E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (2024)

Microsoft garnished a big E3 presentation with the news that it had formed a new studio in Santa Monica called The Initiative, and perhaps more notably, bought four game developers. Ninja Theory (Hellblade, DmC), PlayGround Games (Forza Horizon), Undead Labs (State of Decay), and Compulsion Games (We Happy Few) are now under Microsoft’s aegis, part of a broad plan to bring more exclusive games to the Xbox One and Windows.

Being bought up by Microsoft should be a good thing for game studios. They’re now tethered to one of the titans of the game industry, and that cuts a sure course for success, doesn’t it? Well, if the fortunes of game development houses previously snatched up by Microsoft are any indication, a studio could face anything from hit games to complete annihilation.

FASA STUDIOS

  • Founded: 1995
  • Bought by Microsoft: 1999
  • Status: Closed in 2007

FASA is a name better known for tabletop roleplaying hits like Shadowrun and Battletech, but those popular titles lent themselves quite well to video games. FASA’s game division emerged in 1995 under the name FASA Interactive Technologies and, true to Battletech’s theme, made games about mecha. In 1999 Microsoft bought and renamed them FASA Studio, and they continued with various forms of MechWarrior 4. When Microsoft branched out into consoles with the Xbox, FASA delivered two MechAssault games, though their best-known work has no futuristic battle-bots; it’s the 2003 flight-shooter Crimson Skies: High Road to Revenge.

Microsoft set FASA Studio to work on a game based on Shadowrun and its magical cyberpunk trappings, though the developer crafted a first-person shooter instead of any RPG. It arrived in May of 2007, and Microsoft gave FASA Studio a good four months before shutting them down. Shadowrun games would survive, however, as the license found its way back to series creator Jordan Weisman and the Kickstarter-fed RPG series Shadowrun Returns.

BUNGIE

  • Founded: 1991
  • Bought by Microsoft: 2000
  • Status: Alive, but Separated

Bungie is forever tied to Halo, whether it’s the entire series or the original game that single-handedly made the Xbox stand out at its 2001 launch. Yet Bungie’s roots go back further to ‘90s computer titles like Marathon and Myth---and even to an anime-action game called Oni. The developer’s success undoubtedly led Microsoft to acquire them in late 2000. From then on, Bungie was the house of Halo, devoted to the series even after separating from Microsoft in 2007.

Microsoft still owns the rights to all things Halo and remains on seemingly good terms with Bungie. Even so, the detachment led Bungie to seek newer ground. As 343 went to work on Halo sequels, Bungie’s space-opera shooter Destiny emerged as a multiplayer hit under the developer’s new alliance with Activision. Whatever Bungie’s future might be, Microsoft isn’t controlling it directly.

DIGITAL ANVIL

  • Founded: 1996
  • Bought By Microsoft: 2000
  • Status: Closed in 2006
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (1)

Microsoft might have eyed Digital Anvil for a while. The studio’s founders included many former staffers from the popular Wing Commander titles, and their first game, Starlancer, evoked the same style of spaceship dogfight upon its March 2000 debut. Digital Anvil was a Microsoft company by the end of that year, and changes were in store. Several Digital Anvil projects shuffled to other developers, with the racing game Loose Cannon disappearing entirely, and the company concentrated on Starlancer’s ambitious sequel, Freelancer.

Freelancer arrived as a Windows-only game in 2003, and the developer turned to an Xbox exclusive with the terrestrial, squad-based action game Brute Force that same year. It met with decent sales and middling reviews. Microsoft folded Digital Anvil’s staff into the larger Microsoft Game Studios in 2005, though the developer technically existed until 2006.

ENSEMBLE

  • Founded: 1995
  • Bought by Microsoft: 2001
  • Status: Closed in 2008
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (2)

Ensemble rose on the success of simulations like Age of Empires and Age of Mythology. Microsoft published both series, so it seemed a natural, prosperous fit when Microsoft bought up the developer in 2001. It seemed even less surprising when Ensemble turned a strategy-game project into Halo Wars, a spin-off of Microsoft’s biggest video game lineage.

In development throughout 2006 and 2007, Halo Wars was near release when Microsoft carried on the time-honored game industry tradition of closing a studio just after it finishes a high-profile game. Remarks from former Ensemble employee Paul Bettner pointed to high development costs and long production times as the chief reasons for the shutdown. Ensemble wouldn’t rise again, but its staffers would form numerous other studios, ranging from Newtoy (Words with Friends) to Boss Fight Entertainment (Dungeon Boss).

RARE

  • Founded: 1985
  • Bought By Microsoft: 2002
  • Status: Alive

It was a surprising coup in 2002: Microsoft had stolen away Rare, the staunch Nintendo ally whose hits had sold systems from the Super NES’s Donkey Kong Country to the Nintendo 64’s GoldenEye 007. The purchase put Rare squarely in the Xbox camp, and the company’s first few years at Microsoft were rocky, due to the ill-received Grabbed by the Ghoulies and the under-selling Conker: Live and Reloaded. The Xbox 360 treated Rare better, with Kameo and Perfect Dark Zero arriving at launch, and the developer followed it up with characteristically lighthearted fare like Viva Pinata and Banjo Kazooie: Nuts and Bolts. In 2009, Rare switched gears and devoted their efforts to Microsoft’s motion-sensing peripheral, the Kinect.

Rare survives today, but in a very different form. The company went through layoffs, the failure of their Kinect Sports Rivals, and Microsoft shutting down the Kinect. The recent Rare Replay compilation won a lot of praise, and while the launch of Sea of Thieves was enjoyable, the longevity of the open-world pirate adventure remains to be seen.

LIONHEAD STUDIOS

  • Founded: 1997
  • Bought By Microsoft: 2006
  • Status: Closed in 2016
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (3)

Like many of these acquisitions, Lionhead were closely tied to Microsoft well before any buyouts ensued. The studio, arising from dissatisfied Bullfrog productions employees, made a name with the god-simulator Black & and White on PC, and their first console game was the much-hyped Xbox exclusive Fable. Despite the lower sales of Black & White’s sequel and a filmmaking simulation called The Movies, Microsoft saw potential and invited Lionhead into its ranks in 2006.

Microsoft was quick to play favorites among Lionhead’s catalog, however, and the developer crafted Fable sequels for the next eight years. It was not without cost: co-founder Peter Molyneux and a host of other employees left the company in 2012. The studio continued to produce Fable games, but it came to an end in 2016. Fable: Legends was in a beta phase when Microsoft canceled the game and closed Lionhead’s doors.

BIGPARK

  • Founded: 2007
  • Bought By Microsoft: 2009
  • Status: Alive
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (4)

One of Microsoft’s quieter purchases, BigPark hadn’t released any games before joining the fold in 2009. Microsoft turned BigPark’s Joy Ride game into an early Kinect offering, and the developer worked on two Kinect titles after that. BigPark’s been relatively reticent since, seemingly focused more on Microsoft apps than games.

TWISTED PIXEL GAMES

  • Founded: 2006
  • Bought By Microsoft: 2011
  • Status: Alive but Separated
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (5)

Twisted Pixel’s romance with Microsoft was short-lived. The developer started off releasing cartoony action fare like The Maw and ‘Splosion Man on Xbox Live Arcade, and their Kinect shooter The Gunstringer led to Microsoft acquiring the studio in 2011. Twisted Pixel delivered one of the odder Xbox One launch titles with Lococycle, but it would be their last game released under Microsoft’s money. The two companies parted ways in 2015, and Twisted Pixel returned to an independent track. Their latest release is the Oculus Rift horror title Wilson’s Heart.

PRESS PLAY

  • Founded: 2006
  • Bought By Microsoft: 2012
  • Status: Closed in 2016
E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (6)

Press Play went just about everywhere with their 2010 debut, Max and the Magic Marker. It arrived on the Wii, the PlayStation 3, mobile devices, the PC…but not the Xbox 360. That changed after Microsoft snapped up the developer in 2012, and Press Play’s later games, Max: The Curse of Brotherhood and the totem-puzzle game Kalimba, appeared on Xbox platforms as well as Windows.

Press Play branched out from kid-friendly games and was at work on an intriguing cooperative-survival action game called Knoxville in 2016. That’s when Microsoft pulled the plug and shuttered the studio, leaving several employees to launch a new development house known as Flashbulb Games.

MOJANG

  • Founded: 2009
  • Bought By Microsoft: 2014
  • Status: Alive

The headlines didn’t read “Microsoft Buys Mojang” nearly as much as they proclaimed “Microsoft Buys Minecraft.” Mojang arose from the creation of its open-world cultural phenomenon game, and the rampant popularity of Minecraft explained Microsoft paying $2.5 billion for the company and its properties in 2014.

Mojang has since created the action game Cobalt, but Microsoft clearly wants the studio for its Minecraft roots and has no intention of restricting it to the Xbox or PC. Telltale’s Minecraft: Story Mode arrived on multiple systems in 2015, and adaptations of the original Minecraft appeared on new systems, with the Switch being the latest to receive a port. Microsoft also launched an educational version of the game with MinecraftEdu.

There’s no clear fate outlined for Microsoft’s latest game-studio shopping trip. Will these newly bought developers disintegrate after pumping out one popular sequel too many? Will they vanish into the broader mass of Microsoft Game Studios? Or will they strike out on their own in a few years? As with any large company that buys a smaller one, history makes one thing clear: there’s no guaranteed success.

Of the 10 studios we profiled that Microsoft has acquired over the past 20 years, five have been closed, two are still around but separated, and three are still active members of the Microsoft family. This isn’t to speculate on the fates of Ninja Theory, Playground Games, Compulsion, or Undead Labs -- the Xbox division of the past few years under the leadership of Phil Spencer is night-and-day different than the Xbox of the 360 era.


News From Every E3 2018 Press Conference

Alright, buckle up, because we're diving deep into Microsoft's gaming empire here. First off, the recent news about Microsoft forming The Initiative studio in Santa Monica and acquiring four game developers—Ninja Theory, Playground Games, Undead Labs, and Compulsion Games—signals a strategic move to boost exclusive game offerings for Xbox One and Windows. Now, let's dissect the historical evidence with the other studios mentioned in the article.

  1. FASA STUDIOS:

    • Founded: 1995
    • Bought by Microsoft: 1999
    • Status: Closed in 2007
    • FASA Studios, known for MechAssault and Crimson Skies, succumbed to closure in 2007, a few months after the release of a Shadowrun-based first-person shooter. This reveals the unpredictable nature of post-acquisition fates.
  2. BUNGIE:

    • Founded: 1991
    • Bought by Microsoft: 2000
    • Status: Alive, but Separated
    • Bungie, the powerhouse behind Halo, saw success and eventually parted ways with Microsoft in 2007. It's an example of a studio thriving independently after separation.
  3. DIGITAL ANVIL:

    • Founded: 1996
    • Bought by Microsoft: 2000
    • Status: Closed in 2006
    • Despite roots in the Wing Commander series, Digital Anvil faced closure in 2006 after working on projects like Starlancer and Freelancer, showcasing the volatility of studio existence.
  4. ENSEMBLE:

    • Founded: 1995
    • Bought by Microsoft: 2001
    • Status: Closed in 2008
    • Ensemble, known for Age of Empires and Halo Wars, succumbed to closure in 2008 post the release of Halo Wars, emphasizing the challenges even successful studios might face.
  5. RARE:

    • Founded: 1985
    • Bought by Microsoft: 2002
    • Status: Alive, but transformed
    • Rare, famed for hits like Donkey Kong Country, faced a rocky start with Microsoft but survived. However, the journey involved layoffs, Kinect endeavors, and a shift in focus.
  6. LIONHEAD STUDIOS:

    • Founded: 1997
    • Bought by Microsoft: 2006
    • Status: Closed in 2016
    • Lionhead, creators of Fable, faced an eventual shutdown in 2016 after a series of Fable games, showcasing the challenges of sustained success under a big publisher.
  7. BIGPARK:

    • Founded: 2007
    • Bought by Microsoft: 2009
    • Status: Alive
    • BigPark, a quieter acquisition, has remained relatively reticent, focusing more on Microsoft apps than games, demonstrating the diverse paths post-acquisition.
  8. TWISTED PIXEL GAMES:

    • Founded: 2006
    • Bought by Microsoft: 2011
    • Status: Alive but Separated
    • Twisted Pixel's short-lived romance with Microsoft ended in 2015, showcasing the potential for a studio to return to independence.
  9. PRESS PLAY:

    • Founded: 2006
    • Bought by Microsoft: 2012
    • Status: Closed in 2016
    • Press Play, with titles like Max: The Curse of Brotherhood, faced closure in 2016, revealing the uncertainties in the gaming industry.
  10. MOJANG:

    • Founded: 2009
    • Bought by Microsoft: 2014
    • Status: Alive
    • Mojang, the creators of Minecraft, stands as a success story post-acquisition, with continued success and expansion beyond Xbox and PC.

In summary, Microsoft's track record with acquired studios is a mixed bag. The fate of the latest additions—Ninja Theory, Playground Games, Undead Labs, and Compulsion Games—remains uncertain, but history warns us that success is far from guaranteed in the volatile world of game development.

E3 2018: Here's What Happened To Every Studio Microsoft Has Bought - IGN (2024)

FAQs

Why is Microsoft buying all the game studios? ›

By owning game developers and publishers, Microsoft can reach new customers and markets, which will help them to increase their presence in the gaming industry. This will give them a competitive advantage over their competitors, as they will have access to a larger customer base.

What did Microsoft buy recently? ›

Tech giant Microsoft made headlines in early 2022 by announcing its intention to buy Activision Blizzard, one of the world's most-valuable gaming companies, for $68.7bn (~£50.5bn). The news took the world by storm, and was quickly labelled one of the most influential deals in the history of gaming.

How much did Microsoft buy Activision for? ›

Microsoft has finalized its $68.7 billion deal to acquire Activision Blizzard, the publisher of Call of Duty, World of Warcraft, and Diablo. The Verge exclusively reported last week that Microsoft was planning to close today, and now it's official.

What are the Microsoft acquisition targets? ›

Previous documents from the case revealed that Microsoft has considered acquiring many other studios, including Bungie (now owned by Sony), Sega, and Square Enix. This most recent batch of documents leaked a new design for the Xbox Series X and some unannounced games from Bethesda.

Does Microsoft own 100% of Activision? ›

On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion. The deal was concluded on October 13, 2023, with the total cost of the acquisition amounting to $75.4 billion.

What game studio did Microsoft just buy? ›

Microsoft is the third-largest gaming company in the world by revenue after acquiring Activision Blizzard, trailing Tencent and Sony.

Does Bill Gates still own Microsoft? ›

Institutional investors are the majority owners of Microsoft, accounting for almost 70% of outstanding shares. Former CEO Steve Ballmer owns a 4% stake in Microsoft, more than its founder Bill Gates, who holds a 1.3% stake. Vanguard and Blackrock are the two largest Microsoft's institutional investors.

Does Microsoft own Google? ›

Microsoft is not owned by Google. The two are intense competitors and have been for a long time. They compete across a range of businesses like cloud computing, enterprise software, digital advertising, hardware, and artificial intelligence.

How many studios does Microsoft own? ›

Subsidiaries and studios

Microsoft Gaming has a major global presence and studios located across the world. Globally, Microsoft owns 40 studios and employs over 20,100 people.

Is Call of Duty owned by Microsoft? ›

Overwatch, Call of Duty and World of Warcraft are now all owned by Microsoft.

Will Xbox buy Activision? ›

Hot on the heels of the U.K. regulator giving the deal its formal seal of approval, Microsoft announced on Oct. 13 that it had completed its acquisition of Activision Blizzard and was beginning the process of merging the publisher with Xbox. Activision Blizzard CEO Bobby Kotick will stay on until the end of 2023.

How much did Microsoft pay for Minecraft? ›

Microsoft's $2.5-billion purchase of “Minecraft” brought the wildly popular block-building and adventure game to new players across multiple platforms.

Is Microsoft buying Dell? ›

After weeks of rumored talks, Dell has announced its sale to Microsoft, Silver Lake Partners, and founder Michael Dell for $24.4 billion, the biggest leveraged buyout since the 2008 financial crisis. The company went for $13.65 per share to its investors, according to DealBook's Michael De La Merced.

What company does Microsoft want to buy? ›

– Jan. 18, 2022 – With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. (Nasdaq: MSFT) announced plans to acquire Activision Blizzard Inc.

What is Microsoft's largest acquisition? ›

Microsoft acquired Activision Blizzard in an all-cash transaction valued at $68.7 billion.

Why are Microsoft buying Activision? ›

Microsoft has officially closed its $68.7 billion (£56.6bn) deal to buy Activision Blizzard following a protracted battle with regulators. The acquisition will help bolster Microsoft's Xbox Game Pass subscription service by bringing mega-hit franchises like Call of Duty and Diablo under the company's purview.

What will happen if Microsoft buys Activision? ›

Following this acquisition, Microsoft will own more gaming studios, the availability of Call of Duty and other Activision Blizzard franchises will shift, and unionization efforts within Activision Blizzard could gain a bit more ground.

Is Microsoft buying Activision a good thing? ›

What Microsoft Gains With Activision. As Singh put it, in one shot, the Activision purchase enables Microsoft to shorten time-to-market with new gaming products, expand its reach, and deepen its penetration in those markets.

What percent of the gaming industry does Microsoft own? ›

As of 2023, with a 45% market share in PlayStation system hardware, games, and services, Sony remains the worldwide industry leader, followed by Nintendo with a 27.7% market share and Microsoft with a 27.3% market share.

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