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The name change means consumers won’t mistakenly connect the Disney-owned studio with Mr. Murdoch’s polarizing Fox News.
LOS ANGELES — Sound the trumpets: 20th Century Fox, a name and klieg-lit logo that stretches back 85 years in Hollywood, is dropping the word Fox, a move that may prevent consumers from mistakenly thinking the movie studio has anything to do with Rupert Murdoch’s polarizing Fox News media empire.
The Walt Disney Company bought most of Mr. Murdoch’s entertainment assets last year in a $71.3 billion deal. That included the 20th Century Fox studio and its art-house sibling, Fox Searchlight. On Friday, employees at the main movie studio arrived to a new email format (@20thcenturystudios) without the Fox. A Disney spokesman confirmed that both labels, now officially known as 20th Century Studios and Searchlight Pictures, would drop Fox from their logos. Disney had no further comment.
“Downhill,” a comedic drama starring Will Ferrell and Julia Louis-Dreyfus, will be the first movie to bear the Searchlight Pictures name. It arrives in theaters on Feb. 14. “The Call of the Wild,” set for release on Feb. 21 and starring Harrison Ford, will carry the 20th Century logo. The trumpet fanfare (composed by Alfred Newman in 1933), klieg lights and familiar monolith logo will remain.
It is not surprising that Disney would rename the movie operations. In October, 20th Century Fox Television, a small-screen studio that Disney bought as part of the deal, became part of a new entity, Disney Television Studios.
Mr. Murdoch still owns the Fox broadcast network, Fox News and a chain of 28 local Fox television stations, among other media assets. His new company is called Fox Corporation, and one of his sons, Lachlan Murdoch, is chief executive. (The old company was called 21st Century Fox.)
The Fox brand became synonymous with Mr. Murdoch starting in the mid-1980s, when he bought a stake in the 20th Century Fox movie studio and founded the Fox broadcast network to compete with ABC, CBS and NBC. He eventually took full control of the movie studio. Fox News arrived on the cable scene in 1996 as an alternative to CNN and grew into a behemoth that dwarfed the film company as a moneymaker.
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