Today I have an amazing interview that will show you how to become a Facebook ad manager and make money from right from home. I recently got the chance to interview Becky from Splash Owl Media, who is a full-time Facebook Ad Manager/ Blogger. In the interview, Becky shared her top tips on how to become a successful Facebook Ad Manager and make money from anywhere She currently makes $1000 per Facebook Ad Campaign that she works on and I think that’s totally rock star. She also teaches creatives how to succeed with Facebook Ads with her popularFacebook Ad Toolkitthat I highly recommend if you are looking to get started with Facebook Ads this month. So, if you are looking to get a start with Facebook Ads check out the interview below.
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Table of Contents
1. Please give us a little background about yourself?
How did you get started as a Facebook Ad Manager? How long have you been a Facebook Ad Manager? I’ve been in the marketing industry for over 10 years.
Throughout my career, I workedfor different ad and marketing agencies. In September 2015, I found myself jobless during my maternity leave. I decided I wanted to serve other women entrepreneurs so I started my company Splash Owl Media. I started in Facebook Ads about 8 years ago when direct mail campaigns started falling off and everyone was switching to a digital advertisem*nt. Now, I focus most of my efforts into Facebook Ads but Splash Owl Media is a full-service marketing agency.
2. What type of training/ skill does an individual need if they are interested in becoming a Facebook Ad Manager?
Joining a trusted program is key. I came from a corporate atmosphere so it was morehands-on training for me. But I still enjoy taking courses to ensure I’m staying up to dateand relevant.
Jon Loomer has a wonderful membership site that won’t break the bank.He trains individuals to become Facebook Ad Managers. I’ve also heard wonderfulthings about Cat Howell. In all honesty, I learn best by doing. I read about a new changeor approach, I implement it, track the results, and draw my conclusion about thatmethod before ever trying it with my clients.
3. What exactly does a Facebook Ad Manager do? Who can they work for? What does a normal day look like?
A Facebook Ad Manager listens to the clients’ goals or objectives for a specificcampaign, they build up the strategy, build the campaign, create audiences, create thecopies and graphics, research that specific market and if they offer the client has is relevant, can evaluate landing pages, test the ad sets and ads, optimize the analytics,and continue to provide ongoing maintenance to a campaign to ensure the client paysthe lowest possible cost per conversion.
There are a variety of Facebook Ad Managers and each serves a specific niche. Findingsomeone who has narrowed their focus to serving a specific niche is key. This meansthey are familiar with the targeting, what copies and graphics work best for this market,and how to position the campaign. Working with someone general usually equals amassive waste of money.
My days are sections out each week. Usually, I talk to clients Tuesdays and Thursdays for our strategy calls or discovery calls, I’m available via Messenger, Voxer, and email.Mondays are my “report” days. This is when I like to send my clients a breakdown oftheir results, analytics, and any recommendations I have for their campaign.
Most of thetime I like creating videos as not everyone knows what I’m looking at or talking aboutwhen I use specific terms in an email. Video allows me to walk my clients through aspecific section or give an overview. Each more and evening, I’m checking the campaign to ensure the conversion continues to stay as low as possible.
4. Where can a new Facebook Ad Manager find jobs online?
Facebook Groups are a really great resource. There are also sites like Upwork andFreelancer.com that include job posting. It really depends on the niche you want to serve.
Many brick-and-mortar businesses are located on local networks, local Facebook Groups, LinkedIn, etc. Online Entrepreneurs and coaches primarily hang out inFacebook Groups.
5. How much can a beginner Facebook Ad Manager expect to make in the beginning? How much can they expect to make after one full year of freelance writing? How much can a well-established Facebook Ad Manager make per day?
I started off charging $450 per campaign. As my client base grew, Iadjusted my package rate accordingly. Now I charge a minimum of $1kbecause that comes with my expertise and the success rate of my past campaigns.
As a beginner, it really depends on how much time you have todedicate to building your client funnel (bringing consistent new clients eachmonth) and how many campaigns you’re comfortable working on at onetime.
6.What are the best tools for a Facebook Ad Manager?
I highly recommend Clickfunnels (but I’m also a funnel strategist on top of Facebook AdManager). Canva or Adobe Creative Cloud (primarily Photoshop and Illustrator). I alsorecommend using Leadsbridge for Lead Generation campaigns. You’ll also need a goodscheduler such as Calendly or Acuity.
I also use Trello as my project management tool,Wave Accounting as my invoicing and accounting software, and Google Suite.
7.What do you like best about being a Facebook Ad Manager? What has it helpedyou do?
I’m a very creative AND analytical person. Art and numbers excite me. Working withFacebook Ads allows me to tap into both sides of my brain.
I also LOVE working with my clients. Literally helping someone achieve amazing results is like winning the lottery.This business has also allowed me to stay home and watch my kids grow up, set myown work hours, and be there more for my family: financially and physically.
8.What has been the best platform(s) to promote your Facebook Ad Manager business and why?
I’ve promoted on LinkedIn and Pinterest but they didn’t yield good results for me. Iwould recommend using Facebook Ads. Showcase your talents by using ads for yourself. I promote my business about 90% of the time on Facebook. It’s where my idealclient hangs out.
9. How much does it cost to start a Facebook Ad Manager career/business?
It can be fairly inexpensive. Starting up you’ll need a website, laptop/desktop, phone,scheduler, and possibly a project management system (however Trello does have afree version).
I started an LLC on top of all the other basic overhead so it was probablyaround $500 to start my business. Now I have employees and other tools I use to keepmy business growing so it’s a bit more expensive now.
10.What are your go-to online resources for a beginner Facebook Ad Manager?
Jon Loomer is a wonderful resource. Social Media Examiner. Amy Porterfield’s podcast.There are a lot of free resources to get you started but ultimately you want to invest in agood course. Jon Loomer’s program is fairly inexpensive compared to other similarcourses.
11.Any additional tips or resources you would like to give someone interested inbecoming a Facebook Ad Manager?
Never stop learning and growing. Facebook (like all digital marketing) is constantlychanging and evolving. But don’t get too overwhelmed or distracted by all the “newmethods” or “new trainings” or new tools. Most of these will just be a waste of money.
