How Did Sam Walton Build Wal-Mart’s Sustainable Competitive Advantage? (2024)

How Did Sam Walton Build Wal-Mart’s Sustainable Competitive Advantage? (2)

The year 1962 was called the year of discounting. Hundreds of discounting stores had popped up all across the USA. In the same year, three big companies started their discount chains. One company, Woolworths, opened gigantic stores. Everyone thought that the Woolworths chain of stores would conquer the world. But the company vanished from the scene in a few years. The other company, K-Mart entered discounting with a big bang. The third company, Dayton-Hudson opened its first ‘Target’ store in a big city. All three were giants and people were optimistic about their growth. And then one guy started a small ‘discounting store’ called ‘Walmart’ in a small town called Rogers, Arkansas. Nobody gave him any importance. He received no media coverage. He was just one among those hundred small discounting store owners waiting to be eaten up by the three giants.

Within 5 years, Kmart had 250 stores with sales of $800 million to Walmart’s 19 stores with sales of $9 million. By 1970, Target reached $200 million in revenue with 24 stores — well ahead of Walmart. But…. five decades later, Kmart has 365 stores with sales of $25 billion to Walmart’s 11,718 stores with sales of $500 billion. Target’s revenue in 2017 was $72 billion.

Almost 80% of the early discounters have disappeared into thin air, though many of them enjoyed more capital and visibility than Walmart. Unlike Walmart, almost all discounting stores including Kmart, Target, and Woolco began their operations in larger cities which had more population, more disposable income, and more opportunities. Yet, today Walmart is the top global retailer.

How did Walmart succeed and sustain? How did they build a sustainable competitive advantage? What are the success factors?

How Did Sam Walton Build Wal-Mart’s Sustainable Competitive Advantage? (2024)

FAQs

How sustainable is Walmart's competitive advantage? ›

Walmart can achieve a sustained competitive advantage through its huge worldwide supply chain. Supply chains support the company's activities, cost structure, and cheap pricing to ensure an effective value chain.

How did Walmart gain a competitive advantage through distribution? ›

Distribution Centers and Warehousing

By having a network of distribution centers, Walmart can minimize transportation costs and reduce delivery times. The company utilizes advanced automation and technology in its distribution centers to optimize operations, increase throughput, and enhance overall efficiency.

What is the basis on which Walmart builds its competitive advantage? ›

Everyday Low Prices

Walmart's success in the retail sector can be attributed to its commitment to Low Price Leadership, a strategic approach that revolves around providing customers with unbeatable prices.

How did Walmart continue to strengthen its competitive advantage over time what does this teach you about the source of a long term competitive advantage strategies? ›

Walmart's supply chain management strategy has provided the company with several sustainable competitive advantages, including lower product costs, reduced inventory carrying costs, improved in-store variety and selection, and highly competitive pricing for the consumer.

How do you build sustainable competitive advantage? ›

The factors that play into a competitive advantage are numerous, and their sustainability can be greatly affected by external factors.
  1. Unique products. ...
  2. Renown for customer experience. ...
  3. A low-cost advantage. ...
  4. Brand reputation. ...
  5. Pricing power. ...
  6. Corporate strategic assets. ...
  7. Products and services that can evolve. ...
  8. A strong cash flow.

What has Walmart done to become more sustainable? ›

We're making progress: As of 2020, we've diverted 81% of waste from landfill and incineration globally donated 627 million pounds of food in the U.S. alone. We've conserved nearly 1.6 million acres of land since 2005 in partnership with Acres for America. Private-brand packaging by 2025.

What technology gave Walmart a competitive advantage? ›

Walmart has continued to leverage technology, such as machine learning, cloud powered checkout and pickup capabilities to offer more convenience and enhance the overall shopping experience for customers.

How did Walmart gain a competitive advantage through distribution quizlet? ›

How did Walmart gain a competitive advantage through distribution? Placed distribution centers along easily accessible roads/ locations. A supply chain can provide a [long term ] competitive advantage for a company.

What is Walmart's competitive advantage over target? ›

Target focuses on differentiating itself from other retailers by offering stylish and trendy products at affordable prices, while Walmart emphasizes on being the low-price leader and offering convenience and value to its customers .

What makes Walmart so successful? ›

Walmart's e-commerce strategy's key success factors, such as its well-known brand, low prices, efficient supply chain, and focus on the customer, can indeed teach other businesses how to be successful in e-commerce.

What makes Walmart stand out from the competition? ›

Walmart's success can be attributed to having their own supply chain to streamline fulfillment and cut down on costs. It also provides them with more control over their logistics network. In this article, we take a closer look at the Walmart supply chain and why it continues to be so successful decades later.

How does Walmart use the competitive priority of cost to its competitive advantage? ›

The main generic strategy applied in the business relies on minimizing cost. This strategy enables the company to offer attractive selling prices. As shown in the SWOT analysis of Walmart Inc., selling price minimization is a strength that makes the business competitive in the global retail market.

What competitive advantage does Walmart have as compared to Amazon? ›

Quality and Convenience: Walmart's Winning Hand

Walmart often offers better quality products than Amazon, especially when comparing items from Amazon's FBA (Fulfillment by Amazon) service. Walmart's long-standing relationships with large suppliers give it an edge in quality and price.

Is Walmart a sustainable business? ›

We were among the first global companies to embed environmental and social sustainability into our business strategy in 2005, and the New Home Office campus is a reflection of the regenerative future we envision for Walmart as a whole.

What are the sustainable issues with Walmart? ›

For example, Walmart has set a goal to reduce emissions from its own operations by 18% by 2025, but it has yet to set a target for emissions from its supply chain. Additionally, the company's reliance on fossil fuels for transportation and energy use in its stores continues to contribute to climate change.

Why is Walmart sustainable? ›

Walmart's objectives are simple: reach zero waste and zero emissions by 2040. This means powering their operation entirely with renewable energy and cycling waste into a circular economy. This includes transportation and local stores, but, surprisingly, it does not include its suppliers.

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