FAQ (2024)

FAQs

How do you respond to a FAQ? ›

Some FAQ pages will contain just a handful of questions because that's all that was needed. Others may have dozens of questions. It entirely depends on the brand and product. Typical areas of interest for FAQ pages are shipping and return policies, product materials, sustainability, payment methods, etc.

Though you want answers to be thorough, it's equally important to keep them short and to the point. Users come to FAQ pages for answers, you don't want to make them work for it. Include enough information to completely answer the question, but try not to exceed 2-3 sentences for each.

That said, you want to find a nice middle ground. Fewer than five questions might indicate you haven't done your research… or that you didn't need an FAQ to begin with. Fielding dozens of questions isn't good either, but if they're all necessary, consider splitting your FAQ into multiple pages.

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

When writing questions, use the first person (I, me, my) so that it feels like you're directly answering the customer query. Try to answer fully. If you can answer the question fully in one answer, you can avoid linking customers to different pages to find the information they want.

In this schema type, a question can have multiple answers. This is the basic difference between Q&A schema and FAQ Schema. In FAQ Schema one question has only one answer but in Q&A schema, one question may have multiple answers.

FAQs start with a question and then provide a concise answer. While many think of FAQs as a basic list of questions and answers, some businesses incorporate them into a single section when building a larger help center.

An FAQ page can help users navigate your site.

Visitors will primarily use your site menus to navigate through your site, but an FAQ page can also serve as a way to point them where they need to go—whether that's a product page, a whitepaper, or a blog post they might not have found otherwise.

Does FAQ mean facts and questions? ›

abbreviation for frequently asked question: a question in a list of questions and answers intended to help people understand a particular subject: If you have any problems, consult the FAQs on our website.

The length of your FAQ page should be based on the number of questions that users might have, as well as the level of detail required to answer those questions. If you have a small website or product, your FAQ page may only need to include a handful of questions and answers.

Put your questions into categories so the users can quickly find what they are looking for. Be consistent with your tone of voice. Make sure your FAQ section reflects the same writing style as any other page of your website to keep your brand personality in check. Use simple language.

Are FAQ pages good for SEO? FAQ pages can be great for SEO rankings. Users generally like short, easy-to-read answers, and FAQs can provide those. They're also a natural place to work in relevant keywords on a given topic.

A frequently asked questions page—or an FAQ page for short—is a key part of a knowledge base because it addresses your customers' most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.