Doritos Means "Little Golden Things," And They Were Invented At Disneyland (2024)

People might have freaked out when a Starbucks opened within the Main Street Bakery at Walt Disney World, but how soon we forget. Cross-branding is nothing new. When Disneyland opened, it featured a Mexican(ish) restaurant called Casa de Fritos run by the Frito company. It was on New Orleans Street, near another product-placement eatery: Aunt Jemima’s Pancake House. It at the Casa de Fritos that the beloved Dorito was invented. Yes, really.
Arch West, the Frito (later Frito-Lay) marketing executive credited with the product’s creation, died in 2011 and was buried with a layer of his tasty legacy sprinkled over his ashes. The Dorito legend varies: one version has it that West discovered tasty tortilla chips at a roadside stand and decided to bring them into American homes.
Another version of the story is that the Doritos brand was born at Disneyland. According to the book Taco USA, (excerpted here in OC Weekly) one of the signature snacks of American excess came into existence in order to use up some stale food.See, a local tortilla company delivered to several restaurants at the park, including the Casa de Fritos. Instead of tossing out stale tortillas, a salesman asked a Casa de Fritos cook to fry them up and make chips out of them. These caught on with guests, but the corporate overlords–by then, the merged Frito-Lay–didn’t know anything about it.
Not until Mr. West visited the restaurant, saw guests eating the chips, and saw something different. They weren’t just a way to use up stale tortillas: they could become triangular snack gold. Frito-Lay hired that tortilla vendor, Alex Foods, to manufacture chips for national sale.
Their name, from the very beginning? Doritos, or “little golden things” in Spanish.
Frito-Lay stopped subcontracting to Alex Foods and produced Doritos in its own plants. Alex Foods went on to create its own brand of tortilla chips, because the world really can never have too many tortilla chips.
The very first Doritos were sort of plain-flavored. American consumers found the chips kind of plain without sauce, so Frito-Lay gave them a sort of Mexican seasoning called “Taco” in 1968. What we think of as the “original” flavor, nacho cheese, debuted in 1974. In the last 50 years, there have been more than 100 different varieties of Doritos.
Here’s the oldest Dorito TV ad we could find on YouTube: a 1975 spot emphasizing the chips’ crunchiness.
http://www.youtube.com/watch?v=bVX55wN5wsM
How Doritos Were Born At Disneyland [Orange County Register]

Editor's Note: This article originally appeared on Consumerist.

Doritos Means "Little Golden Things," And They Were Invented At Disneyland (2024)

FAQs

Were Doritos really invented at Disneyland? ›

In the early days of Disneyland, a restaurant named Casa de Fritos invented Doritos by repurposing stale tortillas they bought from a local vendor. The chips proved to be so popular they were eventually rolled out nationally by Frito-Lay in 1966.

Where did the idea for Doritos come from? ›

Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

Did Fritos start in Disneyland? ›

One early sponsor was Fritos, a company founded in 1932 by food entrepreneur Charles Elmer Doolin (now part of PepsiCo's Frito-Lay division). Walt persuaded Doolin to open a Fritos-themed Mexican restaurant in Disneyland. Casa de Fritos opened on August 11, 1955, less than a month after Disneyland's opening day.

What are the original Doritos called? ›

The very first Doritos were sort of plain-flavored. American consumers found the chips kind of plain without sauce, so Frito-Lay gave them a sort of Mexican seasoning called “Taco” in 1968. What we think of as the “original” flavor, nacho cheese, debuted in 1974.

What famous snack was created in Disneyland? ›

So there you have it: Doritos were invented at Disneyland. Mickey Bars may be the most iconic Disney snack, but next time you're at the parks, bring along a bag of Doritos for a much more original dose of Disney nostalgia.

Why were Doritos invented in Disneyland? ›

You can still find Frito-Lay products in the Disney parks! In the early 1960s, a route salesman saw that restaurant staff had discarded tortillas and apparently wasn't pleased. He told the cook to make them into tortilla chips instead of tossing them in the trash and wasting them.

Who originally made Doritos? ›

Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips.

What is Doritos main message? ›

DORITOS® isn't just a chip. It's fuel for disruption — our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

Is Frito-Lay owned by Disney? ›

Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc.

What is the oldest item in Disneyland? ›

Petrified Tree: Weighing in at over five tons, the Petrified Tree in Frontierland is believed to be nearly 70 million years old.

Did Disneyland used to sell McDonald's fries? ›

In accordance with these terms, McDonald's french fry stands began popping up all over the parks, kicking off a solid 10-year run. In 2007, however, Disney chose not to renew the contract, and much to the sadness of french fry fans, all traces of McDonald's disappeared from the parks in 2008.

Was McDonald's ever in Disneyland? ›

Earlier that year, Disney's California Adventure had opened with Burger Invasion, a McDonald's-branded counter-service restaurant that sold Big Macs and other sandwiches in addition to French Fries and beverages. The ten years were over on January 1, 2007. McDonald's and Disney did not renew their agreement.

When were Doritos invented? ›

Doritos debuted in 1964 in Southern California. The name means “l*ttle golden things” in Spanish, which is fitting because Doritos actually started out as tortilla chips. The inventor of Doritos is unclear. Some say the chips launched at a Disneyland restaurant in the early 1960s called Casa de Fritos.

Were Taco Doritos the original? ›

Frito-Lay first developed the taco-flavored Doritos in 1967. They were the second chip in the Doritos line, coming on the heels of the toasted corn Doritos, which debuted in 1964.

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