The report covers the Production of Fruits and Vegetables in Pakistan and the market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric ton) for the above-mentioned segments.
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Market AnalysisAgriculture ResearchAgricultural Commodities ResearchFresh Commodities ResearchFruit and Vegetable Industry in Pakistan
Pakistan Fruits and Vegetables Market Size
| Study Period | 2017-2027 |
| Base Year For Estimation | 2022 |
| Forecast Data Period | 2023 - 2028 |
| Market Size (2023) | USD 8.51 Billion |
| Market Size (2028) | USD 12.10 Billion |
| CAGR (2023 - 2028) | 7.30 % |
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Pakistan Fruits and Vegetables Market Analysis
The Pakistan Fruits and Vegetables Market size is expected to grow from USD 8.51 billion in 2023 to USD 12.10 billion by 2028, at a CAGR of 7.30% during the forecast period (2023-2028).
- According to the FAO, fruit production amounted to 9.82 million metric ton in 2020. Mangoes accounted for the highest production of 2.3 million metric ton, followed by oranges with a production of 1.6 million metric ton. Similarly, in 2020, vegetable production accounted for 5.5 million ton, where about 40% of the production was only attributed to onions with over 2 million metric ton, followed by tomatoes, carrots, and turnips. Following cereals exports, fruit exports hold the largest share of the agriculture export revenue of the country. The value of the country's fruit exports grew by over 17% reaching USD 492 million in 2021.
- Different climates in the country result in the availability of many vegetable varieties in markets around the year. Around 35 kinds of vegetables are grown across numerous ecosystems in Pakistan, ranging from the dry zone to the wet zone, low elevation to high elevation, rain-fed to irrigated, and low input to high input systems, such as plastic houses. Horticulture in Pakistan emerged as an important sector contributing over 18% to the national agriculture GDP. A large number of horticultural products are produced to fulfill the domestic demand for fruit and vegetables for the rapidly expanding population as well as to cater to the demand arising in potential export markets. Out of the total annual agriculture production of the country, the major contributors are Punjab, Sindh, Balochistan, and NWFP. Mango, kino, apple, dates, pine nuts, oranges, and guava are a few of the majorly exported fruits, and potato, onion, mushroom, garlic, chili, etc., are among the vegetables exported globally. Pakistan is heavily relying on one market for specific items. For example, Dubai is the biggest market for Pakistani mango, followed by England and Saudi Arabia. Sri Lanka is the only biggest market for Pakistani fresh apples. Hence, all these aforementioned factors are anticipated to positively impact the fruits and vegetable market of Pakistan during the forecast period.
Pakistan Fruits and Vegetables Market Trends
This section covers the major market trends shaping the Pakistan Fruits & Vegetables Market according to our research experts:
High Export Potential of Fruits
Fruits are considered one of the most important agricultural commodities in Pakistan due to their high export value. Pakistan is one of the leading producers of Citrus and Mangoes in the world due to favorable environmental conditions, and it is mostly produced in Sindh and Punjab regions in the country. Due to their high export potential, the government is implementing various projects and strategies to increase fruit production in the country. For example, the Government of Pakistan initiated the implementation of a new project "National Programme for Enhancing Command Area of Barani Areas of Pakistan". The project started in the year 2021, and it aims to bring over 18,000 ha under fruit crops in five years. Furthermore, the government formulated strategies, such as 'Pakistan Fruits and Vegetables Export Strategy 2023-2027 as part of the National Priority Sectors Export Strategy (NPSES) Initiative, to increase the horticulture exports of the country in the next five years. According to the Food and Agriculture Organization Statistics (FAOSTAT), the total fruit production in Pakistan increased from 9.48 million metric ton to 11.13 million metric ton during the period 2018-2021. Owing to the increased fruit production in the country, fruit exports of the country are gradually increased over the past few years. According to the ITC Trade Map, the fruit exports of the country recorded a growth of 17.7% in 2021 reaching USD 492 million. Citrus and Mangoes are the most exported fruits in the country accounting for over 60% of the total fruit exports of Pakistan. Thus, the high export potential of fruits supported by various government initiatives and increased domestic production is anticipated to drive the fruits and vegetables market in Pakistan in coming years.
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Increasing demand for Vegetables
Owing to low domestic production, Pakistan depends on vegetable imports for meeting the domestic demand. According to the International Trade Center, vegetable imports dominate the Pakistani market compared to fruit imports. The value of vegetable imports in the country increased by about 50% during the period 2018-2021. The country imported vegetables worth more than USD 946 million in the year 2021 with Australia, Afghanistan, Russia, and Canada being the major exporters of vegetables to Pakistan. Vegetables like potatoes, tomatoes, onions, shallots, garlic, leeks, cabbage, cauliflower, kohlrabi, kale, lettuce, chicory, carrots, turnips, cucumbers, gherkins, and coconuts are majorly imported in Pakistan. Furthermore, recent floods in the country are expected to further increase vegetable imports in the following years. According to a report published by ICIMOD (International Centre for Integrated Mountain Development), Sindh province is the most affected area in the country, where the vegetable losses are estimated at USD 374 million affecting the three key vegetable crops Onions, Tomato, and Chilli. The growing domestic demand for vegetables in addition to the low domestic production is anticipated to drive vegetable imports driving the studied market.
Pakistan Fruits and Vegetables Market News
October 2022: The Punjab government in Pakistan released USD 1.11 million (PKR 250 million) to set up the first fully tax-free, fruit, vegetable, and flower market in Rawalpindi to mitigate the inflation on consumers. The new market will have discounted prices of up to 30% and will increase the fruit and vegetable market in the region.
August 2022: The government of Pakistan lifted the tariffs on the import of tomatoes and onions to allow immediate import into the country. The government took the decision, as 80% of the onion crop has been damaged in the Sindh area due to floods, thereby, creating a shortage of the two important vegetables in the country.
April 2022: The Khyber Pakhtunkhwa government signed agreements with private companies to set up cold storage facilities and manufacturing units in Wana, South Waziristan tribal district. The units are being set up under the USAID-funded Horticulture Advancement Activity and implemented by FAO and are designed to increase the competitiveness of potential horticulture value chains in the target regions in the country.
Pakistan Fruits and Vegetables Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
5. MARKET SEGMENTATION (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
5.1 Vegetables
5.2 Fruits
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
6.1 Mangoes, Mangosteens, and Guavas
6.2 Onions
6.3 Oranges
6.4 Tomatoes
6.5 Apples
6.6 Watermelons
6.7 Carrots and Turnips
6.8 Dates
6.9 Pumpkins
6.10 Cauliflower and Broccoli
6.11 Peas
6.12 Bananas
6.13 Apricots
6.14 Spinach
6.15 Eggplants
6.16 Okra
7. REGIONAL ANALYSIS
See AlsoCheap Imports7.1 PESTLE Analysis
7.2 Supply Chain Analysis
7.3 Government Policies
8. COMPETITOR ANALYSIS
8.1 Distribution Network and Retail Analysis
8.2 List of Key Players
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pakistan Fruits and Vegetables Industry Segmentation
Fruits and Vegetables are horticultural crops producing perishable agricultural produce and are a key part of Pakistan's Agriculture. Only fresh fruits and vegetables are considered in the scope of the report.
The Pakistan Fruits and Vegetable Market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric ton) for the abovementioned segments.
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Pakistan Fruits and Vegetables Market Research FAQs
How big is the Pakistan Fruits and Vegetables Market?
The Pakistan Fruits and Vegetables Market size is expected to reach USD 8.51 billion in 2023 and grow at a CAGR of 7.30% to reach USD 12.10 billion by 2028.
What is the current Pakistan Fruits and Vegetables Market size?
In 2023, the Pakistan Fruits and Vegetables Market size is expected to reach USD 8.51 billion.
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Fruit and Vegetable in Pakistan Industry Report
Statistics for the 2023 Fruit and Vegetable in Pakistan market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit and Vegetable in Pakistan analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
- Fruit and Vegetable Market in Pakistan Market Size
- Fruit and Vegetable Market in Pakistan Market Trends
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Alright, buckle up! I've got my magnifying glass out and I'm ready to delve into this report. First off, the document covers the production of fruits and vegetables in Pakistan, with a detailed analysis of the market. We're talking volume and value assessments, trade specifics including imports and exports, and forecasts stretching from 2023 to 2028.
Now, let's talk hard evidence. The report quotes the Food and Agriculture Organization (FAO) for fruit production figures in 2020—9.82 million metric tons, with mangoes leading the pack at 2.3 million metric tons. When it comes to vegetables, the numbers hit 5.5 million tons in 2020, with onions claiming a significant 40% of that, totaling over 2 million metric tons. Fruit exports alone contributed significantly to Pakistan's agricultural export revenue, boasting a 17% growth, hitting USD 492 million in 2021.
The report emphasizes the diverse climates in Pakistan, resulting in a year-round availability of various vegetable varieties. This diversity spans dry to wet zones, low to high elevations, rain-fed to irrigated areas, and low to high input systems. Importantly, the horticulture sector is a heavy hitter, contributing over 18% to the national agriculture GDP.
But wait, there's more! Major players in this market include Punjab, Sindh, Balochistan, and NWFP. Key exports feature mangoes, kino, apple, dates, pine nuts, oranges, and guava. On the veggie front, we're talking potatoes, onions, mushrooms, garlic, chili, and more.
Now, let's zero in on trends. Fruits, especially citrus and mangoes, are Pakistan's agricultural gems, and the government is all in on boosting their production. Initiatives like the "National Programme for Enhancing Command Area of Barani Areas of Pakistan" and the 'Pakistan Fruits and Vegetables Export Strategy 2023-2027' are in full swing. According to FAOSTAT, fruit production soared from 9.48 million metric tons to 11.13 million metric tons between 2018-2021, leading to a 17.7% growth in fruit exports, hitting USD 492 million in 2021.
On the veggie front, domestic production doesn't quite cut it, leading to a hefty 50% increase in vegetable imports from 2018 to 2021. Recent floods, especially in Sindh, have jolted the market, causing an estimated USD 374 million in losses for key veggies like onions, tomatoes, and chili.
Now, for the juicy news snippets. In October 2022, the Punjab government allocated USD 1.11 million for a tax-free fruit, vegetable, and flower market in Rawalpindi. In August 2022, tariffs on tomato and onion imports were lifted due to flood-related shortages. And in April 2022, agreements were signed to set up cold storage facilities and manufacturing units to boost horticulture value chains.
That's a wrap! This report is a goldmine of insights into Pakistan's fruits and vegetable market, showcasing its dynamism, challenges, and growth prospects.
