Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (2024)

In Berkshire Hathaway's (BRK.A 1.07%) (BRK.B 0.53%) 2011 letter to shareholders, Warren Buffett wrote, "'Buy commodities, sell brands' has long been a formula for business success." Hershey(HSY -0.67%) has followed that formula for years: buying sugar and cocoa and selling Hershey's, Reese's, Kit Kat, and other American favorites in the candy aisle.

Buffett explains how good Hershey's business is in a 1991 speech at Notre Dame:

If you walk into a drugstore, and you say 'I'd like a Hershey bar' and the man says 'I don't have any Hershey bars, but I've got this unmarked chocolate bar, and it's a nickel cheaper than a Hershey bar,' you just go across the street and buy a Hershey bar. That is a good business.

When people buy chocolate, they do not buy the cheapest brand. They buy the best brand. It does not matter how many knock-offs are on the shelf next to it; most people who want a chocolate bar are going to buy a Hershey's bar.

But do not take my word for it, look at the data: Hershey has the leading share of its core market.

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (1)

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (2)

Source: The Hershey Company

The only company that comes close to matching Hershey in the U.S. is Mars -- the company that Berkshire Hathaway helped to finance in the 2008 acquisition of Wrigley. But even Mars has just a 30% share of the U.S. chocolate market compared to Hershey's 44% share.

Wrigley, in which Berkshire Hathaway maintains a minority interest, has an overwhelming 58% share of the U.S. gum market -- a market that Hershey largely ignores. Moreover, Wrigley generates most of its sales outside of the U.S., making it less of a threat to Hershey.

Mars and Nestle (ADR) (NSRGY 0.10%) are Hershey's primary competitive threats in the United States, where Hershey generates close to 85% of its sales. Though private labels are unable to attract a significant following among brand-conscious consumers, other brands offer substitutes. For instance, Mars's M&Ms may be substituted for Reese's Pieces.

Nestle is launching a direct competitor to Reese's Peanut Butter Cups. Just about the only thing that can compete with a well-known American brand is another well-known American brand.

Nestle's Butterfinger Peanut Butter Cups will be available in stores starting January 2014 and will be featured in a Super Bowl commercial in February. According to a Nestle spokesperson, it will be the first time that Nestle USA has run a Super Bowl commercial -- signaling that the company is planning to mount a significant challenge to Reese's cups.

But even if Nestle adds to its measly 6% share of the U.S. chocolate market via its Butterfinger Cups roll-out, it is unlikely that Americans will ditch Reese's Cups en masse; the Reese's Cups brand has too much mind share for consumers to suddenly start buying another brand. This is part of what makes Hershey a wonderful business -- its combination of sugar and cocoa can sell at a higher price than Nestle's combination simply because of the branding.

Long-term value creation
Due to its enormous market share and leading brands, Hershey earns higher returns on invested capital, or ROIC, than most businesses. If you divide the company's after-tax operating profit by its average invested capital, you find that the company earns an ROIC in excess of 15% on average.

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (3)

Source: Hershey

This means that for each dollar Hershey invests in expanding or maintaining its business, the company earns more than $0.15 in after-tax profits each year. If you earned a 15% after-tax return on your stock portfolio each year, you would be pretty happy with the results. That is essentially what Hershey earns -- and that's why it is a wonderful business.

Moreover, Hershey compounds the effect by continually lowering its share count. Although the company has not repurchased a significant number of shares since the financial crisis, the long-term trend shows that Hershey is devoted to reducing the share count over time.

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (4)

Source: Hershey

The combination of high returns on invested capital and shareholder-friendly management has enriched shareholders over the last two decades.

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (5)

Hershey data by YCharts

Bottom line
Hershey has a leading (and growing) share of the U.S. chocolate market; its portfolio of brands is more popular among Americans than any other company's brands. This enables it to charge higher prices than competitors, which in turn enables it to earn high returns on invested capital.

Hershey is not untouchable. Nestle and Mars can compete with it in many markets within the United States. Even much smaller companies, like Berkshire Hathaway's See's Candies, have a larger share of select markets than Hershey.

But Hershey will continue to earn out-sized profits as long as Americans care more about the brand they buy than the price of the sugar-and-cocoa combination. This has held true in the 119 years since Hershey opened its doors, and there is little reason to believe it will not be true for thenext 119 years.

Ted Cooper has no position in any stocks mentioned. The Motley Fool recommends Berkshire Hathaway. The Motley Fool owns shares of Berkshire Hathaway. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Here's Why The Hershey Company Is a Wonderful Business | The Motley Fool (2024)

FAQs

Why are people boycotting Hershey? ›

Online critics are making calls to boycott Hershey after a trans woman was included on the chocolate bar's wrappers for its International Women's Day campaign in Canada.

Is Hershey stock a buy? ›

The financial health and growth prospects of HSY, demonstrate its potential to perform inline with the market. It currently has a Growth Score of A. Recent price changes and earnings estimate revisions indicate this would be a good stock for momentum investors with a Momentum Score of A.

Why Hershey is a good stock? ›

Hershey Co is a strong performer in the Confectioners industry, which has an average overall score of 54. This means that, on average, the stocks in this industry score higher than 54% of the stock market.

Why did Hershey become so successful? ›

Hershey, a man with steadfast convictions and an insatiable curiosity, turned his story from rags to riches by persevering, eventually selling his caramel company for $1 million to devote all his energies to making chocolate.

How is Hershey's unethical? ›

They alleged Hershey's and Mars knowingly imported cocoa beans from the Ivory Coast, a country which uses child labor, even slave labor, and traffics in children.

Who is Hershey's biggest competitor? ›

The Hershey Company main competitors are KRAVE Jerky, General Mills, and Sysco. Competitor Summary. See how The Hershey Company compares to its main competitors: Mondelēz International has the most employees (80,000).

Does Warren Buffett own Hershey? ›

The Hershey Company (HSY)

The Hershey Company (NYSE:HSY) is the only stock on the list that Berkshire doesn't currently own.

What is the prediction of Hershey stock? ›

Hershey is forecasted to grow earnings and revenue by 1.8% and 1.8% per annum respectively. EPS and ROE are also expected to grow by 1.8% and 47.8% per year respectively. Analyst coverage for Hershey stock is good.

Who owns most of Hershey stock? ›

Hershey Co (NYSE: HSY) is owned by 83.39% institutional shareholders, 0.96% Hershey Co insiders, and 15.65% retail investors. Hershey Trust Co is the largest individual Hershey Co shareholder, owning 58.11M shares representing 28.43% of the company. Hershey Trust Co's Hershey Co shares are currently valued at $15.88B.

Does Hershey pay a dividend yes or no? ›

Notable Dividend: HSY's dividend (1.52%) isn't notable compared to the bottom 25% of dividend payers in the US market (1.66%). High Dividend: HSY's dividend (1.52%) is low compared to the top 25% of dividend payers in the US market (4.95%).

Is Hershey in debt? ›

31, 2022.

Is Hershey a good recession stock? ›

Over the last 15 years, two significant recessions have occurred: The Great Recession of late 2007 to 2009 and the Covid-19 recession. During this time, Hershey's stock has advanced at a 14% annualized rate compared to 9% for the broader U.S. market. In 2008, when the S&P 500 plunged -38%, Hershey fell just -11%.

What makes Hershey's a great brand? ›

Hershey has a leading (and growing) share of the U.S. chocolate market; its portfolio of brands is more popular among Americans than any other company's brands. This enables it to charge higher prices than competitors, which in turn enables it to earn high returns on invested capital. Hershey is not untouchable.

Who is more successful Mars or Hershey? ›

The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania.
...
Market share of the leading chocolate companies in the United States in 2021.
CharacteristicMarket share
Hershey33.5%
Mars26.1%
5 more rows
Jan 19, 2023

Who currently owns Hershey? ›

Hershey Trust Company

Why are Hershey's unhealthy? ›

Scientists at the non-profit advocacy organization Consumer Reports have found high levels of cadmium and lead in popular dark chocolate brands sold across the U.S. — two heavy metals linked to a host of health problems in children and adults.

What are the lawsuits against Hershey? ›

The Hershey Co. is being sued for allegedly failing to disclose the presence of heavy metals in its dark chocolate bars. The Hershey Co. is being sued for allegedly failing to disclose the presence of lead and cadmium in several of its dark chocolate bars.

How many unsuccessful businesses did Hershey have? ›

Perhaps that's why Milton Hershey moved to Lancaster, Pennsylvania, at the ripe age of fourteen to take on an apprenticeship with a confectioner to learn the art of candy making. As you may have already guessed, Milton Hershey was a huge success in the candy-making business after two failed businesses.

What is the #1 candy bar in America? ›

Topping the list of is the Snickers bar. No surprise here, Snickers routinely was named number one across the reviews we examined. Fun fact, when it was introduced to the country, Snickers cost nearly four times the amount of your average candy bar.

Is Nestle better than Hershey? ›

The difference between the two companies is the products they offer and the taste. Ultimately, it comes down to personal preference when choosing between them. Even products that look similar are each made differently. Nestle is a food and drink company that makes chocolate and Hershey is a top chocolate manufacturer.

Did China buy Hershey's? ›

Hershey Buys Chinese Chocolate Company For $584 Million : NPR. Hershey Buys Chinese Chocolate Company For $584 Million The candy company based in Hershey, Pa., bought Shanghai Golden Monkey on Thursday. Hershey may hold the largest share of the U.S. chocolate market, but only a small share of candy sales overseas.

Who did Hershey leave his company to? ›

To succeed him Mr. Hershey chose Percy Alexander (P.A.) Staples, a man little known in the Hershey community but who had managed Hershey's Cuban holdings since 1921. P.A.

Who does Hershey buy their chocolate from? ›

The cocoa used by our cocoa product suppliers comes from a number of countries, including Brazil, Cameroon, Côte d'Ivoire, Columbia, Dominican Republic, Ecuador, Ghana, Indonesia, Nigeria, Papua New Guinea and Peru.

How much of the candy market does Hershey own? ›

With a share of almost 24 percent in 2021, Hershey led the U.S. confectionery market.

How often does Hershey pay dividends? ›

Dividend Summary

There are typically 4 dividends per year (excluding specials), and the dividend cover is approximately 1.9. Our premium tools have predicted Hershey Company with 95% accuracy. Sign up for Hershey Company and we'll email you the dividend information when they declare.

Has Hershey stock ever split? ›

Hershey (HSY) has 3 splits in our Hershey stock split history database. The first split for HSY took place on September 16, 1986.

How many years has Hershey paid a dividend? ›

Historical dividend payout and yield for Hershey (HSY) since 1989. The current TTM dividend payout for Hershey (HSY) as of April 24, 2023 is $4.14. The current dividend yield for Hershey as of April 24, 2023 is 1.59%.

Does BlackRock own Hershey? ›

Milton Hershey School Trust is currently the largest shareholder, with 29% of shares outstanding. The second and third largest shareholders are BlackRock, Inc. and The Vanguard Group, Inc., with an equal amount of shares to their name at 6.6%.

How much does Hershey CEO make? ›

Hershey's CEO is Michele Buck, appointed in Mar 2017, she has a tenure of 6.1yrs. Her total yearly compensation is US$13.6m, comprised of 9.6% salary and 90.4% bonuses, including company stock and options. She directly owns 0.07% of the company's shares, worth US$37.0m.

Who was the owner of Hershey on the Titanic? ›

One of the most intriguing moments in Milton Hershey's life was his narrow escape from the sinking of the RMS Titanic. Mr. Hershey originally booked passage on the ill-fated passenger liner, but a last-minute change in plans was most likely a decision that saved his life.

Who pays the highest stock dividend? ›

Comparison Results
NamePrice & ChangeDividend Yield
CVX Chevron168.58 +1.63 (+0.98%)3.48%
EOG EOG Resources119.47 +3.63 (+3.13%)7.67%
ET Energy Transfer12.88 +0.09 (+0.7%)8.01%
HESM Hess Midstream Partners29.34 +0.45 (+1.56%)7.91%
5 more rows

Which is the highest dividend-paying company? ›

List of Top Highest Dividend Paying Stocks In India 2023
CompanyDividend %Dividend
Coal India Ltd.52.55.25
Power Finance Corporation Ltd.353.5
NTPC Ltd.42.54.25
HCL Technologies Ltd.-Not disclosed
17 more rows
6 days ago

Which US company pays highest dividend? ›

9 high-dividend stocks
SymbolCompany NameDividend Yield
CALMCal Maine Foods Inc.9.12%
TFSLTFS Financial Corp.9.11%
TSQTownsquare Media Inc.8.87%
WUWestern Union Co.8.49%
5 more rows
Apr 11, 2023

What is the Hershey controversy? ›

Hershey responds to backlash over Women's Day campaign featuring trans activist. (NEXSTAR) – Hershey has responded to backlash over the decision to highlight the work of a trans activist as part of its International Women's Day promotion, saying that the inclusive campaign “recognize[s] the strength in diversity.”

Why is Hershey being sued? ›

Health concerns over metals

Additionally, the report states that five of the 23 bars had “high” levels of both cadmium and lead, suggesting that eating them could cause multiple health concerns.

Why is Hershey cashless? ›

Hersheypark officials say this is an effort to "create more convenient retail and dining experiences for guests." The park accepts all major credit and debit cards as well as Apple Pay, Samsung Pay and Google Pay.

What stocks hurt the most during a recession? ›

A recession is “a significant decline in economic activity spread across the economy, lasting more than a few months.” Industries affected most include retail, restaurants, travel/tourism, leisure/hospitality, service purveyors, real estate, & manufacturing/warehouse.

What are the safest stocks to buy for recession? ›

The best recession stocks include consumer staples, utilities and healthcare companies, all of which produce goods and services that consumers can't do without, no matter how bad the economy gets.

Who are 3 competitors of Hershey? ›

Hershey Company competitors include Mondelez International North America, Nestle USA, Mars and Lindt & Sprüngli. Hershey Company ranks 1st in Product Quality Score on Comparably vs its competitors.

Who is the largest chocolate manufacturer in the United States? ›

The World's Largest Chocolate and Cocoa Plant, Hershey, PA. Aerial view of the Hershey Chocolate Corporation's factory, world's largest manufacturer of solid chocolate and cocoa products.

Why is Hershey so expensive? ›

According to the company's 2022 financial forecast, it is increasing prices to offset higher ingredient and labor costs. The chocolate company hopes the hike won't hurt sales. The candy maker previously raised prices and customers accepted it. Beloved treats like Reese's and Kit Kats are still going strong.

What is the #1 best selling chocolate in the world? ›

The Most Popular Chocolate In The World
  • Cadbury. Dairy Milk.
  • Mars. Bar.
  • Cadbury. Caramilk.
  • Lindt. Excellence. Bar.
  • Tony's. Chocolonely. Milk. Chocolate.
  • Other.

Who is the #1 consumer of chocolate? ›

Switzerland is the country that is responsible for the most amount of chocolate consumed per capita. Even though there are certainly countries across the globe that consume more total chocolate than Switzerland, Switzerland consumes the most chocolate per person.

What is the richest chocolate company in the world? ›

Leading chocolate manufactures worldwide 2021

The U.S. company Mars Wrigley Confectionery was the top chocolate company in the world in 2021, beating its competitors by more than five billion U.S. dollars in net sales. Ferrero Group and Mondelēz were the next leading chocolate companies worldwide.

Why boycott Hershey? ›

Online critics are making calls to boycott Hershey after a trans woman was included on the chocolate bar's wrappers for its International Women's Day campaign in Canada.

Is M&Ms owned by Hershey? ›

M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.
...
M&M's.
OwnerMars, Incorporated
CountryUnited States
IntroducedSeptember 10, 1941
Related brandsMinstrels, Revels, Treets
MarketsWorldwide (over 100 countries)
3 more rows

What is the issue with Hershey's? ›

The Hershey's Special Dark Mildly Sweet Chocolate was reportedly high in lead, however, other brands including Hershey's owned Lily's and competitors such as Tony's, Godiva and Lindt also allegedly had chocolate products that were also found to contain high levels of either lead of cadmium according to Consumer Reports ...

What is the controversy with Hershey Kisses? ›

The Pennsylvania chocolate maker faced social media backlash after changing its popular Hershey's Kisses Christmas bells ad for 2020. The ad debuted in 1989 and has remained essentially the same all these years. The 2020 ad starts out the same, with the Kisses playing "We Wish You A Merry Christmas" as a bell choir.

What's going on with Hershey's chocolate? ›

Chocolate manufacturer Hershey has been sued in the US over claims the firm is selling products containing harmful levels of metal. The lawsuit brought by Christopher Lazazzaro alleges the firm misled consumers by failing to disclose the quantities of lead and cadmium in three dark chocolate bars.

Why does Hershey's taste bad to some people? ›

What's not subjective is the fact that butyric acid is found in milk, which is in Hershey's chocolate, and that butyric acid can create notes of sourness and tang — which, yes, some sensitive tasters, or those used to European chocolate, could feel is reminiscent of vomit ... where butyric acid also hangs out.

What is the secret ingredient in Hershey's chocolate? ›

Hershey's milk chocolate

The process is a company and trade secret, but experts speculate that the milk is partially lipolyzed. This produces butyric acid, a compound found in substances such as Parmesan cheese which stabilizes the milk from further fermentation.

What is the hidden logo about a Hershey Kiss? ›

If you turn the package sideways you'll see it better.

However, there was one that really stood out — turns out that Hershey's world famous Kisses have a secret Kiss hidden right between the "K" and the "I" on the logo. Can you see it? It's a little easier to see if you tilt your head or turn the package.

Has Hershey ever been sued? ›

The case is Lazazzaro v Hershey Co, U.S. District Court, Eastern District of New York, No. 22-07923. Our Standards: The Thomson Reuters Trust Principles.

Which popular Hershey's candy got its name due to a manufacturing error? ›

In 1928, Hoffman and Company of Chicago tried to manufacture a spherical, chocolate-covered caramel candy. Because they were unsuccessful in achieving the spherical shape, the candies were called "duds". This inspired the candy's name, "Milk Duds".

Why doesn t Hershey Park smell like chocolate anymore? ›

Hershey stopped smelling of chocolate the day production was stopped. Most of the production was shifted to the recently expanded West Hershey plant - originally built in 1991 - not Mexico. Employees were given the option of early retirement, and those with seniority could choose to work at the West Hershey plant.

Did China buy Hershey's chocolate? ›

Hershey Buys Chinese Chocolate Company For $584 Million : NPR. Hershey Buys Chinese Chocolate Company For $584 Million The candy company based in Hershey, Pa., bought Shanghai Golden Monkey on Thursday. Hershey may hold the largest share of the U.S. chocolate market, but only a small share of candy sales overseas.

What chocolate contains heavy metals? ›

study found that dark chocolate had, on average, 7.6 micrograms of cadmium and 0.8 micrograms of lead per one-ounce serving, and some products had three or four times as much. (Milk chocolate, which contains less cocoa, had much lower concentrations.)

What is the best chocolate in world? ›

Friis-Holm Chokolade (Denmark) was the most awarded with 16 prizes, including 7 silvers and 9 bronzes. Other multi-award-winners this year included: Fu Wan Chocolate (Taiwan) with 11 prizes, Kasama Chocolate (Canada) 10 prizes, Fjåk Chocolate (Norway) 10 prizes. One of the highest scores went to Mary Chocolate Co.

Does Hershey still use fresh milk? ›

Milk is what makes HERSHEY'S Milk Chocolate so creamy and smooth, bringing out the potential of every other ingredient it touches. It also holds a special place in our heart. True to our roots, we continue to use farm fresh milk from within 100 miles of Hershey, PA, in many of our products.

Do non Americans like Hershey's? ›

It turns out, however, that Americans might be alone in their affinity for Hershey's chocolate. Europeans tend, to put it lightly, not be the biggest fans of the confection, in fact, some abhor the supposedly sweet treat.

Top Articles
Latest Posts
Article information

Author: Margart Wisoky

Last Updated:

Views: 5910

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Margart Wisoky

Birthday: 1993-05-13

Address: 2113 Abernathy Knoll, New Tamerafurt, CT 66893-2169

Phone: +25815234346805

Job: Central Developer

Hobby: Machining, Pottery, Rafting, Cosplaying, Jogging, Taekwondo, Scouting

Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.