Does Bourbon Appreciate in Value? Answered (2023 Updated) (2024)

Last Updated on December 29, 2022 by Lydia Martin

Bourbon has been around since the 18th century, and its popularity has continuously grown, especially in recent years. But does bourbon appreciate in value?

Not all bourbons are created equal, so if you are planning to invest in bourbons, here’s our intensive research.

Contents

Does Bourbon Depreciate or Appreciate In Value?

Does Bourbon Appreciate in Value? Answered (2023 Updated) (1)There is no guarantee that every bottle of bourbon will appreciate. Still, two things are for sure: (1) it does not depreciate, and (2) many bottles are worth significantly more than their original purchase price.

The value of the bourbon has something to do with factors such as rarity, commemorative bottlings, signed bottles, and discontinued variants.

In addition, the aging process indicates that each bottle is unique. As a result, collectors are willing to pay high prices for certain types of bourbon.

Factors That Make Bourbon Appreciate In Value

Does Bourbon Appreciate in Value? Answered (2023 Updated) (2)

Rarity/Scarcity

Bourbons are released year-round, but September to November are the months with high releases [1], so you have to keep an eye for the rare bourbons. Rare bourbons have higher value, especially since most are limited editions.

Generally speaking, older bourbons tend to be more valuable than younger ones. Limited edition and specially-aged bourbons are usually worth more than mass-produced brands.

Straight bourbons should be aged for a minimum of two years [2], but distilleries prefer to release bottles after six to twelve years.

Increased demand may cause scarcity, increasing the value of the bourbon.

Commemorative Bottlings

Does Bourbon Appreciate in Value? Answered (2023 Updated) (3)

Another thing that makes bourbon appreciate is commemorative bottlings.

Most distilleries like Buffalo Trace Distillery, Woodford Reserve, and Evan Williams release commemorative edition items from time to time.

Commemorative bottlings are also released to mark a certain event like Kentucky Derby, so you have to watch out for these if you want to collect bourbons that appreciate in value.

Master Distiller-Signed Bottles

Signed bottles by Master Distillers make great collectibles, so there is no doubt that these bourbon bottles will appreciate in value.

Signing events may allow you to get the signature of Master Distillers for free, but other establishments may require you to buy the bottle on-site for autographs.

Master Distillers in certain distilleries are out for scheduled signings and meetups at bourbon clubs and liquor stores. If you get a chance to have the bottles signed, it will help raise the value of your bottle.

Discontinued Variants

Does Bourbon Appreciate in Value? Answered (2023 Updated) (4)

Hard to find bourbons appreciate, including discontinued variants.

Some bottling may have discontinued production because of different factors such as (1) shortage of aged stock, (2) rebranding, and (3) total overhaul of the distillery’s core line.

Discontinued bourbon variants might have an appreciated value unless a bad controversy causes a stoppage in production.

What’s A Collectible Bourbon?

Collectible bourbons are rare bottlings that can be sold for thousands of dollars per bottle.

Collectible bourbon is usually out for auctions, and Pappy Van Winkle’s Family Reserve dominates the category.

Some collectibles are those bourbon bottlings that exist in pre-prohibition (before 1920), as it is illegal to produce and sell intoxicating beverages.

Does Collecting Bourbon Make A Great Investment?

Does Bourbon Appreciate in Value? Answered (2023 Updated) (5)Collecting bourbon makes a great investment for a few reasons: (1) it can be a source of passive income, (2) it gives great ROI, and (3) limited editions cost thousands of dollars.

Vintage and limited edition bottles can be more profitable after ten to twenty years.

It may have risks like any other investment because investing in bourbon will lock up your money for years, but rising prices and higher demands make great ROI.

FAQs

Does bourbon increase in value with age?

Yes, bourbon increase in value with age because older bourbon bottles usually have higher retail prices than the new ones. Older bourbons are rarer, and with this, it gives a higher value to the liquor.

Can you make money by buying and selling bourbon whiskey?

Yes, you can make money by buying and selling bourbon whiskey. However, you must invest in the right bourbons to make a higher profit. Special and limited edition bourbon bottles can be worth more than their original price.

Final Thoughts

Bourbon does appreciate in value. When properly cared for, bourbons will be worth more than their original purchase price. Bourbon collectors may consider factors like age, rarity, and condition.

If you’re thinking about investing in bourbon, do your research to find out which brands are the most sought-after by collectors.

Higher demands increase ROI, so investing in limited editions and rare bottles can be a good source of passive income.

References:

  1. https://www.mensjournal.com/food-drink/10-rare-bourbons-and-ryes-worth-hunting-down-mens-journal/
  2. https://www.cnbc.com/2015/06/04/5-rules-that-make-it-bourbon.html

Does Bourbon Appreciate in Value? Answered (2023 Updated) (6)

Lydia Martin hails from Redmond, Washington, where you’ll find some of the best co*cktail bars and distilleries that offer a great mix of local drinks. She used to work as a bar manager in Paris and is a self-taught mixologist whose passion for crafting unique co*cktails led her to create Liquor Laboratory. Lydia can whip up a mean Margarita in seconds! Contact at [emailprotected] or learn more about us here.

Does Bourbon Appreciate in Value? Answered (2023 Updated) (2024)

FAQs

Do bourbons increase in value? ›

Whiskey bottles that were produced and sold prior to prohibition (before 1920) are some of the most collectible examples of bourbon bottles. The value of bourbon has increased over the years.

Does whiskey appreciate in value? ›

Whiskey is a great alternative investment asset, just like gold, wine, and real estate. Whiskey can preserve and even increase in value during economic instabilities, inflationary periods, and recessions.

What is the number 1 rated bourbon? ›

  • Best Overall. Henry McKenna Single Barrel Bourbon. ...
  • Best Value. Maker's Mark Bourbon Whiskey. ...
  • Best for Sipping. Widow Jane 10-year Bourbon. ...
  • Best for co*cktails. Michter's US1 Bourbon. ...
  • Best Under $50. Four Roses Single Barrel Bourbon. ...
  • Best Under $100. Noah's Mill Small Batch Bourbon. ...
  • Best Barrel Strength. ...
  • Best Wheated.

How long will an unopened bottle of bourbon last? ›

The shelf life of bourbon isn't much different from the shelf life of whiskey, as a whole. Unopened, a bottle of bourbon won't go bad. You can store it for decades. But once a bottle of bourbon is opened, it's got roughly 1 to 2 years before it goes bad.

Can bourbon be an investment? ›

Bourbon Values Hold Strong

A barrel that cost less than $1000 as new fill Bourbon or Rye whiskey is today worth more than $2500 as 2 Yo and at least $4000 as 4 year old. For Investors this represents a solid appreciating asset class that is delivering 4 year IROI of well over 100%.

What bourbons should I add to my collection? ›

10 Bourbons to Add to Your Liquor Cabinet
  • 01 of 10. Maker's Mark. Courtesy of Maker's Mark. ...
  • 02 of 10. Knob Creek. Courtesy of Wine.com. ...
  • 03 of 10. Woodford Reserve. Courtesy of Wine.com. ...
  • 04 of 10. Old Forester. ...
  • 05 of 10. Buffalo Trace. ...
  • 06 of 10. Evan Williams Black Label. ...
  • 07 of 10. Old Grand-Dad 100-Proof. ...
  • 08 of 10. Four Roses Small Batch.
Nov 22, 2022

Does unopened bourbon increase in value? ›

Yes, bourbon increase in value with age because older bourbon bottles usually have higher retail prices than the new ones. Older bourbons are rarer, and with this, it gives a higher value to the liquor. Can you make money by buying and selling bourbon whiskey?

Is whisky a wise investment? ›

Whisky can be a lucrative investment, with some rare bottles selling for hundreds of thousands of dollars. The market for rare and collectable whisky is growing, with many investors seeing it as a promising alternative to traditional assets like stocks and real estate.

What is the smoothest bourbon to drink straight? ›

Straight, No Chaser: The Best Bourbons for Sipping
  • Barrell Armida.
  • Barrell Bourbon Batch 031 Cask Strength.
  • Case Study Tennessee Straight Bourbon.
  • Five & 20 Spirits Straight Bourbon.
  • Freeland Spirits Bourbon.
  • Old Fitzgerald 11 Year Old Bourbon.
  • Still Austin The Musician Straight Bourbon.
Nov 4, 2022

What is the holy grail of bourbon? ›

Pappy is the holy grail of bourbons and very difficult to find.

What is the smoothest bourbon in the United States? ›

Smoothest Bourbon To Drink Straight
  • Four Roses Single Barrel Bourbon. ...
  • Evan Williams Apple. ...
  • Agitator Bourbon Kentucky Straight Whiskey. ...
  • Franklin Four Single Barrel Straight Bourbon. ...
  • Bomberger's Declaration Bourbon. ...
  • Nulu Straight Bourbon Whiskey Barrel Select. ...
  • Stedmans Select Kentucky Straight Bourbon.

Is 30 year old bourbon still good? ›

Bourbon does not expire, it can last indefinitely. The key is to make sure it's stored in a cool, dark place. If you have an unopened bottle of bourbon that's been sitting in your cabinet for years, it's still good to drink.

Is it good to let bourbon age? ›

The aging process helps to calm the harshness of the alcohol and gives bourbon its distinct flavors. The longer the bourbon sits in the barrel, the more rich and complex the flavor profile will be.

What happens if you don't open a bottle of whiskey for years? ›

So, How Long Does Whiskey Last? While whiskey doesn't necessarily expire, it does start to lose flavor and elements after it is opened. An unopened bottle of whiskey will last indefinitely if stored in proper condition.

Do bourbon barrels increase in value? ›

Since 2010, prices for bourbon casks have appreciated on average 13.85% per year on average, depending on the distillery and age. In comparison to other asset classes, bourbon has outpaced nearly every other category.

Should I insure my bourbon collection? ›

While homeowner's policies cover certain types of damage or loss of your primary residence, it's not designed to cover most collections. You need an insurance policy that covers your whiskey collection, regardless of where in the world it resides, and whether it's at your residence or in transit there.

How much bourbon is left in the barrel after 23 years? ›

The most sought-after bourbon in the world, Pappy Van Winkle 23-year-old, begins life as 53 gallons of new-make whiskey at 114 proof. What's left in the barrel after 23 years is a mere 14 gallons of bourbon at around 135-140 proof. What makes it into the bottle is even less.

What are the hardest bourbons to find? ›

Rare Bourbons List: 15 Hard-to-Find Spirits (2023 Updated)
  • Old Rip Van Winkle 25-Year-Old Bourbon.
  • A.H. Hirsch Reserve 1974 16-Year-Old Straight Bourbon.
  • Michter's Limited Release 25-Year-Old Kentucky Straight Bourbon.
  • Old Forester Birthday Bourbon.
  • Pappy Van Winkle's Family Reserve Straight Bourbon.
Oct 26, 2022

What bourbon does Matthew McConaughey endorse? ›

And we have some news to share regarding the latter—the partnership between Matthew McConaughey and Wild Turkey will end on December 31, 2022, although the fruits of this relationship, Longbranch Bourbon, will continue along its whiskey journey.

Where does Woodford Reserve rank among bourbons? ›

33rd overall

Which whiskeys go up in value? ›

Most collectible bottles are over 10 years old and value usually increases with the age of the whisky. Whisky over 30 years old is the most sought after as it is the rarest. Any whisky bottled at over 50 years old is highly desirable and a very limited number of distilleries have released whisky over 50 years old.

What is the number 1 selling whiskey? ›

1 whiskey were sold worldwide. Imperial Blue was number two that year, selling about 24.1 million cases.
...
Leading whiskey brands worldwide in 2021, based on sales volume (in million 9 liter cases)*
CharacteristicSales volume in million 9 liter cases
--
10 more rows
Jan 6, 2023

What are the most sought after whiskeys? ›

Springbank Aged 50 Years 1919 ($204,509, Christie's 2021) The Macallan Lalique Single Malt Scotch Whisky Aged 50 Years NV ($126,515, Bonham's 2019) Port Ellen Queen's Visit Aged 12 Years 1980 ($110,968, Whisky Auctioneer 2022) The Yamazaki Single Malt Whiskey Aged 35 Years NV ($74,477, Whiskey Auctioneer 2022)

How do you store bourbon for 20 years? ›

To store your bourbon, it's best to keep the bottle away from direct sunlight and in a location that doesn't experience a wide flux in temperature.
...
Here are some examples:
  1. Basem*nt.
  2. Wine cellar (not on its side)
  3. Air-conditioned closet.
Mar 23, 2020

Can bourbon be aged less than 2 years? ›

No minimum age requirement

It can go for any amount of time. But, there are two exceptions to this – straight bourbon whiskey has to be aged for a minimum of two years, and bottled-in-bond must be aged for at least four years.

Do people buy empty bourbon bottles? ›

Empty bottles of premium brands of whiskey such as Pappy Van Winkle, Old Fitzgerald and Macallan are selling for hundreds of dollars on sites such as eBay, according to a report from the New York Times.

What whiskey goes up in value? ›

Most collectible bottles are over 10 years old and value usually increases with the age of the whisky. Whisky over 30 years old is the most sought after as it is the rarest. Any whisky bottled at over 50 years old is highly desirable and a very limited number of distilleries have released whisky over 50 years old.

Do bourbons get better with age? ›

Key Takeaways. Bourbon gets better with age when stored in barrels. However, do remember that bourbons will not get better once bottled because the aging process stops after bottling. The aging process gives identity and complexity to the bourbon whiskey.

How profitable is bourbon? ›

For small distilleries, it is profitable to make money. Small distilleries now account for $450 million of the $450 million in sales. Assuming a 40% profit margin after raw materials are sold, a distillery can make $384/day. They can expect to make $96,000 per year by distilling for 250 days per year.

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