CPM ads - Google AdSense Help (2024)

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CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.

As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and we'll display whichever ad is expected to earn more revenue for you.

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CPM ads - Google AdSense Help (1)

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CPM ads - Google AdSense Help (2024)
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