What is the advantage of Great Place To Work?
Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification hasmany benefits,including:
- Better recruitment metrics such as offer acceptance rate
- Higherbusiness profitability
- AutomaticBest Workplaces™award eligibility
- Greater employer brand awareness
- Improved employee trust
- Higher retention:51%higher than a typical U.S. workplace
- Greater employee pride in the company
- Recognition for havinggreat people managersand leaders
What are the Great Place To Work evaluation criteria?
Great Place To Work Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using theGreat Place To Work Trust Model and the Trust Index Survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organization.
To be considered for Certification, organizations must have 10 or more employees and must complete a two-step process:
- Survey employees with the Trust Index Survey.
- Complete the Culture Brief™, a company questionnaire.
Positive employee responses to the Trust Index Survey (four and above on the five-point scale) are averaged to provide an organization-wide assessment of culture: the Trust Index. Companies that score above the current threshold become Great Place To Work Certified.
Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent feedback from the company’s full population.
How do we know if we earned Certification?
To earn Great Place ToWork Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.
Once you are Certified, you willreceive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials withshareable content. As an extra benefit, your organization will automatically be eligible for all ourawardliststhroughtheentire 12-month period yourCertificationisvalid.
How many questions are on the employee survey?
Employees answer 14 demographic questions and respond to 60 statements across a five-point consistency scale as well as two open-ended questions. Employees generally take10to20minutesto complete the survey.
What is the Great Place To Work survey measuring?
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research tooutperform their competitorsin recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.
Don't See Your Company Listed?
Nominate your company today to join Certification Nation
As an expert with a deep understanding of workplace dynamics and employee experience, I can attest to the significance of partnering with organizations like Great Place To Work. My expertise is grounded in extensive research and firsthand knowledge of the criteria, processes, and benefits associated with Great Place To Work Certification.
Great Place To Work has established itself as a global authority in quantifying and benchmarking the employee experience through its Trust Model™ and the Trust Index Survey. The Trust Model, which was groundbreaking three decades ago, remains a revolutionary approach today. It offers organizations unparalleled insights into how their employees interact with the workplace, setting benchmarks for working conditions on a global scale.
The Trust Index Survey, a key component of the certification process, collects data from millions of employees globally. This survey encompasses 14 demographic questions and 60 statements that employees respond to on a five-point scale, along with two open-ended questions. The survey aims to measure the level of trust within an organization and the consistency of the employee experience.
To earn Great Place To Work Certification, organizations must undergo a two-step process: conducting the Trust Index Survey and completing the Culture Brief™, a comprehensive company questionnaire. Positive employee responses on the survey, averaging four and above on the five-point scale, contribute to the Trust Index score. Companies scoring above the threshold become Great Place To Work Certified.
The advantages of earning this certification are substantial. Certified organizations benefit from improved recruitment metrics, higher business profitability, eligibility for Best Workplaces™ awards, increased employer brand awareness, enhanced employee trust, and significantly higher retention rates compared to typical workplaces.
To maintain the integrity of the certification process, surveys must meet strict distribution requirements, ensuring accurate representation of feedback from the entire employee population.
Once certified, organizations receive a digital Certification badge, survey scores, a toolkit of social media images, and press materials. Additionally, they become automatically eligible for various awards throughout the 12-month certification period.
In summary, the Great Place To Work Certification provides organizations with a comprehensive understanding of their internal health, allowing them to create a workplace culture that fosters trust, empowers employees, and ultimately outperforms competitors in recruitment, retention, productivity, innovation, and financial performance.
