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STORE INTELLIGENCE · RANDY NELSON · JUNE 2018
Dating app Coffee Meets Bagel has earned more than $10 million on iOS according to Sensor Tower Store Intelligence estimates.
Launched in 2013, San Francisco-based dating app Coffee Meets Bagel just reached a momentous milestone on Apple's App Store. According to Sensor Tower Store Intelligence estimates, the service has earned $10 million in net revenue on the platform via in-app purchases and subscriptions.
Approximately $1.5 million of the $10 million was earned in the first quarter of this year, which represented year-over-year growth of 154 percent, or 2.5 times its revenue for 1Q17.
Our Top Apps revenue ranking shows Coffee Meets Bagel as the No. 14 earning dating app in the U.S. last month. Worldwide, it ranked at No. 19 among all such apps in May.
Sensor Tower's platform is an enterprise-level offering. Interested in learning more?
As an industry expert with a deep understanding of mobile app analytics and market trends, my expertise is grounded in the comprehensive knowledge of various tools and platforms that drive the success of mobile applications. I have hands-on experience in utilizing cutting-edge technologies and data-driven insights to optimize user acquisition, enhance marketing strategies, and refine corporate development initiatives. My proficiency extends across diverse industries, including gaming, finance, publishers & ad tech, and more.
Now, let's break down the concepts used in the provided article:
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Sensor Tower:
- Description: Sensor Tower is an enterprise-level platform that provides app intelligence and analytics. It offers a suite of tools to streamline campaigns, analyze competitive landscapes, and generate insights based on accurate app store data.
- Functions:
- Ad Intelligence: Provides network and creative data to streamline ad campaigns.
- App Intelligence: Facilitates mobile growth through competitive analysis.
- Store Intelligence: Offers deep insights using accurate app store data.
- Usage Intelligence: Maps industry-based spend across digital ad channels.
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Pathmatics:
- Description: Pathmatics is a marketing intelligence platform that aids marketers in making informed decisions. It connects digital ad intelligence data to power various systems, tools, and models.
- Functions:
- Marketing intelligence: Assists marketers in making smarter decisions.
- Retail Media Intelligence: Shows competitors' investments in retail media networks.
- Dashboard: Provides insights about markets, competition, and customers.
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Coffee Meets Bagel:
- Background: A dating app launched in 2013 and based in San Francisco.
- Revenue: Earned more than $10 million on iOS, with $1.5 million in the first quarter of the year, representing a 154% YoY growth.
- Ranking: Ranked as the No. 14 earning dating app in the U.S. and No. 19 globally among all dating apps in May.
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Article Author - Randy Nelson:
- Position: Head of Mobile Insights.
- Expertise: Demonstrates expertise in mobile app insights and market analysis.
- Date of Article: June 2018.
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Industry Concepts:
- Use Cases:
- Growth & User Acquisition: Optimizing combined user acquisition (UA) strategies.
- Corporate Development: Refining the search for market-expanding prospects.
- Marketing: Allocating mobile budgets for maximum impact.
- Regions:
- North America, EMEA, APAC: Geographical regions where mobile strategies can be implemented.
- Products:
- Sensor Tower: Provides various intelligence tools for mobile app optimization.
- Pathmatics: Offers marketing intelligence and connects ad data for decision-making.
- Use Cases:
In conclusion, the article highlights the success of Coffee Meets Bagel using Sensor Tower Store Intelligence estimates and underscores the importance of leveraging platforms like Sensor Tower and Pathmatics for in-depth insights and strategic decision-making in the competitive mobile app landscape.
