Defensive Industries (2024)

Businesses that are relatively stable or relatively immune to economic fluctuations

What are Defensive Industries?

Defensive industries comprise businesses that are relatively stable or relatively immune to economic fluctuations, i.e., economic expansions and recessions. Defensive businesses remain relatively unaffected in the event of an economic boom or recession in the sense that their earnings are uninfluenced by the economic fluctuations. The industry usually consists of businesses dealing in necessity goods, i.e., essentials, in the market.

Defensive Industries (1)

Characteristics of Defensive Industries

1. Resilient to economic fluctuations

As mentioned earlier, because defensive industries comprise businesses that usually deal with necessity goods or essentials, they are relatively resilient to economic boom periods or recessions. Due to such fact, defensive industries are able to survive the worst economic downturns.

2. Deals with necessity goods

Defensive industries comprise of businesses usually dealing with necessity goods. It is because necessity goods are regarded as essentials by a consumer. Hence, their elasticity of demand is relatively inelastic. It implies that regardless of the changes in income, price of related goods, etc., consumers will purchase the necessity goods.

3. As resilient to economic expansions as they are to economic recessions

Defensive industries are as resilient to economic expansions or boom periods as they are to economic recessions. Since defensive businesses only deal with necessity goods, consumers only deal with them to the extent of their necessity.

Hence, during expansion periods, when the economy is flourishing and there are large inflows of cash, consumers will not end up spending the extra cash inflow on necessity goods. They will do so only to the extent of the good’s necessity. Hence, defensive industries are relatively stable during expansions as they are during recessions.

4. An attractive option for investors

Defensive industries are a very attractive option for investors, especially during an economic downturn. It is because they are able to survive a recession better than other industries. Hence, during recessions, defensive industries attract the most investors and are regarded as a lucrative investment opportunity.

5. High stability, less volatility

Another reason why defensive industries are considered a safe haven for investors is that defensive businesses are less volatile compared to other industries. Hence, especially for investors who are not big risk-takers, defensive stocks are considered a safe haven owing to the stability and insignificant volatility associated with them.

6. Long-term returns

Owing to the stability of defensive industries, they usually are an attractive option for investors because of the substantial returns that they provide in the long term.

7. Job security

Defensive industries are highly sought after in the labor market because of the job security that the businesses offer. During economic recessions, many businesses fail to generate revenue as expected, and hence employees end up losing jobs when the businesses try to cut back on their expenses. Since defensive industries are relatively stable during recessions, job security associated with the industry is high.

Necessities

Necessities are normal goods that are treated as essentials by consumers. As the goods are a necessity in every consumer household, the consumer will buy the good regardless of the changes in factors affecting its demand. Hence, regardless of the changes in price, personal income, price of related goods, etc., the consumer will purchase essential goods.

A few examples of necessity goods are food items that are a staple to a consumer market, like wheat and rice in Asia; utilities like electricity, basic transportation like public transport, and so on. The price elasticity of demand for a necessity good is relatively inelastic. Similarly, the income elasticity of demand for necessity goods is also relatively inelastic. It implies consumers will purchase necessity goods regardless of changes in their income.

Company Examples – Defensive Stocks

Defensive stocks represent investment options from defensive industries. Hence, businesses that fall under defensive industries are regarded as defensive stocks in the investment sector. The most sought after defensive stocks are healthcare companies, discount retailers and utility companies.

1. Healthcare Companies: Johnson and Johnson

Johnson and Johnson (NYSE: JNJ) is a multinational company that develops medical devices, pharmaceuticals, and consumer packaged goods. During the recession, the Dow Jones Industrial Average fell 53% from the end of 2007 to mid-2009. At the same time, Johnson and Johnson’s stock price only dropped by 33%, outperforming the market by about 20%. It also outperformed every recession in recent history.

2. Discount Retailers: Walmart

Walmart (NYSE: WMT) is a giant retail company that operates a series of grocery stores, discount department stores, and hypermarkets. Known as a discount retailer, Walmart provides relatively cheap products to its consumers through its large economies of scale. During the 2008 recession, Walmart’s net income was increasing due to stable demand from consumers. Looking at changes in its stock price during the economic downturn, Walmart outperformed the Dow Jones index by 43%, falling only 10%.

3. Utility Companies

Pacific Gas and Electric Company (NYSE: PCG) provides natural gas and electricity in California and is one of the United State’s biggest utility providers. It only dropped by 42% during the 2008 recession, outperforming the Dow Jones by 11%.

More Resources

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Defensive Industries (2024)

FAQs

Defensive Industries? ›

The defensive sector includes companies that tend to be stable regardless of market performance. Stocks in the defensive sector include companies in household products, food producers, pharmaceuticals, and utilities.

What are examples of defensive industries? ›

Companies in the utility industry, for example, are defensive because consumer demand does not decline as much during downturns. Consumers need electricity, water, heating, and air conditioning, whether the economy is in a recession or not. The other primary defensive industries are consumer staples and healthcare.

What is defensive growth industry? ›

These industries provide secured jobs due to continuous profits by the companies. Employees working in these industries are more satisfied with their jobs. These industries attract more investors due to their continuous growth.

What is a defensive industry in finance? ›

What are Defensive Industries? Defensive industries comprise businesses that are relatively stable or relatively immune to economic fluctuations, i.e., economic expansions and recessions.

What are the best defensive stocks to buy? ›

Why Defensive Stocks Appeal to Investors Now
Defensive StockDividend Yield
Consolidated Edison Inc. (ED)3.3%
Hershey Co. (HSY)1.6%
Kinder Morgan Inc. (KMI)6.3%
M&T Bank Corp. (MTB)4.1%
3 more rows

Is Costco a defensive stock? ›

Consumer defensive companies are engaged in the manufacturing of food, beverages, household/personal products, packaging, or tobacco. Procter & Gamble PG, PepsiCo PEP, and Costco Wholesale COST are among the largest companies in the consumer defensive index.

Is Nike a defensive or cyclical stock? ›

Cyclical stocks are generally the opposite of defensive stocks. Cyclical stocks include discretionary companies, such as Starbucks or Nike, while defensive stocks are staples, such as Campbell Soup.

Are healthcare stocks defensive? ›

Defensive stocks are those that hold up well during periods of economic downturns. The healthcare sector is considered one of the most reliable defensive industries because these companies benefit from growing consumer demand regardless of the overall economy.

What are some defensive investments? ›

Defensive investments focus on generating regular income, as opposed to growing in value over time. The two most common types of defensive investments are cash and fixed interest. Cash investments include: High interest savings accounts.

What is the defensive sector of the S&P? ›

Defensive stocks typically include companies in sectors such as utilities, consumer staples, healthcare, and telecommunications. These sectors are known for providing products and services that are essential to consumers, regardless of the economic climate.

What are the most defensive stock sectors? ›

What stock sectors are considered defensive? Utilities, consumer staples, and healthcare represent the main defensive sectors. These sectors are considered essential and typically maintain their income streams and overall stability even when the market is volatile.

Is McDonald's a defensive stock? ›

As far as defensive stocks are concerned, McDonald's (NYSE:MCD) is a well-loved classic. The company has historically provided a lengthy track record of steady returns, making it a favorite among investors. Its widespread global presence also reduces its vulnerability to fluctuations in the U.S. economy.

Are banks cyclical or defensive? ›

Are banks cyclical stocks? Consumer banks (those that lend money to individuals, through loans, mortgages and credit cards) generally tend to be classified as cyclical stocks, as the demand for their services increases during periods of increased economic activity.

What industries do well during war? ›

In general, defense stocks (companies that produce weapons and armaments) tend to fare the best during a wartime environment. Energy companies may also see a boost in conflicts that result in higher oil and commodity prices.

What are 10 the safest stocks to buy? ›

Starter Stock Portfolio: 15 Safe Stocks To Buy
  • The Home Depot, Inc. (NYSE:HD)
  • Costco Wholesale Corporation (NASDAQ:COST)
  • Walmart Inc. (NYSE:WMT)
  • AbbVie Inc. (NYSE:ABBV)
  • The Procter & Gamble Company (NYSE:PG)
  • Pfizer Inc. (NYSE:PFE)
  • Merck & Co., Inc. (NYSE:MRK)
  • Exxon Mobil Corporation (NYSE:XOM)
Mar 30, 2023

What stocks go up during recession? ›

9 Best Recession Stocks Of 2023
  • The Best Recession Stocks of June 2023.
  • Becton, Dickinson and Company (BDX)
  • Thermo Fisher Scientific Inc. ( TMO)
  • Merck & Company, Inc. ( MRK)
  • PepsiCo, Inc. ( PEP)
  • CMS Energy Corporation (CMS)
  • Ameren Corporation (AEE)
  • Xcel Energy Inc. ( XEL)

Is Home Depot a defensive stock? ›

Home Depot stock (HD) trades at 19 times versus an average of 21 times. Sure, sales of home-improvement products could decline as households spend less, but the sector also has defensive qualities.

Is Johnson and Johnson a defensive stock? ›

A defensive stock is a stock that provides consistent dividends and stable earnings regardless of the state of the overall stock market. Well-established companies, such as Procter & Gamble, Johnson & Johnson, Philip Morris International, and Coca-Cola, are considered defensive stocks.

Are defensive stocks risky? ›

Minimized Risk

However, these types of stocks have comparatively less risk than aggressive stocks. They're less likely to drop in value when there are events that trigger an economic downturn thanks to their steady nature and low volatility. In a recession, defensive stocks can protect you from further losses.

Is Amazon considered a defensive stock? ›

For example, some investors might argue that certain giants in the tech sector — like Amazon and Alphabet (Google's parent company) — are prosperous, life- and industry-dominant, and adaptable enough to be considered defensive stocks.

Is Coca Cola a cyclical stock? ›

Companies with non-cyclical stocks

Colgate. Tesco. Coca-Cola Company. Costco.

Is Apple a cyclical stock? ›

For a long time, and perhaps even today, Apple has been considered a highly cyclical business that ebbs and flows with the broader economic cycle.

Is Pfizer a defensive stock? ›

High-quality names such as Veeva, Medtronic, Pfizer, and Kellogg are trading at discounted prices. The past year was a rough one for the stock market, but defensive stocks still made gains as a group.

Is oil a defensive stock? ›

Defensive stocks offer higher dividend yields. You may earn consistent returns by investing in defensive stocks, as some of them regularly pay dividends. Some defensive stocks that have paid higher dividend yields in the past are ITC Limited, ONGC, Oil India, GAIL, Coal India, etc.

Are biotech stocks defensive? ›

Biotech, like other healthcare industries, is considered a "defensive" sector that tends to hold up relatively well during recessions.

What is the safest investment with the highest return? ›

High-quality bonds and fixed-indexed annuities are often considered the safest investments with the highest returns. However, there are many different types of bond funds and annuities, each with risks and rewards. For example, government bonds are generally more stable than corporate bonds based on past performance.

What are four types of investments you should avoid? ›

8 Types of Investments You Might Want to Avoid
  • Penny stocks. ...
  • Companies whose business you don't understand. ...
  • Promises that seem too good to be true. ...
  • Buzzworthy stock making headlines. ...
  • Tips from family members or friends. ...
  • Company stock. ...
  • Cash. ...
  • Companies with changeable leadership.
Feb 16, 2023

Which stocks are defensive stocks? ›

Defensive stock refers to the shares of a company that show very little volatility irrespective of the movement of the market. In other words, they remain stable regardless of the economic state. These stocks do not get affected by economic cycles; therefore, they are also referred to as non-cyclical stocks.

What are the 3 largest industries in S&P 500? ›

  1. Technology. Technology represents the largest S&P sector. ...
  2. Health Care. The next largest of the S&P sectors is health care. ...
  3. Financials. The financials sector covers a variety of industries, including banking and investing. ...
  4. Real Estate. ...
  5. Energy. ...
  6. Materials. ...
  7. Consumer Discretionary. ...
  8. Industrials.

Which sectors are cyclical vs defensive? ›

The Cyclical super sector has four sectors: Basic Materials, Consumer Cyclical, Financial Services, and Real Estate. The Defensive super sector has three sectors: Consumer Defensive, Healthcare, and Utilities. The Sensitive super sector also has four sectors: Communication Services, Energy, Industrials, and Technology.

What are the most defensive ETFs? ›

Here are the best Consumer Defensive funds
  • Vanguard Consumer Staples ETF.
  • Consumer Staples Select Sector SPDR® ETF.
  • Fidelity® MSCI Consumer Staples ETF.
  • First Trust Nasdaq Food & Beverage ETF.
  • iShares US Consumer Staples ETF.
  • iShares Global Consumer Staples ETF.
  • Invesco DWA Consumer Staples Mom ETF.

What is an example of defensive marketing? ›

For example, when Coca-Cola altered the taste of their drink and produced the sweeter-tasting New co*ke to match Pepsi, their defense strategy backfired as it undermined its brand and upset its core customer base.

What is an example of a defensive strategy business? ›

Some examples of defensive strategies include: A pricing war, in which a company commits to matching or beating a competitor on price. Adding more features to keep ahead of a competitor. Offering better service or warranties that speak to having better products.

What is an example of defensive assets? ›

What are defensive assets? Defensive assets provide long-term stable returns with lower volatility. Examples of defensive assets are fixed interest investment options such as debentures, bonds and bank bills and cash investment options which include bank bills and bank deposits.

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