Why Would a Company Want Me to Have RSUs?
They Want You to Feel What Ownership Is Like
You can feel like a part of a company without owning stock, but that’s just a feeling. If you own stock in a company, you’re a literal owner. Companies want their employees to feel a true sense of ownership and the best way to do that is provide a way for you to obtain company stock.
They Want to Retain You
Companies usually want to retain the talent they hire. Equity compensation is a proven way to keep employees onboard. According to a ComputerShare study, employees receiving equity compensation have less unplanned absences, are 7% less likely to look for a new job, and as equity compensation increases, so do those data points.
They Want to Keep You Happy
According to that same ComputerShare study, companies that receive equity are 10% more likely to be satisfied at work, 7% more likely to say their employer is a “Good Place to Work,” and 5% more likely to say they are paid fairly.
RSUs Are Easy on Cash Flow
Paying outright cash to employees can be hard on company cash flow. RSUs pull shares from a pool that has already been approved. It’s much harder to ask for a $20k cash bonus than it would be to ask for a $20k bonus in the form of RSUs.
How to Ask - With Questions You Can Use!
Before you ask your employer for RSUs, make sure you understand the basics of RSUs. It will help you prepare for follow-up questions with the recruiter or HR person.
The best two times to ask for RSUs are (1) when you’re starting a new job and (2) when you’re receiving a promotion. Here are some examples of what you can say during your negotiation for RSUs.
“I’m really excited to start working here at [Name of Company] and I want to feel even more invested in it right out of the gate. Would [Name of Company] be willing to give me RSUs as part of my offer?”
“I’m really excited about my new role and the growth opportunity it’s going to present. I’m curious, would it be possible for me to receive RSUs as part of this promotion?”
“I’m happy with the compensation package and really look forward to participating in the ESPP. I’m curious, would [Name of Company] be willing to offer RSUs as well? Obviously, I would love annual grants, but even a one-time grant would get me even more fired up about working for [Name of Company].”
“I’m happy with the compensation package you’ve presented and have a question about my transition to [Name of Company]. I currently have $X of RSUs with my current company. Would [Name of Company] be willing to offer something since I will lose those RSUs when I join?
In the past I’ve found my equity compensation to be the most exciting piece of my compensation. Would [Name of Company] be willing to incorporate annual grants of RSUs in addition to my base salary?
Feel free to rephrase any of the above in order to make it personal to you. Depending on your situation, you can push harder or softer, but asking for RSUs should be part of any compensation discussion and are well-worth the effort. It never hurts to ask in a friendly way. To quote Nora Roberts, “If you don’t ask, the answer is always no.”
To better prepare for your compensation discussions, we recommend reading the book “Getting to Yes" by Fisher & Ury (Harvard Negotiation Project) which describes negotiating strategies you can use to improve your chances of success (paid link). And because research indicates that negotiating may present specific challenges for women, we also recommend the book “Women Don’t Ask” by Babco*ck & Laschever (paid link).
We also recently published another article titled, “5 Tips For Negotiating RSUs” which should help give you some additional firepower. We recently finished the book, “Never Split the Difference” by Chris Voss (paid link) and we think it’s right up there with “Getting to Yes.”