Evaluating the Risk — Reward Relationship Across Funding Rounds (2024)

What is the best startup funding round for investors? Let’s take a look from the risk-reward perspective:

Evaluating the Risk — Reward Relationship Across Funding Rounds (2)

From purely looking at failure rates, it is clear that the later funding rounds have a much lower risk level. However, this does not take into account the full picture.

Firstly, it should be stated that to reach a Series B a startup must first raise a Series A, and so on. From this perspective, a startup’s risk trajectory looks something like this:

Evaluating the Risk — Reward Relationship Across Funding Rounds (3)

A startup’s failure risk decreases as it grows. Another intricacy to note is that startup investments cannot typically be exited until a final sale or IPO because of liquidity issues within the market. Accordingly, “total risk of failure” on a startup investment is truly the compounded risk contained within every future round as well as the current round’s risk. For example:

If 1,000 companies complete their Series Seed funding rounds, the Series Seed average failure rate of 86% means that only 140 companies will close a Series A funding before failure. With the Series A average failure rate of 70%, only 42 of the remaining 140 will advance to a Series B and so on until just 24 of the original 1,000 startups have achieved success. When graphed, it looks like this:

Evaluating the Risk — Reward Relationship Across Funding Rounds (4)
Evaluating the Risk — Reward Relationship Across Funding Rounds (5)

Converting this view to look at the overall chance of success, the numbers are more blunt; only 2.4% of Series Seed, 17% of Series A, 56% of Series B, and 83% of Series C companies succeed to exit.

From this perspective it seems clear. We should be investing in late stage companies. But that is not the full story.

While there is undoubtedly more risk in earlier rounds, there is also the opportunity for significant returns to compensate for the risk.

Here is how valuations change from round to round:

Evaluating the Risk — Reward Relationship Across Funding Rounds (6)

To calculate ROI we need to look at post-money to pre-money valuation changes. From the median valuations we find that returns are:

  • Series Seed to Series A: 90%
  • Series A to Series B: 101%
  • Series B to Series C: 63%
  • Series C to Series D: 20%

Which equates to the lifetime cash-on-cash return, if held to exit, of:

  • Series Seed: 644%
  • Series A: 292%
  • Series B: 96%
  • Series C+: 20%

From a returns perspective, it’s clear that the earlier rounds contain the the most significant returns on investment, so how do we weigh this against the increased risk factors inherent to early stage investments?

By multiplying the lifetime return statistics against the lifetime failure data, we get the total expected returns on investments in each round, which look like this:

Evaluating the Risk — Reward Relationship Across Funding Rounds (7)

Clearly the sweet spot for venture investing comes in the Series A and Series B investments, where a diversified investor should see around a 50% capital appreciation. However, angel investors tend to stay in the Series Seed space where risk adjusted returns are the lowest and the investment timeline is the longest.

Compared to Series Seed, it seems rational for angel investors to move into the Series A and Series B space where angels would see almost double the risk adjusted returns with a significantly shorter investment period.

We must acknowledge, however, that there are major exceptions to this thesis.

Many angels have access to exclusive and fantastic Seed rounds that sometimes defy these findings. For example, there was nothing orthodox about Uptake’s seed round in which only founders and a few insiders were offered the opportunity. Just a few months later Uptake was Chicago’s newest billion dollar company.

Similarly, most Series A and Series B investment deals are all but unavailable to angel investors. Thanks to a mix of VC competition, large check requirements, and expectations for additional value adds by investors, it is extremely difficult for angel investors to dabble in later funding rounds in the same manner as Series Seed.

At DunRobin, we believe that we provide a unique model that attempts to address this issue for angel investors. DunRobin has already introduced its angel investors to a few later stage deals with familiar terms and will increasingly do so as the opportunities arise.

Data was provided by Crunchbase, Angel.co, and Pitchbook.

DunRobin Ventures is a full service venture capital firm backed by an exclusive angel investor community, where investors are offered the opportunity to invest in the midwest’s best startups. We’re giving investors access to deals that have never been available to them. If you haven’t already, check us out!

Evaluating the Risk — Reward Relationship Across Funding Rounds (8)
Evaluating the Risk — Reward Relationship Across Funding Rounds (2024)

FAQs

How many rounds of funding are there? ›

Summary. Startup companies go through 4 main funding rounds: seed, series A, series B, and series C. After that, they can reach an IPO and be listed on the public stock exchange so any investors can contribute to raising capital. Each round comes with progressively more money.

How risky is Series A funding? ›

Investments at Series A stage are still considered risky.

Investors will also be more likely to back a business at this stage if the entrepreneur in question has already had a successful large exit with a previous startup, or already has significant experience and connections within their industry.

What percent of Series C startups fail? ›

19. After Series C, a startup's chance of failing is low, about 1 in 100
SeriesFailure rate
Pre-Seed/Series A60%
Series B35%
Series C1%
Jul 28, 2023

How do you raise a round of funding? ›

How to raise a seed round
  1. Step 1: Build your pitch deck. Your pitch deck is your primary tool for raising money. ...
  2. Step 2: Create your investor list. Reaching out to every investor in the land for seed funding is neither productive nor viable. ...
  3. Step 3: Meet with interested investors. ...
  4. Step 4: Negotiate the deal.
Mar 24, 2022

What does number of funding rounds mean? ›

Funding rounds are the number of times a startup goes back to the market to raise more capital. The goal of every round is for founders to trade equity in their business for the capital they can utilize to advance their companies to the next level.

What does a round of funding mean? ›

But what do the different types of funding rounds mean? Well, a funding round is anytime money is raised from one or more investors for a business. They're given a letter, such as A Round, B Round, C Round, etc. because each round follows another. The letter identifies which number of rounds they're on.

What is the risk associated with funding? ›

This need for funding creates a financial risk to both the business and to any investors or stakeholders invested in the company. Credit risk—also known as default risk—is the danger associated with borrowing money. Should the borrower become unable to repay the loan, they will default.

Is Series B funding risky? ›

Series B financing is the third round of equity financing for new companies. Most startups are already well-established by the time they look for Series B funding, with reliable cash flows and a viable product. Investments in a Series B round tend to be less risky than Series A financing.

Is it true that 90% of startups fail? ›

The failure rate for new startups is currently 90%. 10% of new businesses don't survive the first year. First-time startup founders have a success rate of 18%. The average cost of launching a startup is $3,000.

Why do 99% of startups fail? ›

According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry. Ways to avoid failing include setting goals, accurate research, loving the work, and not quitting.

Are Series C startups risky? ›

At this later stage of growth, the expectation is that your business is much more mature and on a path to a meaningful exit. And as a result, you're a much less risky investment than you were in earlier rounds, whether that was the early-stage seed round, your Series A funding, or even your Series B.

Do founders get paid during funding rounds? ›

Startup founders increase their salaries after fundraising rounds, with around $130,000 for seed to around $250,000 for Series B founders, Kruze Consulting found. CTO salaries tend to be higher at early stages, and then CEO salaries take over at later funding stages.

What is the best way to raise funds quickly? ›

These quick and easy fundraising ideas require relatively little investment of time and money compared to their potential results and popularity with donors:
  1. Matching Gifts. ...
  2. Coffee Bean Sale. ...
  3. Dog Walking. ...
  4. Text-to-Give Tools. ...
  5. Penny Drive. ...
  6. Specific Date and Amount Fundraiser. ...
  7. Used Book Sale. ...
  8. Holiday Candygrams.
Feb 8, 2023

How hard is it to get seed funding? ›

However, very few venture capital and private equity firms show an interest in making seed funding investments. This lack of organized funding leaves entrepreneurs at the behest of their own friends and relatives or the unorganized market. These investors are often very difficult to convince.

How many years between funding rounds? ›

Make sure to raise enough to get to your next startup funding round without giving up too much of your company. A typical range is somewhere between 12 and 18 months.

How long is a funding cycle? ›

Conclusion about the time of each series of funding

Most Series A funding is expected to last 12 to 18 months. If a company still needs funds after this period to dominate its market, it can go through Series B funding. By the point a startup gets Series B funding, it's already successful.

What are the stages of funding? ›

8 startup funding stages
  • Pre-seed funding stage. This is the research phase of beginning a startup. ...
  • Seed funding stage. At this point, your idea is an actual business with some customer traction. ...
  • Series A funding. ...
  • Series B funding. ...
  • Series C funding. ...
  • Series D funding and beyond. ...
  • Mezzanine funding and bridge loans. ...
  • IPO.
Mar 10, 2023

What happens after Series D funding? ›

Series D financing is traditionally the last private investment into your company after it raises a Series C. For most startups, this is the last round of the "growth-stage" rounds before they get acquired or enter the public markets.

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