Housing Market Heat Shifts To Southeast | Bankrate (2024)

Housing Market Heat Shifts To Southeast | Bankrate (1)

Tony Anderson/Getty Images; Illustration by Hunter Newton/Bankrate

The momentum in the U.S. housing market has shifted sharply to the Southeast, a trend underscored by the results of Bankrate’s new Housing Heat Index. Our research shows metro areas in Georgia, Tennessee, Florida and North Carolina atop the list of the country’s strongest seller’s markets.

While many parts of the U.S. are experiencing price declines, home values have held steady in the Southeast. The region’s comparatively affordable prices are attractive to buyers moving in from more expensive parts of the country.

To create the Housing Heat Index, Bankrate analyzed 212 metro areas, examining appreciation of home values, employment levels, job growth, population trends, homes listed for sale and typical selling times.

As the momentum in the housing market shifts from the West Coast and the Mountain West, the Southeast dominated the rankings: Fully 18 of the 20 hottest markets are located in the region. Lawrence Yun, chief economist at the National Association of Realtors, sums up the Sun Belt boom this way: “It’s all about job growth and affordability.”

The coldest markets in Bankrate’s survey, in contrast, are West Coast markets that experienced large run-ups in prices and Rust Belt regions struggling with job growth. No matter whether you’re in a hot market or a cold one, working with a local real estate agent is key for buyers and sellers.

Key takeaways

  • Markets in Georgia, Tennessee, Florida and North Carolina are the strongest for sellers.
  • Home values are decreasing across much of the U.S., but there has been little change in the Southeast.
  • Other factors important to homeowners are appreciation, job growth, local population growth and unemployment rates.

‘An A-plus community’

Coming in at the top of Bankrate’s Housing Heat Index is Gainesville, Georgia, a metro area of 207,000 people located about 50 miles northeast of Atlanta. The area experienced annual home price appreciation of 21.1 percent, according to the Federal Housing Finance Agency, ranking the fourth-highest in the nation.

Key terms

Home appreciation
Home appreciation is the increase of your home's value over time.

Even after the surge in prices, the median price of homes sold in Gainesville in April was $375,000, according to Realtor.com. That’s a bit below the national median of $388,800 — although homes with views of picturesque Lake Lanier fetch much more.

“All around, we have an A-plus community,” says Tommy Howard, president and CEO of the Norton Agency, a real estate brokerage in Gainesville. “We’re good for retirees. We’re good for young families. We’re still relatively affordable, so we see a lot of folks from California and New York gravitate toward us.”

In another strong point for the Gainesville metro area, its unemployment rate as of February was just 2.6 percent. Health care is a major economic driver for the area, said Tim Evans, vice president of economic development at the Greater Hall Chamber of Commerce (Gainesville is the seat of Hall County).

The area has been attracting professionals who are moving out of the Atlanta metro area in search of a slower pace of life. “We are seeing many people who are choosing to move here because they can work from home three, four, five days a week,” Evans says.

Hottest metro areas

Among metro areas of all sizes, these were the five hottest:

  1. Gainesville, GA: Gainesville ranked high in home appreciation, coming in fourth overall. It also performed above average in job growth (17th), population growth (22nd) and unemployment (tied for 24th). Gainesville showed signs of coolness on only one metric: It ranked 172nd in active listings.
  2. Knoxville, TN: The northernmost metropolitan area atop the rankings, Knoxville came in sixth in home price appreciation and 35th in population growth. And it scored in the top 100 on every other data point.
  3. Cape Coral–Fort Myers, FL: This booming market in Southwest Florida ranked fifth in price appreciation and eighth in population growth. Its one weak spot was active listings — it ranked 207th on that front, a showing that pulled down the area’s overall ranking. Fort Myers also ranked on Bankrate’s list of Best Places to Live in the U.S.
  4. North Port–Sarasota–Bradenton, FL: This Gulf Coast market mirrors the trends just south in Fort Myers (and also appears on the Best Places to Live list). The Sarasota metro area ranks second nationally in price appreciation and 12th in population growth — but 206th in active listings.
  5. Charlotte, NC: The only major metro area to crack the Top 5, Charlotte-Concord-Gastonia came in 15th in appreciation, 41st in population growth and tied for 44th in median days on market. Its only below-average score was 120th in active listings.
Take lower-cost and lower-tax areas that continue to add population, add in limited inventory of homes for sale, and you have the recipe for housing market strength.— Greg McBride, Bankrate Chief Financial Analyst

Coldest metro areas

These markets came in at the opposite end of the spectrum:

  1. Pittsburgh, PA: Steel City real estate is in a buyer’s market. The metro area ranked 183rd in appreciation, 177th in employment and tied for 148th in job growth.
  2. Cedar Rapids, IA: This metro area ranked 200th in home value appreciation, dragged down by unfavorable demographics (Cedar Rapids came in 180th in population growth) and tepid economics (tied for 148th in job growth).
  3. Medford, OR: This metro area near the California border ranked 210th in appreciation and tied for 188th in employment.
  4. Shreveport–Bossier City, LA: In a rare poor showing by a metro area in the Southeast, Shreveport was below average in every category in Bankrate’s index. It ranked 204th in population growth and 198th in appreciation.
  5. Chico, CA: With a population of just over 208,000, the Chico metro area posted low rankings in all six metrics: 206th in median days on market, 205th in price appreciation, 203rd in population growth, 188th in employment (tied), 169th in job growth (tied) and 123rd in active listings.

Hottest large metro areas

Among the top 50 metropolitan areas — those with a population of 2.3 million or more — the hottest areas are:

  1. Charlotte, NC: Among large metro areas, the Queen City and its suburbs placed fourth in appreciation and seventh in population growth.
  2. Nashville, TN: This metro area remains hot, ranking fifth in appreciation and seventh in job growth. The only sign of a buyer’s market is in active listings: Nashville ranked 47th among the top 50 markets.
  3. Tampa, FL: The Tampa Bay region ranked second in appreciation and third in unemployment rate. The only weak spot was a 44th-place showing in inventory.
  4. Dallas–Fort Worth, TX: The Metroplex ranked third in job growth and sixth in population growth, but its overall score was pulled down by middle-of-the-pack rankings elsewhere.
  5. Orlando, FL: The home of Walt Disney World had top-five finishes in appreciation, unemployment and job growth, but its inventory and marketing times ranked toward the bottom of the top 50.

Coldest large metro areas

The bottom five large metropolitan areas:

  1. Portland, OR: This metro area’s home prices were buoyed by new arrivals from California for a long time. But Portland ranked 49th in price appreciation for the period covered by Bankrate’s index.
  2. Cleveland, OH: Economic woes continue for Northern Ohio. Cleveland tied for 48th in unemployment and ranked 41st in job growth.
  3. Detroit, MI: The decades-long decline of manufacturing jobs continues to weigh on Detroit’s housing market. The metro area was 43rd in appreciation and 41st in population growth.
  4. New Orleans, LA: While most of the Southeast is booming, the Crescent City’s economy and housing market are struggling. The New Orleans metro area ranks in the bottom half of every category in Bankrate’s index.
  5. Pittsburgh, PA: This metro’s unemployment rate of 4.9 percent tied for 48th among the top 50 metro areas. It came in 49th in days on market and 45th in appreciation.

FAQs

  • The nationwide unemployment rate stood at 3.4 percent as of April 2023, according to the U.S. Bureau of Labor Statistics. By contrast, the unemployment rate in our top Housing Heat Index market, Gainesville, Georgia, is just 2.6 percent.

  • According to April data from the National Association of Realtors, the median home sale price in the U.S. is $388,800. The April median in Gainesville is slightly below that at $375,000.

  • Through the end of 2022, the average annual home price appreciation in the U.S. was 8.41 percent, according to the Federal Housing Finance Agency. That’s just an average — some hot markets in the Southeast experienced 20 percent appreciation, while cold markets experienced declines. Appreciation can swing widely: During the Great Recession, home values dropped as much as 10 percent nationally in one year, while during the recent boom, average annual appreciation neared 19 percent.

  • The West Coast had some of the nation’s coldest housing markets, according to our Housing Heat Index. That’s mostly because prices in the West, which had been soaring for decades, are finally retreating a bit. Meanwhile, Rust Belt regions such as Pittsburgh and Detroit have cold housing markets, a situation typically caused by a combination of weak job growth and tepid population growth.

  • The 2023 Bankrate Housing Heat Index was compiled using data from a variety of sources, including the Federal Housing Finance Agency (FHFA), Realtor.com, the U.S. Bureau of Labor Statistics and the U.S. Census. Here is a breakdown of each category:

    • One-year appreciation: The change in FHFA Metropolitan Area House Price Indexes (All Transactions Index, 2022 Q4). Note: For those areas divided into Metropolitan Statistical Area Divisions (MSADs), an average of the contained MSADs has been taken for the larger MSA. (For example, the MSA Chicago-Naperville-Elgin, IL-IN-WI’s 1Y appreciation is the average of that of Chicago-Naperville-Evanston, IL (MSAD), Elgin, IL (MSAD), Gary, IN (MSAD), and Lake County-Kenosha County, IL-WI (MSAD).)
    • One-year job growth: Over-the-year change in total nonfarm employment for metropolitan areas, not seasonally adjusted. Via the U.S. Bureau of Labor Statistics, February 2022 to February 2023.
    • Population growth: Annual Estimates of the resident population for metropolitan statistical areas in the United States and Puerto Rico: April 1, 2020 to July 1, 2021. Via the U.S. Census.
    • Active residential listings per thousand people: The product of 1,000 and the count of active listings within the metropolitan area during the specified month divided by the population of the metropolitan area. The active listing count tracks the number of for sale properties on the market, excluding pending listings where a pending status is available. This is a snapshot measure of how many active listings can be expected on any given day of the specified month. Via Realtor.com, March 2023.
    • Listings’ median days on market: The median number of days property listings spend on the market within the metropolitan area during the specified month. Time spent on the market is defined as the time between the initial listing of a property and either its closing date or the date it is taken off the market. Via Realtor.com, March 2023.
    • Unemployment rate: Unemployment rates for metropolitan areas, not seasonally adjusted. Via U.S. Bureau of Labor Statistics, February 2023
Housing Market Heat Shifts To Southeast | Bankrate (2024)

FAQs

Will 2023 be a good time to buy a house? ›

Homebuyer.com data analysis indicates that, for first-time home buyers, June 2023 is a good time to buy a house relative to later in the year. This article provides an unbiased look at current mortgage rates, housing market conditions, and market sentiment.

Will house prices go down in 2023 usa? ›

Although home prices are expected to improve in the second half of the year, the California median home price is projected to decrease by 5.6 percent to $776,600 in 2023, down from the median price of $822,300 recorded in 2022.

Will home prices drop in 2023 Florida? ›

Overall, the Florida housing market is likely to remain strong in 2023, with continued demand for homes and steady price growth. However, the market may begin to stabilize as the growth rate slows down, which may lead to more balanced conditions between buyers and sellers.

What states have the hottest real estate markets? ›

The hottest housing markets include those markets in North Carolina, Colorado and Texas that were also popular during the pandemic, including Raleigh and Durham, Denver and Austin. Markets to watch that improved the most between November and December 2022 include Portland, Oregon, Richmond, Virginia, and St. Louis.

How high will interest rates go in 2023? ›

So far in 2023, the Fed raised rates 0.25 percentage points twice. If they hike rates at the May meeting, it is likely to be another 0.25% jump, meaning interest rates will have increased by 0.75% in 2023, up to 5.25%.

Will mortgage rates go down in 2024? ›

"Possibly in 2024, but it will depend on the Fed's decisions about raising rates in the second half of the year," says Fleming. "And even if they do go down, it won't be back to the rates of yesteryear. 6% mortgage rates used to be normal, and that's more reasonable to expect too."

Is it a buyers or sellers market in Florida? ›

Selling a home in Florida

Florida sellers still have the upper hand in Florida, simply because there aren't enough homes available to meet demand. In April, there was just a 2.6-month supply of single-family homes; 5 or 6 months is considered a balanced market.

What is the best date to close on a house? ›

If you need to be occupying your home by a certain date to save on rent, it's a much better deal to close at the end of the previous month (for example, January 30) instead of the beginning of the current month (February 1).

Will Florida houses continue to rise? ›

According to Norada Real Estate Investments, Florida home values have risen by an eye-popping 80% over the last five years — and GOBankingRates spoke with several experts who expect the upward trend to continue for at least another half-decade.

What state sells houses the fastest? ›

California leads the nation for fastest home sales, with the average property snapped up in just 52 days. Compare that to Vermont, the slowest of all 50 states, where it takes nearly half a year — 161 days on average — just to lock down a buyer.

Where is the hottest real estate in Florida? ›

Where are the hottest real estate markets in Florida? The three most expensive markets in Florida to buy a house at the end of 2022 were Sarasota, Miami and Fort Lauderdale, according to the Council for Community and Economic Research's Cost of Living Index.

What is the fastest growing real estate market in Florida? ›

1. Cape Coral. Home to 32 Fortune 500 companies, Cape Coral, Florida is one of the top 10 metropolitan areas for job growth in the United States. The Cape Coral metro area (including popular cities like Fort Myers and Lehigh Acres) is also among the fastest-growing areas in the country, in terms of population.

Will 2024 be a good time to buy a house? ›

With mortgage rates declining faster than expected, home prices are likely to remain mostly flat throughout 2024. This will be good news for buyers who have been waiting on the sidelines for a good time to enter the market.

Is real estate a good investment in 2023? ›

In my opinion, real estate is one intelligent option to consider in 2023, as it often has excellent returns, tax advantages and provides diversification even in the face of a challenging economic climate. Real estate also has the potential to compound your investment.

What to expect next from the housing market? ›

Mortgage Bankers Association: The trade group's latest forecast has U.S. home prices, as measured by the FHFA US House Price Index, falling 0.6% in 2023 and another 1.4% dip in 2024. It then expects national home prices to rise 2.1% in 2025. (Forecast updated on April 17, 2023).

Where will mortgage rates be in 5 years? ›

Mortgage Interest Rate Projected Forecast 2026
MonthLow-HighClose
Mar-202616.30-17.3016.8
Apr-202616.11-17.1116.61
May-202616.40-17.4216.91
Jun-202616.28-17.2816.78
7 more rows
Apr 5, 2023

How long will interest rates stay high? ›

'I believe by the end of 2023 we will see rates start to fall with a target of between 2.5 to 3 per cent in 2024. 'I believe if the base rate can get back to circa 2.5 per cent, then we will see rates hovering around that mark with a return to products that have not been seen in the mortgage industry for some time.'

What is the interest rate forecast for 2023 and 2024? ›

Both estimates are largely in line with fresh projections from officials in March. The Fed penciled in a 5-5.25 percent peak interest rate for 2023, after which officials see rates falling to 4.25-4.5 percent by the end of 2024.

What will mortgage rates be in fall 2023? ›

“We expect that 30-year mortgage rates will end 2023 at 5.2%,” the organization noted in its forecast commentary. It since has walked back its forecast slightly but still sees rates dipping below 6%, to 5.6%, by the end of the year.

Will mortgage rates ever go back to 3 percent? ›

Returning to mortgage rates of 3% or 4% is not going to happen, in my view,” says Yun, who points out that historically rates have been higher. The low rates of 2020 and 2021 were “unique” and those that got them were “lucky,” he says.

How high will interest rates go in 2024? ›

Policymakers expect their interest-rate hikes to push the unemployment rate, now at 3.6%, to 4.5% in the last quarter of 2023, and to 4.6% in 2024.

Why are people moving out of Florida? ›

The other reasons that people leave the state after moving here are varied: “A nearly 14,000-member Facebook group for people moving out of Florida has cited severe weather, low wages, crowded beaches, changing politics, and steep housing prices as reasons people left.”

Is it a good time to buy house in Florida? ›

As of Q4 2022, the number of closed sales for single-family homes decreased by 33.1% from the previous year and the number of new listings was down 17.1% from the year before, according to Florida Realtors. That doesn't mean it's a bad time to buy, though.

Does it make sense to buy a house in Florida? ›

All in all, Florida is a great place to buy a house due to its favorable climate, low cost of living, and Florida's affordable real estate market. Florida property taxes are also among the lowest in America. Residents have no shortage of things to do, from theme parks to world-famous beaches.

What not to do after closing on a house? ›

7 things not to do after closing on a house
  1. Don't do anything to compromise your credit score.
  2. Don't change jobs.
  3. Don't charge any big purchases.
  4. Don't forget to change the locks.
  5. Don't get carried away with renovations.
  6. Don't forget to tie up loose ends.
  7. Don't refinance (at least right away)
Aug 12, 2022

What not to do the week before closing on a house? ›

5 Mistakes to Avoid When Closing on a Mortgage
  1. Opening a New Line of Credit.
  2. Making a Large Purchase on Your Credit Card.
  3. Quitting or Changing Your Job.
  4. Ignoring Your Closing Schedule.
  5. Forgetting to Pay Bills.
Jun 29, 2022

How long after closing is first payment due? ›

When Is Your First Mortgage Payment Due After Closing? The first mortgage payment is typically due on the first of the month, one full month (30 days) after the closing date. Monthly mortgage installments are paid in arrears, meaning you'll be making payments for the month prior rather than the current month.

What will happen to Florida real estate in 2023? ›

In 2023, experts forecast that the Florida home prices may fall down to 20%. Mortgage Rates Have Almost Doubled: Mortgage rates almost doubled from April 2021's 3.12% to 6.27% for the week ending on April 13, 2023. Sellers are Coming Back, but Slowly: The number of listings dropped by 14.9% in March 2023.

Is Florida having a housing crisis? ›

Florida built hundreds of thousands of new rental units between 2012 and 2021, but lost nearly 277,000 units with monthly rents below $1,000, according to the University of Florida.

Have Florida home prices peaked? ›

Florida Housing Market Overview

Looking at the five-year period from September 2017 to September 2022, the median sale price in Florida peaked in May 2022 at $410,900; as of September 2022, the median sale price is down to $392,500.

What style of house sells the most? ›

Colonial. Colonial-style homes have the highest resale factor when all other elements are equal. These two-story homes that often have a boxlike appearance are popular because of the amount of functional living space that they often have.

What is the hottest real estate in the USA? ›

That's the takeaway from a new Bankrate analysis of nearly 200 housing markets around the country. The personal finance website ranked the top most attractive and active housing markets and found that Gainesville, Georgia, was No. 1.

Where is the slowest real estate market? ›

The Bay Area has the worst performing housing market in the nation, according to a new report.

What city in Florida has the most expensive houses? ›

Palm Beach is the most expensive real estate market in the country, with an average sale price of nearly $13 million, according to Douglas Elliman and Miller Samuel.

Why is Florida housing market so hot? ›

“Not only are we short of housing units, but we're seeing extraordinary population growth. Put those two things together, and you get unaffordable housing.” The pandemic spurred nearly 1 million people to move to Florida from 2020 to 2022, transforming the state's economy and rocking its already hot housing market.

Why is Florida housing market so high? ›

Florida is one of the most expensive states for housing, and Miami is the least affordable city in the country, according to a report. High demand, short supply, increased migration trends since the pandemic and exploding mortgage rates, make for a pricey combination.

What month are the most homes sold in Florida? ›

Florida has excellent weather, moderate-to-warm temperatures year-round, and sees a seasonal rush in late fall and early winter. December typically outpaces all other months as Florida's best-selling month. Listing in November means a home will spend the fewest days on the market (DOM) before selling.

Where do real estate agents make the most in Florida? ›

Highest paying cities for Real Estate Agents near Florida
  • Pembroke Pines, FL. $100,018 per year. 34 salaries reported.
  • Tampa, FL. $98,099 per year. 346 salaries reported.
  • Kissimmee, FL. $97,957 per year. 94 salaries reported.
  • Orlando, FL. $96,579 per year. ...
  • Delray Beach, FL. $96,204 per year. ...
  • Show more nearby cities.

What is the fastest growing city in Florida? ›

Jacksonville added more than 14,400 residents; Port St. Lucie added nearly 14,000 and Cap Coral added over 13,000, according to the analysis. The Villages metro area was the fastest-growing U.S. metro area between 2021 and 2022, increasing by 7.5%, according to the report.

What will my home value be in 2023? ›

The median home price will rise to $385,800, an increase of only 0.3% from this year's level ($384,500), while home sales will fall 6.8% compared to 2022's level (5.13 million).

Will home prices drop in 2023 Dallas? ›

In Dallas, TX, housing prices are expected to decrease by 0.1% as of April 2023, followed by a further decline of 0.3% in June 2023, but are projected to increase by 0.7% by March 2024.

What will the stock market do in 2023? ›

"In the first half of 2023, the S&P 500 is expected to re-test the lows of 2022, but a pivot from the Federal Reserve could drive an asset recovery later in the year, pushing the S&P 500 to 4,200 by year-end," the investment bank said in a research note.

What are the real estate challenges in 2023? ›

Top 10 Issues Affecting Real Estate 2022-2023
  • Inflation and Interest Rates.
  • Geopolitical Risk.
  • Hybrid Work.
  • Supply Chain Disruption.
  • Energy.
  • Labor Shortage Strain.
  • The Great Housing Imbalance.
  • Regulatory Uncertainty.

How to make money in real estate in 2023? ›

  1. House Flipping. Fix and flips are one of the most popular methods of making money in the real estate market. ...
  2. Rental Properties. Another way to invest in real estate is to buy property directly. ...
  3. House Hacking. ...
  4. Real Estate Investment Trusts (REITs) ...
  5. Online Real Estate Crowdfunding Platforms.
Jan 11, 2023

Is real estate a good investment during inflation? ›

Economic factors, such as inflation, have a direct impact on the real estate market. As with other goods and services, real estate prices may rise alongside inflation. This is due to the fact that real estate is commonly considered a safe and stable investment that can be used to combat the effects of inflation.

Will 2025 be a good year to buy a home? ›

After falling in 2023 and 2024, home prices are predicted to plateau in 2025 before rising again at just above the rate of inflation. However, due to the spike in home values from 2020 through 2022 due to record-low mortgage rates, median sales prices will take at least until 2027 to regain the highs of mid-2022.

What should you not do when staging a house? ›

20 Most Common Staging Mistakes
  1. Too Much Furniture.
  2. Furniture That Doesn't Fit the Room.
  3. Household Smells.
  4. Keeping Knick Knacks on Display.
  5. Excessive Dark Paint.
  6. Drastically Different Paint Colors Throughout the Home.
  7. Pushing All Furniture Against the Walls.
  8. A Lack of Light.

Will 2024 be a good time to buy a home? ›

With mortgage rates declining faster than expected, home prices are likely to remain mostly flat throughout 2024. This will be good news for buyers who have been waiting on the sidelines for a good time to enter the market.

Is it a buyers or sellers market in Texas? ›

The state is still in seller's market territory: Demand remains high, and prices are still up year-over-year, despite the decline in the last several months.

Why are houses in Texas so expensive? ›

The shortage of carpenters, masons and other skilled workers led to higher wages, which increase the bottom-line price of homes. And construction worker pay is rising much faster in Texas than in the nation as a whole.

What markets will boom in 2023? ›

Three Key Sectors in Which to Invest in 2023
  • Consumer staples. ...
  • Precious metals. ...
  • Healthcare.
Jan 12, 2023

What stock will go up the most in 2023? ›

Bank of America's Best Growth Stocks of 2023
CompanyForward Sales Growth Next Year
Progressive (PGR)+13.0%
SolarEdge Technologies (SEDG)+22.3%
T-Mobile (TMUS)+3.5%
United Rentals (URI)+4.5%
6 more rows
Jun 1, 2023

Will market fall further in 2023? ›

Majority of the experts think consumer sentiment will see an uptick in 2023 and the Indian stock markets performance will be stellar in key areas including banking, automobiles, real estate and company stocks with strong fundamentals.

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