CREF No More: TIAA Changes Name, Branding (2024)

TIAA is dropping the CREF.

As part of a rebranding effort, the New York-based asset manager is changing its name from TIAA-CREF to TIAA.

“This is more than a name change; this is a game change,” said Connie Weaver, chief marketing officer at TIAA. “We stepped back and listened to the people we serve, who they are and what they need. … Our brand today is about meeting our customers wherever they are on that journey to success, and helping them meet their needs and navigate their financial lives in a simple, clear way, with straight talk instead of jargon or legalese."

Accompanying the name change are a redesigned website and a new logo.

The company has introduced a new suite of mobile applications and reformatted account statements, emphasizing ease of use and readability.

TIAA will also launch a national marketing campaign to inform consumers of its products and services.

In 1918, the Teachers Insurance and Annuity Association was formed to replace a system of free teachers pensions provided by the Carnegie Foundation for the Advancement of Teaching. In 1952, TIAA formed the College Retirement Equities Fund to allow its participants to invest in equities.

With $854 billion in assets under management, TIAA provides financial services for clients in the academic, research, medical, cultural and government fields.

CREF No More: TIAA Changes Name, Branding (2024)

FAQs

How do I change my legal name on TIAA-CREF? ›

How do I change my name on my TIAA account(s)? A certified copy must be sent by mail. We can't accept a fax. Please send a letter of instruction stating the change, with your signature in both your former and new name and a medallion signature guarantee, which guarantees that the signature is genuine.

Did TIAA-CREF change their name? ›

The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA, formerly TIAA-CREF), is a Fortune 100 financial services organization that is the leading provider of financial services in the academic, research, medical, cultural and governmental fields.

What happened to CREF in TIAA-CREF? ›

TIAA is dropping the CREF. As part of a rebranding effort, the New York-based asset manager is changing its name from TIAA-CREF to TIAA. “This is more than a name change; this is a game change,” said Connie Weaver, chief marketing officer at TIAA.

Is TIAA-CREF in trouble? ›

The U.S. Securities and Exchange Commission (SEC) announced that TIAA-CREF Individual & Institutional Services LLC, (TC Services) that is a subsidiary of Teachers Insurance and Annuity Association of America (TIAA), will pay $97 million to settle charges of making inaccurate and misleading statements to rollover ...

How do I change my legal entity name? ›

To change the name of your LLC or corporation, you will need to file “Articles of Amendment” with your state. Once approved, you can start operating under the new name.

How do I change my log in name? ›

Method 2: User Accounts Advanced Control Panel

Press Windows key + R, type: netplwiz or control userpasswords2, then hit Enter. Select the account, then click Properties. Select the General tab, then enter the user name you want to use. Click Apply then OK, click Apply then OK again to confirm the change.

What is difference between TIAA and CREF? ›

TIAA is a stock New York life insurance company and is owned by the TIAA Board of Governors. CREF is a not-for-profit corporation based in New York, registered as an investment company with the Securities Exchange Commission.

Is TIAA-CREF now TIAA? ›

We've changed from TIAA-CREF to TIAA. Although we're called TIAA now, CREF is still a big part of what we do.

What is the TIAA controversy? ›

New York, NY — Nearly 300 clients of the $1.2 trillion retirement giant TIAA filed a formal complaint today with the UN-sponsored Principles for Responsible Investment (PRI) initiative, alleging TIAA's substantial investments in fossil fuels and deforestation violate TIAA's climate pledges and commitment to the six ...

Should I wait until full retirement age for TIAA-CREF? ›

So it's generally better to wait to collect until your "full retirement age" of 66 or 67, determined by your birthdate. And if you hold off till age 70, you can maximize your monthly payments.

Can TIAA-CREF be rolled over? ›

You can transfer as a rollover or cash withdrawal. Make this request if you currently have a TPA and want to change your TPA destination to an alternate investment company. Make this request if you have a TIAA Traditional Annuity and you want to have funds sent to another investment company.

Can I move my money out of TIAA-CREF? ›

You can withdraw funds at any time. Log into TIAA.org, then use the SUPPORT menu to choose TRANSACTIONS & INFORMATION. You can find your withdrawal request options in this section.

What happens to TIAA annuity after death? ›

If you die first, your annuity partner's income is reduced to 75% of the original amount. Your income isn't reduced if your annuity partner dies first. You will receive income as long as you live. Income continues for the full amount following the death of either you or your annuity partner.

Is TIAA-CREF better than 401k? ›

Both are defined-contribution plans, but a 401(k) is designed to provide supplemental income in retirement and attempts to maximize the funds in it, while a TIAA plan is intended to provide a guaranteed lifetime annual income by annuitizing the money in the plan, making the amount saved less paramount.

Is TIAA financially sound? ›

For stability, claims-paying ability and overall financial strength, Teachers Insurance and Annuity Association of America (TIAA) is one of only three insurance groups in the United States to currently hold the highest possible rating from three of the four leading insurance company rating agencies: A.M. Best (A++ ...

Is entity name same as legal name? ›

An entity name refers to the legal name of the 'entity' which your business conducts itself under.

What are the possible risks of changing a company's name brand name? ›

9 risks when changing your brand name
  • Risk 1: You're unable to come up with anything.
  • Risk 2: Your employees hate it.
  • Risk 3: Your family hates it.
  • Risk 4: Customers think you've sold your business.
  • Risk 5: People can't find you anymore.
  • Risk 6: You grow out of the new name, just like you did the old one.

Do I need a new EIN if I change the name of my company? ›

More In File

Generally, businesses need a new EIN when their ownership or structure has changed. Although changing the name of your business does not require you to obtain a new EIN, you may wish to visit the Business Name Change page to find out what actions are required if you change the name of your business.

How do I change my name and address? ›

Steps involved in changing your name
  1. DOCUMENTS REQUIRED. A checklist of documents will be provided to record your details.
  2. DRAFTING. ...
  3. DISPATCHING DOCUMENTS. ...
  4. NEWSPAPER PUBLICATION. ...
  5. APPLICATION FOR PUBLICATION IN AN OFFICIAL GAZETTE. ...
  6. PUBLICATION IN AN OFFICIAL GAZETTE. ...
  7. DISPATCH OF THE OFFICIAL GAZETTE.

How to fix no mapping between account names and security ids was done? ›

How to fix error “No mapping between account names and security...
  1. Hold down CTRL and the ALT keys then press the DELETE key found above your arrow keys. (CRTL+ALT+DELETE)
  2. On the screen presented next use the “Sign out” option there and resign to resolve this issue.
  3. If this didn't work then proceed to method 2.
Mar 12, 2020

How do I delete old login names? ›

Chosen solution
  1. click the (empty) input field on the web page to open the drop-down list.
  2. highlight an entry in the drop-down list with the mouse or cursor Down key. do not click the mouse or press the Enter key.
  3. press the Delete key (on Mac: Shift+Delete) to delete the highlighted entry.
Mar 29, 2015

What is average return with TIAA-CREF? ›

The fund has returned -10.87 percent over the past year, 10.15 percent over the past three years, 10.17 percent over the past five years and 12.84 percent over the past decade.

Is TIAA-CREF an IRA or 401k? ›

No, that is a 401k or 403b plan, which you do not report as an IRA. Employer-sponsored plan contributions are reported on your W2, Box 12, usually with code "D" or "E." Box 1 of your W2 should be reduced by the amount of your contribution (unless it's a Roth 401k).

Who is buying TIAA Bank? ›

The group buying the bank will be funds managed by Stone Point Capital, Warburg Pincus, Reverence Capital Partners, Sixth Street and Bayview Asset Management.

Is TIAA laying off employees? ›

TIAA Bank has announced another round of employee layoffs that is set to begin on August 2, 2021.

Why is TIAA selling its bank? ›

TIAA's rationale

The decision to sell TIAA Bank aligns with TIAA's long-term strategic plan to refocus on its retirement business and its asset manager, Nuveen Investments Inc., the company noted in a news release announcing the deal. The move came more than a year since Roger Ferguson Jr.

Is TIAA-CREF now Nuveen? ›

The investment advisory services, strategies and expertise of TIAA Investments, a division of Nuveen, are provided by Teachers Advisors, LLC and TIAA-CREF Investment Management, LLC.

Is TIAA ethical? ›

TIAA Named Among Ethisphere's World's Most Ethical Companies

“We know our clients want to work with a partner they trust, and we work hard to do right by them, our employees and our communities.

Is TIAA-CREF a good company? ›

78% of TIAA employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated TIAA 3.9 out of 5 for work life balance, 4.1 for culture and values and 3.7 for career opportunities.

Is TIAA a good idea? ›

As is the case with all annuity companies, TIAA receives a 'rating' from several rating agencies. In pretty much every case, their ratings are among the best that a company can get. Simply put, ratings analysts think highly of TIAA.

At what age is Social Security no longer taxed? ›

Are Social Security benefits taxable regardless of age? Yes. The rules for taxing benefits do not change as a person gets older. Whether or not your Social Security payments are taxed is determined by your income level — specifically, what the Internal Revenue Service calls your “provisional income.”

Can you outlive your pension? ›

It's also important to remember that you can't outlive your pension or Social Security benefits—but you can outlive your savings! That's why it's so important to have a solid plan in place for how you'll manage your money in retirement.

What to do when you outlive your retirement funds? ›

Make your money work harder for you

Instead, retirees might consider shifting some of their assets around to preferred stocks funds and other high-yield investments. Of course, these tend to carry a little more risk than those conservative options, so you should be sure to consult a financial adviser first.

What happens to my TIAA account when I leave the company? ›

If you have less than $10,000 total in your account, of which no more than $2,000 is in the TIAA Traditional fund, you can remove all the money, including the university's contribution, by completing a Repurchase Form. If you have over $10,000 you can remove up to 100 percent of your CREF funds.

Can I move my retirement from TIAA to Fidelity? ›

You must complete both the Direct Transfer Form and the TIAA Transfer Payout Annuity Form if you are transferring the TIAA Traditional Account. Step 3: Complete both Fidelity and TIAA form(s) and mail all forms to Fidelity.

Can I roll over my TIAA-CREF to a Roth IRA? ›

You should use this form to convert an existing TIAA-CREF Funds Traditional IRA to a Roth IRA. If you are converting a Traditional IRA from another custodian, you must complete both this IRA Conversion Form and the IRA Asset Transfer Form.

What is the rule of 55 for TIAA? ›

What Is the Rule of 55? Under the terms of this rule, you can withdraw funds from your current job's 401(k) or 403(b) plan with no 10% tax penalty if you leave that job in or after the year you turn 55.

What percentage of retirement funds should I withdraw each year? ›

The 4 percent rule is a guideline used to determine how much money an individual can withdraw from their retirement savings each year without running out of money during their retirement.

Is TIAA inheritance taxable? ›

For example, it may be tempting to use your inherited TIAA assets to pay off large debts, such as a mortgage. But keep in mind that TIAA assets are tax deferred. This means they will be taxable as ordinary income when received as cash, so they may not be the best choice for an immediate capital need.

How do I change my name on my 401k account? ›

To change your name, you'll need to provide:
  1. a copy of a valid government ID with your new name (e.g., driver's license or passport)
  2. a copy of a legal document that shows your new name. Acceptable documents include:

What happens to my TIAA-CREF When I leave my job? ›

If you have less than $10,000 total in your account, of which no more than $2,000 is in the TIAA Traditional fund, you can remove all the money, including the university's contribution, by completing a Repurchase Form. If you have over $10,000 you can remove up to 100 percent of your CREF funds.

What is the difference between TIAA and TIAA-CREF? ›

TIAA is a stock New York life insurance company and is owned by the TIAA Board of Governors. CREF is a not-for-profit corporation based in New York, registered as an investment company with the Securities Exchange Commission.

How do I change my last name on betterment? ›

From the mobile app: Log in to the mobile app and tap the three bars in the top left corner. Then, choose Settings, and you'll be able to edit your personal profile. If you need to change your legal name, please email us for further assistance. Copied!

Do I have to change my name on my bank account after marriage? ›

Change the Name on Your Bank Accounts

Once you receive your new ID with your new name, it's time to update your banking information. Most banks require these changes in-person for security purposes. If you don't live near a branch, check with your bank about mailing in a certified copy of your marriage license.

Can you change the name on an IRA account? ›

A Medallion Signature Guarantee is required for changing banks or for a name change on your IRA account. Note: This form is to only be used by IRA shareholders. To change information on a non-IRA account, please use the Change of Account Information form.

Can you have two names on a 401k? ›

The IRS requires that 401(k) accounts must remain in each person's name, and you cannot combine two 401(k)s belonging to two spouses. Each spouse can have a 401(k) of their own and in their name. If both spouses are working, they can participate and contribute to the employer's 401(k) plan.

When you leave a company don't move your money from that retirement account? ›

When you leave your job, you typically have the option to keep your 401k with your former employer, roll it over into an IRA, or cash out the account (though cashing out will result in a substantial tax penalty). It's usually best to roll the funds into an IRA to avoid penalties.

Should I wait until full retirement age for TIAA CREF? ›

So it's generally better to wait to collect until your "full retirement age" of 66 or 67, determined by your birthdate. And if you hold off till age 70, you can maximize your monthly payments.

Can a company take away your retirement? ›

Key Takeaways

Your employer can remove money from your 401(k) after you leave the company, but only under certain circ*mstances. If your balance is less than $1,000, your employer can cut you a check. Your employer can move the money into an IRA of the company's choice if your balance is between $1,000 to $5,000.

Did TIAA and CREF split? ›

TIAA-CREF plans restructuring to make CREF a separate account within TIAA. Executives of TIAA-CREF are moving to delete the hyphen from the financial services organization's name by eliminating CREF as a corporate entity and making it a separate account within the restructured TIAA.

What are the cons of using Betterment? ›

Cons: Where Betterment could improve
  • Account minimum and premium fee structure. Betterment's $100,000 account minimum for its premium plan is steep in the robo-advisor world, where many clients are approaching investing for the first time. ...
  • No direct indexing. ...
  • Confusing set-up process.

How do I change my last name with the bank? ›

For updating a name, you'll need to bring one of the following: marriage certificate, divorce decree indicating name change, court order of name change or adoption certificate. When adding an owner, all account owners will need to be present at the appointment and bring a valid government-issued photo ID.

How do I change my investing name? ›

How to update my Investing.com profile?
  1. Edit Personal Details.
  2. For the first step, hover on your name on the top right side of the page and click on Settings:
  3. You will be transferred to the “Edit Personal Details” page, where you will be able to update your personal details.

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