Facebook Trends 2024: The Latest Insights (2024)

Facebook may be an elder amongst social networks, but it's still the world's largest player and an indispensable tool for social media marketing today and keeping up with the times is just as important as ever. These Facebook trends will have a significant impact on how businesses market themselves on the platform in 2023.

We've identified 6 major trends and will show you how each trend is likely to shape your social media marketing:

1. Increased focus on privacy and security

Facebook has faced intense scrutiny in recent years over concerns about privacy and security, and it's a trend that's set to continue in 2024. In response, Facebook is continuing to work to improve the privacy and security of its platform. In the last years Facebook rolled out new features such as end-to-end encryption for messaging, and two-factor authentication for accounts. Additionally, Meta launched a new privacy center, which will provide users and businesses with a central location to manage their privacy settings and data for Instagram, WhatsApp & Facebook.

Social media users are not becomingless wary about how their data is collected and used, and this is likely to remain a trending topic this year and in the future.

As a consequence, to this trend, businesses will need to be more mindful of how they collect and use customer data, and be transparent about their privacy practices. It's likely that there will be an increase in marketing campaigns that focus on privacy and a stronger emphasis on building trust with customers. The goal is to show customers that the business is committed to protecting their privacy and ensuring the security of their data.

You can read more about how your organization can stay safe on social, as well as what facelift does to keep your data protected by reading this article.

2. Greater Emphasis on Groups and Communities

As a social network groups and communities have always been an of Facebook, but in 2024 we're likely to see even greater emphasis on these features. Facebook has been investing in tools and resources to help groups and communities thrive, such as new features for group administrators, and improved ways for members to engage and interact with each other. Facebook will allow the publishing of Stories and Reels in groups, too, making this short-form video form more relevant than ever. In case you want to discover more about Facebook Reels - check out our detailed blog article on "How Businesses can take Advantage of Facebook Reels".

With Facebook putting more resources into groups and communities, businesses will need to find creative ways to engage with customers in these “natural” environments. For example, businesses can participate in discussions, host events, and create content specifically for these groups in a more intimate way!

3. Growth of E-commerce and Online Shopping

E-commerce and online shopping have gained even more momentum during the lockdowns and continue to grow rapidly. It's a little surprising that Facebook has let this trend go so long, especially when you consider that Instagram and WhatsApp already offer social commerce features.

As of last year, you can now set up a store on Facebook. With the Facebook Store, you can sell your products to your customers by redirecting them from your Facebook page to an external store. In addition, users can send you messages about specific products and tag items in your posts.

4. Expansion of virtual and augmented reality

Virtual and augmented reality are booming, with sustained growth on the horizon. It's no secret that Meta has ambitious plans ever since the Metaverse burst onto the scene. As a result, Facebook is already at the forefront of this trend.

The company has invested heavily in VR and AR, launching the Oculus Quest 2 VR headset. In 2024, Facebook plans to further expand its VR and AR offerings with new features that will likely revolutionize the way people use Facebook.

As AR and VR become more prevalent, businesses need to consider how they can use these technologies to engage with followers and customers. How about creating virtual product demonstrations or hosting events? Or are there ways to integrate AR into the customer buying experience? One tool that can help is Spark AR Studio.

5. Ongoing growth of video content

6. Facebook and Artificial Intelligence

Artificial Intelligence (AI) has been a core component of Facebook since before the advent of ChatGPT. People often ask: where does the algorithm end and where does artificial intelligence begin?

AI is already being used on Facebook to personalize user experiences and optimize content. The platform uses AI to analyze user data, display relevant posts and ads, and filter out spam or inappropriate content. AI is also being integrated into Facebook's Messenger services to provide chatbots and automated customer support features. Facebook's use of AI improves the user experience and tailors content to individual user preferences. To learn more about AI on social media, check out our article "AI and Social Media: A Match made in Heaven?"

Until now, Meta has focused primarily on its AI model or algorithm called Llama for text. However, at the end of September, Meta announced its plans to introduce AI-based image generation in the near future. A new AI solution relates to stickers, which are reaction images popular on Facebook and messengers such as WhatsApp. The introduction of EMU (Expressive Media Universe), the sticker engine, works well in theory, but Meta failed to implement sufficient filters.

This means that many criteria can be applied to the generation of stickers that would normally be restricted in other services of this type. Nevertheless, it can be said that these filters are more than incomplete. It will be interesting to see how these innovations develop.

Summaryof Facebook Trends for 2024