How do Trader Joe’s Prices Compare? (2024)

by Kevin Brasler

Last updated November 2022

Trader Joe’s continues to earn relatively high accolades from its customers for our survey question on “overall quality”—76 percent rated it “superior.” That’s a far more favorable score than what customers gave several other area chains, including Whole Foods. But since the market basket we used for our price survey largely consists of national-brand products, and since Trader Joe’s offers mainly its own brands, we couldn’t compare its prices using our standard price survey. Instead, we had to shop Trader Joe’s using a special survey that included the same fresh produce, meats, and dairy items in our standard survey, comparing the national-brand items on our list with the prices of Trader Joe’s store brands. (When comparing prices, we used per-unit pricing—for example, price per ounce.)

The figure below shows the results of these comparisons:

  • Overall, Trader Joe’s prices were 19 percent lower than the average prices we found at surveyed area stores, placing it among the lowest-cost chains in the area. Its prices were about 24 percent lower than QFC and Whole Foods, 18 percent lower than Albertsons, 16 percent lower than Safeway, 12 percent lower than Target, and six percent lower than Fred Meyer.
  • For quality, Trader Joe’s received favorable ratings from its surveyed customers overall and earned higher scores than any of the area’s largest chains.
  • For produce, Trader Joe’s prices were 18 percent lower than the average prices at all surveyed stores. For meat, Trader Joe’s prices were about 16 percent lower than average.
  • Unfortunately, many Trader Joe’s shoppers will also have to shop at conventional supermarkets: It carried fewer than half of the items in our market basket.

How do Trader Joe’s Prices Compare? (1)

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How do Trader Joe’s Prices Compare? (2024)

FAQs

How do Trader Joe’s Prices Compare? ›

That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.

Is Trader Joe's more expensive than a regular grocery store? ›

That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.

Do all Trader Joe's have the same prices? ›

Trader Joe's prices are the same nationwide

Whether you're shopping in New York City or San Diego or anywhere in between, the prices at Trader Joe's are consistent across the United States.

What is Trader Joes equivalent to? ›

Trader Joe's's alternatives and competitors. See how Trader Joe's compares to similar products. Trader Joe's's top competitors include Tres Lecheria, Thrive Market, and Whole Foods Market.

How much does Trader Joe's sell per square feet compared to Whole Foods? ›

Trader Joe's sells twice as much per square foot as Whole Foods. Trader Joe's sells a whopping $1,734 per square foot, according to a recent report by the real estate investment firm JLL. In comparison, Whole Foods sells $930 per square foot.

Why do people prefer Trader Joe's? ›

Trader Joe's is known for its unique food products, including seasonal offerings, as well as for its low prices. But Trader Joe's actually was not the most popular grocery store in America in 2022. In fact, a YouGov survey showed another grocery store was just a little bit more beloved among U.S. adults.

Why is Trader Joe's so expensive? ›

However, Trader Joe's sells a higher quality of produce all-round over Aldi, which is partially why it tends to be more expensive. Their non-perishable and packaged products are generally more expensive than Aldi's, though as above, the difference in prices is negligible.

Why is Trader Joe's so special? ›

At Trader Joe's, you won't find a lot of branded items. Instead, you'll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label. Our buyers travel the world searching for products we think are exceptional and will find a following among our customers.

Why does Trader Joe's ring the bell? ›

The number of rings holds a message for store employees. One bell signals that it's busy and it's time to open another register. Two bells mean there are questions at the checkout.

Is meat more expensive at Trader Joe's? ›

For produce, Trader Joe's prices were 18 percent lower than the average prices at all surveyed stores. For meat, Trader Joe's prices were about 16 percent lower than average.

What is the competitive advantage of Trader Joe's? ›

They Provide a Seamless In-Store Experience

Beyond the friendly staff, the in-store experience has been optimized with the customer in mind. For example, a typical supermarket has 40 to 50,000 SKUs (stock-keeping units). A Trader Joe's store typically has about 4,000, so only about 10% of the total number of products.

What does Trader Joe's call their employees? ›

Crew. As a member of the Crew, you do a little of everything—and handle a lot. So does everyone along with you. From running the register, to stocking shelves, to creating a beautiful display; all while making sure that every customer has a fun, friendly and informative shopping experience.

Is Trader Joe's and Aldi's owned by the same company? ›

Here's the short answer:

“ALDI U.S. and Trader Joe's are independently operated companies with no joint ownership.”

Is Trader Joe's healthier than normal grocery stores? ›

2 | Don't assume it's a health food store

Because Trader Joe's offers a wide selection of healthy items it's easy to assume that it's a health food store. It's not. They do a great job of offering a wide variety of food, from healthy, minimally processed choices to super-processed junk food.

What is the difference between Aldi and Trader Joe? ›

Trader Joe's and Aldi were fairly aligned with respect to most pantry and meat products, and the winner of the lowest price seesawed from item to item. The big exception is that Trader Joe's seems untouchable when it comes to discount prices on coffee, oils and nuts.

What's the difference between Whole Foods and Trader Joe's? ›

Trader Joe's is widely seen as a neighborhood store and has cultivated a fun-loving vibe that focuses on discounted natural foods. Whole Foods is the grocery industry's flagship organic foods store with a reputation for expensive, niche brands.

What are Trader Joes weaknesses? ›

Weaknesses. Limited store presence: While Trader Joe's operates over 500 stores in the United States, its store count is relatively low compared to other major grocery chains. This limited presence can restrict the company's reach and make it difficult for some customers to access its stores.

Who is the average consumer at Trader Joes? ›

Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old, earning $80,000.

Who are Trader Joes target customers? ›

Meet the typical Trader Joe's shopper

As per Numerator, the typical Trader Joe's shopper is likely to be a Caucasian woman, is between the ages of 41 and 57, and makes more than $80,000.

What is more expensive Safeway or Trader Joe's? ›

Overall, Trader Joe's prices were 12 percent lower than the average prices we found at surveyed area stores. Its prices were about 19 percent lower than Whole Foods, 12 percent lower than Lucky, 11 percent lower than Raley's and Safeway, and eight percent lower than Target.

Do you pay for bags at Trader Joe's? ›

Bring your own bag

Since many of Trader Joe's products are budget-friendly to begin with, $25 off may put a sizeable dent in your grocery bill.

What's cheaper Trader Joe's or Kroger? ›

Trader Joe's caters more to people who are looking for specialty items but that don't want to have to go through a large store. They are usually quite small. But the prices are a little bit more expensive than Kroger.

Why are Trader Joes cashiers so nice? ›

So what is the reason Trader Joe's employees are so nice? The answer seems to be that the company treats its employees well, and so employees want to return the favor to the customers. Lucky us. NBC News reports that customers are likely to save as much as 20 percent on groceries.

What is the popularity of Trader Joe's? ›

The supermarket chain has a reputation for offering outstanding customer service. And not only are its products affordable, they're also delicious. But surprisingly, in a recent YouGov survey of the most popular supermarkets in America, Trader Joe's only managed to come in second.

Do you bag your own groceries at Trader Joe's? ›

According to Trader Joe's, customers are welcome to bag their own groceries. When it's busy, employees may even appreciate it. So long as you achieve a double-bagged square, everything you bought is likely to make it home intact.

Why are Trader Joe's employees so happy? ›

It's easy to tell that Trader Joe's employees love their jobs, and a large reason for that is because the company invests in employee experience. Trader Joe's pays its employees competitive wages and offers health care benefits to even part-time employees.

Why do Trader Joe's employees wear Hawaiian shirts? ›

The Hawaiian shirts are part of the chain's nautical theme

The Hawaiian shirts are uniform for the employees — also known as crew members — because they tie in with Trader Joe's nautical theme. The shirts are worn by "our Crew of adventurous traders on the culinary seas," according to Trader Joe's website.

Is it true you can try anything at Trader Joe's? ›

While you can't walk into your neighborhood grocery store and sample anything you want, that kind of behavior is actually encouraged at Trader Joe's. TJ's employees have permission to open any ready-to-eat item in the store, which means you're able to taste-test hundreds of products without buying them first.

How much is a gallon of milk at Trader Joe's? ›

Trader Joe's: $3.59/gallon.

Is Trader Joe's meat quality good? ›

Is Trader Joe's Meat Quality Good? Trader Joe's meat has adequate quality compared to other meats in different grocery stores. The meat quality standards here require no artificial ingredients, preservatives, genetically modified organisms (GMOs), MSG, antibiotics, or artificial growth hormones.

Where does Trader Joe's get their chicken? ›

Trader Joe's Organic Chicken Breasts come from chickens raised specifically for us primarily on family farms, under the strict USDA guidelines for Organic Certification.

Does Trader Joe's pricing strategy truly differentiate it from the competition? ›

Expert Answer. Because they provide their clients with the best discounts and deals, "gourmet-caliber" products, and a cheerful and attentive staff, Trader Joe's pricing strategy sets it apart from the competition. Due to this, shoppers choose their supermarkets over those of competitors and other locations.

Why are Trader Joe's customers the most satisfied in America? ›

So what was it about Trader Joe's that resulted in such high levels of customer satisfaction? The chain ranked first on atmosphere and fast checkouts, and second on cleanliness, courteous staff, merchandise selection and accurate pricing.

What do you like best about Trader Joe's? ›

Key points
  • Trader Joe's is the place to go if you love food and trying new products (and saving money in the process).
  • You can try any product for free and return things you don't like for a refund.
  • The store locations have a fun atmosphere and there are no coupons to clip or membership cards to sign up for.
Aug 21, 2022

Why doesn't Trader Joe's have cameras? ›

Fun fact about Trader Joe's: They don't have security guards (minimum wage job!) or cameras in any of the stores because “Integrity is our #1 Core Value.” The workers have to be their own protection. Management has repeatedly taken the position of “We're not the mask police.”

What is the average age of Trader Joes employees? ›

What is the average age of employees at Trader Joe's? The most common age range of Trader Joe's employees is 20-30 years.

Can I wear shorts Trader Joe's? ›

You can wear any pants or shorts of your choosing as long as they do not have rips or holes. Additionally, you can wear any shoes of your choice as long as they are not open-toed. They provide shirts and jackets, but recommend good shorts and pants. Closed toed shoes.

Is Trader Joe's considered cheap? ›

That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.

What is Trader Joe's sister company? ›

Aldi
Aldi Süd and Aldi Nord logos
TypePrivate
RevenueUS$121.1 billion (2021)
SubsidiariesTrader Joe's (Aldi Nord) Hofer (Aldi Süd)
Websitealdi.com
7 more rows

What grocery chain owns Trader Joe's? ›

Aldi Nord

What is America's healthiest grocery store? ›

9 Healthiest Grocery Chains in America, According to Dietitians
  • Whole Foods.
  • Sprouts Farmers Market.
  • Hy-Vee.
  • H-E-B.
  • Natural Grocers.
  • Kroger.
  • Aldi.
  • Amazon Fresh.
Mar 15, 2023

Why does Trader Joes discontinue so many products? ›

The No. 1 reason items are discontinued, the company explained in a 2022 episode of the Inside Trader Joe's podcast, is low sales volume.

Do different Trader Joe's have different prices? ›

Trader Joe's prices are the same nationwide

Whether you're shopping in New York City or San Diego or anywhere in between, the prices at Trader Joe's are consistent across the United States.

Are the owners of Aldi's and Trader Joe's Brothers? ›

A popular misconception about Aldi U.S. BB #:116756 is that it's a sibling company, or at least a cousin, to Trader Joe's BB #:162286. It is not. While the two chains have some similarities, with both following a low-price, private-label-dependent strategy, they are independently owned and operated.

Is Aldi cheaper than Walmart? ›

Aldi is a Germany-based discount retailer with close to 2,000 store locations in 36 states. Aldi claims its prices are 50% less than traditional supermarkets. Independent research in markets like Houston and Chicago revealed that Aldi's prices are around 15% cheaper than Walmart.

What company is the same as Trader Joe's? ›

For those who are stunned to learn Trader Joe's isn't just an Aldi subsidiary but that there are two Aldis, let's take a step back. CNBC explains Aldi was originally founded as a suburban German corner store which brothers Karl and Theo Albrecht inherited after World War II.

What makes Trader Joe's different from other grocery stores? ›

At Trader Joe's, you won't find a lot of branded items. Instead, you'll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label. Our buyers travel the world searching for products we think are exceptional and will find a following among our customers.

What is the most expensive thing to buy in a grocery store? ›

Fresh fruits, vegetables, nuts and cheese are the most expensive items at supermarkets, data show. Fruits, nuts, vegetables and cheese are among the most expensive items in grocery stores.

What is the difference between Trader Joe's and Whole Foods? ›

Trader Joe's is widely seen as a neighborhood store and has cultivated a fun-loving vibe that focuses on discounted natural foods. Whole Foods is the grocery industry's flagship organic foods store with a reputation for expensive, niche brands.

Why is Trader Joe's a big deal? ›

The eclectic and retail-fan-favorite Trader Joe's is well-known to its loyalists for low prices on unique food items, ranging from cookie butter to salsas, cheeses and ready-to-eat packaged meals. The grocery store chain is also known for its quirky culture.

Is Trader Joe's and Aldi owned by the same company? ›

Here's the short answer:

“ALDI U.S. and Trader Joe's are independently operated companies with no joint ownership.”

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