How can you use the cost of capital to improve your business valuation? (2024)

Last updated on Mar 15, 2024

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What is the cost of capital?

2

How to calculate the cost of capital?

3

How to use the cost of capital to improve your business valuation?

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What are the benefits and limitations of using the cost of capital?

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How to validate and communicate your cost of capital and valuation?

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Here’s what else to consider

If you are a founder or an investor, you probably want to know how much your business is worth. But how do you measure the value of a company that is not publicly traded or has no earnings? One way is to use the cost of capital, which is the minimum return that investors expect from investing in your business. In this article, you will learn what the cost of capital is, how to calculate it, and how to use it to improve your business valuation.

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1 What is the cost of capital?

The cost of capital is the weighted average of the costs of different sources of financing that a business uses, such as equity and debt. Equity is the money that owners or shareholders contribute or receive from the business, while debt is the money that the business borrows from lenders or creditors. The cost of equity reflects the risk and opportunity cost of investing in the business, while the cost of debt reflects the interest rate and tax benefits of borrowing. The cost of capital represents the hurdle rate that the business must exceed to create value for its investors.

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  • Carlos G. AI | Strategy | Digital Transformation | Venture Capitalist | Strategic Planning | Ex-McKinsey | Ex-Deloitte

    The cost of capital is a blend of the costs of equity and debt, balancing the risk investors take and the interest expenses of borrowing. It’s the benchmark rate a business must outperform to generate value, encapsulating the investment’s risk and the benefits of strategic financing.

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  • Emmanuel NARRAT

    Le coût du capital varie en fonction de la valeur "temps". L'immobilisation d'argent dans le capital en fonds propres est un investissem*nt très long qui doit être rémunéré par des espoirs de plus-values élevées sur le long terme.Le recours à l'emprunt permet d'engager moins longtemps un investisseur qui exigera un rendement attractif, comparé au marché obligataire notamment, et un retour sur investissem*nt d'autant plus élevé que la durée de prêt sera longue, et la visibilité réduite, du fait de la conjoncture ou de la société.

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2 How to calculate the cost of capital?

To calculate the cost of capital, you need to estimate the cost of equity and the cost of debt, and then weigh them according to the proportion of each source in the total capital structure of the business. The cost of equity can be estimated using various models, such as the capital asset pricing model (CAPM), which considers the risk-free rate, the market risk premium, and the beta of the business. The cost of debt can be estimated using the interest rate of the debt, adjusted for the tax shield effect. The weighted average cost of capital (WACC) can be calculated using this formula:

WACC = (E / V) x Re + (D / V) x Rd x (1 - T)

Where E is the value of equity, D is the value of debt, V is the total value of capital, Re is the cost of equity, Rd is the cost of debt, and T is the tax rate.

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  • The formula to calculate the weighted average cost of capital (WACC) is as follows.Cost of Capital (WACC) = [kd × (D ÷ (D + E))] + [ke × (E ÷ (D + E))]Pre-Tax Cost of Debt = Annual Interest Expense ÷ Total Debt Balance.After-Tax Cost of Debt = Pre-Tax Cost of Debt × (1 – Tax Rate)

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  • Rohit Das At the intersection of strategy, innovation and transformation | Corporate Ventures | Investor | Builder | Operator

    There are two major inputs that go into valuing companies. One is free cashflows. The other is Weighted Avg. Cost of Capital (WACC). It is a function of a company's financing structure - categorized into debt and equity - and weighted accordingly. WACC = Wt. of debt x Cost of Debt x (1-Tax rate) + Wt. of equity x Cost of equity(or discount-rate). Cost of debt can be calculated easily, so what it really comes down to is the Cost of Equity. CAPM is a well known model to calculate this. And within that, the CAPM Beta of a company, a measure of market risk, is the primary driver variable. Beta is the correlation/co-movement of an asset with the market. As always, only market risk matters. The market does not reward for firm-specific risk.

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3 How to use the cost of capital to improve your business valuation?

The cost of capital can be used to improve your business valuation by applying it as the discount rate in the discounted cash flow (DCF) method, which is one of the most common and reliable valuation methods. The DCF method projects the future cash flows of the business and discounts them back to the present value using the cost of capital. The higher the cost of capital, the lower the present value of the cash flows, and vice versa. Therefore, by lowering your cost of capital, you can increase your business valuation. You can lower your cost of capital by reducing your risk, optimizing your capital structure, and taking advantage of tax benefits.

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  • Mohammad Hossein Tavangar Director at Founder Institute Germany | Financial Advisor at European Commission

    In optimizing valuation, a nuanced strategy often overlooked involves leveraging debt financing to its fullest potential. By fine-tuning the debt-to-equity ratio, firms can significantly lower their weighted average cost of capital (WACC), thereby enhancing their valuation through the DCF approach. This method not only optimizes tax shields but also maintains an optimal balance between risk and return, attracting more sophisticated investors who value prudent financial engineering and risk management.

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  • Rohit Das At the intersection of strategy, innovation and transformation | Corporate Ventures | Investor | Builder | Operator

    NPV = FCF/[(1+r)^t]Cost of Capital is a more elegant way to calculate the discount rate (r) in a Net Present Value (NPV) calculation. In recent years, intrinsic valuation using the bottoms-up approach, made popular by Prof. Aswath Damodaran, has gained traction because it is considered a better predictor of future outcomes. Using that method, key driver components of Cost of Capital, such as Beta, equity/market risk premium and even free cash flows etc. are built out in a more coherent fashion.Having a good handle on cost of capital allows companies to make better capital allocations/decisions because they have a better handle on expected returns that they need to generate.

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4 What are the benefits and limitations of using the cost of capital?

Using the cost of capital to improve your business valuation can provide various advantages, such as reflecting the expectations and preferences of your investors, and accounting for the risk and uncertainty of your future cash flows. Additionally, it enables you to compare your value with other businesses in your industry or sector. However, using the cost of capital also has some drawbacks. It necessitates a lot of assumptions and estimates, which can be subjective and inaccurate. Moreover, it is sensitive to changes in inputs and affected by market inefficiencies, such as information asymmetry, agency problems, and behavioral biases.

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  • Mohammad Hossein Tavangar Director at Founder Institute Germany | Financial Advisor at European Commission

    Optimizing your capital structure to minimize WACC can significantly elevate your firm's valuation. For instance, strategic debt restructuring, tailored to your company's operational strengths and market opportunities, can reduce the cost of equity and enhance leverage effects. The key is leveraging industry benchmarks and competitive analysis to guide these adjustments, ensuring they're not just financially sound but also strategically aligned with growth trajectories and investor expectations. This precise, strategic application of capital cost optimization acts as a catalyst for valuation uplift and a signal of mature financial management to the market.

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5 How to validate and communicate your cost of capital and valuation?

Using the cost of capital to improve your business valuation is not enough. You also need to validate and communicate your cost of capital and valuation to your stakeholders, such as investors, customers, employees, and partners. To validate your cost of capital and valuation, you can employ multiple methods and models, such as the DCF method, the multiples method, the market approach, and the asset-based approach. Additionally, sensitivity analysis and scenario analysis can be used to test how your cost of capital and valuation change under different conditions and assumptions. Moreover, benchmarks and industry standards can provide a reference point for your cost of capital and valuation. To communicate your cost of capital and valuation, you should use clear and concise language that explains the logic and rationale behind it. Visual aids such as charts can illustrate the key drivers of your cost of capital and valuation. Furthermore, stories and examples can demonstrate how it relates to your vision, mission, goals, and achievements.

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  • Emmanuel NARRAT

    Quelle que soit la méthode utilisée, la validation par un grand nom du secteur de l'audit ou du conseil apporte sérieux et crédibilité à votre discours.

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  • Mohammad Hossein Tavangar Director at Founder Institute Germany | Financial Advisor at European Commission

    To effectively communicate your valuation and cost of capital, integrate DCF with comparables, enriched by visual data representations. Stress-test these valuations through sensitivity analyses, and benchmark against industry peers for context. Simplify your narrative to link financial metrics directly to strategic goals, using succinct storytelling and specific outcomes to demonstrate alignment and foresight. This approach not only validates your numbers but also crafts a persuasive investment thesis.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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  • Dar'shun Kendrick "We guide Founders and General Partners through the capital raising process so they can focus on growing their company and leaving ALL the regulations and paperwork to us."

    NOTE: The WACC is one way to figure out what your valuation is. At the end of the day, there are many methods but the correct method is whatever someone is willing to pay for your offer. That's it. But having a method for how you arrived at your valuation is a good negotiation tool to have and makes you more persuasive to find out which one works for your company, your industry, your cash flow model. Ya'll stay in safe in these VC streets!

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