Content Creator Salary (January 2024)

Updated September 14, 2023

Average content creator salary

$61,988

To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More

$29.80 hourly rate

Entry-level content creator salary

$38,000 yearly salary

$38,00010%

$61,988Median

$99,00090%

How much does a content creator make?

The average content creator salary in the United States is $61,988. Content creator salaries typically range between $38,000 and $99,000 yearly. The average hourly rate for content creators is $29.8 per hour.

Content creator salary is impacted by location, education, and experience. Content creators earn the highest average salary in Washington, Utah, California, New York, and New Jersey.

Content creator salary summary.

The average salary for a content creator is $61,988 in the US.
The average content creator salary ranges between $38,000 and $99,000 in the US.
Content creators' hourly rates in the US typically range between $18 and $47 an hour.
Content creators earn the highest salaries in Washington ($79,450), Utah ($71,312), and California ($70,846).
Content creator salaries at Google are the highest of any company.
Content creators in the internet industry are the highest-paid in the US.

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Content creator salary by:

Average content creator salary by state

The highest-paying states for content creators are Washington, Utah, and California. The lowest average content creator salary states are South Dakota, Texas, and Mississippi.

State View
County View

Average Salary:

Highest paying states for content creators

Rank	State	Avg. Salary	Hourly Rate	Job Count
1	Washington	$79,450	$38.20	139
2	Utah	$71,312	$34.28	56
3	New York	$70,110	$33.71	355
4	Oregon	$67,679	$32.54	86
5	California	$70,846	$34.06	621
6	New Jersey	$69,499	$33.41	115
7	Massachusetts	$67,306	$32.36	225
8	Pennsylvania	$64,976	$31.24	149
9	Arizona	$66,323	$31.89	72
10	Nevada	$65,531	$31.51	23
11	Connecticut	$65,811	$31.64	69
12	Maryland	$67,442	$32.42	100
13	Rhode Island	$61,591	$29.61	23
14	Kentucky	$64,606	$31.06	24
15	Idaho	$59,932	$28.81	29
16	Delaware	$64,786	$31.15	16
17	Virginia	$64,290	$30.91	126
18	Michigan	$60,052	$28.87	84
19	North Carolina	$59,942	$28.82	130
20	Nebraska	$58,500	$28.13	32
21	District of Columbia	$63,391	$30.48	57
22	Ohio	$60,625	$29.15	85
23	Colorado	$59,488	$28.60	88
24	Tennessee	$57,952	$27.86	67
25	Minnesota	$58,405	$28.08	83
26	Alaska	$57,878	$27.83	13
27	Illinois	$56,555	$27.19	213
28	Vermont	$55,678	$26.77	16
29	Alabama	$59,188	$28.46	28
30	North Dakota	$55,375	$26.62	10
31	Wisconsin	$56,937	$27.37	48
32	Iowa	$56,336	$27.08	34
33	Montana	$54,416	$26.16	19
34	Georgia	$56,701	$27.26	149
35	Wyoming	$52,849	$25.41	9
36	West Virginia	$57,569	$27.68	8
37	Indiana	$57,175	$27.49	45
38	South Carolina	$58,285	$28.02	25
39	Hawaii	$54,844	$26.37	10
40	Missouri	$55,147	$26.51	56
41	South Dakota	$52,180	$25.09	11
42	New Hampshire	$52,231	$25.11	19
43	New Mexico	$54,889	$26.39	14
44	Texas	$51,034	$24.54	281
45	Kansas	$53,384	$25.67	22
46	Louisiana	$54,552	$26.23	22
47	Florida	$49,787	$23.94	184
48	Oklahoma	$53,730	$25.83	19
49	Arkansas	$50,211	$24.14	28
50	Maine	$48,331	$23.24	11
51	Mississippi	$50,786	$24.42	14

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Highest paying cities for content creators

The highest-paying cities for content creators are Seattle, WA, San Francisco, CA, and Salt Lake City, UT.

Rank	City	Avg. Salary	Hourly Rate	Job Count
1	Seattle, WA	$79,996	$38.46
2	San Francisco, CA	$79,771	$38.35	3
3	Salt Lake City, UT	$70,914	$34.09	1
4	New York, NY	$70,366	$33.83	14
5	Newark, NJ	$69,489	$33.41	1
6	Portland, OR	$67,349	$32.38
7	Boston, MA	$66,976	$32.20	6
8	Phoenix, AZ	$66,399	$31.92	2
9	New Haven, CT	$65,949	$31.71
10	Washington, DC	$63,358	$30.46	3
11	Raleigh, NC	$60,776	$29.22	1
12	Detroit, MI	$60,407	$29.04	2
13	Columbus, OH	$60,164	$28.93	1
14	Boulder, CO	$59,523	$28.62
15	Minneapolis, MN	$58,378	$28.07	1
16	Indianapolis, IN	$57,066	$27.44	2
17	Lawrenceville, GA	$57,027	$27.42
18	Chicago, IL	$56,753	$27.29	3
19	San Antonio, TX	$52,094	$25.05	3
20	Jacksonville, FL	$50,856	$24.45

Content Creators are the most in-demand in these five cities:

Content Creator salary details

A content creator's salary ranges from $38,000 a year at the 10th percentile to $99,000 at the 90th percentile.

Content Creator Salary (January 2024) - Zippia (2)

What is a content creator's salary?

Percentile	Annual Salary	Monthly Salary	Hourly Rate
90th Percentile	$99,000	$8,250	$48
75th Percentile	$79,000	$6,583	$38
Average	$61,988	$5,166	$30
25th Percentile	$48,000	$4,000	$23
10th Percentile	$38,000	$3,167	$18

Highest paying content creator jobs

The highest paying types of content creators are senior java developer, senior .net developer, and java/j2ee developer.

Job Title	Annual Salary	Monthly Salary	Hourly Rate	Job Openings
Java/J2ee Developer	$90,995	$7,583	$43.75	237,912
Digital Media Internship	$32,033	$2,669	$15.40	72,449
Java Developer	$88,475	$7,373	$42.54	147,521
Web Developer	$78,975	$6,581	$37.97	227,881
NET Developer	$88,984	$7,415	$42.78	236,690
Editing Internship	$35,035	$2,920	$16.84	49,315

Top companies hiring content creators now:

Which companies pay content creators the most?

Content creator salaries at Google and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average content creator salary at companies like Santander Private Banking International and 2k are highly competitive.

Rank	Company	Average Salary	Hourly Rate
1	Google	$131,225	$63.09
2	Amazon	$99,782	$47.97
3	Santander Private Banking International	$97,195	$46.73
4	2k	$96,100	$46.20
5	Fox News	$92,132	$44.29
6	Herbalife Nutrition	$91,730	$44.10
7	Hologic	$90,963	$43.73
8	Activision Blizzard	$89,748	$43.15
9	Bank of America	$88,753	$42.67
10	Federal Reserve Bank	$86,648	$41.66
11	NBCUniversal	$85,989	$41.34
12	McKesson	$85,737	$41.22
13	Crossover	$84,026	$40.40
14	Santander Bank	$83,780	$40.28
15	FiscalNote	$83,338	$40.07
16	Movement Mortgage	$83,155	$39.98
17	Zoho	$82,943	$39.88
18	Jacobs Engineering Group	$82,271	$39.55
19	The Richards Group	$81,150	$39.01
20	Century 21 Masters	$80,929	$38.91

Content Creator salary by industry

The average content creator salary varies across industries:

The average content creator salary in the internet industry is $73,393, the highest of any industry.
The average content creator salary in the finance industry is $73,239.
Content creators in the start-up industry earn an average salary of $61,265, the lowest of any industry.

Highest paying industries for content creators

Rank	Industry	Average Salary	Hourly Rate
1	Internet	$73,393	$35.29
2	Technology	$73,239	$35.21
3	Media	$65,566	$31.52
4	Start-up	$61,265	$29.45

High Paying Content Creator Jobs

Content Creator salary trends

The average content creator salary has risen by $10,070 over the last ten years. In 2014, the average content creator earned $51,918 annually, but today, they earn $61,988 a year. That works out to a 11% change in pay for content creators over the last decade.

Compare content creator salaries for cities or states with the national average over time.

Average content creator salary over time

Compare content creator salaries for individual cities or states with the national average.

Content Creator salary by year

Year	Avg. Salary	Hourly Rate	% Change
2023	$62,000	$29.80	+3.3%
2022	$59,900	$28.82	+2.3%
2021	$58,600	$28.17	+2.1%
2020	$57,400	$27.58	+2.7%
2019	$55,800	$26.83	+1.8%

Recently added content creator salaries

Company	Job	Location	Date Added	Salary
Lifestyle Aviation	Content Creator	Morrisville, NC	07/03/2023	$40,000
Living Abundantly Youth Vision	Content Creator and Email Marketer	Newport News, VA	07/02/2023	$35,792
Universal Orlando	Content Creator, Editor	Los Angeles, CA	07/01/2023	$70,000
The Ohio State University	Visual Content Creator Specialist	Columbus, OH	07/01/2023	$49,800
Eagle Eye Outfitters Inc.	Marketing Content Creator	Dothan, AL	07/01/2023	$37,566
Answers Pet Food	Content Creator	Leesport, PA	07/01/2023	$52,175
Utica National Insurance Group	Content Creator (Hybrid	New Hartford, NY	06/30/2023	$60,000
eJam	Viral Content Creator	Santa Ana, CA	06/30/2023	$41,740
Wachter, Inc.	Digital Content Creator	Downe, NJ	06/29/2023	$50,000
Artifact Uprising	Social Media Content Creator (Contractor	Denver, CO	06/29/2023	$62,610

Content Creator salary FAQs

What state pays Content Creators the most?

Washington pays Content Creators the most in the United States, with an average salary of $79,450 per year, or $38.20 per hour.

How do I know if I'm being paid fairly as a Content Creator?

You know if you are being paid fairly as a Content Creator if your pay is close to the average pay for the state you live in. For example, if you live in Utah you should be paid close to $71,312 per year.

How much do TikTokers make?

Tiktokers make $40 to $50 per 1 million views. Tiktok pays its content creators $0.02 to $0.04 per 1,000 views. So, 1 million views equate to somewhere around $40 or $50.

This seems to be on the low-end when compared to YouTube, which pays its content creators between $2,000 to $4,000 for 1 million views.

How much do Twitch streamers make?

Twitch streamers generally make anywhere between $50 and $1,500 per month. This takes a lot of work, and they must obtain a steady viewership to see a significant monetary impact.

Top Twitch streamers can earn up to $33,000 per month. You can only generate income through Twitch if you are a Twitch Partner or Affiliate. Twitch Partners and Affiliates earn income through their viewership base.

How much do YouTubers pay editors?

YouTubers pay editors various amounts of money depending on a number of different factors related to the editor and the YouTube project they are working on for the YouTuber. The prime factors in these areas include:

How much do banner ads pay?

Banner ads pay various amounts of money, and the amount you can earn from them depends on several different factors, including:

The size of the ad
The advertiser's total budget to be used
The industry the ad is for or in
The target audience for the ad
The platform on which the ad is shown

How much do brand deals pay

The amount of money earned by content creators for brand deals is a wide spectrum, with some earning between $10 to $100 per brand deal, and others earning anywhere from $1,000 to $10,000, or more in some in some cases, per brand deal. Several key factors contribute to understanding how much a brand deal will pay, including:

How much do influencers make?

Influencers make varying amounts of money and this is determined by several different factors. While influencer rates vary, a good rule of thumb in the world of influencing is that you can expect to get paid $10 for every thousand viewers or subscribers they have after a certain threshold.

How much do podcasters make?

Podcasters make a wide range of different incomes. Successful podcasters can make thousands and sometimes millions of dollars off the profession, while small-scale podcasters might earn very little or even no money.

Have more questions?

See all answers to common computer and mathematical questions.

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