Different ways to secure funding for your business (2024)

Different ways to secure funding for your business (1)

So, you have decided to start your own business? You are finally taking the plunge to be your own boss and start your dream career.
But it can be difficult to do so if you do not have the funding secured or you do not know where to start looking for funding.

If you have been researching “where to apply for business funding”, you are well on your way to securing finances for your business. For those who are stumped for financing ideas, read on below for different ways to secure funding for your small business.

- Look for small business lenders

There are many financial lenders which are geared specifically towards small business and SME loans. These companies are a good place to start for small business owners, as you will find the process easy and efficient.

Small business lenders do not have as many clauses as banks or financial institutions have, but you will need to check the terms and conditions of the lender you choose. Small business lenders are often more willing to negotiate interest rates as they understand that business owners are just starting out and might not be able to afford higher interest rates.

- Look into crowdfunding

Crowdfunding is a relatively new innovation of the digital age, with companies such as Slourish, Indiegogo, Kickstarter and others being at the head of the pack. You can investigate crowdfunding as a funding method to help you before you look into more serious ways to fund your business.

Crowdfunding is the perfect platform to finance business equipment or marketing budgets, as it is not considered to be ideal for long-term funding. Once you know where to apply for business funding, you can use the money you raised with crowdfunding to supplement your business loan or update your store. Be sure to include incentives for those who contribute to your crowdfunding campaign, such as a tester of your new product or a discount at your store.

- Inquire about investors

One effective way to secure funding for your small business is to look into investors. If you decide to look into investors, you will need to create a well-written and well-thought-out business plan to show them.
Read everything you can about your industry and your competitors, and include this research in your business plan. You will need to be able to motivate the investor to learn more about your business, as well as educate them on the investment. Remember to clearly define your strategy and how you plan on providing them with a solid return on investment (ROI). You will need to clearly set the guidelines of the investment, as some investors might want more control than others.
If you are looking for investment platforms,this list of p2p investment platforms is available.

- Ask friends and family

While many small business owners do not want to start their business in debt to others, asking friends and family to invest or lend you money is a viable option. But you will need to be sure to have a solid business plan in place first before you even approach someone asking them for a loan or an investment.

In order to make this loan a success, you will need to include an evidence-based assessment of when your family or friends will see their money again as well as formal financial projections. Without these, you might find that your family is reluctant to loan you any money. You will need to be aware that asking for money from friends and family can be risky for both parties involved and you will need to draw up and sign a proper, legally binding contract in order for the loan or investment to be a success.

- Begin with bootstrapping

Bootstrapping might sound like something out of a Pirates of the Caribbean film, but it can be defined as starting a business with very little to no money. You will need to gather together any personal funding you might have, such as savings or selling off equity, and use this to start funding your small business.

Bootstrapping is a good option for those who are starting out and do not want to begin their business in debt, but it is not a sustainable option for the long-term. Bootstrapping might help with the first month’s worth of expenses, but you will need to look into where to apply for business funding before this money runs out. Be sure that any money you put into your business you will get out, with interest, before you consider bootstrapping.

- Be smart about finances

Starting your own business is an exciting time, but it can come with its own set of pitfalls. You will need to draw up a business plan before you apply for finance or ask any investors to put their name behind your product or service. Be sure to include realistic statistics and projections, as these will encourage lenders to approve your loan. The smartest financial decision for small business owners is to opt for a small business loan, as you will find the process easy, efficient and more stable than some other options.

Different ways to secure funding for your business (2)

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    Different ways to secure funding for your business (2024)

    FAQs

    Different ways to secure funding for your business? ›

    There are many ways to finance your new business. You could borrow from a certified lender, raise funds through family and friends, finance capital through investors, or even tap into your retirement accounts, although the latter isn't recommended.

    How can you secure funding for your business? ›

    1. Determine how much funding you'll need.
    2. Fund your business yourself with self-funding.
    3. Get venture capital from investors.
    4. Use crowdfunding to fund your business.
    5. Get a small business loan.
    6. Use Lender Match to find lenders who offer SBA-guaranteed loans.
    7. SBA investment programs.
    May 19, 2023

    What are 3 ways to finance a business? ›

    There are many ways to finance your new business. You could borrow from a certified lender, raise funds through family and friends, finance capital through investors, or even tap into your retirement accounts, although the latter isn't recommended.

    What are three different methods of funding a new business? ›

    Companies need to raise capital in order to invest in new projects and grow. Retained earnings, debt capital, and equity capital are three ways companies can raise capital. Using retained earnings means companies don't owe anything but shareholders may expect an increase in profits.

    How do businesses secure financing? ›

    There are two general ways of securing this needed capital through either raising equity (selling a portion of your business to someone else) and/or securing debt (borrowing funds).

    What is to secure funding? ›

    Secured funding (unlike unsecured funding) is a type of loan where the borrower has to keep collateral of assets or security against the loan. In case of default, the lender has the right to put the asset or security pledged on auction and recover the amount from it.

    What is the best funding for a business? ›

    Business Partners funds entrepreneurs through finance, shareholder's loans, equity, royalties, term loans or a combination of all of these.
    • Venture capital funding.
    • Angel investment funding.
    • Personal debt finance.

    What are the three main sources of finance? ›

    The three sources of finance
    • Short-term financing.
    • Medium-term financing. In relation to medium-term sources of finance, a business may take out a bank loan. ...
    • Long-term financing. Longer-term funding offers the cheapest borrowing terms for businesses.

    What are the two main sources of financing for a business? ›

    Debt and equity are the two major sources of financing. Government grants to finance certain aspects of a business may be an option.

    What is the most common form of financing for a small business? ›

    Term loans

    A business term loan is one of the most common types of business financing. You get a lump sum of cash upfront, which you then repay with interest over a predetermined period of time. Payments are fixed, usually on a monthly basis.

    What are the different ways of funding? ›

    Debt and equity are the two main types of finance available to businesses. Debt finance is money provided by an external lender, such as a bank. Equity finance provides funding in exchange for part ownership of your business, such as selling shares to investors.

    What are different funding options? ›

    Money from personal savings, friends and family, bank loans, and private equity through angel investors and venture capitalists are all options for funding throughout the life cycle of a private company.

    What is the best type of funding? ›

    What type of financing for small businesses should you use?
    Funding typeWho it's best for
    Business credit cardsBusinesses seeking to cover small gaps in cash flow.
    Business lines of creditEstablished businesses seeking to cover gaps in cash flow.
    Self-fundingBusiness owners who are personally financially secure.
    4 more rows
    Apr 11, 2024

    What is a secure business loan? ›

    A secured business loan is backed by company assets, which work as collateral. If the business fails to repay the loan, the lending institution can seize the collateral to recoup its funding. But providing collateral can be worth it to land a higher amount or lower rate.

    How many types of financing are there? ›

    There are two types of financing available to a company when it needs to raise capital: equity financing and debt financing. Debt financing involves the borrowing of money whereas equity financing involves selling a portion of equity in the company.

    How to create a business plan? ›

    Traditional business plan format
    1. Executive summary. Briefly tell your reader what your company is and why it will be successful. ...
    2. Company description. ...
    3. Market analysis. ...
    4. Organization and management. ...
    5. Service or product line. ...
    6. Marketing and sales. ...
    7. Funding request. ...
    8. Financial projections.

    How do small businesses finance themselves? ›

    Start-up small businesses may use equity financing or debt financing to obtain money when they are cash poor. A bank loan is a form of debt financing used by small business owners. Equity financing means allowing stakeholders to own part of the business.

    What is the best financing option for a startup? ›

    Startup Financing
    1. 10 Startup Financing Models to Fund Your Small Business. ...
    2. Start With Personal Financing and Credit Lines. ...
    3. Reach Out to Friends and Family. ...
    4. Apply for a Business Loan. ...
    5. Catch the Attention of an Angel Investor. ...
    6. Pitch Your Startup to Venture Capitalists. ...
    7. Host a Crowdfunding Campaign. ...
    8. Join a Startup Incubator.

    How do you finance a purchase? ›

    When you finance a purchase, you borrow money and pay it back with interest. Usually, you repay it in monthly installments. Before the lender gives you the money, you sign a contract outlining how much you are borrowing, the interest rate, how much your monthly payments will be, and when the loan will be paid in full.

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