Evidence on rationality and behavioural biases in investment decision making (2024)

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Satish Kumar (Department of Management Studies, Malaviya National Institute of Technology, Jaipur, India)

Nisha Goyal (Department of Management Studies, Malaviya National Institute of Technology, Jaipur, India)

Qualitative Research in Financial Markets

ISSN: 1755-4179

Article publication date: 7 November 2016

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Abstract

Purpose

The purpose of this paper is to investigate the relationship between rational decision-making and behavioural biases among individual investors in India, as well as to examine the influence of demographic variables on rational decision-making process and how those differences manifest themselves in the form of behavioural biases.

Design/methodology/approach

Using a structured questionnaire, a total of 386 valid responses have been collected from May to October 2015. Statistical techniques like t-test, analysis of variance (ANOVA) and Fisher’s least significant difference (LSD) test have been used in this study. Structural equation modelling (SEM) has been used to analyse the relationship between rational decision-making and behavioural biases.

Findings

The findings show that the structural path model closely fits the sample data, indicating investors follow a rational decision-making process while investing. However, behavioural biases also arise in different stages of the decision-making process. It further explores that gender and income have a significant difference with respect to rational decision-making process. Male investors are more prone to overconfidence and herding bias in India.

Research limitations/implications

The findings of the study have significant implication for the individual investors. It is recommended that if individuals are aware about the biases, they may become alert before taking irrational investment decisions.

Originality/value

To best of the authors’ knowledge, the present study is a first of its kind to investigate the relationship between rational decision-making and behavioural biases among individual investors in India.

Keywords

Citation

Kumar, S. and Goyal, N. (2016), "Evidence on rationality and behavioural biases in investment decision making", Qualitative Research in Financial Markets, Vol. 8 No. 4, pp. 270-287. https://doi.org/10.1108/QRFM-05-2016-0016

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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Evidence on rationality and behavioural biases in investment decision making (2024)

FAQs

What are the behavioural biases in investment decision-making? ›

Here, we highlight four prominent behavioral biases that have been identified as common among retail traders who trade within their individual brokerage accounts. In particular, we look at overconfidence, regret, attention deficits, and trend chasing.

What are the behavioural factors affecting investment decision-making? ›

To address this shortcoming, behavioral finance theories emphasize the impact of cognitive biases, such as overconfidence, loss aversion, and herd mentality, on investors' decision-making processes, which can lead to irrational investment choices.

How behavioral biases affect decision-making? ›

Individuals do not necessarily act rationally and consider all available information in the decision-making process because they may be influenced by behavioral biases. Biases may lead to sub-optimal decisions. Behavioral biases may be categorized as either cognitive errors or emotional biases.

Which decision-making errors and biases hinder the rational investment decision? ›

Hindsight bias

Investors may start to make irrational and risky decisions as they only remember the instances when they were right and overlook the times when they were wrong. Investors may look for expected outcomes in investment decisions rather than looking at all the possible outcomes.

Does behavioural biases influences individual investment decisions? ›

Behavioral bias has a significant impact on decision making. It is due to this effect that they avoid taking risk and prefer to invest their money in less risky avenues.

What are the five 5 biases which people have when investing? ›

Here, we highlight five prominent behavioral biases common among investors. In particular, we look at loss aversion, anchoring bias, herd instinct, overconfidence bias, and confirmation bias. Loss aversion occurs when investors care more about losses than gains.

What are 4 behavioral risk factors? ›

Several behaviors that exert a strong influence on health are reviewed in this section: tobacco use, alcohol consumption, physical activity and diet, sexual practices, and disease screening.

How does behavioral finance affect financial decision-making? ›

Behavioral finance is the study of emotional impact on our financial decision-making. The following biases have been identified: As per the study of behavioral finance is the human tendency to feel more strongly towards losses as compared to gains.

What is an example of bias in decision-making? ›

Availability bias is based on the first information that's readily available in your memory. For example, you may remember something from many years ago, assume it's of significant importance and based your decisions on that memory.

What are the 10 behavioral biases? ›

Second, we list the top 10 behavioral biases in project management: (1) strategic misrepresentation, (2) optimism bias, (3) uniqueness bias, (4) the planning fallacy, (5) overconfidence bias, (6) hindsight bias, (7) availability bias, (8) the base rate fallacy, (9) anchoring, and (10) escalation of commitment.

What biases affect investment decisions and how do they work? ›

Recency bias, closely related to the availability heuristic, causes individuals to give more importance to recent events or information. In investing, this bias can lead to decisions based on the latest market trends, ignoring historical patterns or the potential for longer-term shifts.

What is a bias that can affect investment decisions is based on? ›

Behavioral biases hit us all as investors and can vary depending upon our investor personality type. These biases can be cognitive, illustrated by a tendency to think and act in a certain way or follow a rule of thumb. Biases can also be emotional: a tendency to take action based on feeling rather than fact.

What is bias and how can it impact investment decisions? ›

The illusion of control bias occurs when investors think they can control or affect outcomes when in fact, they cannot. The market is hard to predict and is uncontrollable. This illusion of control bias can lead to investors over-trading in the market or failing to diversify their portfolio.

What are behavioral biases in finance? ›

Investing behavioral biases encompass both cognitive and emotional biases. While cognitive biases stem from statistical, information processing, or memory errors, an emotional bias stems from impulse or intuition and results in action based on feelings instead of facts.

What is behavioural finance biases? ›

Behavioral finance uses financial psychology to analyze investors' actions. According to behavioral finance, investors aren't rational. Instead, they have cognitive biases and limited self-control that cause errors in judgment.

What are the behavioural biases? ›

Behavioural biases are systematic, predictable errors or influences that apply to everyone when they interpret information and make decisions.

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