eCommerce & Website Startup Costs | CardConnect (2024)

In 2014, global eCommerce sales totaled around $1.3 trillion. Today, they’re worth an estimated $2.8 trillion and by 2021, sales are predicted to total $4.5 trillion.

This dramatic and consistent growth is largely being driven by customer demand and changing shopping habits. Almost two thirds of US shoppers with internet access now buy products in an online marketplace at least once a month, and the number of people who regularly make use of eCommerce sites is constantly increasing.

If you run a business from a physical location, and are looking for ways to expand your customer base, or if you’re looking to start a small business with limitless geographical reach, an online store could be just what you’re looking for.

Writing a business plan

There are several key topics that a business plan needs to include. The most important element of a business plan is the financial forecasting. As a business owner, you will need to take a detailed look at your funding requirements, your projected running costs and the predicted profits of your business. This information should be based on thorough, contemporary research, and should be specifically tailored to your business niche.

You can use our custom startup cost calculator to get a better idea of how much money you’ll need to get your eCommerce business up and running (please note these costs are indicative, and you can alter the figures for your own requirements).

Resources and equipment needed for an eCommerce startup

As an online business, your startup will be relatively low-cost and won't have many upfront costs; your most important resource will be your website. As a bare minimum, you’ll also need to pay for hosting, web development, maintenance and inventory. The average costs for eCommerce stores include:

Hiring a team and finding vendors

One of the most attractive aspects of starting an eCommerce company is that it needs very few people to get the business idea off of the ground. Although you can employ extra staff to help manage the site, pack products and ship orders, it’s equally possible to manage these aspects of the business yourself.

If you decide you want to build an in-house team, you can expect to pay:

  • Web developer - $53,000
  • Ecommerce manager - $59,000
  • Director of eCommerce - $100,000

Another important consideration is the cost of your inventory. Whether you’re making the products yourself or ordering them in from suppliers, you’ll need to find vendors that offer a high-quality product at a reasonable price.

Obtaining insurance and permits for an eCommerce startup

Even though you’re selling your products online and don’t have a physical store, you’ll still need a number of licenses and permits before you can begin trading. These can include:

In most cases, you’ll need to pay a fee to obtain the necessary paperwork. Contact your local authority to find out the rates in your state.

Choosing an integrated payment solution

As a new eCommerce business, you need to select a payment system that’s fast, secure and easy to use. The cost of a comprehensive point-of-sale system can vary, with some companies taking a flat fee for the service they offer and others charging per transaction.

Shop around to find a payment processor that meets your needs and that gives you scope to grow in the future.

For more information on how payment processing works, read our Credit Card Payment Processing 101 Guide.

Marketing

Very few shoppers are going to discover your store by accident online. Search engines use algorithms to rank your website, and where to display it in their results pages, therefore marketing is an incredibly important part of an eCommerce site. Marketing costs can vary, but on average, eCommerce businesses spend between 7% and 12% of their total revenue on marketing. This money goes towards ad campaigns, social media campaigns and email campaigns that are designed to boost brand awareness and drive traffic to your online marketplace.

eCommerce statistics

The number of Americans regularly shopping online has increased from just 22% in 2000 to almost 80% in 2018. With current trends in growth and popularity showing no signs of stopping, eCommerce offers a wealth of opportunities to all ambitious entrepreneurs.

Starting your own business is incredibly rewarding, especially if it’s a success. The most important part of starting any new business is getting your financial forecasting right. Make sure your costs breakdown is as accurate as possible to ensure there are no surprises along the way.

eCommerce & Website Startup Costs | CardConnect (2024)

FAQs

How much does it cost to develop an ecommerce website? ›

On average eCommerce website design & development prices range from $10,000 to $250,000 or more. The website cost will ultimately be driven by the complexity of the project, the platform you select (Shopify, WordPress, Magento, etc.)

Does it cost money to start an ecommerce business? ›

The cost of creating an online store depends on the needs of the business and anything extra you'll want. In general, some ecommerce stores cost a few hundred dollars to set up while others can cost tens of thousands, or even several hundred thousand dollars.

Can I build ecommerce website on my own? ›

Yes, you can easily build an e-commerce website on your own. You need to follow these steps: Buy a custom domain name for your e-commerce website. Opt for an SaaS e-commerce solution.

How long does it take to build an ecommerce website? ›

For instance, if you opt for an off-the-shelf e-commerce platform, you can create a basic store in a few days. Yet, if you need custom features or have thousands of products, it will take 3–9 months. Now, let's take a peek at some general timeframes for building websites of different sizes and complexities.

How much does an ecommerce website cost per month? ›

Ecommerce website builders can range from $39 per month to $399 per month, depending on whether you have retail stores or not. However, the average ecommerce website price will cost about $39 per month for new stores, not including sweat equity!

How much does it cost to start a website for small business? ›

If you're a service-based business, a basic website will normally be around five to eight total pages. Depending on if you plan to build it yourself or hire outside help, you're likely looking at costs of $500 to $5,000. For an e-commerce website, the average cost can be anywhere from $2,000 to $100,000-150,000.

How much do ecommerce owners make? ›

Ecommerce Business Salary
Annual SalaryMonthly Pay
Top Earners$400,000$33,333
75th Percentile$92,000$7,666
Average$114,491$9,540
25th Percentile$72,000$6,000

How much does it cost to run a Shopify store? ›

There are three main Shopify pricing plans to choose from. You have Basic Shopify at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month.

What is a good profit for ecommerce? ›

In ecommerce, the general rule of thumb is that gross profit margins between 50-70% are considered “good.” That said, NYU Stern School of Business reports an average of 41.54% for gross profit margins.

What are the 3 types of e-commerce? ›

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).

How to start an ecommerce business with no money? ›

Options to fund your new business venture include:
  1. Crowdfunding. This approach to raising money takes small amounts of cash from a large number of people. ...
  2. Friends and family loans. Do you have a personal support network that can back your new business idea? ...
  3. Small business loans. ...
  4. Capital investors. ...
  5. Small business grants.
Nov 25, 2022

Which is best platform for eCommerce website? ›

The Best E-Commerce Platforms of 2023
  • Squarespace: Best Overall E-Commerce Platform.
  • Square Online: Best for Omnichannel Selling.
  • Ecwid: Best for Existing Sites.
  • Shopify: Best for Dropshipping.
  • Wix: Best Drag-and-Drop Editor.
  • Weebly: Best Value.
  • BigCommerce: Best for Boosting Sales.
  • WooCommerce: Best for Versatility.

How much does it cost to build a website like Amazon? ›

The website development cost for a site like Amazon ranges from $50,000 to $150,000. If you're willing to start an eCommerce business, you should take a cue from Amazon. Another popular type to consider is Facebook.

How many pages does a eCommerce website need? ›

An eCommerce website should include a home page, category overview, category page, product page, login page, user account page, terms and condition page, shipping policy page, FAQs page, cart page, shipping details page, payment details page, thank you page, to name a few.

How hard is it to build an eCommerce website from scratch? ›

A 7-step recipe for building an eCommerce website from scratch
  • Pick the right eCommerce platform.
  • Select a theme and start customizing.
  • Create your product pages.
  • Set up payments.
  • Set up shipping and delivery.
  • Connect your domain.
  • Test and launch.
Dec 31, 2022

How much does GoDaddy charge for ecommerce? ›

GoDaddy Payments

And with the lowest transaction fees compared to other leading providers,* we're here to save you money and grow your business. Keep more of your money — 2.3% + 30¢ online transactions and 2.3% + 0¢ in-person transactions.

How much does it cost to hire someone to build a website? ›

The average cost for website development is between $100 and $500. It can even go up to $30,000 or more if you want some sophisticated features. You'll also need a budget for a domain name and web hosting. Buying the domain name costs $14.99 per year and web hosting at $7.99 per month.

How much does it cost to run a website for 1 year? ›

The average cost of maintaining a website ranges from $400 to $60,000 per year. The most common maintenance costs are domain SSL certificate, and software or web hosting renewal. Other costs might include purchasing additional extensions or investing in a major website redesign.

What is the cheapest way to start a website? ›

The Best Cheap Website Builders of 2023
  1. Wix: Best for e-commerce stores.
  2. Webflow: Best for designers.
  3. Ucraft: Best for sales teams.
  4. GoDaddy: Best for digital marketers.
  5. Jimdo: Best for freelancers with no design experience.
  6. Weebly: Best for affordable, value-packed premium plans.
Apr 12, 2023

Can you make a living off ecommerce? ›

Many eCommerce entrepreneurs make and sell their products through their websites, which means you own the entire brand and everything you produce. Whether it's arts and crafts, clothing, or any other types of products, you can make a profit if you have a unique skill.

Who is the richest ecommerce business? ›

Most Valuable E-Commerce Companies in the World
  • Copart, Inc. ...
  • Coupang, Inc. ...
  • Shein. ...
  • Sea Limited (NYSE:SE) Market Cap as of January 12, 2023: $31.67 billion. ...
  • Otto GmbH. Estimated Market Value: $33.92 billion. ...
  • Shopify Inc. (NYSE:SHOP) ...
  • MercadoLibre, Inc. (NASDAQ:MELI) ...
  • JD.com, Inc. (NASDAQ:JD)
Jan 28, 2023

What is the highest ecommerce salary? ›

High Paying Ecommerce Jobs
  • Director of Online Merchandising. Salary range: $138,500-$156,500 per year. ...
  • Ecommerce Project Manager. Salary range: $85,000-$136,500 per year. ...
  • eCommerce Merchandising Manager. ...
  • E-Business Manager. ...
  • Ecommerce Manager. ...
  • Internet Sales Consultant. ...
  • E Commerce Merchandising Coordinator. ...
  • Web Merchandiser.

How much does the average Shopify store owner make? ›

On average, the monthly Shopify income is around $3,897.

Do you need money to start Shopify? ›

You don't need tons of cash to get started. Start selling online with Shopify's Starter plan. For just $5 per month, you'll get all the tools you need to sell via social media.

How much does Shopify charge per item sold? ›

As for transaction fees, Shopify charges a fee of 2.9% + $0.30 per transaction for all online purchases made under this plan. On the other hand, physical purchases attract a 2.7% fee per transaction. If you use any payment gateway other than Shopify Payments, a 2% fee will be charged on every transaction.

What is the success rate of ecommerce? ›

The success rate for online businesses is only 10-20%.

The truth is that only 10% of online businesses succeed on average, with most failing within the first 120 days. This is because online businesses can't expect to make a profit within their first few months of inception.

How do I sell well on ecommerce? ›

How to Start Selling Online
  1. Conduct market research. The beauty of ecommerce is that anyone anywhere can join in on the action. ...
  2. Choose what products to sell. ...
  3. Identify your target audience. ...
  4. Conduct ecommerce platform research. ...
  5. Create product content. ...
  6. Build your online store. ...
  7. Promote and market your store.

Is Amazon e commerce profitable? ›

Amazon Overview of Revenues, Expenses, and Profits

Amazon generates revenues from retail sales, subscription services, web hosting services, and other business activities. For the year 2022, Amazon reported $514 billion in total revenue, which was a 9% increase from 2021.

Which type of e-commerce is best? ›

The Best E-Commerce Platforms of 2023
  • Squarespace: Best Overall E-Commerce Platform.
  • Square Online: Best for Omnichannel Selling.
  • Ecwid: Best for Existing Sites.
  • Shift4Shop: Best Free E-Commerce Platform.
  • Shopify: Best for Dropshipping.
  • Wix: Best Drag-and-Drop Editor.
  • Weebly: Best Value.
  • BigCommerce: Best for Boosting Sales.
May 4, 2023

What are the four basics of e-commerce? ›

So the four basic electronic commerce models are as follows,
  • Business to Business. This is Business to Business transactions. ...
  • Business to Consumer. Business to Consumer. ...
  • Consumer to Consumer. Consumer to consumer, where the consumers are in direct contact with each other. ...
  • Consumer to Business.

What are 3 examples of e-commerce websites? ›

Some examples of the online marketplaces are these:

Amazon offers several monthly plans for merchant stores. Buy.com, which is now part of the global Rakuten.com, is an expansive online marketplace that receives heavy traffic. eBay owns PayPal payment services and the Magento on-premise ecommerce platform solution.

Can you do eCommerce without a LLC? ›

Note that you don't need an LLC to start or run your online business. You can form one at any time or not at all, but forming an LLC would just be smarter risk management once you're up and running.

Can I start an online business with $500? ›

Business books and advisers might recommend having at least six months of runway saved before launching your own company. But it's possible to start a business on a budget as low as $500.

What is the top 1 eCommerce website? ›

Most Visited eCommerce & Shopping Websites
RankWebsiteCategory
1amazon.comeCommerce & Shopping > Marketplace
2ebay.comeCommerce & Shopping > Marketplace
3amazon.co.jpeCommerce & Shopping > Marketplace
4rakuten.co.jpeCommerce & Shopping > Marketplace
46 more rows

What is the easiest eCommerce site to use? ›

The 10 Easiest Ecommerce Platforms Summary
Tool
1SkuVault Best ecommerce platform with training and onboarding
2Wix eCommerce Best ecommerce platform for easy, no-code online store templates
3Lightspeed eCom Best for a free, easy to use ecommerce platform
4BigCommerce Best ecommerce platform for ease of use
6 more rows
May 10, 2023

Can you sell anything on Shopify? ›

No matter what eCommerce industry you want to enter, Shopify enables you to sell almost anything – from physical to digital products and services. However, before deciding what to sell on Shopify, make sure to read their Terms of Service to be certain that what you plan to sell is legal where you live.

How long does it take to build a website? ›

Overall, making a website with a professional can take anywhere from two to five months. Knowing how long it takes to design a website with a designer/developer, agency or team can help you decide if you'll complete the process on your own or hire a professional.

How much does it cost to launch a marketplace? ›

Costs of developing your own marketplace

Custom websites can easily start from $20,000 and robust marketplaces can quickly reach $150,000 and beyond. This is largely based on the salary of your freelance developers, in-house team, or software development agency.

Does Amazon charge for creating a store? ›

Sellers enrolled in Amazon Brand Registry can create a dedicated Store within Amazon at no additional cost with a unique Amazon URL. Amazon Storefronts are hand-picked destinations showcasing top products from Amazon sellers.

What is the lifespan of an eCommerce website? ›

Don't let your site lose you potential customers! According to research* the average lifespan of a website is around 2 years, 6 months and 27 days but, if we rephrase the question to “What should the lifespan of MY website be?” then the answer is a more vague... “it depends”.

Do I need an eCommerce website to sell? ›

If you plan on selling any goods or services, it's in your best interest to do so through an ecommerce platform. Two of the biggest advantages of using an ecommerce platform are that they are easy to use and extension-friendly.

What top 5 features are a must for any e commerce site? ›

10 Must have features for your eCommerce store
  • Simplicity. A simple eCommerce design increases conversion rates. ...
  • Mobile and Tablet Friendly. ...
  • High-Quality Content. ...
  • User-Generated Reviews. ...
  • Product Recommendations. ...
  • An Easy-to-Use Checkout. ...
  • FAQ Page. ...
  • Multi-level Security.
Jan 6, 2023

How many ecommerce sites fail? ›

How Many E-commerce Businesses Fail? E-commerce business has a failure rate of about 80%-90% failure rate. Many mistakes occur when building an e-commerce business, so you must research before investing money into a new venture.

How many hours does it take to build an ecommerce website? ›

Ecommerce Website (350+ hours)

Ecommerce requires more significant investment into every step of the website timeline, especially the UX/UI aspect. The technology stack can also differ significantly from project to project, depending on business objectives.

How long does it take to start an ecommerce business? ›

Starting a successful ecommerce business is a marathon, not a sprint. Don't measure business success by profitability in your first year. Give yourself a runway of 18 to 24 months for your business to get off the ground.

How much does it cost for Shopify to build a website? ›

The cost of a website builder varies based on the number of features, tools, apps, support options and more. Shopify offers tiered pricing with five plans. The Starter plan is only $5 USD/month, Basic is $29.00 USD/month, Shopify is $79.00 USD/month, Advanced Shopify is $299.00 USD/month when billed yearly.

How much is Shopify ecommerce website? ›

There are three main Shopify pricing plans to choose from. You have Basic Shopify at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month.

How much does Shopify charge monthly? ›

Shopify Explained: Recap of Pricing

The standard Shopify plans range from $5 to $399 per month. Plus, there are transaction fees ranging from 0.5% to 2.9% + $0.30, depending on the transaction type and the Shopify plan.

Which is best platform for ecommerce website? ›

The Best E-Commerce Platforms of 2023
  • Squarespace: Best Overall E-Commerce Platform.
  • Square Online: Best for Omnichannel Selling.
  • Ecwid: Best for Existing Sites.
  • Shopify: Best for Dropshipping.
  • Wix: Best Drag-and-Drop Editor.
  • Weebly: Best Value.
  • BigCommerce: Best for Boosting Sales.
  • WooCommerce: Best for Versatility.

Can you build a website on Shopify without paying? ›

Shopify also provides a free domain for new websites until you're ready to create a custom one. Learn more about Shopify's website hosting plan.

What are the disadvantages of Shopify? ›

Cons of Using Shopify
  • Pricing. Hosting your online business on Shopify may cost more than you bargained for. ...
  • Difficulty With Content Marketing. promoting your business is as important as starting the business. ...
  • Limited Customization. We stated earlier that Shopify is customizable. ...
  • No Email Hosting. ...
  • Difficult Exit.
Apr 21, 2023

How much should you spend on an ecommerce website? ›

The total cost to build an ecommerce website ranges from $30 to $10,000 depending on your business needs and your own experience. Small to medium-sized ecommerce businesses spend roughly $1,000 - $10,000 per month on marketing, whereas large businesses spend around $5,000 - $15,000 per month on average.

Is it better to use Wix or Shopify? ›

The main differences between Shopify and Wix are that Shopify is a fully-fledged ecommerce platform, while Wix is a website builder with ecommerce capabilities. Shopify is more expensive than Wix, but it offers more features and is more scalable.

How do I start my own website to sell things? ›

How to start an online store
  1. Choose an ecommerce platform.
  2. Decide on a target audience.
  3. Choose your products.
  4. Design your site.
  5. Connect a payment gateway.
  6. Choose a business structure.
  7. Get your store ready for launch.
  8. Launch your store.
Nov 10, 2022

Is Shopify more expensive than GoDaddy? ›

While Shopify is significantly more expensive than GoDaddy, the platform dedicated to e-commerce offers a number of additional features to help users customize their store, grow their business and retain customers.

Does Shopify take a percentage of sales? ›

Are there any transaction fees? There are no transaction fees for stores using Shopify Payments. If you choose a third-party payment provider, there will be additional fees of 2%, 1% or 0.5% for our Basic Shopify, Shopify, and Advanced Shopify plans, respectively.

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