Research Paper (undergraduate), 2011
53 Pages, Grade: 1,0
Abstract or Introduction
Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.
Coca-Cola has grown to one of the world’s biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
Coca–Cola connects with its audience and customers in a way that other companies don’t do.
This report provides information about Coca–Cola’s Marketing Strategy and analyzes its
communication, product and price policy.
Details
- Title
- Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
- Grade
- 1,0
- Author
- Julia Anders (Author)
- Year
- 2011
- Pages
- 53
- Catalog Number
- V232661
- ISBN (eBook)
- 9783656494980
- ISBN (Book)
- 9783656495277
- File size
- 2948 KB
- Language
- English
- Notes
- A profound paper about Coca Cola's Marketing Strategy. It was a final paper for two combined Marketing courses taught by a German professor (Wiesbaden Business School).
- Keywords
- coca-cola’s, marketing, strategy, analysis, price, product, communication
- Price (Ebook)
- 18.99
- Price (Book)
- 27.99
- Quote paper
- Julia Anders (Author), 2011, Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication, Munich, GRIN Verlag, https://www.grin.com/document/232661
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