Good Assets to Own in a Depression (2024)

Back in the summer of 1929, the economic outlook for investors never looked brighter. Only in hindsight, once the Great Depression began, did anyone see just how important having depression-proof assets would be. This is one of the reasons why during uncertain economic times, if you're in your 20s or 30s today, most financial advisers will recommend a diverse portfolio of long-term and short-term investments that will prepare you for any future scenario. Having assets that can retain their value during an economic downturn will be vitally important should another depression strike – unless you don't mind darning socks, selling apples on the corner and raising your own chickens.

Cash and Gold

Cash and gold are two things it's good to have on hand during difficult times. Even in the best economic periods, you should have an emergency fund in an accessible savings account representing at least three months of your living expenses. Should your bank become insolvent in a depression, the Federal Deposit Insurance Corporation will have you covered. The FDIC insures all deposit accounts, including checking, savings, certificates and money market accounts up to $250,000.

Because inflation quickly reduces the value of cash, owning gold is also wise. Historically, the value of gold goes up or at least remains constant when the economy takes a nosedive.

Real Estate Investments

The value of debt-free home ownership should never be underestimated. Whether you are buying your own home or considering purchasing rental properties, location should be a key consideration. The long-term value of real estate depends upon the local economy.

Purchasing real estate near colleges has been proven a wise investment even after the economic downturn of 2008. The median home price in the University of Michigan's hometown of Ann Arbor, for example, was $209,000 in 2011 far above the national median of $156,100. By April 2019, the median home price in Ann Arbor had risen to $377,200.

Treasury Bills, Notes and Bonds

While stocks and mutual funds are bound to be a gamble during a depression, default-proof Treasury bills, Treasury notes and Treasury bonds may be a good investment. These are issued by the U.S. government and offer a fixed rate of interest after they mature.

Treasury bills are short-term investments and mature after days or weeks. Treasury notes pay interest every six months and mature after two, three, five, seven or 10 years. Treasury bonds pay interest every six months and mature after 30 years. During the Great Depression, bonds returned a yield of 6.04 percent, and short-term fixed income security bills returned a yield of 3.39 percent.

Foreign Bond Investments

Some financial experts recommend looking at foreign investments as depression-proof investments. This is because if the United States goes into a depression, the value of foreign currencies unaffected by an American depression will rise in comparison. Some foreign bonds that are considered "safe-haven" investments include euro-zone government bonds, such as the German bund.

References

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A published author and professional speaker, David Weedmark has advised businesses and governments on technology, media and marketing for more than 20 years. He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines throughout Canada and the United States.

Good Assets to Own in a Depression (2024)

FAQs

Good Assets to Own in a Depression? ›

Cash, large-cap stocks and gold can be good investments during a recession. Stocks that tend to fluctuate with the economy and cryptocurrencies can be unstable during a recession.

What assets are best in crisis? ›

The investments below offer the potential for higher returns over time if made during a recession.
  • Stock funds. A stock fund, either an ETF or a mutual fund, is a great way to invest during a recession. ...
  • Dividend stocks. ...
  • Real estate. ...
  • High-yield savings account. ...
  • Bonds. ...
  • Highly indebted companies. ...
  • High-risk assets such as options.
May 25, 2023

Is my money safe in the bank during a depression? ›

If you have money in a checking, saving or other depository account, it is protected from financial downturns by the FDIC. Beyond that, investment products are more exposed to risk, but you can still take some steps to protect yourself.

How to prepare financially for a Great Depression? ›

Take Advantage of the Time You Have Now
  1. #1: Secure Your Income. During the Great Depression, millions of people lost their jobs. ...
  2. #2: Reduce Your Spending. ...
  3. #3: Get Rid of Debt. ...
  4. #4: Build Up Savings. ...
  5. #5: Diversify Your Income. ...
  6. #6: Don't Live beyond Your Means. ...
  7. #7: Keep Cash on Hand. ...
  8. #8: Grow Your Knowledge.
Mar 25, 2021

What industries do best in a depression? ›

Defensive Industries

Historically, the industries considered to be the most defensive and better placed to fare reasonably during recessions are utilities, health care, and consumer staples.

What is the most valuable asset to have? ›

Your home is probably your most valuable asset; other key assets include investments, automobiles, collectibles, and jewelry. Accurately determining the value of your assets versus estimating is essential, including getting a home appraisal for your place of residence.

What asset performs best in a recession? ›

Cash, large-cap stocks and gold can be good investments during a recession. Stocks that tend to fluctuate with the economy and cryptocurrencies can be unstable during a recession.

Should I pull my money out of the bank 2023? ›

Despite the recent uncertainty, experts don't recommend withdrawing cash from your account. Keeping your money in financial institutions rather than in your home is safer, especially when the amount is insured. "It's not a time to pull your money out of the bank," Silver said.

Who makes money during depression? ›

Business titans such as William Boeing and Walter Chrysler actually grew their fortunes during the Great Depression.

Should I pull my money out of the bank before a recession? ›

You should not withdraw money from your bank during an economic downturn if you wouldn't have done so during normal times. You should only make withdrawals from your bank during a recession if you need to spend it or reinvest it.

Where is the best place for money during depression? ›

Best Assets To Own During A Depression
  • Gold And Cash. Gold and cash are two of the most important assets to have on hand during a market crash or depression. ...
  • Real Estate. ...
  • Domestic Bonds, Treasury Bills, & Notes. ...
  • Foreign Bonds. ...
  • In The Bank. ...
  • In Bank Safe Deposit Boxes. ...
  • In The Stock Market. ...
  • In A Private Vault.
Mar 26, 2020

How do you survive a depression financially? ›

Build up your emergency fund, pay off your high interest debt, do what you can to live within your means, diversify your investments, invest for the long term, be honest with yourself about your risk tolerance, and keep an eye on your credit score.

What not to do in a recession? ›

  • Becoming a Co-signer.
  • Getting an Adjustable-Rate Mortgage (ARM)
  • Assuming New Debt.
  • Taking Your Job for Granted.
  • Making Risky Investments.
  • Frequently Asked Questions.
  • The Bottom Line.

What thrived during the Great Depression? ›

1. FOOD STAPLE BUSINESS. More than half of the families whose businesses began in the Great Depression worked in the food industry. Starting small out of cars and homes, food entrepreneurs focused on lessening the impact that their business would have on their dependents.

Who suffers the most depression? ›

Women are more likely to have depression than men. An estimated 3.8% of the population experience depression, including 5% of adults (4% among men and 6% among women), and 5.7% of adults older than 60 years. Approximately 280 million people in the world have depression (1).

Who profits in a recession? ›

What are some examples of businesses that thrive in recession? Due to the elasticity of demand, recession-proof industries are usually in essential services, like health care, senior services, grocery stores, and maintenance, such as plumbing and electrical.

What are 6 best assets? ›

Being able to adapt when an extra hand is needed or when a transition happens is a great soft skill.
  • Teamwork. Working with others, especially being able to respect others' different opinions, is an important component of teamwork. ...
  • Empathy. ...
  • Patience. ...
  • Time Management Skills. ...
  • Interpersonal Skills.

What are your 3 greatest assets? ›

Your 3 greatest assets are not what you sell, it's not your customers, it's not your territory. Your three greatest assets are your time, your mind, and your network. Each day your objective is to protect your time, grow your mind, and nurture your network.

What is the strongest asset in life? ›

The 3 Most Important Assets In life
  • Health.
  • Time.
  • Money.

What sells in a recession? ›

Pre-packaged food items, like chips and cookies, offer shelf-stable options to help ensure your stock doesn't go bad as you're building consumer awareness of your expanded offerings. Toothpaste, deodorant, shampoo, toilet paper, and other grooming and personal care items are always in demand.

Is cash King during a recession? ›

For investors, “cash is king during a recession” sums up the advantages of keeping liquid assets on hand when the economy turns south. From weathering rough markets to going all-in on discounted investments, investors can leverage cash to improve their financial positions.

What goes down in value during a recession? ›

During the recession phase of the business cycle, income and employment decline; stock prices fall as companies struggle to sustain profitability. A sign that the economy has entered the trough phase of the business cycle is when stock prices increase after a significant decline.

How much cash should I keep at home? ›

A general rule is to have enough money safely set aside and readily accessible to cover three to six months' worth of expenses, although this exact amount will vary depending on your financial situation.

Which banks are in trouble in 2023? ›

List of Recent Failed Banks
Bank NameCityClosing Date
First Republic BankSan FranciscoMay 1, 2023
Signature BankNew YorkMarch 12, 2023
Silicon Valley BankSanta ClaraMarch 10, 2023
May 30, 2023

Should you have all your money in one bank? ›

Keeping all of your money at one bank can be convenient and is generally safe. However, if your account balances exceed the deposit limit that's insured by the FDIC, some of your money may not be protected if the bank fails. And if you're a fraud victim, having cash all in one place could compromise more of your money.

How did people get rich in the depression? ›

Who made money during the great depression? There were a lot of people who made money during the Great Depression. People who had money in investments and stocks did very well, as did those who owned land. There were also many people who became very successful by starting their own businesses.

How to become a millionaire during a recession? ›

  1. The easiest way to get rich during a recession is to invest as much money into the stock market as you can. ...
  2. Most important is that if you're spending less, you'll have more money available to put into the stock market. ...
  3. By reducing your expenses, you also give yourself more breathing room if your income decreases.
Jan 14, 2023

Were there still rich people during the depression? ›

While many of the richest people in America lost money when the stock market crashed, the upper classes as a whole still retained much of the wealth which they had held before the Depression and in most cases did not suffer from unemployment.

Where is the safest place to keep cash at home? ›

Where to safely keep cash at home. Just like any other piece of paper, cash can get lost, wet or burned. Consider buying a fireproof and waterproof safe for your home. It's also useful for storing other valuables in your home such as jewelry and important personal documents.

What happens to my money in the bank if the dollar collapses? ›

The agency collects insurance premiums from banks so that in the event that bank becomes insolvent deposits at the financial institution are guaranteed up to a limit, at no expense to the US taxpayer. The standard deposit insurance coverage limit is $250,000 per depositor, per ownership category, per FDIC bank.

Where is your money safest during a recession? ›

Some stock market sectors, like health care and consumer staples, generally perform better than others in a recession. Healthy large cap stocks also tend to hold up relatively well during downturns. Investing in broad funds can help reduce recession risk through diversification.

Is cash King in a depression? ›

The Great Depression lasted from 1929 until about 1939, leading to massive unemployment and bank closures worldwide. Was cash king during the great depression? Yes, it was. Those who had access to cash were able to benefit from the plummeting asset prices around the world.

What is a depression money wise? ›

An economic depression is a period of carried long-term economic downturn that is the result of lowered economic activity in one major or more national economies.

Who had jobs during the Great Depression? ›

Men continued to dominate the ranks of the employed during the 1930s despite the Great Depression's very different impact by gender. The number of men employed fell by 898,000 over the decade, while the number of women employed rose by almost 1.3 million.

What should I buy before depression? ›

Household Things to Stock up on Before a Depression
  • Seeds. For long-term food security, put vegetable seeds on your list of things to stock up on before a depression. ...
  • Candles. An economic depression might bring interruptions in electricity as customers can't pay bills and maintenance needs go unmet. ...
  • Duct Tape. ...
  • Baking Soda.
Sep 16, 2022

How to prepare for 2030 Great Depression? ›

Minimize your debt heading into 2030. Consider a 20-year fixed-rate mortgage, eschew credit cards and other debt-incurring payment vehicles when possible, and pay off your vehicle and other loans by 2030.

How to prepare for a depression 2023? ›

Here are some steps you can take to recession-proof your finances.
  1. Take stock of your financial situation. Many people find the idea of making a budget scary, especially if it might also mean some lifestyle changes. ...
  2. Prioritize your emergency fund. ...
  3. Pay down high interest debt. ...
  4. Take steps to recession-proof your career.
Jan 5, 2023

Should you keep cash at home during a recession? ›

Your biggest risk in a recession is the loss of your job, if you're still employed or semi-employed. If you need to tap your savings for living expenses, a cash account is your best bet. Stocks tend to suffer in a recession, and you don't want to have to sell stocks in a falling market.

Is my 401k safe during a recession? ›

What can happen to your 401(k) in a recession? Unfortunately, a recession can hurt asset prices, and therefore your 401(k) balance. According to CFRA Research, an investment research firm, the S&P 500 has lost an average of 8.8% of its value during the four recessions since 1990.

Should I buy a car in a recession? ›

During an economic downturn, it's crucial to control your spending. Try to avoid taking on new debt you don't need, like a house or car. Look critically at smaller expenses, too — there's no reason to keep paying for things you don't use.

What should I invest in during a crisis? ›

During periods of crisis, opting for stocks of companies that provide essential goods and services is typically a good idea. This is because sectors that deal with essential items and everyday needs products like soap, milk, medicines, rice, etc. tend to do better during periods of crisis.

What stocks perform well during crisis? ›

These are the recession resistant stocks to add to your investment portfolio:
  • Diageo plc (NYSE: DEO)
  • NextEra Energy Inc. (NYSE: NEE)
  • The Procter & Gamble Company (NYSE: PG)
  • Lowe's Cos. Inc. ...
  • Tractor Supply Company (NASDAQ: TSCO)
  • Dollar General Corporation (NYSE: DG)
  • Home Depot Inc. (NYSE: HD)
  • Bunge Limited (NYSE: BG)

Where to put money during banking crisis? ›

A focus on FDIC insurance and Treasury-only money market or bond fund options can help safeguard investments when a banking crisis threatens.

Should you buy assets in a recession? ›

As such, investing during a recession can be a good idea but only under the following circ*mstances: You have plenty of emergency savings. You should always aim to have enough money in the bank to cover three to six months' of living expenses, with the latter end of that range being more ideal.

What do people buy most during a recession? ›

Pre-packaged food items, like chips and cookies, offer shelf-stable options to help ensure your stock doesn't go bad as you're building consumer awareness of your expanded offerings. Toothpaste, deodorant, shampoo, toilet paper, and other grooming and personal care items are always in demand.

What is the best investment during a depression? ›

Best Assets To Own During A Depression
  • Gold And Cash. Gold and cash are two of the most important assets to have on hand during a market crash or depression. ...
  • Real Estate. ...
  • Domestic Bonds, Treasury Bills, & Notes. ...
  • Foreign Bonds. ...
  • In The Bank. ...
  • In Bank Safe Deposit Boxes. ...
  • In The Stock Market. ...
  • In A Private Vault.
Mar 26, 2020

Is it better to have cash or property in a recession? ›

In addition, during recessions, people with access to cash are in a better position to take advantage of investment opportunities that can significantly improve their finances long-term.

What stocks will go up during a depression? ›

Some sectors, such as consumer staples, health care and utilities, have historically done better than the broad market during recessions. Advisors also point to value stocks and commercial real estate as potentially advantageous investments during downturns.

Who makes money in a recession? ›

What are some examples of businesses that thrive in recession? Due to the elasticity of demand, recession-proof industries are usually in essential services, like health care, senior services, grocery stores, and maintenance, such as plumbing and electrical.

Should I withdraw my money from the bank 2023? ›

Do no withdraw cash. Despite the recent uncertainty, experts don't recommend withdrawing cash from your account. Keeping your money in financial institutions rather than in your home is safer, especially when the amount is insured. "It's not a time to pull your money out of the bank," Silver said.

Where do millionaires keep their money in banks? ›

Warren Buffett, CEO of Berkshire Hathaway, has a portfolio full of money market accounts and Treasury bills. Millionaires also have zero-balance accounts with private banks. They leave their money in cash and cash equivalents and they write checks on their zero-balance account.

Should I keep cash before recession? ›

Liquidity. Your biggest risk in a recession is the loss of your job, if you're still employed or semi-employed. If you need to tap your savings for living expenses, a cash account is your best bet. Stocks tend to suffer in a recession, and you don't want to have to sell stocks in a falling market.

How do you build wealth during a recession? ›

5 Things to Invest in When a Recession Hits
  1. Seek Out Core Sector Stocks. During a recession, you might be inclined to give up on stocks, but experts say it's best not to flee equities completely. ...
  2. Focus on Reliable Dividend Stocks. ...
  3. Consider Buying Real Estate. ...
  4. Purchase Precious Metal Investments. ...
  5. “Invest” in Yourself.
Apr 19, 2023

Is my 401k safe in a recession? ›

What can happen to your 401(k) in a recession? Unfortunately, a recession can hurt asset prices, and therefore your 401(k) balance. According to CFRA Research, an investment research firm, the S&P 500 has lost an average of 8.8% of its value during the four recessions since 1990.

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