Here's how rich you would be if you invested in Amazon at its IPO (2024)

Greg Hoffman

Shares of Amazon have come a long way since the company's 1997 initial public offering. Since then, Amazon shares have sky rocketed 48,197% from their May 15, 1997 debut of $18 a share.

Before Amazon was the "Everything Store" it was an online book store. Back in 1997, consumers still overwhelmingly preferred to buy books at brick-and-mortar retailers such as, Barnes & Noble and Borders. Since then, Borders has declared bankruptcy and Barnes & Noble has struggled to reinvent itself.

According to Charlie Bilello, director of research at Pension Partners, every $10,000 invested at Amazon's IPO in 1997 would today be worth $4.8 million.

Bilello points out that while an investment in Amazon in 1997 would have returned 48,197% today, the same investment in Barnes & Noble would have only returned 26%. Of course, a Borders investment is worth zero today.

Here's how rich you would be if you invested in Amazon at its IPO (1)

(Charlie Bilello Stockcharts.com)

Bilello also highlighted the last 10 years, during which Amazon has gained 1,404%. Here's how that compares to other related companies, according to Bilello:

+Walmart: +96%

+Best Buy: +38%

+Macys:+19%

+Target: +4%

+Bed Bath & Beyond: -5%

+Kohl's: -38%

+Staples: -50%

+Sears: -92%

+JC Penny: -93%

Click here for a real-time Amazon chart.

Here's how rich you would be if you invested in Amazon at its IPO (2)

(Markets Insider)

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Here's how rich you would be if you invested in Amazon at its IPO (2024)
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