over 10%. Then this is a sign of positive and a good amount of average cash flow".

What is a good cash on cash return for rental property? ›

There is no specific rule of thumb for those wondering what constitutes a good return rate. There seems to be a consensus amongst investors that a projected cash on cash return between 8 to 12 percent indicates a worthwhile investment.

What is the 100 10 3 1 method? ›

Many real estate investors subscribe to the “100:10:3:1 rule” (or some variation of it): An investor must look at 100 properties to find 10 potential deals that can be profitable. From these 10 potential deals an investor will submit offers on 3. Of the 3 offers submitted, 1 will be accepted.

What is the 36 rule in real estate? ›

A household should spend a maximum of 28% of its gross monthly income on total housing expenses according to this rule, and no more than 36% on total debt service. This includes housing and other debt such as car loans and credit cards. Lenders often use this rule to assess whether to extend credit to borrowers.

What is the 25 rule in real estate? ›

To calculate how much house you can afford, use the 25% rule—never spend more than 25% of your monthly take-home pay (after tax) on monthly mortgage payments.

Is rental property worth the hassle? ›

Yes, owning rental property is worth it. The real estate value has increased drastically over the past years. It's worth the hassle if you want to generate long-term wealth during or before retirement. But before you proceed, there's a lot to think about.

Is it worth depreciating rental property? ›

Depreciation can be a valuable tool if you invest in rental properties, because it allows you to spread out the cost of buying the property over decades, thereby reducing each year's tax bill.

What are the 4 ways to value a property? ›

Top 4 Methods of Real Estate Appraisal
  • Sales Comparison Approach. The sales comparison approach assumes that prior sales of similar properties provide the best indication of a property's value. ...
  • Cost Approach Appraisal. ...
  • Income Approach Appraisal. ...
  • Price Per Square Foot.
Feb 22, 2022

What gives you the highest ROI? ›

  1. High-yield savings accounts. Online savings accounts and cash management accounts provide higher rates of return than you'll get in a traditional bank savings or checking account. ...
  2. Certificates of deposit. ...
  3. Money market funds. ...
  4. Government bonds. ...
  5. Corporate bonds. ...
  6. Mutual funds. ...
  7. Index funds. ...
  8. Exchange-traded funds.
May 4, 2023

What makes ROI high? ›

Many firms use ROI as a convenient tool to compare the benefit of an investment with the cost of the investment. For example, if a company effectively utilizes an investment and produces gains, ROI will both be high. Whereas if a company ineffectively utilizes an investment and produces losses, ROI will be low.

What are the disadvantages of ROI? ›

What are the limitations of ROI? ROI ignores the time value of money. It also doesn't factor in different components to calculate the ROI. Moreover, it only measures the financial success of a project and doesn't account for the non-financial benefits of an investment.

What is a good monthly profit from a rental property? ›

The amount will depend on your specific situation, but a good rule of thumb is to aim for at least 10% profit after all expenses and taxes. While 10% is a good target, you may be able to make more depending on the property and the rental market.

How long does it take to make a profit on a rental property? ›

Most of the time, you can get positive cash flow right from day one with your rental. Figuring out your profit for the year is a matter of taking how much rent comes in and subtract how much money goes out for expenses like taxes, insurance, and mortgage payments. What you're left with is your profit for the year.

How do I calculate ROI on rental property in Excel? ›

ROI = (NOI + appreciation) / cost

If you finance your real estate purchase with all cash to calculate real estate return on investment, add net operating income and appreciation of the real estate's value and divide it by the initial purchase price.

What state has the highest ROI? ›

1. Wyoming: 203% 5-year ROI on College. Wyoming has some of the highest wages for high school graduates: $31,936 a year, on average. This results in a 43 percent increase in pay for earning a bachelor's degree.

What is the 70% rule real estate? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the 100 times rule in real estate investing? ›

Savvy real estate investors often pay no more than 100 times the monthly rent to purchase a property. In the case of the couple above, an investor following the 100 times monthly rent rule wouldn't pay more than $750,000 because the monthly market rent was $7,500.

What percentage of rental income goes to expenses? ›

Most landlords try to keep their gross operating income — the total operating expense in relation to total revenue or income — around 35% to 45% for each rental.

What is the 80 20 rule for rental property? ›

Because you can only take depreciation tax deductions on buildings and not land, many real estate investors operate by the 80/20 rule. That is, you allocate 20% of the cost basis to land and 80% to the building. The cost basis is generally the original property value or the purchase price with some other calculations.

What is the 5 and 2 real estate rule? ›

The 2-out-of-five-year rule states that you must have both owned and lived in your home for a minimum of two out of the last five years before the date of sale. However, these two years don't have to be consecutive, and you don't have to live there on the date of the sale.

What is the 10% rule in real estate? ›

A good rule is that a 1% increase in interest rates will equal 10% less you are able to borrow but still keep your same monthly payment. It's said that when interest rates climb, every 1% increase in rate will decrease your buying power by 10%. The higher the interest rate, the higher your monthly payment.

What is a good operating expense ratio for rental property? ›

OER is used for comparing the expenses of similar properties. An investor should look for red flags, such as higher maintenance expenses, operating income, or utilities that may deter him from purchasing a specific property. The ideal OER is between 60% and 80% (although the lower it is, the better).

What is the 5% rule owning vs renting? ›

That said, the easiest way to put the 5% rule in practice is multiplying the value of a property by 5%, then dividing by 12. Then, you get a breakeven point for what you'd pay each month, helping you decide whether it's better to buy or rent.

How much money should you have on hand for a rental property? ›

How Much Emergency Fund Do I need for a Rental Property? A general rule of thumb is about 3-6 months of expenses. While some investors only account for “PITI,” which stands for Principal + Interest, Tax and Insurance, I like to add a few other expenses in there to be on the conservative side.

What is a good return on cost real estate? ›

According to most experts, a good return on cost for real estate investors is between 8% and 10%.

How to calculate rate of return? ›

You can calculate the rate of return on your investment by comparing the difference between its current value and its initial value, and then dividing the result by its initial value. Multiplying the result of that rate of return formula by 100 will net you your rate of return as a percentage.

Are REITs better than rental property? ›

For those who don't want to hassle with finding tenants or maintenance, REITs may be the better choice. For those who want more power over returns, rental properties might be your best bet.

What is the 50% rule cash flow? ›

The 50% rule in real estate says that investors should expect a property's operating expenses to be roughly 50% of its gross income. This is useful for estimating potential cash flow from a rental property, but it's not always foolproof.

Do you pay taxes on rental cashflow? ›

Any rental income you received as a property owner is taxable and should be reported. As a general rule, rental income can include rent payments, security deposits, leasing fees, and any other cash flow generated from a given property.

What is the Brrrr method? ›

The BRRRR (Buy, Rehab, Rent, Refinance, Repeat) Method is a real estate investment approach that involves flipping a distressed property, renting it out and then getting a cash-out refinance on it to fund further rental property investments.

What is the difference between ROI and cash on cash return? ›

Cash-on-cash return only measures the return on the actual cash invested out of pocket. Cash-on-cash return is a snapshot of annual cash flow, whereas ROI is cumulative and typically measures returns based on including the eventual sale price.

What is a good cash on cash return 2023? ›

Generally, cash on cash return percentages of 10% or higher are great. However, this is up to interpretation and investors who are a little more ambitious might not accept properties that don't provide cash on cash returns of even higher percentages.

What is the difference between real estate ROI and cash on cash return? ›

The cash-on-cash return metric differs from ROI because ROI is all about the overall profitability (how much total gain or loss the property yields) over the entire time you own it, whereas cash-on-cash is a snapshot of an annual cash flow. ROI is cumulative, whereas cash-on-cash is not cumulative.

How do you calculate if an investment is worth it? ›

The most common is net income divided by the total cost of the investment, or ROI = Net income / Cost of investment x 100.

How much profit should you expect from a rental property? ›

The amount will depend on your specific situation, but a good rule of thumb is to aim for at least 10% profit after all expenses and taxes. While 10% is a good target, you may be able to make more depending on the property and the rental market.

What is the rule of thumb for rent? ›

A popular standard for budgeting rent is to follow the 30% rule, where you spend a maximum of 30% of your monthly income before taxes (your gross income) on your rent. This has been a rule of thumb since 1981, when the government found that people who spent over 30% of their income on housing were "cost-burdened."

What is the best way to calculate rental? ›

When determining how much your rent should be:
  1. Estimate the monthly rent payment at 1% of your property's market value.
  2. Study the neighborhood competition, especially properties with comparable size and amenities.
  3. Make sure the rent covers expenses such as mortgage and maintenance costs.

What is the future value of $1000 after 5 years at 8% per year? ›

An investment of $1,000 made today will be worth $1,480.24 in five years at interest rate of 8% compounded semi-annually.

What is the ROI based valuation method? ›

ROI-Based Valuation Method

ROI means return on investment, and it tells you how much of a return you'll get in exchange for investing in a company. In other words, how much money you'll make once the company sells. Find the ROI by first calculating your net profits, then dividing your profits by your costs.

How do you calculate ROI manually? ›

ROI is calculated by subtracting the beginning value from the current value and then dividing the number by the beginning value.

How do landlords calculate profit? ›

To calculate your net rental yield, multiply the monthly rental income by 12. Take away the annual costs of owning a property (mortgage payments, insurance, general maintenance), and then divide that by the property's purchase price or current market value. Finally, multiply that figure by 100 to get the percentage.

What happens if my expenses are more than my rental income? ›

When your expenses from a rental property exceed your rental income, your property produces a net operating loss. This situation often occurs when you have a new mortgage, as mortgage interest is a deductible expense.

How do I know if my rental property will cash flow? ›

Our property passes the test of the 1% Rule. The 50% Rule states that a rental property's net cash flow should be at least 50% of the gross rent less the mortgage payment (P&I): Net cash flow = (Gross rent x 50%) – Mortgage P&I. ($12,000 gross annual rent x 50%) - $4,296 mortgage P&I = $1,704 per year.

Is the 30% rent rule realistic? ›

Try the 30% rule. One popular rule of thumb is the 30% rule, which says to spend around 30% of your gross income on rent. So if you earn $3,200 per month before taxes, you should spend about $960 per month on rent. This is a solid guideline, but it's not one-size-fits-all advice.

What is the 70 20 10 Rule money? ›

Applying around 70% of your take-home pay to needs, letting around 20% go to wants, and aiming to save only 10% are simply more realistic goals to shoot for right now.

What is the 80 20 rule rent? ›

80/20 Program (80/20)

In the 80/20 Program, the Housing Finance Agency (HFA) offers tax-exempt financing to multi-family rental developments in which at least 20 percent of the units are set aside for very low-income residents, using funds raised through the sale of bonds.

What is the formula for rent? ›

The formula for calculating rent to income ratio is very straightforward: Rent to Income (RTI) Ratio = Monthly Rent Price / Monthly Gross Income.

What is the market rental rate? ›

Market Rental Rate means the then prevailing annual rental rate per square foot of rentable area, as determined in good faith by Landlord, for improved space comparable to the Premises in area and location.

What rent should I charge? ›

Work out your rental yield

You take the monthly rental income amount or expected rental income and multiply it by 12. Divide it by the property's purchase price or current market value and multiply this figure by 100 to get the percentage. A good rental yield is usually considered to be 7% or more.

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