How can Payment Systems encourage businesses to accept mobile payments? (2024)

Last updated on Jan 28, 2024

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1

Provide incentives

2

Simplify integration

3

Educate and support

4

Leverage partnerships

5

Foster innovation

6

Here’s what else to consider

Mobile payments are convenient, secure, and fast ways to pay for goods and services using smartphones, tablets, or wearable devices. They can benefit both consumers and businesses by reducing cash handling, enhancing customer loyalty, and increasing sales. However, not all businesses are ready or willing to accept mobile payments, due to various barriers such as costs, compatibility, security, and customer preferences. How can payment systems encourage businesses to accept mobile payments? Here are some possible strategies:

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  • Aprajit Sharma

    How can Payment Systems encourage businesses to accept mobile payments? (3) 10

  • OLUFEMI DAVIES E-Payment Professional

    How can Payment Systems encourage businesses to accept mobile payments? (5) 7

  • Mohamed Abdelrahman Head of Payment Instruments and Electronic Acceptance channels at Central Bank of Egypt (IPN | ACH | POS | ATM | Ecom |…

    How can Payment Systems encourage businesses to accept mobile payments? (7) How can Payment Systems encourage businesses to accept mobile payments? (8) 7

How can Payment Systems encourage businesses to accept mobile payments? (9) How can Payment Systems encourage businesses to accept mobile payments? (10) How can Payment Systems encourage businesses to accept mobile payments? (11)

1 Provide incentives

One way to motivate businesses to adopt mobile payments is to offer them incentives such as lower transaction fees, faster settlement, or rewards programs. For example, payment systems can charge less for mobile payments than for card payments, or provide cashback or discounts for using certain mobile wallets or apps. Payment systems can also speed up the transfer of funds from mobile payments to the business's bank account, or allow them to access loans or financing based on their mobile payment history.

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  • Aprajit Sharma

    Every business is unique : One should offer customizable mobile payment solutions to cater to the unique needs of different businesses along with the security features of the solution, to build that trust factor.

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  • Allowing them to see the value you bring in ensuring that they can receive money from their customers seamlessly, faster, and at an affordable cost

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2 Simplify integration

Another way to persuade businesses to accept mobile payments is to make the integration process as simple and seamless as possible. This means providing them with easy-to-use and compatible hardware and software solutions that work with their existing point-of-sale systems, accounting systems, and inventory management systems. For example, payment systems can offer plug-and-play devices that connect to smartphones or tablets via Bluetooth or NFC, or cloud-based platforms that enable mobile payments via QR codes or SMS.

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  • OLUFEMI DAVIES E-Payment Professional

    Integration Simplicity is very important in encouraging Businesses to adopt mobile payments. This especially addresses Sub-sahara Africa where mobile Payments (not using mobile network features like USSD) integration is still relatively complex. This is one of the reasons Tap-to-pay has not scaled significantly. Simpler and more affordable cost of integration will go a long way in laying the foundation for rapid Business adoption.

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  • Swetha Shankar 10X LINKEDIN COMMUNTIY TOP VOICE || PERSONAL BRANDING STRATEGIST ||EY GDS || US ADVANCED TAX ANALYST

    - 🚀 Ensure seamless integration with popular POS systems or e-commerce platforms.Example: "Our payment system easily integrates with major POS providers like Shopify and Square."- 📲 Provide a user-friendly mobile payment interface that is intuitive and easy to navigate.Example: "Our mobile payment app offers a simple and intuitive interface, making it effortless for businesses to accept mobile payments."- 🌐 Support multiple payment methods, including contactless payments and mobile wallets.Example: "Accept payments from various mobile wallets, such as Apple Pay, Google Pay, and Samsung Pay, providing convenience for customers."

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3 Educate and support

A third way to encourage businesses to accept mobile payments is to educate and support them on the benefits and best practices of mobile payments. This means providing them with clear and accurate information on how mobile payments work, how they can improve their operations and customer satisfaction, and how they can address potential issues or risks. For example, payment systems can create online or offline resources such as guides, videos, webinars, or workshops that explain the features and functions of mobile payments, or provide customer service and technical support that can answer their questions and resolve their problems.

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  • Swetha Shankar 10X LINKEDIN COMMUNTIY TOP VOICE || PERSONAL BRANDING STRATEGIST ||EY GDS || US ADVANCED TAX ANALYST

    - 📚 Offer comprehensive training materials and resources to educate businesses about the benefits and process of mobile payments.Example: "Access our library of guides and video tutorials to learn how to integrate and accept mobile payments seamlessly."- 📞 Provide dedicated customer support to address any queries or concerns related to mobile payments.Example: "Our support team is available 24/7 to assist you with any questions or issues regarding mobile payments."- 🧑🏫 Conduct workshops or webinars to help businesses understand the advantages and best practices of accepting mobile payments.Example: "Join our upcoming webinar to learn how accepting mobile payments can boost your sales and improve customer experience.

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  • Getting "educated" on payment methods isn't just about understanding their capabilities. It's equally crucial to dive into discussions about resolving existing issues. Merchants are often in the dark about why some transactions get declined. Introducing extra payment methods isn't just a way to attract new customers; it's also a route to boosting revenue without the need for additional customer acquisition.

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4 Leverage partnerships

A fourth way to influence businesses to accept mobile payments is to leverage partnerships with other stakeholders that can help them reach more customers and increase their revenues. This means collaborating with mobile network operators, device manufacturers, app developers, or other payment providers that can offer complementary services or products that enhance the mobile payment experience. For example, payment systems can partner with mobile network operators to offer mobile data or airtime as incentives for mobile payments, or with device manufacturers to pre-install mobile payment apps or features on their devices.

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  • “Payment is all about partnerships”payments are more than just money changing hands; they're about teamwork and making things work well for everyone.

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  • Rydham G. IIM Shillong PGP'25 || CFA Level 1 Candidate || Tata Imagination Challenge'23 Semi-Finalist || Indian Institute of Science Integrated BS-MS Student' 23 (Biology) || KVPY Fellow || NTSE Scholar

    Collaborate with industry partners: Partner with banks, mobile operators, and other relevant players to offer bundled solutions and reach a wider audience.Integrate with popular apps: Enable compatibility with widely used local e-commerce and social media platforms, increasing transaction opportunities for businesses.Develop strategic alliances: Partner with technology providers to create innovative mobile payment solutions that meet specific industry needs.

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5 Foster innovation

A fifth way to inspire businesses to accept mobile payments is to foster innovation and creativity in the mobile payment space. This means enabling them to customize and differentiate their mobile payment offerings, or to create new and unique value propositions that attract and retain customers. For example, payment systems can allow them to integrate mobile payments with loyalty programs, coupons, gift cards, or social media, or to offer mobile payments for new and emerging use cases such as contactless delivery, in-app purchases, or peer-to-peer transfers.

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  • Fueling innovation in mobile payments is akin to providing businesses with a playground for ingenuity. By fostering creativity, companies can shape their mobile payment solutions to shine in a saturated market. Think about a local cafe smoothly weaving mobile payments into a loyalty program, letting patrons rack up rewards with each latte. Envision a small boutique leveraging mobile coupons and social media to offer personalized discounts, creating a more authentic shopping vibe. The potential is vast, allowing businesses to dream up unique value propositions that resonate with customers, keeping them hooked in the ever-evolving world of mobile payments.

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  • "Fostering Innovation" will be massively influenced by the relationship you have with them. Talking to them regularly about roadmaps and data is a great way to drive innovative thinking with brands and payment providers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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  • Mohamed Abdelrahman Head of Payment Instruments and Electronic Acceptance channels at Central Bank of Egypt (IPN | ACH | POS | ATM | Ecom | Cards)

    From the users side:Simplifying the user journey for performing the payment is the main driver for the users to use the mobile payment solutions without compromising the security to gain the trust as well.From the merchants side:Reduce the transaction time.Simplify the merchant steps to complete the payment.Availing the instant settelments.Lower/suitable commission/ MDR

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  • Rydham G. IIM Shillong PGP'25 || CFA Level 1 Candidate || Tata Imagination Challenge'23 Semi-Finalist || Indian Institute of Science Integrated BS-MS Student' 23 (Biology) || KVPY Fellow || NTSE Scholar

    Focus on data security: Emphasize robust security measures and data protection protocols to ensure businesses feel confident about safeguarding customer information.Prioritize customer support: Offer reliable customer support for businesses encountering any technical issues or needing assistance with mobile payment functionalities.Demonstrate transparency: Clearly communicate fees, terms, and conditions associated with mobile payment services to build trust and avoid hidden surprises.

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