How Much Profit Margin in Pizza? (2024)

One of America’s favorite fast foods is the pizza. With 76,723 pizza restaurants in 2017, 41 percent of Americans consume, on average, one pizza per week, up from 26 percent in 2015. All told, $44 billion worth of pizza was sold in 2017, according to the trade publication PMQ Pizza Magazine. If you are planning to open a pizza shop, how you calculate profitability depends on unit costs, overhead and sales volume.

Cheese and Meat Pizzas

Consider the ingredients – flour, yeast, water, sauce, cheese and toppings. None of these are expensive, particularly when purchased wholesale. To build a small cheese pizza the cheese is the most expensive ingredient at $0.60, with the dough adding about $0.24 and the sauce $0.05. That adds up to $0.89 for a basic cheese pizza that could be sold for many times that amount.

There are, of course, other expenses to be factored into the cost. Rent, labor, utilities and franchise fees must be prorated to each pizza, and that will depend on how many are sold. One estimate of the cost of a meat pizza with pepperoni and sausage is $1.90 for food costs and an average retail cost of $14.00, which translates to a 636 percent markup.

Your Business Model

If you are considering going into the pizza shop business there are other factors to think about while calculating profitability, each of which will add to your overhead. Your first decision is whether to be independent or buy a franchise. Independence offers you lower startup costs, freedom from franchise fees and restrictions and the opportunity to be creative with your product. While costing more, franchises offer brand recognition and marketing, which could help to jumpstart your business.

Making a Profit

While it is easy to demonstrate the markup on an individual pizza, assessing the aggregate profit margin for a store or restaurant is more challenging. The choice that you make in establishing your business will be major determinant of your profit margin. In addition to your business model decisions, location and traffic patterns will also be significant considerations. Per pizza markups will not matter if you business does not generate the volume necessary to cover operating expenses.

Take-Out Options

There are several ways to increase your profit margins. If you own a convenience store or can negotiate a deal with someone who does, you might consider pizza sales there. The building is already being rented and there is already a customer base. Conveyor ovens range from $5,000 to $30,000, depending on capacity, condition and brand, while commercial freezers/refrigerators start at around $3,000.

An alternative way to cut costs and increase profitability is to sell “take and bake” pizzas. Modeled after a Subway sandwich shop, the customer selects his ingredients from an assembly line and takes the pizza home to cook. This takeout shop does not need an oven, which saves buying an expensive piece of equipment.

How Much Profit Margin in Pizza? (2024)

FAQs

What is the average profit margin on pizza? ›

Your Profit Margin Is Defined By Food And Labor Costs

Food (Unit) Cost, on average is 20–30% of your total costs.

What should profit margin be on food? ›

Average Restaurant Profit Margins
Average Restaurant Profit Margins
Full-service restaurant3-5%*
Quick-service restaurant6-9%*
Bar10-15%**
Catering7-8%*
1 more row
Feb 17, 2022

What is the average markup on pizza? ›

A meat-loaded pizza only costs $1.90 to make, and generally sells for $14. That's a 636% markup. A plain margherita pizza, at a cost of $1.77, retails for $12 — a 580% markup. A big contributor to these huge markups is the incredibly low cost of making the crusts.

Is the average profit margin for restaurants is between .5 and 3 percent? ›

The average restaurant profit margin is a slim 3 to 5 percent. Fortunately, there are a number of things that you can do to increase your profit margin, from increasing sales to decreasing costs. At Budget Branders, we understand how difficult it can be to turn a profit in the industry.

What is the highest profit margin food? ›

Profitable Food Business Ideas
  • Honey production – 30% average profit margin.
  • Coffee shop – 25% average profit margin.
  • Popcorn business – 22% average profit margin.
  • Custom cakes – 19% average profit margin.
  • Chicken poultry -17% average profit margin.
  • Pizza – 15% average profit margin.
  • Fruit juice – 14% average profit margin.

Do pizza shops make a lot of money? ›

A moderately successful pizza restaurant should expect to make a 15% profit, which is very strong in comparison with other restaurants.

What is a good profit margin for a small business? ›

The profit margin for small businesses depend on the size and nature of the business. But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies.

How do you calculate a 30% margin? ›

You can calculate a 30 percent profit margin in four simple steps:
  1. Change 30 percent to its decimal form of 0.30.
  2. Subtract 0.30 from 1, equalling 0.7.
  3. Divide the original price of your product by 0.7.
  4. This number is what your sale price should be if you want a 30 percent profit margin.
May 22, 2023

How much does the average pizza shop owner make? ›

What is the average turnover for a pizzeria? As per Statista, With a market size of about $46 billion and over 75,000 pizzerias in the US, the average pizza shop has an annual turnover of $600,000.

How many pizzas should sell a day? ›

Busy places sell 300 to 500 pizzas per night. If you sell less 50 pizza per night you will go out of business. Busy places sell 300 to 500 pizzas per night. If you sell less 50 pizza per night you will go out of business.

How do you calculate profit on a pizza shop? ›

How To Calculate Pizza Shop Profit Margins
  1. Assume $1,000,000 revenue.
  2. Minus your costs of goods sold or COGS (30%, or $300,000).
  3. Minus your operating costs (55%, or $550,000.
  4. Equals your net profit ($150,000).
  5. ($150,000 x 100%) / $1,000,000 = 15% profit margin.
Jun 2, 2022

What is Domino's pizza gross profit margin? ›

Historical Gross Profit Margin (Quarterly) Data
DateValue
December 31, 202236.77%
September 30, 202235.73%
June 30, 202236.26%
March 31, 202236.46%
21 more rows

What is a good profit margin for a small restaurant? ›

According to the Corporate Finance Institute, a 10% profit margin is considered average, a 20% profit margin is good, and a 5% profit margin is low. Of course, these figures vary widely by industry.

What is a good net profit margin? ›

Net profit margins vary by industry but according to the Corporate Finance Institute, 20% is considered good, 10% average or standard, and 5% is considered low or poor. Good profit margins allow companies to cover their costs and generate a return on their investment.

How to calculate profit margin? ›

To determine the net profit margin, we need to divide the net income (or net profit) by the total revenue for the year and then multiply by 100. To determine the operating profit margin, we need to divide the operating income or operating profit by the company's total revenue and then multiply by 100.

What type of restaurant is most profitable? ›

The 10 Most Profitable Types of Restaurants
  1. Fast Food Restaurant. Fast food restaurants are best known for their rapid service, convenience and low prices. ...
  2. Fine Dining Restaurant. ...
  3. Café Restaurant. ...
  4. Fast Casual Restaurant. ...
  5. Buffet Restaurant. ...
  6. Prepare It Yourself Restaurant. ...
  7. Family Style Restaurant. ...
  8. Pop-Up Restaurant.
May 15, 2023

Which meal is most profitable for restaurants? ›

On average, some of the highest profit margin foods include meat-free vegan and vegetarian dishes which utilize vegetables, pulses, and legumes; sauce-based cuisines such as curries, chili, and soups; and other items that have low-cost base ingredients such as pizza and pasta.

What is Best foods revenue? ›

What is Bestfoods's Revenue?
  • Bestfoods has 44,000 employees, and the revenue per employee ratio is $386,363.
  • Bestfoods peak revenue was $17.0B in 2022.
Apr 6, 2023

What business sells the most pizza? ›

The largest Pizza chain in the U.S. is Domino's Pizza Inc. with a revenue of $4.53 billion in 2022.

How many pizzas can be made in an hour? ›

An Overview of How Many Pizzas You Could Cook per Hour
PIZZA SIZE12 INCH16 INCH
COOKING TIME4 min4 min
HR-70-22180120
HR-70-33300240
HR-93-33330270
Feb 6, 2020

How much does it cost to make a 10 inch pizza? ›

— The average price per square inch for a 10-inch pizza was $0.16 versus $0.096 for a 16-inch pizza.

Is 30% profit margin too high? ›

You may be asking yourself, “what is a good profit margin?” A good margin will vary considerably by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is 20% a high profit margin? ›

An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

Is a 50% profit margin too much? ›

What is a good gross profit margin ratio? On the face of it, a gross profit margin ratio of 50 to 70% would be considered healthy, and it would be for many types of businesses, like retailers, restaurants, manufacturers and other producers of goods.

What is 30% margin on $100? ›

For instance, a 30% profit margin means there is $30 of net income for every $100 of revenue.

What is 33% profit margin? ›

A gross margin of 33% simply means that your total overhead and profit equals 33% of your total sales – and your job costs are 67% of your total sales. Let's use the same estimated job cost we used in the markup scenario and calculate our sales price using gross margin.

What is 25% margin example? ›

For example, if a product sells for $100 and its cost of goods sold is $75, the gross profit is $25 and the gross margin (gross profit as a percentage of the selling price) is 25% ($25/$100).

Is pizza a good business to start? ›

Pizza businesses are generally profitable businesses. In fact, pizzerias have some of the highest profit margins in the food and beverage industry. Starting a Pizza Shop typically generate a profit margin of about 10%-15%.

Is a pizza business a good investment? ›

Pizza shops can be a great investment for those looking to enter the food industry. The start-up costs are relatively low, and there is a large potential customer base. Pizza shops also have the potential to generate a good amount of repeat business. However, there are some risks associated with opening a pizza shop.

How much does the average Pizza Hut owner make? ›

An average Pizza Hut franchise makes $983,000 in sales per year. This figure is the annual median sales of the 4,666 “mature” franchises operated in 2022.

What is the 2 large pizza rule? ›

Amazon's Two Pizza Rule: One Simple Rule for Maximizing Meeting Effectiveness. Amazon CEO Jeff Bezos has this rule: no meeting should be so large that two pizzas can't feed the whole group. This is, of course, a shorthand method for ensuring that, as is often the case with big groups, no one's ideas get drowned out.

What age buys the most pizza? ›

Pizza is most certainly a young man's game. Pizza consumption was highest in the 6-11 and 12-19 age range, and tapers out after that with just 6 and 5 per cent of men and women over 60 having pizza on any given day.

What day are pizzas sold the most? ›

It seems that no other food is paired better with scary movies than the classic pizza. After Halloween, Superbowl Sunday comes in at a close second. Other popular pizza days include New Year's Eve, New Year's Day, and the day before Thanksgiving.

How do you calculate profit margin on food sales? ›

The formula for gross profit margin is revenue (total food sales) - the cost of goods sold (total food cost) / revenue (total food sales). The sweet spot for gross profit margins is around 70% for many restaurants.

How do you calculate profit margin on a food product? ›

(Selling price - cost of goods) / selling price = gross profit. For example: an item that sells for $10, and that costs $3, would generate gross profits of $7 (selling price - cost of goods) and a gross profit margin of 70% ($7 / $10).

Why is pizza so expensive? ›

"Pizzerias have a very thin profit margin -- these are mom-and-pop shops, with, like five or 10 part-time employees," Morash said. "They can't afford to eat the cost, so it gets passed on." Overall, inflation on food items is up 10.4%, according to December's Consumer Price Index, the most recent report available.

What is Papa John's gross profit margin? ›

Historical Gross Profit Margin (Quarterly) Data
DateValue
March 31, 202319.82%
December 31, 202218.84%
September 30, 202217.95%
June 30, 202218.42%
21 more rows

What is Papa John's gross margin? ›

Analysis. Papa John's International's gross profit margin for fiscal years ending December 2018 to 2022 averaged 29.4%. Papa John's International's operated at median gross profit margin of 29.9% from fiscal years ending December 2018 to 2022.

How much net worth do you need to open a Dominos? ›

Domino's Pizza offers franchises for a fee of $25,000, though the total initial investment ranges from $119,950 to $461,700. The Domino's Pizza franchise agreement lasts for 10 years and is renewable, and the royalty fee is 5.5%. Franchisees should have at least $75,000 in liquid cash available.

How long until a restaurant is profitable? ›

It takes an average of two years for a new restaurant to turn a profit. Unfortunately, there is a very high restaurant failure rate. This is due to a lack of funding or planning for the slower first few years. These should be factored into your restaurant business plan.

What is an example of a profit margin? ›

Example of profit margin calculations

Let's say your business makes $20,000 by cleaning offices. It costs you $8000 to provide those services, so your gross profit is $12,000. You spend another $3000 on operating expenses and $4000 on taxes, so your net profit is $5000.

What is the average profit margin for a Chick Fil A? ›

Using the average annual sales of $8,580,978 for non-mall units, we estimate that the average Chick-Fil-A makes $1,277,000 in profits per year (EBITDA). This is a 15% EBITDA margin. Note this operating profit only includes COGS, labor, rent and royalty and marketing fees paid to the franchisor.

Is 80% profit margin good? ›

“However, in the consulting world, margins can be 80% or more – oftentimes exceeding 100% to 300%.” On the other hand, restaurant profit margins tend to be razor thin, ranging from 3% to 5% for a healthy business. Consequently, your industry is another indicator of your profit margin.

Is 40 profit margin good? ›

Ideally, direct expenses should not exceed 40%, leaving you with a minimum gross profit margin of 60%. Remaining overheads should not exceed 35%, which leaves a genuine net profit margin of 25%.

What does a 5% net profit margin mean? ›

The general rule of thumb is that a 10% net profit margin is average, a 20% margin is good, whereas a 5% margin is a low profit margin. A higher net profit margin shows a company's ability to control costs and sell products at prices higher than costs.

What does 20% profit margin mean? ›

The profit margin is a financial ratio used to determine the percentage of sales that a business retains as earnings after expenses have been deducted. For example, a 20% profit margin indicates that a business retains $0.20 from each dollar of sales that it makes.

How much is 100% profit margin? ›

If an investor makes $10 revenue and it cost them $5 to earn it, when they take their cost away they are left with 50% margin. They made 100% profit on their $5 investment. If an investor makes $10 revenue and it cost them $9 to earn it, when they take their cost away they are left with 10% margin.

What is a profit margin of 40%? ›

For example, a 40% profit margin means you have a net income of $0.40 for each dollar of sales. Tracking your profit margin can help you monitor your company's health and make better business decisions in the future. Not to mention, it can help you flag and resolve financial issues more quickly.

What is the average profit margin for Dominos? ›

As per our analysis, the average net profit margin for a Domino's franchise is around 8% of revenues (12% EBITDA margin).

Is 17% a good net profit margin? ›

But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies.

Is a 6% net profit margin good? ›

A good margin will vary considerably by industry and size of business, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

What is a gross profit margin of 42%? ›

Company A had a gross profit margin of 42%. This means that for every dollar that Company A generated in revenue, it made $0.42 in profit before other expenses were subtracted.

How much does a pizza pizza franchise owner make? ›

Average Franchisee Profit – The average franchise owner reports a salary or profit between $50,000 to $200,000.

How much does it cost Dominos to make a cheese pizza? ›

According to Business Insider, it costs Domino's approximately $1.30 to make pizza of medium size. This includes the cost of the dough, sauce, cheese, and toppings.

Who is the largest Domino's franchisee? ›

RPM Pizza, the largest Domino's franchisee, has 176 stores across five states, making facilities management one of its biggest ongoing challenges. With most of its stores concentrated in Mississippi and Louisiana, the franchisee has always seen energy costs skyrocket during the long, hot summer months.

What pizza franchise makes the most money? ›

The largest Pizza chain in the U.S. is Domino's Pizza Inc. with a revenue of $4.53 billion in 2022.

What is Dominos price to sales ratio? ›

P/S ratio as of June 2023 (TTM): 2.36

According to Domino's Pizza's latest financial reports and stock price the company's current price-to-sales ratio (TTM) is 2.35543. At the end of 2023 the company had a P/S ratio of 2.57.

What is the most expensive part of a pizza? ›

Just an FYI: cheese is the most expensive ingredient in/on a pizza, so this makes perfect sense. Reason: think of all the gallons of milk and processing it takes to make an unit of cheese.

How many pizzas do I need for 100? ›

Calculate How Much Pizza You'll Need

Thus, for 100 attendees you would order 38 pies (100 x 3/8 = 37.5). If you arrive at a number with a decimal, round up to be on the safe side. This math is based on the average person eating three pieces of pizza, with the typical pie being cut into eight slices.

How much pizza do I need for 30 people? ›

As a general rule of thumb, you can estimate that each person will eat 2-3 slices of pizza. So for 30 people, you'll need approximately 60-90 slices of pizza. To calculate the number of pizzas needed, you'll also need to consider the size of the pizza. For a small pizza, you can generally expect 6-8 slices per pizza.

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