Last updated on Mar 11, 2024
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- Payment Systems
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1
Know your users
2
Simplify the flow
3
Offer choices
4
Communicate clearly
Be the first to add your personal experience
5
Ensure security
6
Test and iterate
Be the first to add your personal experience
7
Here’s what else to consider
Be the first to add your personal experience
A payment system is a crucial component of any online business, as it enables customers to pay for goods or services with ease and security. However, designing a payment system that provides a smooth and satisfying user experience can be challenging, especially when it comes to the onboarding process. Onboarding is the first impression that customers have of your payment system, and it can determine whether they will complete a transaction, abandon the cart, or return for future purchases. In this article, we will explore some best practices and tips on how to design a payment system with a clear and simple onboarding process.
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1 Know your users
The first step in designing a payment system with a clear and simple onboarding process is to understand your target users and their needs, preferences, and expectations. You can use various methods, such as user research, surveys, interviews, personas, and user journeys, to gain insights into your users' pain points, motivations, goals, and behaviors. Knowing your users will help you tailor your payment system to their context, preferences, and needs, and provide them with a seamless and satisfying experience.
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- Andrés Clavijo Mantilla, MBA Payment Solution | Product Management | Integration Specialist | LATAM Payments |
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Not all payment systems are suitable for all industries, and not all payment methods are useful for everyone.In this case, it is important to know which users you want to reach, for example:A utility company needs a payment system oriented to have variable recurring payments.A magazine needs a payment system to handle fixed subscriptions.An e-commerce needs a payment system that allows you to choose the best payment method.In this case, knowing the user makes all the difference to improve the value proposition of your product.
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2 Simplify the flow
The second step in designing a payment system with a clear and simple onboarding process is to simplify the flow and reduce the number of steps, screens, and inputs required to complete a payment. You can use techniques such as progressive disclosure, autofill, validation, and feedback to minimize the cognitive load and friction for your users. You can also use visual cues, such as icons, colors, and animations, to guide your users through the process and indicate their progress and status. Simplifying the flow will help you increase the efficiency and speed of your payment system, and reduce the chances of errors, confusion, and frustration.
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- Andrés Clavijo Mantilla, MBA Payment Solution | Product Management | Integration Specialist | LATAM Payments |
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Not only knowing the flow but minimizing the number of steps is important to have a much smoother payment flow.This is important when you are using alternative payment methods, such as PSE, PIX, WebPay, etc.The idea is to minimize the chance that the payer will abandon the payment and that he/she feels secure in providing his/her data for this flow.
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3 Offer choices
The third step in designing a payment system with a clear and simple onboarding process is to offer choices and options to your users, such as different payment methods, currencies, languages, and security features. You can use features such as smart defaults, personalization, and recommendations to provide your users with relevant and convenient options based on their location, device, history, and preferences. You can also use features such as comparison, filters, and sorting to help your users find and select the best option for them. Offering choices will help you increase the satisfaction and trust of your users, and cater to their diverse and changing needs.
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- Andrés Clavijo Mantilla, MBA Payment Solution | Product Management | Integration Specialist | LATAM Payments |
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The offer not only changes between countries, and between companies, as we indicated at the beginning it is important to know the user but also which is the market in which you are going to work, in this case, you can take into account important points such as:APMs: Alternative payment methods are important in regions such as LATAM, due to users are familiar with these.Multi-currency: Allowing payment in currencies other than the local currency, or allowing the currency exchange at a slightly higher rate, will give you an advantage with foreign customers.PCI: PCI certification is a great asset at the time of the value offer since a third party accredits you in the handling of sensitive information in card payments.
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4 Communicate clearly
The fourth step in designing a payment system with a clear and simple onboarding process is to communicate clearly and transparently with your users, such as providing clear instructions, labels, and messages, and disclosing all the relevant information, such as fees, taxes, terms, and conditions. You can use language that is simple, concise, and consistent, and avoid jargon, ambiguity, and errors. You can also use visual elements, such as images, icons, and logos, to reinforce your communication and brand identity. Communicating clearly will help you increase the clarity and credibility of your payment system, and prevent misunderstandings, doubts, and disputes.
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5 Ensure security
The fifth step in designing a payment system with a clear and simple onboarding process is to ensure security and privacy for your users, such as using encryption, authentication, and verification to protect their data and transactions. You can use features such as biometrics, OTPs, and tokens to provide your users with secure and convenient ways to access and authorize their payments. You can also use features such as notifications, receipts, and confirmations to provide your users with evidence and assurance of their payments. Ensuring security will help you increase the confidence and loyalty of your users, and comply with the legal and ethical standards.
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- Andrés Clavijo Mantilla, MBA Payment Solution | Product Management | Integration Specialist | LATAM Payments |
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To guarantee security, the payment systems have several points already known, such as:https: This certificate is important to know that the information will be passed securely.3DS / PSD2: This is a widely used and certified method for card payments.OTP: The One time password helps to validate that the payers are authenticated through a second channel.These are some of the points that can be integrated with Payment Systems.
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6 Test and iterate
The sixth and final step in designing a payment system with a clear and simple onboarding process is to test and iterate your design with real users, such as using usability testing, user feedback, and analytics to evaluate the performance, usability, and satisfaction of your payment system. You can use metrics such as conversion rate, abandonment rate, completion time, error rate, and satisfaction score to measure the effectiveness and efficiency of your payment system. You can also use tools such as heatmaps, eye tracking, and session recordings to observe and analyze the behavior and reactions of your users. Testing and iterating will help you identify and solve any issues, problems, or gaps in your payment system, and improve its quality and value.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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