How Do Movie Theaters Make Money? (2024)

Have you ever wondered, how do movie theaters make money? Well, if you have, then you’re in luck! This article takes a look at the key income streams and costs that need to be managed effectively to ensure cinema is still viable today.

Movie theaters have operated with primarily the same business principle for decades. However, the industry is starting to change and adopt new ways of presenting films.

Without further ado, here is how movie theaters make money. Stay tuned for everything you need to know!

How Do Movie Theaters Make Money?

Movie theaters receive approximately 40% of each ticket sold.

They also make money from concessions, which help to pay for the overhead expenses. Such as employee salaries, rent, maintenance, and cleaning.

Movie theaters originate their income from numerous sources. The most significant being:

  • Ticket sales (and membership income if applicable)
  • Food, drink and merchandising sales
  • Advertising revenue (screen and brochure)
  • Public funding

The majority of income is from screening new release films and selling confectionery, food, and popcorn to the audiences who attend.

A hit film results in high ticket income and high concession sales. There is little a cinema can do if there is a poor run of film releases.

Income is calculated as, total admissions x average ticket price. While concession revenues are based on average spending per admission.

How Much Money Do Movie Theaters Make Per Ticket?

Ticket pricing considers various factors. The top being local competition, which dictates what people are prepared to pay.

If there is a nearby multiplex charging £7.50, it wouldn’t be wise to charge more unless you offer something exceptional.

As a general rule, the estimated annual admissions is 80,000 for a 3-screen cinema. The average ticket revenue £6.00 and the annual ticket income is £480,000.

Friday and Saturday evening tickets attract higher prices. Whereas Monday or Tuesday evenings are usually discounted. Special promotions (such as two for the price of one) can be used to raise profile and secure short-term increases in admissions.

How Much Do Movie Theaters Pay For Films?

When it comes to movie theaters paying for films, there are a few things to consider.

Let’s dive a bit deeper.

Studio and Theater

Arrangements differ.

However, the movie studio usually gets 60% of the proceeds from American box offices or anywhere from 20% – 40% overseas.

This depends on the film distribution arrangements, agreements, and other costs associated with foreign distribution.Theaters receive the remaining 40%.

Distribution

The only direct costs for film exhibition are film hire costs.

These depend on various factors. Such as the number of screens in the theater, the length of run, bargaining power with distributors, and the projected popularity of the film.

In the UK, distributors have most of the power.

They decide which cinemas get which films and when, in order to maximize revenue. The percentage of film hire is anywhere between 25% and 60% of the box office.

Marketing & Promotion

High profile movies need lots of advertising, even the suspected shockers.

In case you are curious, this differential in ticket percentage going to the studios is a major reason why box office totals are reported in terms of money, and not in terms of tickets.

How Movie Profits Are Distributed

The Recoupment Waterfall is how a film’s income is collected and distributed.

Here are the elements that create the Waterfall:

  • Revenues
  • Income
  • Cost

Income gets delivered from various sources and the money is then offered back to the filmmakers via a number of third parties.

Along the way, these third parties can regain the money they spent up front promoting the film and also charge a pre-agreed fee for their work.

What’s left after a party has repaid costs and kept their fees will be passed down the chain to the next party.

The last part of the waterfall is listed as ‘Producers’ Net Profits’. This is when the outstanding money gets to the bank account of the production company (or that of their appointed collection agent) and is then divided.

Usually, the investors are repaid in full, and then the money is split 50:50 between the Investors’ Pool and the Producers’ Pool.

Investment Deals

In numerous instances, investment deals can be somewhat more complex, such as:

  • Each investor may have different terms
  • Major stars can request a percentage of the gross income
  • Some of the film’s budget may have been provided by tax rebates

The vast majority of mainstream movies released in the UK work on an income split. Whereby the exhibitors and distributors split the ticket income after VAT (UK sales tax) is removed.

There isn’t one common figure. The split between exhibitors and distributors can be different for each film and is a point of negotiation when deliberating the deal.

The difference changes over time, in favour of the exhibitor. Distributors can typically transfer a better deal in the opening week and so the longer a movie plays, the more the exhibitor will keep from each ticket sold.

Only the largest films commonly claim more than 50% of income. When this happens, it is nearly always from a major distributor and only in the first week or two of the film’s run.

Distributors of independent films typically receive around 28% to 35% of income. This means that for some ‘specialist’ titles (art house films, small foreign language films, documentaries), the exhibitors are keeping up to 72% of the ticket sales.

The UK has among the highest exhibitor splits in the world. This is partially due to the comparatively high cost of media advertising in the UK. It is also due to historic deals between British cinemas and distributors.

As additional movies are being pushed into the UK theatrical market, exhibitors have rising power to demand better terms from all but the major pictures.

Furthermore, the smaller films are being squeezed by exhibitors and the big films are squeezing the exhibitors.

The Future – How Do Movie Theaters Make Money?

The future of movie theaters is likely to involve advancements in technology such as virtual reality, augmented reality, and 3D. The future of movie theaters may involve a shift towards more immersive experiences, such as 4D and virtual reality. Filmmakers may experiment with new ways of storytelling and immersion.

We see how some theaters have put more of a focus on offering unique amenities and experiences, such as gourmet food and beverage options, to attract customers. They may also explore alternative revenue streams, such as hosting live events and renting out their spaces for private screenings or corporate events.

How Do Movie Theaters Make Money? (7)

Now You Know How Movie Theaters Make Money

As a film enthusiast, you should now have a pretty good idea of how movie theaters make money!

To conclude, movie theaters derive their income from several sources. Such as ticket sales (and membership income if applicable), food, drink, and merchandising sales, and lastly, advertising revenue.

Ticket prices will typically be based on local competition, so it’s worth considering this the next time you go to the cinema.

If youliked this article, check out some other movie reviews on ourblogsuch asThe Best Movie Characters Of All Time,The Most Famous Movie Propsand theBest Movie Franchises!

How Do Movie Theaters Make Money? (2024)

FAQs

How Do Movie Theaters Make Money? ›

A movie theater makes money by charging customers to watch movies. They typically charge a fee for each ticket, and sometimes also charge a fee for concessions.

How does a movie Theatre make money? ›

To conclude, movie theaters derive their income from several sources. Such as ticket sales (and membership income if applicable), food, drink, and merchandising sales, and lastly, advertising revenue.

How does your local movie Theatre make most of its money? ›

Theaters inflate the average price of movie theater popcorn by 1275%, and around 70% of movie patrons buy snacks at the theater, Yang found. According to Yang, small theaters make 80% of their revenue from concessions and 20% from ticket sales.

Is owning a movie Theatre profitable? ›

How much profit can a movie theater make? A movie theater business can make upwards of $50,000 in its first couple years of operation. The level of profitability depends on the location, the specific movies shown and the number of screens at the facility.

How much profit does the average movie make? ›

An average profit of $14.8 million per movie

Considering that there is a delay between when you put the money in and when all revenue has been recouped, I think it's certainly possible to imagine that you would lose this 'profit' to inflation.

What makes a movie successful? ›

However, a few of the common factors that contribute to a successful film include: a compelling storyline; a well written script; great actors who have a reach to the audience; a visionary director alongside a director of photography and editor and….. the list just goes on and on.

What happens when a movie doesn't break even? ›

In the film and media industry, if a film released in theatres fails to break even by a large amount, it is considered a box-office bomb (or box-office flop), thus losing money for the distributor, studio, and/or production company that invested in it.

Do movie theaters help the economy? ›

Our industry pays out $21 billion per year to more than 260,000 businesses in cities and small towns across the country—and the industry itself is comprised of more than 122,000 businesses, 92 percent of which employ fewer than 10 people.

Who pays the most for movies? ›

Hollywood's highest-paid actors in 2022
  • Tom Cruise - 100M.
  • Will Smith - 35M.
  • Leonardo DiCaprio - 30M.
  • Brad Pitt - 30M.
  • Dwayne Johnson - 22,5M.
  • Chris Hemsworth - 20M.
  • Vin Diesel - 20M.
  • Tom Hardy - 20M.
Feb 17, 2023

How much do most movie theaters pay? ›

Popular Roles
  • Crew Member. $11.68 per hour.
  • Supervisor. $17.87 per hour.
  • Manager. $18.77 per hour.

Does AMC Theaters make money? ›

Most of the company's revenue is generated by the cost of theatre admission, but food and beverage sales have also remained a healthy revenue stream over the years.

What movie genre is most profitable? ›

CharacteristicRevenue in billion U.S. dollars
Adventure64.95
Action50.56
Drama35.68
Comedy33.63
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Jan 5, 2023

What percentage of movies actually turn a profit? ›

What percentage of Hollywood movies make a profit? Using my 'Insider' dataset of 279 Hollywood movies I found that overall 51% made a profit and 49% made a loss. This pattern of 50:50 seems to be the common understanding of movie economics among the insiders I spoke to.

What makes a movie cinema worthy? ›

A film that is worthy of an Oscar must display technical excellence. This includes exceptional cinematography, sound design, editing, and visual effects. These elements work together to create a cohesive and visually stunning film that captures the viewer's attention and immerses them in the story.

Which movie was the most successful? ›

As of June 2022, "Avatar" (2009) was the most commercially successful movie of all time, grossing about 2.85 billion U.S. dollars at box offices across the globe. "Avengers: Endgame" (2019) and "Titanic" (1997) followed, with revenues of around 2.8 billion and 2.2 billion dollars, respectively.

How much does it cost to make a successful movie? ›

The average cost to make a movie is between $50 million and $100 million. It depends on the budget and the quality of the film. A low budget movie can cost about $30 million, while an expensive production with high-tech special effects can run into millions of dollars.

What movie lost the most money of all time? ›

As of June 2022, the four biggest movie flops of all time were Disney productions. "Turning Red" (2022), "Jungle Cruise" (2021), "Mars Needs Moms" (2011), and "Mulan" (2020) recorded losses of more than 140 million U.S. dollars at the global box office.

How often do movies lose money? ›

Most films lose money. Indeed, 80% do. The fundamental reason for this phenomenon is simple. If you were trying to impress someone at a co*cktail party, what would you rather say: “I make movies” or “I make widgets”?

What movie has made the least money? ›

The lowest-grossing film in history is a 2006 thriller called Zyzzyx Road.

How do movies make money if they don't go to theaters? ›

There's merchandising, VOD, streaming video, foreign sales, and a plethora of other distribution channels that can help filmmakers, producers, and studios turn a profit.

Are movie theaters losing popularity? ›

It's the multiplexes that are getting smaller. Since 2019, the number of total screens in the U.S. have decreased by around 3,000 to just under 40,000. This consolidation was a direct result of the Covid pandemic, which shut down theaters for a time and triggered a surge in streaming subscriptions.

Why are movie theaters better than home? ›

The advantage that going to see a movie at a theater has over watching it at home is the screen at the theater is typically much bigger. With the screen being so much bigger, that not only allows you to sit in a wider number of spots in that room, but also adds to the immersion of it all.

What is the easiest job on a film set? ›

9 jobs in the film industry for beginners
  • Film crew.
  • Camera tester.
  • Intern.
  • Assistant camera operator.
  • Production assistant.
  • Script supervisor.
  • Assistant director.
  • Assistant location manager.
Jun 24, 2022

Who is the most expensive actor? ›

Tom Cruise was the highest-paid actor of 2022 thanks to Top Gun: Maverick, which has earned him $100 million.

How much do actors get paid per day? ›

How much do actors make on a television show? An actor's pay on a television show depends on how many episodes they are contracted for. TV shows usually take one to two weeks to film one episode. The rate is $1,056 minimum for a day performer and $3,664 minimum for a weekly performer.

What movie has made the most money in theaters? ›

The highest grossing film at the global box office adjusted for inflation is "Gone With the Wind," making a total gross of $3.44 billion, according to Guinness World Records. The historical romance adaptation of the 1936 novel of the same name stars Clark Gable, Vivien Leigh and Leslie Howard.

How much does an actor make per movie? ›

Big actors can earn between $1.5 million and $4.5 million for every movie. Screen Actors Guild has also specified how much actors make in terms of the minimum salary for every movie. So, those who are part of SAG make $45,579 on average.

How much do AMC workers get paid in Texas? ›

Average AMC Theatres Crew Member hourly pay in Texas is approximately $9.94, which is 24% below the national average.

Is AMC struggling financially? ›

The company has struggled financially as consumers have returned slowly to cinemas following the COVID-19 pandemic. AMC isn't the only ailing chain.

How much is AMC in debt? ›

During the fourth quarter of 2022, as a result of the debt repurchases and the previously announced Odeon debt refinancing, AMC reduced the principal amounts of its debt by approximately $107 million, bringing the total principal debt reduction during 2022 to approximately $180 million.

Is AMC still losing money? ›

The per-share loss came to 26 cents, against a year-earlier loss of 13 cents, and the fourth-quarter loss came to $287.7 million, well up from a loss of $134.4 million in 2021, as AMC continues recovering from the COVID-19 crisis and contends with changing consumer habits in the age of streaming.

What is the longest movie ever? ›

Cleopatra remains the longest Hollywood movie ever made, with a runtime of four hours and eight minutes (248 minutes). This is closely followed by Gone with the Wind, which comes in just 10 minutes behind.

How many movies actually make money? ›

The truth is that the majority of movies break even and make a little bit of money. About 20% are blockbuster hits that create massive revenue.

What is the highest grossing film without inflation? ›

"Gone With the Wind" also has the advantage of multiple releases over the course of the seventy-plus years since its original release.
...
And The Inflation-Adjusted Winner Is…
  • " Gone With the Wind" (1939) ...
  • " Star Wars Episode IV: A New Hope" (1977) ...
  • " The Sound of Music" (1965) ...
  • " ...
  • "

What low budget movie made the most money? ›

The Blair Witch Project would go on to earn an astounding $248 million and is widely regarded as the most profitable, widely seen low budget film of all time.

What is the least popular movie genre? ›

Favorite film genres in the U.S. 2018

The least favorable genres were horror and musicals. Comparison between gender and ethnicity also provided interesting results, particularly in terms of gender preferences for certain genres such as romance and musicals.

What city in the US is it most common for film production? ›

1 Los Angeles, California

Far and away the most popular location in the world for filming movies and television shows, Los Angeles has been the cultural center for the film industry since the Golden Age of Hollywood in the 1930s and 1940s.

Why do movies make so much money? ›

The reason a majority of movie studios still turn a profit most years is that they have found ways to, as they say, monetize the ancillary stream by selling pay-TV and overseas rights, creating tie-in video games, amusem*nt-park rides and so forth. And the big hits, rare as they may be, pay for a lot of flops.

Do movies make royalties? ›

Royalty Rates and Payments: How They Work

So one could say that on average, between movies, tv shows, music, books, images, logos, technology, and any other kind intellectual property you can imagine, royalty rates tend to be anywhere between 1% and 20%.

How much do actors get paid for theater? ›

As of May 10, 2023, the average annual pay for a Theatre Actors in the United States is $26,276 a year. Just in case you need a simple salary calculator, that works out to be approximately $12.63 an hour. This is the equivalent of $505/week or $2,189/month.

Can low budget films make money? ›

Low Budget Films Can Make Money

In fact, sometimes keeping the budget low provides more margin for profit. If the film flies and costs little to produce, then you are on to a real winner. The classic example of a low budget indie film that made it big, is The Blair Witch Project.

How does a cinema Theatre work? ›

The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds, and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds.

How are movies financed? ›

There are three primary ways to fund a film: equity financing (in which an investor provides capital in exchange for a stake in the company), debt financing (in which an investor lends money with interest), and. various forms of financial assistance such as tax breaks or grants.

Do actors get paid every time a movie plays? ›

Generally speaking, for screen work, actors are paid a day rate. If they are needed for more than five days, they are paid a weekly rate. Rates vary if actors are needed for the entirety of the film shoot or the entirety of a television season. Television actors can also be paid per episode.

Who is the highest-paid theater actor? ›

Right now the highest-paid performer on Broadway is Richard Chamberlain, who is playing Captain von Trapp in 'The Sound of Music.” The actor, production sources say, pulls down about $50,000 a week. That figure is a combination of a guaranteed base salary, plus a percentage of the gross box-office receipts.

Who is the highest-paid actor? ›

Hollywood's highest-paid actors in 2022
  • Tom Cruise - 100M.
  • Will Smith - 35M.
  • Leonardo DiCaprio - 30M.
  • Brad Pitt - 30M.
  • Dwayne Johnson - 22,5M.
  • Chris Hemsworth - 20M.
  • Vin Diesel - 20M.
  • Tom Hardy - 20M.
Feb 17, 2023

What is the least paid movie? ›

Zyzzyx Road (/ˈzɪzɪks/ ZIZ-iks), also called Zyzzyx Rd., is a 2006 American thriller film written, produced and directed by John Penney and starring Katherine Heigl, Leo Grillo, and Tom Sizemore.
...
Zyzzyx Road
Box office$30
15 more rows

What movie was the cheapest to make? ›

Writers, directors and editors Daniel Myrick and Eduardo Sánchez spent between $35,000 and $60,000 shooting “The Blair Witch Project,” making it arguably the cheapest movie ever made. It later received between $200,000 and $750,000 from Artisan Entertainment for post-production.

What cheap movie made the most money? ›

The Blair Witch Project would go on to earn an astounding $248 million and is widely regarded as the most profitable, widely seen low budget film of all time.

What are three rules in the cinema? ›

Cinema Etiquette: Three basic rules to follow
  • Quiet! Please.
  • Seat Number.
  • Clean after yourself.
Jul 10, 2021

What is the difference between movie theater and cinema? ›

So, cinema is really just another word meaning moving picture. It also has come to mean more generally the process of film-making and also the building where films are shown. Theater is similar to cinema, in that it can mean the building, or more generally the industry of live performance (i.e. plays, musicals, etc.).

How much time does a movie stay in a Theatre? ›

Most mainstream movies stay in theaters for an average of four weeks. Some only last for about two weeks, and some run significantly longer. Theater run duration is not scheduled in advance (although theaters and movie executives can attempt an educated guess for planning purposes).

Why are movies so expensive to make? ›

Movie budgets can average around $100 million for a big budget film, meaning a lot of tickets have to be sold to break even. Major costs include paying cast and all staff their salaries, CGI and special effects, and marketing.

Where does movie money come from? ›

The largest source of film financing was Private Finance, which includes high-net worth investors. The second largest source was Pre-sales, where the film is sold to sales agents or distributor prior to completion (sometimes just based on a script and cast list).

Who puts up the money for a movie? ›

Producers are involved in the financial decisions of movies, television shows and theatrical productions. Producers raise money for a production by finding film investment companies to finance the production, or by funding it themselves. The funding goes to hire the director, cast and crew.

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