How many apps become successful? (2024)

Have you ever dreamed of making a lot of money by developing an app? To be honest, it has crossed the minds of many of us. However, make sure that the number of people who built an app by following this dream is much more than you expected. If you're not going to be lazy, I suggest you go to the app stores and check it out. Then you can estimate how many apps have also failed in the past. But now, how about being optimistic? After all, the title of my post is how many apps become successful.

If you want to make an app, you need to invest a great deal of effort and money. So, I'm not going to be too joking about it anymore. I'll explain how many apps developed so far have been successful in this article. While doing so, I'll benefit from statistical data. Finally, I'll also explain what app releasers have done, or avoided, to be successful. Let’s get started then.

First, let me note that the presence of so many mobile apps intensifies the competition. That brings with it an advantage and a disadvantage. The fact that there are so many mobile apps on the market gives users a lot of options. That is an important advantage. The downside is that people and businesses are struggling really hard to find the useful app they need. So, what could be the reason for this? Because 99 out of every 100 apps fail. In other words, users uninstall 99 out of every 100 apps they download. They never look at them again. Imagine how difficult it would be for them to find a useful app. That is the first step in making a successful app.

Key statistics about the apps

Let's dive a little deeper into statistics. You spend months making an app. If things go well, you'll spend weeks at best. Not to mention the money you're going to invest in this. So, how many days do users spend deciding never to use your app again: Just three days. Almost %80 of them decide to remove your app from their devices and not use it again in just three days. This rate rises to 95% at the end of three months.

How to keep your app alive

App building is a process that requires both your money, time, and effort. So, is there a way to turn this triad into a miraculous formula that will make your app successful? Lucky for you, that's exactly why we're here. Finding the right formula is all about understanding why many apps have failed before. Let’s start with the first one.

1- Do not make your app unnecessarily complex.

A lot of people think that for an app to be successful, it has to be perfect and extremely fancy. It is partially true. But most developers actually make their app too complex for ordinary users to work through while trying to make it perfect. Perfectionism can be useful while building your app. However, while doing so, consider the fact that ordinary people will use it, not the developers. To make it perfect for users, you can follow the rules in this mini-list:

Add features that are in accordance with your app's audience.
Make sure users can find anything they're looking for in your app quickly and practically.
Include in your app what your target audience needs.

By following these three golden rules, you can be sure that your app is on a near-perfect line. You know what they say: Less is more.

2- Make sure the target audience is able to reach your app.

Ultimately, the most important dynamic that plays a role in the success of an app is the audience. So, the target audience will determine the fate of your app. Therefore, you have to make sure that they're able to reach your app. Always make it your primary goal to reach the target audience after developing your app.

3- Take care to get clearer predictions while determining the estimated cost.

That is one of the most important issues indeed. You may need to invest between $10k and $300k to make an app. As you can see, estimating app development costs will not be an easy task. Fortunately, there are a few tips that can help you with this as well. You can use these tips to estimate the cost of your app more precisely:

Decide what kind of app you are going to create and have enough knowledge of its difficulties.
Determine what kind of functions and features your app will have.
Decide on the UI design.
Decide on the backend infrastructure.
Do you plan to include additional services in your app?
Finally, consider the costs that may arise after launching your app.

These issues will help you estimate how much you need to invest in app building. You can visit my other article for more detailed information on this subject. On the other hand, you can also use an app maker that allows you to develop your app at much lower costs. These platforms allow even non-coding people to build their apps easily. For example, by using Mobiroller, you can start developing your app at no cost. In further processes, of course, you'll need to buy a membership plan to keep using the platform. But at least you have the chance to test the Mobiroller by starting to use it free of charge. Who knows? Maybe you can try Mobiroller now and start developing a promising project.

4- Set your timeline.

Building an app can take a long time, depending on its complexity. Therefore, you can also use the criteria you use to estimate the cost of your app to predict how long it'll take to build it. To summarize, every criterion that increases the cost will also increase the time you need to spend to develop it. Regardless of these criteria, there is another issue that causes you to not be able to complete your app on time. It is actually the biggest of the issues: Money. If you cannot estimate your app development costs accurately, you may run out of money halfway through the process. Eventually, you will have to take a break from the development process. If you're planning to release your app with a special event, I recommend doing more precise calculations before you start.

5- Determine the right platform for your app.

To create an app, you must first decide on which platform you'll release it. That will directly affect its success. Because it directly affects many issues, from how you develop it to how you monetize it. You have three options in this regard. These are:

Android
iOS
Cross-platforms

Remember, the platform you’ll choose will affect the cost, performance, and monetization.

6- How will you monetize your app?

How does an app make money? There are many options for this.One of the most popular app monetization methods for beginners is AdMob. AdMob is a great option for monetizing apps that are not yet commercialized in the Android and iOS app markets. In this way, you can start making money throughyour app as soon as you release it. However,let me note that apps can make money through AdMob with ads. However, the other most popular methods that allow you to make money with apps are:

In-app purchases
Freemium model
Subscription model
Sponsorship model
Paid model (Pay-Per-Download)

To decide on the right app monetization model, you must consider your target audience. In-app ads are one of the most popular ways to monetize an app. 63% of releasers and 82% of game apps prefer to make money through in-app ads. However, in some cases, you can combine multiple app monetization models. For example, you can monetize a free game app with both in-app ads and in-app purchases at the same time.