Google and Facebook employees are flocking to a startup that's raised ~$70 million to shake up the real estate world (2024)

The four-building property was listed on Cadre, a 40-person startup that has been quietly working out of the Puck building in Manhattan's Nolita neighborhoodsince late 2014. There, a team of former Square, Google and Facebook executives have gathered to shake up the real-estate world.

One hire was apparently so important toTwitter that CEO Jack Dorsey is said to have flownto New York to try and reverse the employee's decision. The employee stayed at Cadre.

The team is led bya 27-year-old former Goldman Sachs,Blackstone and Harvard alumn, Ryan Williams, who has attracted a team of high-profile investors and advisors. Over the past year and a half, Cadrehas raised $68 million from Peter Thiel's Founders Fund, Goldman Sachs, Alibaba founder Jack Ma, DST's Yuri Milner, real-estate moguls Jared and Joshua Kushner, and others. Advisors include TPG's co-CEO Jon Winkelreid and SL Green's president Andrew Mathias.

Cadre is a platform where approved sellers ("operators") can apply to post carefully vetted commercial real estate deals, from stores to apartment buildings to offices. A network of high-wealth individuals or "qualified purchasers"whowant to make real estate investments — but haven't previously had access to deals — can drop $500,000 or more on individualproperties. Currently, all of Cadre's listed properties arelocatedin the US, but the startupplans to expand internationally.

"If I said to you, 'How would you go about buying that building over there?' You'd probably say, 'I don't know,'"

If I said to you, 'How would you go about buying that building over there?' You'd probably say, 'I don't know.'

Williamsexplained Cadre's opportunity toTech Insider."If you do know, it's probably because you know a fund. But eventhen, if you were able to get to that building and that fund, then how do you see what's going on with your investment?"

To invest in real estate, wealthy individuals typically need to invest ina real estatefund,which then makes all the decisions on which buildings to invest in, without providing many details to the backers. The investors' money is then tied up for five to seven years, with no opportunity to sell theirinterest in the meantime and no real-time updates are provided.

Cadre's vision is to offer an alternative that makes the real estate market more like the stock market. People canpurchase portions of a specific building, the same way they can choose a specific company to buy stock in. Cadre investors can't currently sell their positions at any time though,but that may change in the future.

"Funds are opaque and you don't have a good sense of what's happening underneath the hood," Williams said."Cadre's mission is to create a more efficient economy where we can connect the world's buyers and sellers in opaque assets that have been inaccessible to many."

How Cadre's platform works

On Cadre, the platform looks like an e-commerce store — just with price tags ranging between $50 million and $250 million.

When you click on one of the buildings, you're taken to a beautiful landing page full of stats and information that's presented like a baseball card, with a transaction overview, executive summary, the purchase price, how much equity is available, a dynamicFAQ section and more.

For sellers, Cadre is anopportunity to get a deal done relatively quickly and cheaply — if your property is accepted (only about 1% of everything Cadre's team vets gets listed on the platform). Cadre has less overhead than many funds, and thus Cadre says it can chargesellers about 50% lessin fees.

"The typical fee model is, there’s an element of a double promote, or a 'carry,' like 2 and 20, that a largerfund would charge," Williams explained."Then there’s carry that an operator would charge. At Cadre we’re basically eliminating the 2 and 20 that happens at the fund level."

"2 and 20" means funds typically charge investors 2% in annual fees and then 20% of any profits in exchange for access to the deals andmanagement of their assets.

Once you've found an appealing Cadre property, the investing process is quick. Cadre asks how much money you'd like to invest, and the member plugs in an amount ranging from$500,000 to tens of millions. Williams says most of its 100 or so members have invested in two or three properties on Cadre, and the platform has alreadyclosedhundreds of millions of dollarsin total volume.

Cadre then asks who you are investing on behalf of, yourself or an entity. If it's an entity, is it one in the US and is it tax exempt?

Then the investor requests allocation. Within a matter of weeks, they'll hear back from Cadre on the approved amount they can invest in the deal. Sometimes it's less than the investor wanted; historically, Cadre says its deals have been over-subscribed.

But if alisting does start to struggle, there's a backup plan.Cadre is partnered with an unnamed family office in New York City (Williams says it's not Trump) that givesWilliams' teamaccess to$250 million toguarantee funding on the platform.

Tech Insider was able to view a slightly outdated version of the Cadre platform in the company's headquarters, but Cadre declined to share screenshots for this story.

TheCEO who's grabbingtop talent from Google, Square and Facebook

Williamsis a Louisiana native who has always been entrepreneurial. When he was twelve he started a sports tech company and sold it during his freshman year at Harvard, where he met his Cadre co-founder, Joshua Kushner.

Kushner is alsothe cofounder ofhealth insurance startup Oscar and runs a startup investment firm, Thrive Capital. Hisbrother Jared Kushner, who owns the New York Observer and runs his family's real estate business Kushner Properties, is the third Cadre co-founder.

Incollege, Williams started a real estate business that used technology to track homes as they came to auction. He ran that business on the side in the late 2000s, while he worked full-time at Goldman Sachs. He later joined Blackstone's real estate private equity group.

In 2013, Williamsdiscussed the idea for Cadre with Jared Kushner. The Kushner brothers became his first investors and advisors.

The Kushners and WilliamsbelieveCadre'sopportunity is massive. It's easy to imagine the platform expanding to othertiers of investors and to other financial services.

"Cadre is building a technology platform that democratizes investing in an asset class that has traditionally been incredibly difficult to access,"Joshua Kushner told Tech Insider in an emailed statement.

"I think that’s going to be a trend you see moving forward—big industries from heath care to financial services, to the political world have been controlled by a few large players, and tech will evolve tocompletely revolutionize them," Williams explained.

"Real estate is one of the last frontiers...This is not a startup with a niche consumer focus. This is fundamentally an opportunity to transform thebuying and selling experience."

He added, "We’re chipping away at these gatekeepers who haven’t really been pushed yet."