How to Ask For RSUs at a Public Company — EquityFTW (2024)

Why Would a Company Want Me to Have RSUs?

  1. They Want You to Feel What Ownership Is Like

    You can feel like a part of a company without owning stock, but that’s just a feeling. If you own stock in a company, you’re a literal owner. Companies want their employees to feel a true sense of ownership and the best way to do that is provide a way for you to obtain company stock.

  2. They Want to Retain You

    Companies usually want to retain the talent they hire. Equity compensation is a proven way to keep employees onboard. According to a ComputerShare study, employees receiving equity compensation have less unplanned absences, are 7% less likely to look for a new job, and as equity compensation increases, so do those data points.

  3. They Want to Keep You Happy

    According to that same ComputerShare study, companies that receive equity are 10% more likely to be satisfied at work, 7% more likely to say their employer is a “Good Place to Work,” and 5% more likely to say they are paid fairly.

  4. RSUs Are Easy on Cash Flow

    Paying outright cash to employees can be hard on company cash flow. RSUs pull shares from a pool that has already been approved. It’s much harder to ask for a $20k cash bonus than it would be to ask for a $20k bonus in the form of RSUs.

How to Ask - With Questions You Can Use!

Before you ask your employer for RSUs, make sure you understand the basics of RSUs. It will help you prepare for follow-up questions with the recruiter or HR person.

The best two times to ask for RSUs are (1) when you’re starting a new job and (2) when you’re receiving a promotion. Here are some examples of what you can say during your negotiation for RSUs.

  • “I’m really excited to start working here at [Name of Company] and I want to feel even more invested in it right out of the gate. Would [Name of Company] be willing to give me RSUs as part of my offer?”

  • “I’m really excited about my new role and the growth opportunity it’s going to present. I’m curious, would it be possible for me to receive RSUs as part of this promotion?”

  • “I’m happy with the compensation package and really look forward to participating in the ESPP. I’m curious, would [Name of Company] be willing to offer RSUs as well? Obviously, I would love annual grants, but even a one-time grant would get me even more fired up about working for [Name of Company].”

  • “I’m happy with the compensation package you’ve presented and have a question about my transition to [Name of Company]. I currently have $X of RSUs with my current company. Would [Name of Company] be willing to offer something since I will lose those RSUs when I join?

  • In the past I’ve found my equity compensation to be the most exciting piece of my compensation. Would [Name of Company] be willing to incorporate annual grants of RSUs in addition to my base salary?

Feel free to rephrase any of the above in order to make it personal to you. Depending on your situation, you can push harder or softer, but asking for RSUs should be part of any compensation discussion and are well-worth the effort. It never hurts to ask in a friendly way. To quote Nora Roberts, “If you don’t ask, the answer is always no.”

To better prepare for your compensation discussions, we recommend reading the book “Getting to Yes" by Fisher & Ury (Harvard Negotiation Project) which describes negotiating strategies you can use to improve your chances of success (paid link). And because research indicates that negotiating may present specific challenges for women, we also recommend the book “Women Don’t Ask” by Babco*ck & Laschever (paid link).

We also recently published another article titled, “5 Tips For Negotiating RSUs” which should help give you some additional firepower. We recently finished the book, “Never Split the Difference” by Chris Voss (paid link) and we think it’s right up there with “Getting to Yes.”

How to Ask For RSUs at a Public Company — EquityFTW (2024)

FAQs

How to negotiate for RSUs? ›

Here are some examples of what you can say during your negotiation for RSUs. “I'm really excited to start working here at [Name of Company] and I want to feel even more invested in it right out of the gate. Would [Name of Company] be willing to give me RSUs as part of my offer?”

How do I ask for equity compensation? ›

How to negotiate equity in 9 steps
  1. Research the company. ...
  2. Review the company's financial potential. ...
  3. Research similar companies. ...
  4. Read the offer carefully. ...
  5. Evaluate the terms of the offer. ...
  6. Address your needs and the company's needs. ...
  7. Speak with the employer during negotiations.
  8. Keep your negotiations focused.
Feb 13, 2024

Should I ask for more base salary or RSU? ›

Some job seekers are willing to accept a lower base salary for the potential long-term gains of RSUs, while others prefer the security of a higher base salary. It's important to carefully assess the company's financial health, industry trends, and your own financial situation before making a decision.

How do RSUs work when a company goes public? ›

If a company is already public, RSUs are usually taxable when they vest. If RSUs vest while you're at a private company, they usually won't be taxed until your company goes public or is acquired (this is called a double-trigger RSU).

What is the 30 day rule for RSU? ›

For RSU's the deferred taxing point is usually when they vest. Your employer should be able to give you more information about when this happens. If you sell within 30 days this moves the deferred taxing point to the date of the sale which means you're not subject to CGT.

What is the average RSU package? ›

Rsu Salary
Annual SalaryMonthly Pay
Top Earners$55,000$4,583
75th Percentile$53,000$4,416
Average$44,329$3,694
25th Percentile$36,500$3,041

Is 1% equity in a startup good? ›

Up to this point, generally speaking, with teams of less than 12 people, the average granted equity for startup employees is 1%. This number can be as high as 2% for the first hires, and in some circ*mstances, the first hire(s) can be considered founders and their equity share could be even greater.

How does equity compensation work in a public company? ›

Types of Equity Compensation

Stock options give employees the right to purchase company stock at a set price, typically below market value, for a specified period of time. If the company's stock value increases, this can net the employee significantly more over time than a comparable amount of standard annual salary.

What is a reasonable amount of equity to ask for? ›

As an early-stage employee, the equity stake could range anywhere from under 1% for new hires to about 20% for the first employee or two, or even more for a founding team member (though the founder really needs to reel in their cap table if they're throwing 20% at people).

Is RSU 22% or 37%? ›

RSU taxes upon vesting

RSUs are considered supplemental income, and as such, the income you receive from them is subject to withholding taxes. The IRS requires a federal withholding rate of 22% for supplemental income up to $1 million, and 37% for income exceeding that amount.

What is a good RSU offer? ›

A good RSU offer is one that should incentivize you to put your best foot forward. One of the primary purposes of offering employees company equity is to encourage them to feel as though they have a stake in the company.

How do I maximize my RSU? ›

10 Simple Tips to Maximize Your Restricted Stock
  1. 1: SET GOALS.
  2. 2: KNOW YOUR VESTING SCHEDULE.
  3. 3: UNDERSTAND THE CONSEQUENCES IF YOU WERE TO QUIT.
  4. 4: CONSIDER TAXES.
  5. 5: LOOK INTO AN 83(B) ELECTION.
  6. 6: WATCH YOUR TAX RATES.
  7. 7: DECIDE WHETHER TO HOLD OR SELL.
  8. 8: REMEMBER DIVIDENDS.

Why are RSU taxed so high? ›

Because RSU income is considered supplemental, the withholding rate can vary between 22% and 37%. Usually, your employer will liquidate a percentage of the shares to cover the withholding requirement. In addition to federal income tax, RSU income may be subject to state and local income taxes.

What is a double trigger RSU? ›

Double trigger RSUs are a popular type of stock compensation leading up to an IPO. They are better for the employer – who doesn't need to recognize stock expenses until IPO. They are less mental energy for the employee – who doesn't have to pay taxes or make sell decisions until IPO.

Can I sell RSUs immediately? ›

Selling RSUs immediately upon vesting is a common approach for many individuals. The reason behind this strategy is to avoid any potential decline in the company's stock value. By selling right away, you can lock in the value of your shares and mitigate potential risks tied to stock market fluctuations.

Is it better to sell RSU immediately? ›

Selling RSUs immediately upon vesting is a common approach for many individuals. The reason behind this strategy is to avoid any potential decline in the company's stock value. By selling right away, you can lock in the value of your shares and mitigate potential risks tied to stock market fluctuations.

Can you do a tender offer for RSUs? ›

The main vehicle for offering secondary liquidity in private companies, the tender offer, can provide liquidity to RSU holders in the event that the RSU vesting schedule is able to be accelerated or the RSU is scheduled to vest on the same day as the tender offer start date.

Is it best to sell RSU when they vest? ›

Key Points: A common rule of thumb is to sell restricted stock units when they vest because there is no tax benefit to holding the stock any longer. In a silo, selling RSUs as they vest often makes sense, but the decision can be complicated if you have other forms of equity, namely employee stock options.

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