How Disney Makes Money: Linear Networks generates most revenue (2024)

The Walt Disney Co. (DIS) is a diversified global entertainment company that operates theme parks, resorts, a cruise line, broadcast television networks, and related products. The company also produces live entertainment events, and produces and streams a broad array of film and TV entertainment content through its new digital content streaming services.

Disney faces an unusually large number of competitors, including Paramount Global (PARA), Comcast Corp. (CMCSA), Sony Group Corp. (SONY), AT&T Inc. (T), Netflix Inc. (NFLX), Apple Inc. (AAPL), and Amazon.com Inc. (AMZN); and smaller niche rivals, including theme park and resort companies Six Flags Entertainment Corp. (SIX), SeaWorld Entertainment Inc. (SEAS), and Hilton Worldwide Holdings Inc. (HLT).

Key Takeaways

  • Disney is a diversified global entertainment company that operates theme parks, resorts, broadcast networks, and streams TV shows and movies.
  • Disney’s Linear Networks currently generates the most revenue, but its Parks, Experiences and Products business is recovering from the COVID-19 pandemic and currently generates the most profits.
  • Disney’s domestic theme parks and resorts have been reopened gradually and no longer face mandatory capacity restrictions.
  • Disney recently appointed executive Mike White to oversee the implementation of the company’s metaverse strategy.
  • Disney+ finished the first quarter (Q1) of fiscal year (FY) 2022 with nearly 130 million subscribers, up 36.8% year over year (YOY).

Disney’s Financials

In early February 2022, Disney announced February financial results for the first quarter (Q1) of its 2022 fiscal year (FY), the three-month period ended Jan. 1, 2022. The company posted net income of $1.2 billion, up 64 times its net income in the year-ago quarter. Revenue rose 34.3% year over year (YOY) to $21.8 billion. Disney uses operating income as the profit metric for its individual business segments. Segment operating income rose 144.6% to $3.3 billion in fiscal Q1.

In its earnings report, Disney highlighted the adverse impacts of the COVID-19 pandemic since early 2020. Its Parks, Experiences and Products segment has been affected the most by those impacts. Disney was forced to close theme parks and resorts and suspend cruise ship sailings and guided tours. However, beginning in May 2020, the company has gradually reopened its theme parks, albeit at reduced capacity. Disney’s domestic parks and experiences are now generally operating without significant mandatory capacity restrictions. Its cruises and guided tours also have begun to return to service. Disruptions to film and TV production also have contributed to less content for its media and entertainment business.

Disney’s Business Segments

Starting in Q1 FY 2021, Disney reorganized its reportable business segments. The company now operates through two main business segments: Disney Media and Entertainment Distribution (DMED) and Disney Parks, Experiences and Products (DPEP). The first of these segments, which is composed of Disney’s media and entertainment businesses, is further separated into three components: Linear Networks; Direct-to-Consumer; and Content Sales/Licensing and Other. Disney provides a breakdown of revenue and operating income for each of these segments. Prior to this change, the company operated through four primary business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer & International.

DMED: Linear Networks

Disney’s Linear Networks segment operates a long list of properties, including domestic and international cable networks such as Disney, ESPN, and National Geographic; ABC broadcast television network and eight domestic television stations; and a 50% equity investment in A+E Television Networks.

The Linear Networks segment posted revenue of $7.7 billion in Q1 FY 2022, only slightly higher than revenue in the year-ago quarter. Operating income fell 13.3% YOY to $1.5 billion. The segment accounts for about 35% of total revenue and 38% of total operating income.

DMED: Direct-to-Consumer

Disney’s Direct-to-Consumer (DTC) segment is composed of its various streaming services, including Disney+; Disney+ Hotstar; ESPN+; Hulu; and Star+.

The DTC segment posted revenue of $4.7 billion in Q1 FY 2022, up 33.8% from the same three-month period a year ago. The segment reported an operating loss of $593 million, widening from the operating loss of $466 million reported in the year-ago quarter. The DTC segment accounts for 21% of total revenue.

DMED: Content Sales/Licensing and Other

Disney’s Content Sales/Licensing and Other segment sells film and television content to third-party TV and subscription video-on-demand (VOD) services. The segment also includes the following operations: theatrical distribution; home entertainment distribution, such as DVD and Blu-ray; music distribution; staging and licensing of live entertainment events on Broadway and around the world; post-production services through Industrial Light & Magic and Skywalker Sound; and a 30% ownership interest in Tata Sky Ltd., an India-based operator of a direct-to-home satellite distribution platform.

The Content Sales/Licensing and Other segment posted revenue of $2.4 billion in Q1 FY 2022, up 42.9% from the year-ago quarter. The segment reported an operating loss of $98 million, a significant deterioration from operating income of $188 million posted in the year-ago quarter. The Content Sales/Licensing and Other segment accounts for 11% of total revenue.

Disney Parks, Experiences and Products (DPEP)

Disney’s Parks, Experiences and Products segment is composed of theme parks and resorts in Florida, California, Hawaii, Paris, Hong Kong, and Shanghai. It also includes a cruise line and vacation club. Revenue comes mainly from selling theme park admissions, food, beverages, various merchandise, resort and vacation stays, and royalties from licensing intellectual properties.

The Parks, Experiences and Products segment reported revenue of $7.2 billion in Q1 FY 2022, rising 101.6% from the year-ago quarter. The segment posted operating income of $2.5 billion, a significant improvement from the operating loss of $119 million in Q1 FY 2021. The segment accounts for about 33% of Disney’s total revenue and about 62% of total operating income.

A note to readers: The segment revenue and operating income figures in the breakdowns above and in the pie charts do include intersegment transactions.

Disney’s Recent Developments

On Feb. 15, 2022, Reuters reported that Disney has appointed one of the company’s executives to lead its metaverse strategy. Chief Executive Officer (CEO) Bob Chapek appointed Mike White, an executive in the company’s Media and Entertainment Distribution group, to take up the new role of senior vice president of Next Generation Storytelling and Consumer Experiences. In his new role, White will be in charge of designing the consumer experience of Disney’s forthcoming metaverse.

In Disney’s fiscal Q1 earnings report released on Feb. 9, 2022, the company highlighted the strong performance of its DTC business. Total subscriptions across Disney+, ESPN+, and Hulu rose 34.2% YOY to 196.4 million subscribers. Disney+ finished the quarter with 129.8 million subscribers, up 36.8% YOY.

On Jan. 19, 2022, Disney announced that it was creating a new hub for international content creation to support the expansion of its streaming services business. The company appointed Rebecca Campbell as chairperson of International Content and Operations to lead the new content creation hub. Under her newly expanded role, Campbell will focus on local and regional content production for the company’s streaming services and continue to oversee its global international media teams.

How Disney Reports Diversity and Inclusiveness

As part of our effort toimprove the awareness of the importance of diversity in companies, we offer investors a glimpse into the transparency of Disney and its commitment to diversity, inclusiveness, and social responsibility. We examined the data that Disney releases to show you how it reports the diversity of its board and workforce, to help readers make educated purchasing and investing decisions.

Below is a table of potential diversity measurements. It shows whetherDisneydiscloses its data about the diversity of its board of directors, C-Suite, general management, and employees overall, as is marked with a ✔. It also shows whether Disney breaks down those reports to reveal the diversity of itself by race, gender, ability, veteran status,and LGBTQ+ identity.

Disney Diversity & Inclusiveness Reporting
RaceGenderAbilityVeteran StatusSexual Orientation
Board of Directors
C-Suite
General Management
Employees✔(U.S. Only)
How Disney Makes Money: Linear Networks generates most revenue (2024)

FAQs

How does Disney make most of its revenue? ›

Revenues come in the form of affiliate fees, advertising sales and TV and SVOD distribution. Direct To Consumer: This division includes Disney's streaming offerings such as Disney+, ESPN+, and Hulu.
...
WHAT IS BIG?
TOTAL Revenues in FY2023:$91 Bil100%
6 more rows

How did Walt Disney make his business more successful? ›

Only by constantly innovating and pushing the boundaries of not just animation but also what Disney became as a business was the company able to go from a moderately successful animation studio to a complete entertainment experience – with theme parks, merchandising, cruise ships, and so forth.

How much revenue does Disney generate? ›

Disney revenue for the twelve months ending March 31, 2023 was $86.981B, a 13.52% increase year-over-year. Disney annual revenue for 2022 was $82.722B, a 22.7% increase from 2021. Disney annual revenue for 2021 was $67.418B, a 3.1% increase from 2020.

Who makes the most money at Disney? ›

Highest Paying Jobs At The Walt Disney Company
RankJob TitleHourly Rate
1Senior Software Engineer$80.37
2Consultant$50.95
3Business Analyst$49.71
4Finance Analyst$47.70
16 more rows

What is Disney's main business? ›

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

What is Disney business model? ›

Disney's business model revolves around the creation of sustainable, scalable brands that are based on Disney characters and stories.

What is Disney's biggest success? ›

10 Highest-Grossing Disney Animated Movies of All Time
  1. 1 'Frozen II' (2019) - $1.45 billion.
  2. 2 'Frozen' (2013) - $1.28 billion. ...
  3. 3 'Incredibles 2' (2018) - $1.24 billion. ...
  4. 4 'Toy Story 4' - $1.07 billion. ...
  5. 5 'Toy Story 3' - $1.06 billion. ...
  6. 6 'Finding Dory' - $1.02 billion. ...
  7. 7 'Zootopia' (2016) - $1.02 billion. ...
Apr 2, 2023

Why has The Walt Disney Company been so successful for so long? ›

Why has Disney been successful for so long? Disney's long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration.

What skills made Walt Disney a successful entrepreneur? ›

A 2014 Forbes article, “The Keys of Walt Disney's Mickey Mouse Leadership,” shares four ideas inspired by Walt Disney that leaders can emulate to forge their own success. The story details how Walt's unwavering perseverance, optimism, innovation and risk-taking all ultimately led to his greatest achievements.

Is Disney a profitable company? ›

Disney gross profit for the twelve months ending March 31, 2023 was $28.739B, a 11.01% increase year-over-year. Disney annual gross profit for 2022 was $28.321B, a 27.07% increase from 2021.
...
Compare DIS With Other Stocks.
Disney Annual Gross Profit (Millions of US $)
2009$5,697
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How does Disney create value for its customers? ›

Disney treats every guest, no matter if it's their first visit or their hundredth, like a VIP. Much of that comes from understanding guests and personalizing the experience to meet their needs. Employees pay attention and ask guests about their visit and are encouraged to create one-of-a-kind interactions.

How is Disney doing financially? ›

–The Walt Disney Company (NYSE: DIS) today reported earnings for its second quarter ended April 1, 2023. Revenues for the quarter and six months grew 13% and 10%, respectively. Diluted earnings per share (EPS) from continuing operations for the quarter increased to $0.69 from $0.26 in the prior-year quarter.

Is Disney the richest company in the world? ›

Disney is one of the biggest and best-known companies in the world, and has been ranked number 53 on the 2022 Fortune 500 list of biggest companies in the United States by revenue.

Who owns Disney the most? ›

Disney is owned by many shareholders, as it's a publicly traded company. According to CNN Business News, the Vanguard Group, Inc. is the largest shareholder of Walt Disney Co. with a 7.49% stake.

What makes Disney different from its competitors? ›

Brand Strength

One of Disney's key competitive advantages is its strong brand and reputation. The company has built a reputation for producing high-quality, family-friendly entertainment, which has helped to establish it as a trusted and reliable source of entertainment for generations of families.

What is Disney's biggest production? ›

The Lion King

What is unique about Disney company? ›

“We've all known the power of attracting emotions through strong storytelling, and that's what makes Disney so unique. At Disney, it's about the power of narrative and being able to create a world with a theme and characters, to draw emotions that are common to all people around the world.”

Who is Disney's main consumers? ›

Disney targets males and females in all age groups, from toddlers to grandparents, with a particular focus on families. The Disney target market is located worldwide, however the vast majority of Disney revenue is generated in the Americas.

What are the 4 keys of Disney company? ›

To support this decision-making process, adventure guides are trained on Disney's Four Keys Basics, in priority order: Safety, Courtesy, Show and Efficiency.

What type of marketing is Disney? ›

Another reason Disney has found continued success over the decades is because they have found a way to appeal to all age ranges and demographics with their content. This is because they employ a multi-channel marketing strategy, in which they target content to certain audiences using channels that those audiences use.

What are the five keys Disney company? ›

The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests.

How successful is Disney now? ›

In 2021, the global revenue of The Walt Disney Company stood at 67.4 billion U.S. dollars, marking the second-most profitable year in company history.

What were Disney's successes and failures? ›

While Walt Disney is remembered for his many successes like Mickey Mouse, Donald Duck, and Disneyland, he also saw his share of failures including a bankruptcy, a mental breakdown, a devastating strike, and the loss of control over his creation Oswald the Lucky Rabbit. He discussed these failures frankly.

Is Disney one of the most successful companies in the world? ›

For the 20th consecutive year, The Walt Disney Company has been recognized as the top-ranked media and entertainment company on Fortune's annual list of the "World's Most Admired Companies." Disney ranked No. 6 overall among the 324 listed companies from across the globe.

Why is Disney the best company in the world? ›

Disney earned top marks in a significant number of areas, including: innovation; people management; use of corporate assets; social responsibility; quality of management; financial soundness; long-term investment value; quality of products/services; and global competitiveness.

What would Disney need to be a successful business? ›

Strong leadership: The company has had strong leadership, both at the executive level and within its various business units, which has contributed to its success. Global reach: Disney has a global presence, with a network of theme parks, resorts, and media properties that reach a wide audience around the world.

How does Disney help the economy? ›

In fact, when you add it all up, the Orlando tourism economy, of which Disney sits at the center, has a gigantic impact on the Florida economy. A 2019 study by Oxford Economics found that Orlando-area tourism generated $75.2 billion in economic impact for central Florida — about $1,000 for every tourist.

What are the four success principles of Walt Disney? ›

Dream, Believe, Dare, Do: These words reverberate across the decades of Disney achievement. Everything Walt did—every choice he made, every strategy he pursued—evolved from these four principles.

What are 5 traits that make Walt Disney such a successful company? ›

You probably know Walter Elias Disney as an innovator and a dreamer. He was also an exceptional leader. From his pallet of skills and qualities, he exemplifies numerous characteristics of leaderships such as: vision, communication skills, people skills, boldness, and a humble heart.

What was Walt Disney's leadership model? ›

Walt would inspire his staff with a vision of creating a new entertainment art form: animation. His leadership style was communal, collaborative, and almost utopian. This style worked… as long as there were no profits to share.

Is Disney performing well financially? ›

BURBANK, Calif. – The Walt Disney Company today reported earnings for its second quarter ended April 1, 2023. Revenues for the quarter and six months grew 13% and 10%, respectively. Diluted earnings per share (EPS) from continuing operations for the quarter increased to $0.69 from $0.26 in the prior-year quarter.

What is Walt Disney's famous quote? ›

"If you can dream it, you can do it." Walt Disney, the namesake of Walt Disney World and creator of Mickey Mouse, was always sharing motivation and inspiration through his words.

Is Disney still profitable? ›

Despite Disney's success in raising prices, its operating income from linear customers has dropped from $9.0 billion in 2020 to $8.5 billion in FY 2022. Linear remains a sumptuously lucrative segment, clocking 31% margins last year.

What strategy does Disney use? ›

The Disney Creative Strategy is a tool for brainstorming and developing ideas. It involves using three sequential roles, or thought processes, namely the Dreamer, the Realist, and the Critic.

Why Disney has the best customer service? ›

How Disney Knocks it Out of The Park With an Excellent Customer Experience (And How You Can Too)
  1. They value employees first. ...
  2. Cast members have clear goals and expectations so they show up ready for action. ...
  3. Disney sets the right expectations with guests. ...
  4. They're digital omnichannel strategy masterminds.

What is Disney's purpose and values? ›

Our Mission

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.

How is Disney business doing? ›

–The Walt Disney Company (NYSE: DIS) today reported earnings for its first quarter ended December 31, 2022. Revenues for the quarter grew 8%. Diluted earnings per share (EPS) from continuing operations for the quarter increased to $0.70 from $0.63 in the prior-year quarter.

What is the difference between profit and revenue? ›

Revenue describes income generated through business operations, while profit describes net income after deducting expenses from earnings. Revenue can take various forms, such as sales, income from fees, and income generated by property.

How much does Disney have in debt? ›

So it has liabilities totalling US$70.8b more than its cash and near-term receivables, combined. This deficit isn't so bad because Walt Disney is worth a massive US$184.8b, and thus could probably raise enough capital to shore up its balance sheet, if the need arose.

Where does Disney make most of its profits? ›

Revenues come in the form of affiliate fees, advertising sales and TV and SVOD distribution. Direct To Consumer: This division includes Disney's streaming offerings such as Disney+, ESPN+, and Hulu.
...
WHAT IS BIG?
TOTAL Revenues in FY2023:$91 Bil100%
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Who is more rich Apple or Disney? ›

In terms of market capitalization, Apple is worth more than Disney. Apple's market cap is $2.434 trillion as of March 6, while Disney's market cap is $183.887 billion.

What are the financial facts about Disney? ›

Disney Statistics in 2022

The revenue of Disney's Linear Networks segment was $28.09 billion in 2021. The revenue of Walt Disney's Studio Entertainment business hit $9.64 billion last year. In 2021, the revenue of Disney's Park and Visitors sector was $16.55 billion.

What companies are bigger than Disney? ›

Who Is Disney's Biggest Competitor? Naming Disney's biggest rivals depends on the business unit. If you're looking at film and television, its rivals include Universal (which is owned by Comcast), Sony, Time Warner, and ViacomCBS. Netflix and Amazon are Disney's main competitors in the streaming service space.

How much of Disney is owned by China? ›

Do shareholders know that The Walt Disney Company is engaged in a joint venture with the Chinese Communist Party that allows for the operation of the Shanghai Disney Resort? And it's not an equal split, by the way. Instead, the CCP has 57% ownership while Disney holds only 43% ownership.

Who are Disney's biggest investors? ›

The top shareholders of Disney are Robert A. Iger, Christine M. McCarthy, Alan N. Braverman, Vanguard Group Inc., BlackRock Inc.
...
Diversity & Inclusiveness of Disney
  • YCharts. "Financial Data."
  • Morningstar. ...
  • The Walt Disney Co. ...
  • Forbes. ...
  • The Walt Disney Co. ...
  • The Walt Disney Co. ...
  • MarketBeat. ...
  • CNN Business.
Nov 26, 2022

What makes more money for Disney? ›

The company's biggest segment was its media and entertainment segment, which generated revenues of 55 billion U.S. dollars in 2022. This marks a growth from the 50.9 billion U.S. dollars of revenue generated in this segment in 2021.

What is Disney advantage? ›

Scheduled daily shuttle transportation to the Walt Disney World® Theme Parks. Reservation required, more information provided at the Front Desk upon arrival. Enjoy discounts and special offers from select Disney Springs® restaurants, shops and kiosks with exclusive guide and savings booklet.

What percent of entertainment does Disney own? ›

Disney-produced films account for about 33% of the total U.S. film market. Including 20th Century Fox, which Disney acquired earlier this year, the company as a whole represents 38% of the market.

How much does it cost to run Disney World for a day? ›

However, Disney reports $28.71 billion in revenue for the parks in 2022. If operating costs per day are about $23 million, that puts annual operating costs at about $8 billion which comes pretty close to our number.

How much does Disney contribute to Florida's economy? ›

Disney's Impact on Florida's Diverse Entrepreneurs

As the country's largest single-site employer, Walt Disney World provides more than 75,000 jobs to cast members in Florida. Disney is also Florida's largest single taxpayer, totaling 1.1 billion dollars in state and local taxes.

Who owns most of the entertainment industry? ›

In the 2022 Forbes Global 2000 list, Comcast is America's largest media conglomerate, in terms of revenue, with The Walt Disney Company, Paramount Global, Warner Bros. Discovery, and Fox Corporation completing the top five.

Is Disney the largest entertainment company in the world? ›

Disney has been recognised as the top-ranked media and entertainment company on Fortune's annual list of the “World's Most Admired Companies.” Ranked sixth overall among 324 listed companies, Disney is, for the 20th consecutive year the highest-ranked media and entertainment company worldwide.

Is Disney the largest company in the world? ›

Disney is one of the biggest and best-known companies in the world, and has been ranked number 53 on the 2022 Fortune 500 list of biggest companies in the United States by revenue.
...
The Walt Disney Company.
The corporate variant of the Disney logo
The Walt Disney Studios corporate headquarters in Burbank, California, 2016
Area servedWorldwide
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How much does it cost to rent out Disney World for a wedding? ›

If you're planning on tying the knot at Disney World, you may wonder how much it will cost. Disney World's minimum wedding event fee starts at $7,500 and reaches $50,000, depending on the venue, day of the week, and event time.

Is Disney financially strong? ›

Disney reported that its parks, experiences and products unit, which includes Disney World and other park locations worldwide, had revenue of $7.4 billion and operating income of $1.5 billion in fiscal year 2022, which ran through October 1, even though the first six months of that fiscal year were affected by surging ...

What would happen to Florida economy if Disney left? ›

If Disney were to flee, Florida would lose a visitor magnet and major moneymaker: In 2019, the four theme parks drew nearly 60 million guests combined, according to an industry estimate. And the company said the resort contributed more than $780 million in state and local taxes for fiscal 2021.

How big is Disney financially? ›

According to Disney's earnings report for the first quarter of 2023, total revenues exceeded $23.51 billion, an 8% increase from the previous year. Net income was $1.28 billion, up from $1.15 billion in 2022.
...
How Much Is Disney's Net Worth?
TypeRatio
Total Enterprise Value To Revenue2.49
Total Enterprise Value to EBITDA (TTM)17.19
3 more rows
Mar 22, 2023

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