What is the secrete behind becoming number 1 streaming platform of Netflix ?
So, lets see how this all happens. Let's begin with this :
What is Netflix? When did it come into existence? Some more about Netflix...
Netflix, Inc.is an Americantechnology and media services providerandproduction companyheadquartered inLos Gatos, California. Netflix was founded in 1997 byReed HastingsandMarc RandolphinScotts Valley, California. The company's primary business is its subscription-basedstreaming servicewhich offers online streaming of a library of films and television series, including those produced in-house. As of April 2020, Netflix had over 193million paid subscriptions worldwide, including 73million in the United States. Today, the company produces and distributes content from countries all over the globe.
Netflix offers a wide variety of award-winning TV shows, movies, anime, documentaries and more – on thousands of internet-connected devices. You can watch as much as you want, whenever you want, without a single ad – all for one low monthly price. There's always something new to discover, and new TV shows and movies are added every week! Netflix has an extensive library of feature films, documentaries, TV shows, anime, award-winning Netflix originals, and more. Watch as much as you want, anytime you want.
How much does it cost?
You can watch Netflix on your smartphone, tablet, Smart TV, laptop, or streaming device, all for one fixed monthly fee. Plans range from ₹199 to ₹799 a month. No extra costs, no contracts.
Where can we watch Netflix?
You can watch it anywhere, anytime, on an unlimited number of devices. Also, Sign in with your Netflix account to watch instantly on the web at netflix.com from your personal computer or on any internet-connected device that offers the Netflix app, including smart TVs, smartphones, tablets, streaming media players and game consoles. You can also download your favourite shows with the iOS, Android, or Windows 10 app. Use downloads to watch while you're on the go and without an internet connection. Take Netflix with you anywhere. Also, we can watch anywhere and cancel the subscription anytime.
FACT: Netflixnow has over 182 millionsubscribers (It's huge!!!!) worldwide. Isn't it too much ?
So Now, there comes the most important question in our mind, which is :
How does it manage to give service to their 182 million customers???
This is because it outsources its entire technical or technological stuff. This includes using RAM, CPU, and many other resources like Electricity of Service Providers or Cloud Providers. These are called cloud computing companies. Netflix uses AWS - Amazon Web Services. Online content providerNetflixcan support seamless global service by using Amazon Web Services (AWS). AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Users can stream Netflix shows and movies from anywhere in the world, including on the web, on tablets, or on mobile devices such as iPhones. This is possible because AWS provides almost every domain service. Right now, Netflix is running more than 1 lakh+ Servers running at peak time on AWS. From this number, we can actually know how great is this.....
Netflix uses AWSfor nearly all its computing and storage needs, including databases, analytics, recommendation engines, video transcoding, and more—hundreds of functions that in totalusemore than 100,000 server instances onAWS.
Netflix has a fabulous team working on cloud and containers. Netflix started its migration towards AWS around in 2008 and it was a really long process. AWS brings highly scalable, elastic and secure cloud services to content production, storage, processing, and distribution. And with Machine Learning and Analytics embedded throughout the media value chain, you can make smarter content investments, better monetize your content library, and delight users with personalized experiences.
Microservice Architecture: Netflix while using AWS became more agile with the help of Decoupled applications and continuous deployment model. More agility resulted in faster innovation. Also, they built a diverse ecosystem of tools that included Spinnaker, Chaos engineering and Global cloud.
Blox and Working with AWS: Netflix wanted more control and so AWS listened. Blox includes:
- ECS integration with existing technology
- More roadmap definition
- Integrate Titus through Blox into ECS
We will now have a look at how video is delivered to users by Netflix: It is through Open Connect. It is Netflix’s own Content Delivery Network (CDN) which it manages through Amazon. Videos that stream to a user are located in data centers within the networks of Internet service providers, facilities where traffic is exchanged among most of the network operators. The traffic is distributed directly to Verizon, AT&T, Comcast, and similar network operators at such exchange points. When a user presses ‘play’ button, from these sites, videos get delivered to him/her.
